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SK episode 1 The Anatomy of a Sneaker
Welcome to Sole Knowledge, the Home of the Sneaker Story and Sports Culture insights. In order to fully appreciate a Sneaker, its important that you have an understanding of the basic anatomy of a Sneaker. Once grasped this, you will have a greater appreciation for the motives of the designers and the choices made for the materials used in different sporting codes or leisure activities. When giving thought to the 3 components of a Sneaker, I would encourage you to always think about the purpose each Sneaker was initially designed for. You may assume that they were all designed as a really great pairing for your denims :-) but beyond this, many of todays most iconic Sneakers can always trace their roots back to sport. Its important to be well versed when discussing your kicks with other Sneaker heads or industry Kats. Understanding these 3 components will show them your Sole Knowledge is NEXT LEVEL. The Sneakers used in guiding us through the basic Sneaker Anatomy is the adidas NMD_R1 You only need to remember 3 components for basic Sneaker Anatomy: Design Purpose: The NMD is a casual walking Sneaker meant to be versatile enough to be worn for extended periods daily while you explore your city. It takes you from the classrooms to chilling with your friends and going to either a rehearsal or the local sports club as a complete casual solution. adidas NMD_R1 aka NMD BAPE Sole Knowledge The Upper The Upper provides support and ensures the foot is held securely to prevent injuries. So as a casual walker, this upper is light weight and breathable - This allows less fatigue to settle in while you are exploring your city. The Midsole The Midsole is responsible for cushioning the feet. All cushioning technologies irrespective of the Sneaker brand is positioned predominantly in the Midsole. In this case, adidas has used Boost Technology for Cushioning to ensure comfort while walking the streets. The Outsole The Outsole ensures that you receive the adequate traction for the activity these Sneaker is designed for. + The MNDs outsole features cut outs of the Outsole and has exposed the white of the Midsole. These cut outs also reduced the weight of the outsole. Finally, you will see that this outsole is comparatively smoother than a conventional running shoes since its design is focused on walking on streets. Pick up one of your Sneakers and ask yourself these questions: 1) What was my Sneaker designed for? 2) Can I identify the Outsole, Midsole and the Upper? 3) How were these 3 components adapted to the design of my Sneaker. If you have any questions regarding the above or even a sneaker you may have at home. Please feel free to touch base. [email protected] This is lesson One completed. Your Sole Knowledge is ONE Level up.
Views: 873 Sole Knowledge
Episode 6, Cortez: the only sneaker to be a Best seller for 2 companies
Nike Cortez OG.Image by Nike Before Phil Knight and US legendary track coach Bill Bowerman started Nike, they were named Blue Ribbon Sports which was the West Coast Distributors of Japanese Based brand called Onitsuka Tiger. Bowerman, a coach driven by the success his athletes found ways to make them faster by improving their diets and even making them footwear and apparel. Bowerman has identified that running shoes in the 60's had no offered runners sufficient arch support and he decided to make modifications to existing athletic shoes in order to solve the problem of injuries he had seen occurring too often on the track. Bowerman crafing shoes. image by Nike The Solution to this injury problem was shared with the design team at Onitsuka Tiger who in 1967 had created a running shoe which met Bill Bowerman's specifications. Tiger wanted to know what the shoe would be named...Bowerman said "Lets call it the Aztec" Giving reference to the Summer Olympics which would be taking place the following year in Mexico City. adidas instructed Tiger not to move forward with naming the sneaker "Aztec" since they had already created a running spike for the Mexico Olympics named "Azteca Gold". Azteca Gold as launched in the 1968 Mexico Olympics When Bowerman and Knight were thinking about a new name, Bowerman asked Knight, "Who was the guy responsible for bringing the Aztec Empire to its knees" and Knight replied "Hernán Cortés". Bowerman replied "Okay, lets call it the Cortez" By the late 60's Blue Ribbon Sports and Onitsuka Tiger spilt paths after they has settled a legal battle regarding the intellectual property of the Cortez. The outcome was that both companies could continue using the innovation of the Cortez, but only Blue Ribbon Sports could continue using the Cortez name. Nike is established in 1972 and the Nike Cortez leads the running statement. It goes on to be an enabler for distance running due to its cushioning and supportive properties. Tiger also still continues to produce the Cortez under the name Corsair. Once the Cortez, now the Corzair. Image by Tiger
Views: 3447 Sole Knowledge
Season 3 Episode 2: Nike Air. When the Air I breathe is not enough
