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Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 50967 Profession Choice
What does a Brand Manager do?
 
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Kimberly Ford and I try to nail down what it means to be a Brand Manager.
Views: 5690 Found Future
5 Key skills of a marketing manager
 
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What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/ ------------------ So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job. But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/ We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things. We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are. If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
Views: 114685 align.me
How to Start a Career in Marketing - My Story - Marketing 101 | Style With Substance
 
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In this video, I'm sharing with you all my career journey in marketing, right from university to the real world of work. For those that are interested in becoming future marketeers, I also share some hints and tips on how to land great marketing roles for big brands and kickstart your career in this exciting industry. Hope you find this useful. Enjoy! DON'T FORGET TO SUBSCRIBE! PURCHASE MY 'LAW OF ATTRACTION HACKS' BOOK (now available in paperback) - http://amzn.to/2rOAOPw Website & Blog: http://stylewithsubstance.co.uk Instagram: https://www.instagram.com/swsblog Twitter - https://twitter.com/swsblog Facebook: www.facebook.com/stylewithsubstanceblog Snapchat: nodreenkiwanuka Pintrest - https://www.pinterest.com/nodreen/ Depop: @nodreen
Views: 58710 Style With Substance
How to become a Marketing Manager?
 
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Do you have abilities to deliver the idea and influence the audience? Can you plan and manage promotional campaigns? Then becoming the marketing manager could be the most suitable career for you. http://goo.gl/EiBrzU. Enroll in our highly regarded courses to experience flexible study through online learning. There are no prior requirements for anyone. http://www.bolc.co.uk The job of a marketing manager involves developing strategies and campaigns for the promotion of products or services. You may earn up to £50000 per year or more from this lucrative job of marketing manager. Demand for the marketing managers is very high in the modern world due to high competition among the organisations. Organisations are discovering new and innovative ways to market and sell their products and ideas. Ability to communicate in different languages can be an additional advantage for a marketing manager. Marketing profession is one of the highly rewarding professions around the world. What your job would include? • Researching the markets and developing marketing campaigns • Identifying segments and targeting markets to know customers • Designing strategies and campaigns to capture the interest of consumers • Exploring market trends and updating the strategies • Building relationships with stakeholders and distribution channels • Monitoring the effectiveness of campaigns and improving them • Liaising and interacting with the stakeholders to exchange the information • Organising and attending events and seminars • Monitoring and Learning from competitor analysis Brentwood open learning college proudly offers a range of high-quality courses to help students start their careers or advance their positions in respective fields. Brentwood open learning college has the aim to deliver highly standards education to students around the world. Certificate in sales and marketing (Level 2) covers the essential introductory topics of marketing and sales through 5 in-depth units: Introduction to Marketing, Developing a Marketing Plan, Advertising and Networking, Promotion Mix, Personal Selling and Sales Promotion. This course in helpful for people who want to start learning about marketing and its concepts. Certificate in marketing (Level 3) is designed to deliver introductory qualifications to students. This course comprises following six units: Introduction to Marketing, Marketing Environment, Market Segmentation, Consumer Behaviour, Developing a Marketing Plan, Promotion Mix. This course helps students to grow effective marketing skills. Diploma in marketing (Level 4) provides students the professional marketing knowledge and skills to compete in the real world. This course consists of 13 modules: Introduction to Marketing, Marketing Environment, Markets and Market Segmentations, Consumer Behaviour, Consumer Behaviour, Market Research, Marketing Planning, Product Development and Product Lifecycle, Product Pricing Strategies, Branding and Packaging, Channels of Distribution, Promotion Mix, Personal Selling and Sales Promotion, Advertising and Publicity. Range of marketing strategies and concepts are explored in this course to enable students to cope with the different market and business conditions. Brentwood open learning college is proud to offer variety of internet marketing courses. Internet marketing course (Level 1) is designed to deliver the basics of internet marketing and concepts to students. This course consists three units: What is Internet Marketing, E-mail Marketing, Search Engine Optimization (SEO). Certificate in internet marketing (Level 3) is the fundamentally important course for businesses to survive and excel in the modern digital world. Students learn about different internet marketing platforms and strategies, which help them in the growth of the business. This course comprises six units: What is Internet Marketing?, Creating an Internet Marketing Plan, E-Mail Marketing, Search Engine Optimisation (SEO), Advertising Online, Social Media Marketing. Certificate in social media marketing (Level 3) helps students in making their social media strategy and campaign. This course consists four valuable units: What is Social Media?, Developing a Social Media Plan, Building Your Social Media Team, Using Social Media for Marketing Plans. Certificate in google adwords (Level 3) enables students to understand google adwords and its functions. Students learn to make effective adword plan through this course. Certificate in Telemarketing (Level 3) is the course to learn marketing through telephones. Students understand the importance of telemarketing with its other aspects like communication levels, arranging scripts and planning before exercising. facebook : https://facebook.com/bolconline Twitter : https://twitter.com/bolcuk Google+ : https://plus.google.com/+BrentwoodOpenLearningCollege
A DAY IN A LIFE OF A MARKETING DIRECTOR
 