Season 3 Episode 2: Nike Air. When the Air I breathe is not enough Nike took a change on Marion Frank Rudy. An Aero Space Engineer which a revolutionary idea to place Air Cushions into athletic shoes. This was a dramatic risk since it proposed changing the process for the creation of footwear. After some really basic running trials in the prototypes, Nike began seeding it to athletes running in the Honolulu marathon. Although the sneakers had returned damaged due to poor construction, the runners were unwilling to return the porotypes since they have never felt a cushion as incredible as air before. Instead these athletes insisted in holding onto the prototypes and would have preferred duck holding them together with Duct Tape. Nike went to market with Air in 1979 by introducing the world to the Air Tailwind. A sneaker to appropriately named since the Air cushion makes you go faster by putting in the same running effort when compared to traditional runners of its time. Nikes Air Technology remained invisible or “Encapsulated” until the year 1987 with the launch of the Air Max 1. The Air Max 1 was inspired by Tinker Hatfield on a trip to Pairs where he first sees the George Pompidou Centre. The Centre is unique in having the components of a building which would traditionally be hidden for the public eye now visible as part of its exterior. All pipes valve, air conditioning on the building has also been highlighted to be even more visible. Tinker's thoughts when looking at the building was “would it not be great for the insides of the shoe to be visible from the outside.” So the idea was born to cut a window in the midsole to reveal the Air Cushion. Nike replaced the lower profile of the encapsulated Air Cushion with a Maximum Air Cushion AKA Max Air. Larger Air meant better cushioning and better benefits to the athlete. Remember that visible Air = Max Air. Nike kept leveraging this successful cushion in the ’70s 80’s 90’ and 00’s but had fulfilled one of its initial vision for air on one day replacing 100% of a foam midsole with. This was achieved for the 1st time in 2006 with the Air Max 360. Sole Knowledge will focus on the theme of Air as the rest of the Season unfolds.
Views: 204 Sole Knowledge
Episode 5: The Sneaker that saved Nike. Air Jordan 3
Nike was not in a good place in the mid 80's when Michael Jordan come to the end of his 5 year contract with the brand. Jordan has his options open to other parties who were interested in signing him and these included a new company being formed by former Nike executives Rob Strasser (Nike Marketing VP) and Peter Moore (Nike Creative Director) plus athletic company giant adidas. Is was up to Tinker Hatfield (Introduced to Sole Knowledge in Episode 2) who was responsible for creating the sneaker which would need to convince Michael Jordan to remain with the SWOOSH. Tinker went to Chicago to meet Michael and try to become more familiar with the athlete. On this trip Michael took Tinker with him to the a tailor where Michael was being fitted for a new suit. Tinker watched attentively as Michael reveled in being part of the design process. Michael enquired about materials used, alternative designs and reworked specific parts of the suit. Tinker realized that he needed to be more inclusive with Michael on his design for the Air Jordan 3 since that seemed to be something which Michael reveres. Michael was then asked to describe the "perfect" basketball sneaker and he shared all of the desires of his Sole. From the support required to fresh aesthetics, nothing was left off the table and Michael delivered a comprehensive enough brief for Tinker to create a the icon we know today! Weeks later, Phil Knight (Co-founder of Nike) and Tinker go to meet Michael in California to reveal the Air Jordan 3. Michael was 4 hours late to the meeting after having played golf with Rob Strasser & Peter Moore. Michael was in a foul mood when he met with Nike. Persevering with his task, Tinker begin to summarize all of the design elements which Michael believed to be critical in a sneaker and slowly begun to convince Michael that each detail has met his specific requirements for a high performance basketball sneaker based on their initial discussions. Key features highlighted were: Creating enough ankle support without being too restricting - This was solved with a 5/8 Mid length. Lighter materials used more easier mobility. - Tumbled leather was used in the upper. Tumbled leather is lighter and looks premium. An exotic aesthetic is what Michael was looking for. - The introduction of the Elephant print was a significantly bold departure from the traditional basketball sneaker landscape in the mid 80's Nike has also create a custom logo called "The Jumpman" which would appear on the tongue of the Air Jordan 3 and the Nike branding would be on the heel counter only Although not part of the brief, Tinker adds in an Air Max cushion to the Air Jordan 3 ensuring that feet are protected in these aggressive matches. Bottom Line, Michael Jordan sees how Nike approached the Air Jordan 3 and agrees to continue its relationship with Nike. This decision was motivated by both the product design and Nike approach to Michael Jordan as a brand. Bottom Line, Michael Jordan sees how Nike approached the Air Jordan 3 and agrees to continue its relationship with Nike. This decision was motivated by both the product design and Nike approach to Michael Jordan as a brand.