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Welcome to our VLOG! We’re The Innate Life; creators of all natural and non-toxic beauty products. We’re a small business with BIG dreams and we want to invite you on our journey. We want to show you what it's really like building a business from the ground-up - the good and the bad. In this video, we take you through a day in a life of Avalon, our marketing director. Avalon starts her day very early at about 6:15 AM for her long commute to work. Her day is filled with meetings, working on The Innate Life's branding materials, website, newsletters etc. We will be releasing a vlog-style video every Saturday on this channel so make sure you SUBSCRIBE to be notified every time we post a VLOG and we’ll see you next time! ▽ CHECK US OUT ▽ ♥ Our main channel: https://www.youtube.com/channel/UCIMD... ♥ Website: https://www.theinnatelife.co ♥ Instagram: https://www.instagram.com/theinnatelife/ ♥ Facebook: https://www.facebook.com/theinnatelife ▽ STALK US ▽ ♥ Bhavna: https://www.instagram.com/bhavnak05/ ♥ Avalon: https://www.instagram.com/avalonmohns/
Views: 13812 theinnatelifeteam
Becoming a Brand Manager for Moda Operandi - Fashion at Work - Teen Vogue
 
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Learn how 24-year-old Jana Hofheimer landed the dream job, bringing collections straight from the runway to the consumer for fashion brand Moda Operandi. Still haven’t subscribed to Teen Vogue on YouTube? ►► http://bit.ly/tvyoutubesub ABOUT TEEN VOGUE Fashion, beauty tips, celebrity style, pop culture, videos, and more—everything you need to be ahead of the trends. Fashion starts here. Becoming a Brand Manager for Moda Operandi - Fashion at Work - Teen Vogue
Views: 30493 Teen Vogue
The Kraft Heinz Company: Portrait of a brand manager
 
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Teams throughout Kraft Heinz use Office 365 to streamline collaboration. "We work directly with both our headquarters and field sales teams, finance colleagues, product research and development groups, and packaging agencies to go from ideas to packaged products," says Nicole Kulwicki, Senior Brand Manager at The Kraft Heinz Company. "A tremendous amount of teamwork is required to hit campaign or product launch dates. Storing our information in SharePoint Online sites means that employees inside and outside my team can get to it, which is helpful because it may be pertinent to another team's business needs or objectives."
Views: 5097 Microsoft Office 365
Role of a Brand Manager, Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J
 
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Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J discusses the role of a Brand Manager in a corporate environment.
Souhir, Marketing Manager -- L'Oreal Marketing
 
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Souhir, Marketing Manager for Make Up in Dubai, expresses her passion for adapting her Brand's DNA to a specific market: she listens to the environment in order to know how to speak to consumers. She describes the necessity to understand the consumer, and what they need. She talks about the breadth of things to discover and learn at L'Oréal, which gives people the opportunity to own their projects, express themselves through the work, and bring their own vision to the brand. She describes the best thing as being able to leave your mark and contribute to something big. Souhir, Marketing Manager -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Souhir, Marketing Manager -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 25605 L'Oréal Talent
Getting a Job in Marketing + What Kind of Salary You Can Expect
 
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Hi guys! Welcome to my new Friday series! I'm planning on covering a huge variety of topics but today's video is a career-related one covering the basics of getting a job in marketing, what kind of salary you can expect and what a typical day might look like. I've broken down the content into sections and listed them all here for your convenience, in case you want to skip to a particular part: An overview: 0:32 Agency vs/ In House: 3:55 Job Titles and Salary: 4:51 What an average day could look like: 9:11 Marketing misconceptions: 11:14 Tips on getting a job in marketing: 13:51 Please note that this is all based on my experience, particularly in London. It will likely differ according to what location you live in and what the job market is like. ************************************** Link Love: Blog: http://www.chaseamie.com Instagram: https://instagram.com/chase_amie/ Twitter: https://twitter.com/chase_amie Pinterest: https://www.pinterest.com/chase_amie/ Facebook: https://www.facebook.com/chaseamieblog/ Snapchat: ChaseAmie Email: [email protected] ************************************** Mailing Address: PO Box 71117 London SE18 9LR United Kingdom ************************************** Disclaimer: This video is not sponsored. Occasionally companies will gift me items however this will not affect my opinion if and when I do review said item. I will always mark reviewed items if it/they have been gifted. That said, the vast majority of items are bought with my own money. Some of the links used are affiliated. All paid-for content will be clearly stated. ************************************** Have a question? I have a page on FAQs right here :) http://www.chaseamie.com/faqs
Views: 160472 Chase Amie
Skills Required For Brand Manager
 
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Essential skills required to become a successful brand manager.
Views: 770 Learn & Grow
Skills Required for a Brand Manager
 
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Rishu Kumar, DGM - Brand ,Century Ply, shared his views on Skills required to become a successful brand manager.
Views: 173 Learn & Grow
Life of Digital Marketers in 2 Minutes
 
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Now you can become Google Adwords Certified with EduPristine's Digital Marketing Course, that is a Microsoft IT Academy Program Member. Register here to get FREE counseling: http://goo.gl/forms/gQVIMMhBBv or whatsapp- DM YT to 8454044446 With this 12 Sundays Course, you can work as Digital Marketing Manager, SEO Manager,SEM Specialist and Digital Sales Executive, Social Media , Email Marketing, Web Analytics etc, work as a Freelancer or support your own business. One must know all about all the Digital Marketing techniques because SEO, SEM, Email Marketing and Social Media Marketing are interrelated. Digital Marketing Course by EduPristine - Digithttp://www.edupristine.com/courses/digital-marketing
Views: 60268 EduPristine
What's it like to be a Teach First Brand Manager?
 
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Teach First participant and former Brand Manager Georgina Charles talks about what she loved about the job and how it led her to join the Leadership Development Programme.
Views: 1085 Teach First
A How-To Guide To Become The World's Best Brand Manager with THP
 
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How to become the world’s best brand manager with these 5 simple tips. Download now: http://bit.ly/29O9wSb Find out why so many brands are crazy raving fans of THP’s content and social media services! If you don’t believe us just listen to what the world's best brand manager has to say about THP’s unique one stop shop and a la carte pricing model. Contact Us Today: http://thpagency.com
Views: 8329 THP
A Day In The Life: Marketing Manager
 
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Position/ Work Title : Marketing Manager Company : The Star Position level : Upper Management (Senior Leader) Industry : Media/Communication A marketing manager of the biggest English newspaper in Malaysia has a busy working life, as can be expected. Projects that range from events promotion to advertising research are a part of everyday tasks, along with liaison, meetings and attending events. Watch and see her in action in her typical day. It is the Day in the life of a Marketing Manager at the STAR newspaper
Views: 121536 Leaderonomics Media
Working as a Brand Manager at Orkla
 