Views: 896 Sole Knowledge
Episode2: A Brief History of the Nike Air Safari
Episode 2 of your weekly Sneaker and Sports culture insights from Sole Knowledge Like many Sneakers which will be discussed by Sole Knowledge, The Nike Air Safari stands out as pioneer within the context of its time. Throughout the decades of Nikes product design, some years eclipse others when it comes to innovation and pure design excellence. One year is particular is 1987. This year ushered in the: Air Max One - Nikes 1st shoe to feature the visible Nike Air technology in the midsole. Air Trainer 1 - The worlds 1st Cross Training shoe. Air Safari - Nikes 1st sneaker to....... All of these innovations were brought to light by designing savant Tinker Hatfield. Tinkers inspiration for the Air Safari took him to New York where he visited a high end furniture store. Among all of the oddities and extravagant pieces, Tinker sees a couch made of Ostrich leather. The opulence of the couches details and the textures of the Ostrich leather gets Tinker wondering...."What if a running shoe was to be made of such luxury?" The idea was to create a running shoe that was not meant for the marathon, but rather a luxurious product meant to be envied and proud to show off. This was the though that set the ball in motion for the Air Safari. The Finished Product had several noteworthy features: The Upper: When looking at the final result of the Air Safari, you see its most prominent feature is the unique print which has now been named "The Safari Print". This print was Tinkers interpretation of the Ostrich Leather and was a unique new design aesthetic which set the Air Safari apart from any sneaker in 1987. Secondly, Tinker replaced all traditional mesh components with leather. This departure from tradition entrenches the fact that the Air Safari was not designed for performance. It was running inspired but no longer a runner. The Midsole: The Midsole would still remain as the full running spec for comfort. Tinker still maintained the compression molded EVA midsole for comfort along with Nike Air included for additional cushioning. The Outsole: The Outsole would still remain with the full running spec, using Nikes iconic waffle outsole for maximum traction without the addition of too much weight. The Air Safari was Nikes 1st sneaker to explore the idea of a product which is Sports Inspired. Today the sports inspired footwear and apparel industry is worth billions of dollars to all brands and the Air Safari is genesis of this revolution.
Views: 1146 Sole Knowledge
Season 2 Episode 4: Nike Mayfly, the sneaker inspired by an insect
Nikes Co-founder and obsessive track coach Bill Bowerman spent a large fraction of his career trying to develop product which would improve the performance of his athletes. One of Bowerman’s core ideas was a pair of running shoes which would be so minimalistic and light weight that it would be constructed of only enough materials to last the duration of the race. These shoes would literally fall apart at the finish line. Although Bowerman had not created this vision within his design career, Nike created the Mayfly in 2003 and is the closest running shoe to match Bowerman’s vision. The Mayfly was inspired by the insect of the same name. This unique insect has a lifespan of ONE DAY ONLY. The Mayfly needs to have one day filled with purpose. Eat, find a mate, reproduce and die. One busy day. This thinking has translated into the Nike Mayfly in the following ways: Upper: The upper has been inspired by the lightweight and durable wing of the Mayfly. This has been interpreted with the use of a parachute nylon which provides lightweight durability to the runner. Also, the obvious wing detail on the uppers design does show off the Mayfly's wings. Beyond this, color of the sneaker is an immediate reference to the insect. Runners are also able to place their total running time and location of their runs in a specially provided label on the upper. Midsole: The Midsole is compression molded EVA. This Midsole construction is unique since it is exposed to the road surfaces. This has been done to minimize the full use of an outsole to reduce the weight of the Mayfly. Outsole: The Outsole is the most minimalist part of the sneaker with only the strategic placing of carbon rubber on the forefoot and heel. The most intriguing note on the Mayfly is on the stock liner which reads “Engineered to last for 100KM of running” This means that every run needs to be a run filled with a purpose. A mission to run as if it is your last run. Run like you do not have a tomorrow because in the Mayfly’s case, that’s life!
Views: 737 Sole Knowledge
Season 3 Episode 3: Nike Air Force 1. The Basketball sneakers with its roots in Hiking
The Nike Air Force 1 is one of the world’s best-selling athletic shoes. It owes the success of its DNA to a Hiking Sneaker named the Air Approach. Bruce Kilgore, the designer of the Air Force One looked to the Air Approach and saw several of its features he believed would be able to translate well into a basketball Sneaker. Air Force One First Goes to Market in the year 1982 Upper: The Approach had a high upper which protected the ankles and offered stability on the trail. Kilgore amplified this idea buy also making the Air Force One a High, but also adding in a support belt for the upper preventing further injuries Midsole: The Air Approach had Nikes Encapsulated Air in the Midsole and this meant that Hikers could walk for longer periods of time without fatigue. Bruce Kilgore also learned from this idea and introduced Nike Air into the Air Force 1. This was the First time Nike ever used air in a Basketball sneaker. The move was significant since basketball sneaker was very hard in the ’80s and BBall players used to wear more than one pair of thick cushioned socks to absorb the impact. Keep in mind that the game of basketball exerts 4.5 times your body weight onto the ground. Air was a great move for the Air Force 1 Outsole: The Air Approach had thick and aggressive Lugs on the outsole. Although this inspiration could not be translated into a basketball court scenario, Kilgore does use the concentric circle on the forefoot and heel to offer lightweight and effect traction for the sneaker. The Lugs are not left far behind Kilgore design since the entire outsole is given a subtle border of tiny lugs which takes its design cue from the Notre-Dame cathedral in Paris
Views: 166 Sole Knowledge
Sole Knowledge: Season 2 Episode 3: The Sneaker I regret wearing the most. Nike Hyper Adapt 1.0
The Nike Hyper Adapt 1.0 is definitely one of the most impressive sneakers I have ever that the pleasure of wearing. I had no idea of what to expect when putting them on my feet. Knowing that they had a self-lacing system made me think that I needed to put these shoes on my feet and then adjust the lacing system to my preference… but NO! Once on the foot, the Nike Hyper Adapt sensed my feet and automatically begun to lace itself. No “ON” button is even required to switch on, the sneakers just comes alive! The differentiation between it and the Nike MAG is that the Hyper Adapt is actually a performance sneaker. You have go to the gyms and even take them out for an easy run. This is a truly remarkable sneaker from its upper to its Outsole. The Upper is a “one piece” construction allowing minimum seams – ensuring a comfortable fit. The tongue reveals the E.A.R.L acronym which stands for Electro Adaptive Reactive Lacing. This is a lacing system powered by Nike Fly wire Technology in creating a lightweight supporting structure to the supper while still cradling the foot. The Midsole is a Compression Molded EVA without any Nike trademark cushioning to stand alongside this. I can imagine future versions of this technology with Nike React technology or even visible Air. The Outsole shows off an exaggerated Herring Bone Traction with the Letters MT2. These letter may homage to Mark Parker, Tinker Hatfield and Tiffany Beers who were responsible for seeing the inception to creation of the E.A.R.L technology in different stages of its development. Even if you don’t ever get to own a pair, please try one on. It truly shakes your perspective on footwear!