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This video gives you a peek into the exciting job of being a Brand Manager at Orkla. Our Brand Managers are ambitious, skilful and vital to creating good results in our companies. We offer an innovative and demanding marketing environment, where competence and career development are of great importance.
Views: 1371 orklagroup
Wendy - Brand Manager - Marketing & Communications
 
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My name's Wendy Instrell and I'm a brand manager at the Direct Line Group. My particular role is to look after the Churchill and brand positionings to make sure, however the company communicates and talks about our brands its stays true to what the overall brand promise is and the positioning we've set for those brands. In the five years that I've worked at Direct Line Group I've had exposure to different things, from strategic brand planning to event planning to exposure to the commercial side of the business. People from all round the business come and we discuss all the issues, it gives you a real, wide sense of how this business operates rather than just working on your own, in your own silos. We have different brand positions, those stand for different things, and as a brand team we want to get those positionings totally bought into all the way through the business and through the customer journey. You might have sales staff answering the phone for Churchill one moment, Direct Line the next, and it's really challenging to be able to show that differentiation when they've got to switch between the brands. When I've pushed for something to be done in a different way, actually quite recently, working with the teams developing scripts for our different IVRs, those quite annoying machines, when people phone up and they go through and its "press one for this, press two for this". What I really wanted was to be able to differentiate the tone of voice for Direct Line and Churchill within that to show that actually, the brands are different and they behave in a different way. So that's something that we've been able to make some changes, and push through. When I'm out with my friends, or I'm meeting people for the first time and they ask "where do I work, what do I do?" and I say I work on Churchill, everybody knows Churchill, everybody knows the Churchill dog so it's great that you can have the kind of rapport straight away, they're recalling the advertising, they're recalling, you know, the dog and the "Oh yes, Oh no" so its nice to have that common link straightaway and it does make me feel proud of working for brands that are as high profile as that. "Let's take the lead." It just makes me really encouraged to be part of a company that's so ambitious and wants to be leaders in the field. The culture really does feel likes its changing, its becoming more lively, more vibrant, people are more empowered to do things, we've got a great set of values that actually everybody in the company helped create, so it definitely feels like we're on a journey to a more exciting place.
Views: 7683 JoinInsurance
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1384298 Evan Carmichael
Global Brand Manager
 
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This 2014 Career Connections video features Sara Diniz, a Global Brand Manager for Venus at Procter & Gamble. This video explores World Languages under the theme of International Business / Finance.
Views: 4479 ThinkTVPBS
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
How To Get a Job In Digital Marketing | Marker Monday
 
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https://marketcampus.com - Wondering what you can do to land a job in digital marketing? Brandon Hassler explains some tips of how to beef up your resume and standout among the other applicants. =============================== What Is Market Campus? =============================== Market Campus is a collection of digital marketing courses designed for startups. We cut through the fluff and get right to what actually works and how you can get quick growth to your company without having to spend a fortune. LEARN MORE: https://marketcampus.com/ =============================== Follow Market Campus =============================== • https://instagram.com/market.campus/ • https://twitter.com/marketcampus/ • https://facebook.com/marketcampus/ • https://plus.google.com/+marketcampus/
Views: 122971 Market Campus
Career Advice on becoming a Marketing Manager by Sarah S (Full Version)
 
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Visit http://icould.com/videos/sarah-s/ for more careers info. Sarah S works as Marketing Manager for Sheffield United's products which ranges from season tickets to team strips to wedding venues. She values doing her degree as a sandwich course which gave her a taste for working in marketing - especially as it was in a sandwich making company! Little did she think that when she was in Blades strip at the age of 9 she would end up at the club.Highlights at http://icould.com/videos/sarah-s/?length=short
Views: 33429 icould career stories
CAREERS IN MARKETING MANAGEMENT – BBM,MBA,Research Analyst,Business School,Recruiters,Salary Package
 
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CAREERS IN MARKETING MANAGEMENT.Go through the career opportunities of MARKETING MANAGEMENT, Govt jobs and Employment News channel from Freshersworld.com – The No.1 job portal for freshers in India. Visit http://www.freshersworld.com?src=Youtube for detailed Career information,Education details of MARKETING MANAGEMENT. Master of Business Administration in marketing management is a Course that a student can join after completing a bachelor's degree in business, accounting, finance, or marketing. It is a two year course program. This master's degree involves the study of marketing sector of a corporation or business. The prospectus consists of the theory in marketing management and practical consequences. Researching over a market segment and then putting forward campaigns of marketing. The graduates will be further provided with more insights over the topics like product development, sales promotion, internet technology, social networking and furthermore, up and coming media platforms which businesses and corporations utilize for effective product marketing and services. The syllabus covers topics like marketing services, managing customer and business relationships, innovative media technologies, brand and product management, development and design. The MBA degree in managing market would develop a student interested in promotions, advertising, sales of products and management, thus the scope is high of this degree as marketing has evolved over the years and businesses are engrossing in heavy marketing strategies. Distant education is also conducted for this course. One can pursue higher studies with joining Doctor of business administration, PhD in management and Fellow Program in Management FPM. Kolkata, Pune, Madras, Sikkim Manipal, Delhi and Mumbai Universities among others provide with MBA courses. The universities abroad that provide for the same are University of Chicago, Harvard Business school, Stanford Graduate school of business, University of Oxford, Cambridge Lancaster University Management School, University of Toronto, Melbourne Business school, School of management-Queensland University of technology. The job opportunity in private and government sectors is very high. The evolution of marketing strategies has brought about digital and direct marketing into consideration involving innovative technologies. One can join a company to hold positions such as: • Market Research Analyst • Marketing Manager • Brand Manager • Corporate Sales Manager • Media planner • Head of Digital marketing International companies also hire MBAs. To work abroad one has to have an experience of atleast 2 to 3 years, then only can he hold a higher post abroad. The top companies that recruit MBA marketing management candidates are as follows: • Sony • SEA • RAK bank • Ranbaxy Fine Chemicals India • KPMG • Spencer's Retail ltd. • Landmark • Solutions India • Tech Mahindra • Gulf • IDBI federal life insurance • Fair Deal Maruti Suzuki • Samsung Electrics • Intigrow Government sectors include • NPCIL • National cooperative development corporation • Central electronics ltd. • NIT Delhi • Airport Authority of India • NBCC • Food corporation of India • FCI The person holding MBA in marketing management degree earns about 40k to 65k, depending upon the post he holds. However the freshers salary may vary not ranging in the similar digits, around 18k to 20k. One's experience and specialization is taken into consideration. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
Skills Required for a Marketing Manager
 
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Karan Kumar, Marketing Manager, American Express shared essential skills required to become a successful marketing manager.
Views: 3649 Learn & Grow
Interview with Fanatic Brand Manager Craig Gertenbach
 
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Craig Gertenbach speaks with the German online magazine Gleiten.TV about what it means to be Brand Manager and gives an insight about his job.
Views: 1324 Fanatic International
Explore Careers: Marketing/Communications Manager
 
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Jennifer Stoltenow is the marketing and communications/brand manager for 3M's Post-It. Find the SJMC on - Facebook: http://facebook.com/umnsjmc - Twitter: http://twitter.com/umn_sjmc
Views: 23576 umnhsjmc
How to become a marketing director CMO
 
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Introduction to the new marketing career coaching course - How to Become a Marketing Director / CMO by Justin Basini.
Views: 1405 Justin Basini
Skills Required for a Digital Marketing Manager
 
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Essential skills required to become a successful digital marketing manager.
Views: 3188 Learn & Grow
Skills Required for a Marketing Manager Role
 
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Durgesh Kaushik, Chief Marketing Officer, Ex-Facebook, Shared Essential skills required to become a successful Marketing Manager.
Views: 1573 Learn & Grow
What It Takes to Be a Good Marketing Manager : Business Management
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=Ehowfinance Watch More: http://www.youtube.com/Ehowfinance Good marketing managers typically have a number of key traits in common with one another. Learn what it takes to be a good marketing manager with help from a business consultant and marketing expert in this free video clip. Expert: Isaac Rodriguez Filmmaker: Victor Varnado Series Description: Running and managing your own business are full time jobs, and everyone can use a little help every now and again. Get tips about business management and related fields with help from a business consultant and marketing expert in this free video series.
Views: 12201 ehowfinance
What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 12717 The Audiopedia
Master Class ESSEC | "Luxury Brand Management" by Denis Morisset
 