Views: 555 Sole Knowledge
Episode 4:  Puma Suede and the 1968 Olympic Protest
The American Civil Rights movement had many critical landmarks in its battles for racial equality. It is the actions of 3 Olympians which provided a global platform for the message of resistance to inequality in the summer of 1968 in Mexico. This opportunity presented itself in the 200 meter men's final. Result: 1)Tommy Smith UNITED STATES (19.83 New World Record) 2)Peter Norman AUSTRALIA 3)John Carlos UNITED STATES At the Medals Ceremony, the Americans put their protest plan into gear by raising their fists with black gloves as a sign that black minorities also have a voice which needs to be heard. Carlos forgot his gloves at the Olympic Village but Peter Norman suggested that they share Smiths gloves. You will notice one athlete with a left hand and the other with a right hand in the air. Although Peter Norman had not initially been part of the protest plan, he stood with both Smith & Carlos by wearing the "Olympic Project for Human Rights" badge since he too believed in their cause. The wearing the band was a declaration of support for equal human rights in the Olympics and beyond. Norman was also dealing with inequality in Australia at that time and felt moved my the actions of his fellow Olympians. Walking onto the podium barefoot and with their Puma Suedes in hand. No shoes/barefoot was a statement which illustrated black poverty in the US. The crowd booed their protest. When the Smith and Carlos returned to the US, they were not welcomed as champions but rather is traitors to the US Flag for their public statement. They both still work as advocates for a more inclusive America. When Norman returned back to Australia he was shunned by the Government by standing in solidarity with Smith and Carlos. Even after multiple Olympic qualifications for the 1972 Olympics in Munich, Australia did not allow Norman to compete. The Australian Olympic committee went as far as not allowing any of the track athletes to attend the Olympics in 1972. It was only in 2012 that the Australian Government publicly recognized that Peter Norman was on the right side of history by formally apologizing. Norman would never live to see this apology since he died in 2006. Both Tommy Smith and John Carlos were pallbearers at Peter Normans funeral.
Views: 871 Sole Knowledge
Season 2 Episode 5: 3 Mizuno Wave Rider Stories
The Mizuno Wave Rider left a significant impact on the landscape of running shoes in its 1998 debut. Mizunos response to solving the problem of cushioning was set apart from that of its competitors and still looked robust enough to be up to the task of maximum cushioning. The 2018 re-release brought the silhouette into a contemporary space with 3 great stories which has been summarized below: Highsnobiety X Mizuno Wave Rider – The Phoenix Inspired by the story of the Phoenix rising from the ashes, The Highsnobiety Waver Rider shows off greys on the upper which signifies the ashes within the story. Mizunos iconic logo “The Run Bird” now takes on the role as the Phoenix, all decked out in red and rising from the coals within the ashes. Then the RED wave on the midsole seems to take on the look of flames. Mita Sneakers x Mizuno Wave Ridder – No Border The Upper is inspired by the Blue Olympic Stadium in Berlin. The stadium is unique in having a blue track with white lines. This is said to give athletes a sense of calm even when performing in high pressure races. The specked midsole has taken its inspiration from the concrete streets of Japan. The Wave Rider signifies that there is not borders between athletes running the track or stylish consumers walking the streets in the wave rider. Its works for all. La MJC X Mizuno Wave Ridder – African American Flag This color has been inspired by the Africa American Flag: Artwork of David Hammons. The Flag is a splice between the star spangled banner and the Pan African Flag. It’s a symbol of African identity within the United States and LA MJC has adorned the color of the flag on the Wave Rider. Which one is your favorite?