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http://www.essec.edu | The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.
Views: 18784 ESSEC Business School
Brand Manager Career  in the Moulding and Millwork Producers Industry
 
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Moulding the Future - MMPA - Ramon, student at University of Illinois is currently double-majoring in engineering and business interviews Alex a Brand Manager for BrookHuis and a member of MMPA - Moulding & Millwork Producers Association - For more information go to Cue Career - https://www.cuecareer.com/industryassociation/moulding-millwork-producers-association/ "This fall, the MMPA will offer hands-on machinery demonstrations ranging from moulders to sanding equipment at the Stiles Machinery showroom facilities in High Point, NC. There will be two full days of education focused on plant operations and new technology. On the third day of the program, the attendees will have an opportunity to tour various plants in the area, one of which is Mannington Floors. The MMPA Fall Tech Ed & Plant Tours is highly rated for its education and networking opportunities. It is the gathering event for the plant operations personnel." -Kellie A. Schroeder, CEO of MMPA
Views: 28070 Cue Career
Career in marketing: Interview with a Product Marketing Manager at Facebook Live
 
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(00:51) What is product marketing? (2:40) What does a product marketer do all day? (7:07) What roles does a product marketer mostly interact with? (8:55) Pros and Cons of product marketing? (12:54) How did she plan her career? (16:16) The importance of having a good manager and how to find one? (17:42) How to get into product marketing? (19:42) Should you have a portfolio of work? How to do it right? (21:20) Book recommendations for product marketing Links: Victoria's LinkedIn: https://www.linkedin.com/in/victoriayoung/
Views: 8897 CareerLab
Become a Student Brand Manager
 
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Become a Student Brand Manager at your university! Gain exceptional industry experience with some of the most exciting brands in the world! Seed Marketing: The UKs leading student marketing agency are currently looking to recruit Student Brand Managers to activate incredible campaigns with brands such as Spotify, Nike, Boohoo and many more. Your role will include activating some of the most exciting events and brand campaigns in the UK, including secret underground gigs, experiential tours and guerilla marketing. If that’s not enough, there are incredible incentives and prizes such as VIP festival trips to Coachella and great payment packages. You can also earn yourself internship opportunities with some of the most reputable brands in the world, giving you the industry edge over your fellow students. If you think this is you then join the Seed Marketing network and apply here: http://www.seedmarketingagency.com/team/current-roles/ Or contact Seed Marketing at [email protected]
Views: 3194 Seed Marketing
Meet Debleena – Marketing Manager, India
 
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Debleena is leads marketing of our Sensodyne toothpaste and toothbrushes in India. She explains that the science and values-led nature of the company in developing products which make a positive contribution to the health and wellbeing of society is important to her, as is the global nature of the company for career development. Find out more about our Consumer Healthcare business: http://www.gsk.com/en-gb/about-us/what-we-do/consumer-healthcare/ For more information about our research into consumer healthcare products, visit our website: http://www.gsk.com/en-gb/research/how-we-discover-new-products/consumer-healthcare-research/ Meet some of our other employees by visiting our website: http://www.gsk.com/en-gb/careers/meet-our-people/ Visit our website to search and apply for current career opportunities: http://www.gsk.com/en-gb/careers/search-jobs-and-apply/ Want more GSK updates and videos? Subscribe to our channel: https://www.youtube.com/user/GSKvision GSK - Do more, feel better, live longer. Find out more on http://www.gsk.com Follow @GSK on Twitter: http://twitter.com/GSK Like GSK on Facebook: http://www.facebook.com/GSK Follow GSK on LinkedIn: http://www.linkedin.com/company/glaxosmithkline Subscribe to GSK on YouTube: http://www.youtube.com/subscription_center?add_user=gskvision See more photos on GSK Flickr: http://www.flickr.com/photos/glaxosmithkline Follow GSK on Google+: https://plus.google.com/b/111672269233272367045/111672269233272367045/about
Views: 8357 GSK
The DNA of a Good Brand Manager
 
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Jane Altobelli, EVP, Chief People Officer at SymphonyIRI Group Where is the Talent Going to Come From? Given the changing Research ecosystem, where is the talent going to come from? Researchers will need an expanding toolkit of skills and expertise that may be more about consulting skills than research knowledge. The new Researcher will need a different set of attributes in order to become change agents, visionaries, risk takers and to take a stand.
Views: 8410 scribemedia
Ask a Career Coach: Personal Branding 101
 
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Want a road map to identify your unique strengths, define your career aspirations and create a daily game plan to establish your personal brand? Executive coach, speaker, and blogger, Suzannah Scully is here to help. She'll tell you everything you need to know about creating and managing your own personal brand to maximize career success. This free, livestreamed session was brought to you by Stanford Alumni Career Services. Watch more career-themed videos from the Stanford Alumni Association: https://www.youtube.com/playlist?list=PLF9D3DB0B1DADF82F Learn more about Stanford Career Services: http://alumni.stanford.edu/get/page/career Like this video? Share it with your friends! http://youtu.be/JR3k7Ef9kJI
Views: 96644 Stanford Alumni
Interview: Louis Vuitton Marketing Manager
 
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BusinessBecause interviews Kate Chun, Marketing Manager for Louis Vuitton
Views: 33386 BusinessBecause
Spotify Student Brand Manager Training Day 2016
 
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We brought together 60 of the most influential students in the UK for their training to become the ultimate Spotify Student Brand Manager
Views: 3611 Spotify
Become a superhero with Esko’s brand management solutions
 
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Take control of your packaging projects with asset management, project management, color management, approvals… Esko’s WebCenter allows you and your packaging team to work smarter and faster. Your projects are consistently on time and on budget. Your packaging costs have decreased significantly. And your speed-to-market is faster than ever. For more information, please check www.esko.com/webcenter
Views: 2425 Esko
Next Generation Tech Insights by Apple former Global Brand Manager
 
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Product Management event in Los Angeles about next generation tech insights. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2zDPB6I Find out more about us: http://bit.ly/2mkVBfH 💻 Former Beats by Dre Global Brand Manager, Thommy Cho, had an open discussion on how disruption and the evolution of marketing are changing consumer's perceptions of products for younger consumers. Main takeaways: -Insights on how ideas and perceptions are evolving with products and consumers -Understand how industries become ripe for disruption and what factors play into them -Learn about how product marketing has evolved in the past 10 years and where it will go Thomas Cho is an award-winning creative brand marketer and strategic storyteller. He has experience in innovative strategy, integrated marketing campaign creation, and premium retail execution. Other experiences include working with the Jack Daniel's family of brands under Brown-Forman, Pokemon, and Disney. He is currently working on the marketing team at Yamaha Music to help the organization shift into tech and bring the team up to speed in becoming a world class marketing team. Chapter 1 0:00 Speaker Introduction Chapter 2 1:35 What Is a Product? Chapter 3 5:55 History of Products Chapter 4 9:30 Communication Chapter 5 10:30 Brand Chapter 6 11:10 Beats Headphones as a Brand Chapter 7 14:15 Evolution or Disruption? Chapter 8 16:58 Consumer Values Today Chapter 9 19:45 Ripening of Industries Chapter 10 21:40 Questions from the Audience ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2zDZiSw Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2mkVBfH 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A
We Are Diageo | Meet Jitin Makhijani, Brand Manager, Royal Challenge | Bangalore, India | Diageo
 