Views: 890 Sole Knowledge
Season 3 Episode 1: Air Jordan 1 BANNED: Origins of a Sneaker Legend
In 1985 Nike released the Air Jordan in Black and Red. The NBA banned Michael Jordan from wearing the shoe since it did not conform to the Rules of uniformity within the NBA. If Michael Jordan was to continue playing in the Air Jordan Black Red, Michael Jordan would be subject to a $5000 fine for each game. This is Nike stance of the origin story for the legendary Air Jordan 1 Black Red (BRED) now commonly referred to as the Jordan Banned There is a contrary story which suggests that a shoe named the “Air Ship” is the shoe which should receive this nickname. This is the story, behind the story: Nikes executives had been given a small window of opportunity to pitch an endorsement deal to Michael Jordan. Nike was not Michaels 1st choice since his heart was with adidas and he has also enjoyed his college basketball years in Converse. When Michael eventually agreed to the Nike deal, executives had to jump ahead with concluding product designs, production, and marketing the rising stars apparel and footwear line. In 1984 Michael Jordan played is the Air Ships. A sneaker which bears similarities on the Air Jordan 1 and a shoe which was planned as a temporary game shoe until the Air Jordan was ready for Michael to play in. Nike issued Michael Jordan with the White Red Air Ship and the Black Red Air Ships. It was the Airship Black Red which forced the NBA to write a letter to Nike and requests that Michael no longer plan in those shoes. Nike was quick to respond by not letting a good crisis go to waste. When the Air Jordan Black RED was finally ready to be worn by Michael, the TV ad ended by saying “The NBA threw them out of the game, fortunately, the NBA can’t stop you from wearing them.”
Views: 228 Sole Knowledge
Season 2 Episode 7: Nike Air Rift. The shoe for runners who want to run without shoes!
The world’s best long distance runners commonly originate from Kenya. These athletes have spent most of their formative running years running barefoot and also competed barefoot within Kenya. However when looking for running opportunities abroad, these athletes are often rejected by race protocol which prohibits athletes from running without shoes. Nike identified this stumbling block and created the Nike Air Rift as a solution to this problem. This design would be a running shoe which simulates the feel of a barefoot. Logically, the design inspiration was that of a barefoot in motion. The challenge was creating an upper which would not be restrictive, yet offer the required support. This challenge was overcome by the introduction on 2 traps which would hold the foot in place. One across the forefoot and one at the heel. Since the closure only required straps, it meant that the upper would not completely close. The opening on the upper meant that the Rift was lighter, allowed more breathability and gave the Kenyans a better sense of freedom. The toe box of the Rift is also unique in having a split toe. This defining characteristic meant that the toes were given more mobility and brought the barefoot simulation closer to reality that any other running shoe had done before. The upper was also given the color treatment of the Kenyan flag. The name of the Rift is not only attributed to the rift between the toes, but also the Rift Valley which occurs naturally within Kenya. These features gave athletes a sense of pride in the product and identities not only with their heritage but also their running culture, since the designers thought only about them when constructing the Air Rift. The Midsole is compression molded EVA with encapsulated Nike air. These features reduce the weight, increase the cushioning and prevent injuries. Finally the outsole traction design pays homage to the topography of Kenya. Deep flex grooves allow for maximum movement and strategically cut outsoles means less use or carbon rubber which reduces the weight even further. What do you think?
Views: 882 Sole Knowledge
Season 2 Episode 2: adidas X Parley
This is an episode which challenges our lifestyles and makes us consider our impact on nature. Understand the partnership between adidas X Parley and choose the side you want to be on. Let me know if this video moves you to change.
Views: 431 Sole Knowledge
Season 2 Episode 6: Puma X Daniel Ting Chong
Puma has collaborated with South African designer Daniel Ting Chong in creating 2 fresh colorways for the Duplex OG and the Duplex Evo. The colours have taken their inspiration from South African mythologies based on the Zulu and Xhosa cultures respectively. The Duplex OG initially launched in 1991 as a running shoe, but in 2016 Puma could not resist looking back at the classic and decide to re-launch the Duplex Evo as an ode to the OG taking inspiration from its product positioning. Daniel Ting Chong applied the Zulu mythology of Unkulunkulu to the Duplex OG. Unkulunkulu (aka god) had planned to share a good news message with the inhabitants of earth. This message would proclaim that they would receive eternal life. Unkulunkulu sent this message with a chameleon who slowly move out of his presence in the direction of the people. Since the chameleon took too long to deliver the message Unkulunkulu grew impatient and sent a new message with a new messenger. This time the message was DEATH, and the people of the world were being informed that their lives will end in destruction. This time Unkulunkulu decide to choose a lizard to send his message. The lizard was quicker and left Unkulunkulus presence in haste, overtook the chameleon and delivered the message to the people of the world. The inhabitants believed the Lizard and when eventually the chameleon arrived to tell them about everlasting life, he was not believed for the message he shared. The Duplex OG has several details which speaks to this story. Firstly, since the Duplex OG is the original of the Duplex series, its only appropriate this the OG is the shoe which carries the Unkulunkulu story. Since after all, Unkulunkulu is the original and the eldest of us all. Secondly the colours used on the Nubuck all speak to earth tones, giving reference to the beginning of things. Then the sock liners for each foot is different. The left has an image of a chameleon on it and the right has a lizard’s image on it, signifying the messengers who deliver the message of either freedom or death. Daniel Ting Chong applied the Xhosa mythology of Mamlambo (aka goddess of the river) to the Duplex Evo. Mamlambo is a water creature with shape shifting abilities. She is said to most commonly take the form of gigantic river snake (20 meters long). Other forms taken include other reptiles or common creatures found longer the banks of the river. Mamlambo is said to lure the residents from the nearby village into the water with the aid of a green light and then devour them. Some residents have said to have has conversations with Mamlambo. In these conversations Mamlambo would propose to change their fortunes. The fee however would not be easy to repay since the cost is often your own children…creepy The Duplex Evo has several details which gives hits of Mamlambo. Firstly, the Duplex Evo has been inspired by the Duplex OG, this means the Duplex Evo is a shape shifter (like Mamlambo) The thick mesh upper does assist in the keeping the foot cool but also moves moisture away from the feet. The Duplex Evo is great a moisture management, as should be expected from a water creature like Mamlambo. Different shades of green on the upper gives reference to the green light which lures the residents of the village into the water. Finally, the stock lines is filled with graphic spells to keep Mamlambo away from you as you walk close to the river.
Views: 399 Sole Knowledge
SK episode 3
Episode 3: What does NMD stand for?
Views: 520 Sole Knowledge
Season 3 Episode 4: Adidas BOOST. The Midsole which shows off the adidas brand to a new generation
adidas had not been delivering too much newness in the midsole and cushioning space since the 90s with the introduction of adiprene and adiprene +. adidas approached German-based chemical company BASF to create a new midsole material which is light weight, stable, durable and has spring like properties. Little did adidas know that Puma was already in talks with BASF with a similar cushioning proposal since 2009. BASF created a midsole raw material called Infinergy. The properties of which was shared with both Puma and adidas. Each brand used Infinergy in its own unique way to create the midsole of choice. Puma went onto make NRGY and adidas created BOOST. Since none of the brands had filed their respective patents on time, both brands are still allowed to create their own midsole technologies with this technology. BASF cancelled its contract with Puma and created a new relationship with adidas in 2011. adidas moves ahead full steam with the BOOST project and creates the ENERGY BOOST as the world’s first view on the tech. Consumer instantly love the benefit offered by BOOST and its success is amplified with its versatile adaptation to the lifestyle brand with the NMD range and the Kanye West Yeezy adoption of the technology. In February 2015 adidas launched the Ultra BOOST. A shoe claimed to be the world’s greatest running shoe. The Ultra BOOST delivers updated Prime Knit uppers, 20% more BOOST compared to the Energy BOOST and a new Stretch Web outsole specifically adapted to BOOST. It proves to be a performance and leisure staple and is the crown jewel in the BOOST legacy.
Views: 88 Sole Knowledge
SK Episode 7: Midsoles Season Finale
SK Episode 7: Midsoles Season Finale Rubber, Sheet EVA, Compression Molded EVA or Injection Molded EVA and PU. All given more detail in this video
Views: 537 Sole Knowledge

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