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Find out what it’s like to be a Brand Manager for an international whisky brand. Meet Diageo’s Brand Manager for Royal Challenge, India, Jitin Makhijani. Jitin talks about his experience at Diageo and why he enjoys working as a Brand Manager. Having worked at Royal Challenge for six years, Jitin is responsible for the end-to-end management of the brand from pricing and media planning to consumer promotions. Watch to find out what Jitin’s role involves and why he is driven by the opportunities Diageo offers. --- Diageo – Celebrating Life, Every Day, Everywhere. #WeAreDiageo --- The We Are Diageo films are part of a series of videos that showcase the amazing people behind the brands who are working for Diageo in our offices, factories and research facilities around the world. To see more films from this series, please visit the We Are Diageo playlist: https://www.youtube.com/playlist?list=PL7yKiyUVNV3cxfbeK_1pV7Y5yoqv30Mjl --- For more information about the career options and job vacancies available to you, please visit our Diageo careers page here: https://www.diageo.com/en/careers/ --- To see more videos about a career at Diageo, please click here to see our YouTube playlist: https://www.youtube.com/playlist?list=PL7yKiyUVNV3fDMGKIEguT6oDc_-2SVfYM --- Subscribe to our Diageo YouTube channel here: https://goo.gl/TQsM3o --- Discover more from Diageo: Website: https://www.diageo.com LinkedIn: https://www.linkedin.com/company/Diageo Instagram: https://www.instagram.com/diageo Facebook: https://www.facebook.com/DiageoGraduates Twitter: https://twitter.com/Diageo_News ---
Views: 1808 Diageo
Career Advice on becoming a Brand Engagement Manager by Christina A (Full Version)
 
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Visit http://icould.com/videos/christina-a/ for more careers info. Christina A is Brand Engagement Manager for BlackBerry. After leaving school earlier than expected due to illness, Christina decided to go straight into work. Through determination and a key relationship with a manager, she developed a career in marketing, trained on the job and recently began her dream role, leading on BlackBerry's relationship with music artists, including working with Jessie J to launch the new Playbook.Highlights at http://icould.com/videos/christina-a/?length=short
Views: 3326 icould career stories
Role Of Brand Manager In FMCG
 
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Roles and responsibilities of Brand Manager in FMCG
Views: 1626 Learn & Grow
The Journey Of A Brand Manager At Kraft Heinz | Shruti Soumya, MDI Gurgaon
 
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Shruti Soumya, an alumna of MDI Gurgaon, joined Kraft Heinz as a Management Trainee and has had the opportunity of working in 3 different cities, adapting and learning along the way. She rose up to become an Area Sales Manager, and is now a Brand Manager at Kraft Heinz! The very first project as a Brand Manager made her fall in love with Kraft Heinz all over again, with Sourav Ganguly as the brand ambassador for it. In this video, Shruti describes her journey at Kraft Heinz and how she converted difficulties on her path into her strengths. #MDIGurgaon #KraftHeinz
FWD360.com - Peter Charles - Marketing Manager , PepsiCo
 
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http://www.fwd360.com/ We gain an exclusive interview with Peter Charles a successful brand manager from PepsiCo . Having worked on large brands such as Doritos and Tropicana he shares his inspiring knowledge on branding, digital campaigns and connecting with the consumers. A must watch for any upcoming Business! Music Credits : Dan Axtell "Galaxy Being"
Views: 6733 FWD360
GILT | How To Become A Loyalty Marketing Manager
 
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Love fashion but working in a different industry? That's fine. You can still make your break into fashion and build a career doing what you love while leveraging the skills you acquired in your previous roles. That's exactly what the loyalty marketing manager for Gilt did. Starting out in finance, she's now fully immersed in marketing. Listen to her story to get inspired. Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Looking for an online program to build your fashion knowledge? Check out the ONLY online fashion certificate in Fashion Industry Essentials taught by Parsons elite faculty, Teen Vogue editors, and industry experts. http://www.teenvogue.parsons.edu Want more exclusive career advice from industry experts? Head on over to www.brandedu.com Let’s Stay Social! Subscribe To Our YouTube Channel Like Us on Facebook: https://www.facebook.com/BrandxEdxU/ Follow Us On LinkedIn: https://www.linkedin.com/company/bran...
Views: 241 Brand x Ed x U

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