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IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 497070 The Futur
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 181312 Philip VanDusen
How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 114238 CreativeMarket
Brand Name vs. Generic
 
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What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3675020 AsapSCIENCE
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 713674 TED Archive
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 199665 GCFLearnFree.org
5 Recommended Books for Graphic designers
 
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http://creativeastro.tv In this week's tip, we recommend five books that have helped us out over the years and that we think every designer should have on their bookshelf. Got to http://creativeastro.tv/5-books-graphic-designers/ to download a free PDF version of 'Branding Identity Design' by Alina Wheeler. Don't forget to subscribe, like, share and leave your comment! Signup to our mailing list to get updates on our videos here: http://creativeastro.tv Follow us for more content on: Twitter - http://twitter.com/creative_astro Instagram - https://instagram.com/creativeastrotv Google+ - https://plus.google.com/+Creativeastro LinkedIn - https://www.linkedin.com/company/creative-astro Like us on Facebook - https://www.facebook.com/creativeastro -~-~~-~~~-~~-~- Please watch: " Flywheel hosting: Flywheel Hosting Dashboard Overview" https://www.youtube.com/watch?v=CD5u974c8Sw -~-~~-~~~-~~-~-
Views: 19391 MAKTV
Stationery Branding - How To Brand A Business Ep. 2
 
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In this episode, we begin with a re-visualization of the logo we ended with in episode one. We continue the process of branding the business by creating some stationery branding. With a marketing identity package that fits together to produce a cohesive unit, Gary and Jonas are sure to land some big name clients :) Hope you enjoy watching the process! zimrimayfield.com
Views: 32845 Zimri Mayfield
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 947114 Video Influencers
How To Build A Brand Online
 
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Join Affiliate Marketing Mastery: http://www.affiliatemarketingmastery.com In this video, Stefan shares with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term. Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand. A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. The best way to build a brand online is by creating content. By adding value, it will attract people to your brand. Sure enough, when you launch products, they will buy from you, because they like and trust you. This is how Stefan has been able to create a 7-figure internet marketing brand. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/how-to-build-a-brand-online/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 34989 Project Life Mastery
Top Branding Book - Brand Intervention by David Brier
 
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http://www.BrandInterventionBook.com Brand Intervention Book promo 1 for the book written by David Brier with Foreword by Daymond John, dubbed the Top Branding book by experts. Two years and three rewrites in the making, David Brier’s new book, Brand Intervention, is just about ready to start transforming the way we view (and break) the rules of branding. His zero-fluff, insight-rich book unveils the exact branding rules to break (that’s right, break) in order to add more value in less time. Never one to shy from challenging long-held beliefs, David dissects exactly what it takes (and doesn’t take) to successfully tackle branding for yourself and the companies you serve. Shark Tank | ingenuity | marketing | wealth | bestseller | entrepreneurs | mark cuban
Views: 224 David Brier
How to Brand a YouTube Channel - Primal Branding Book
 
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When it comes to YouTube channel branding, one book stands out above all others. That book is Primal Branding by Patrick Hanlon. In Primal Branding the author shares seven elements found in all highly success "nearly cult like" brands. These elements can and many youtube experts would say should be implemented into a youtube channel. In this YouTube video, I share these seven branding elements from Primal Branding. Favorite YouTube Tools: https://morningfa.me/invite/BrianG https://www.tubebuddy.com/magic My YouTube Gear: https://www.amazon.com/shop/briangjohnsontv -------------------------------------------- Free YouTube Starter Kit - 12 Step Upload Checklist - TubeBuddy Integration (Free YouTube Software) - YouTube End Screen Templates - YouTube eBook http://briangjohnson.tv/free/ -------------------------------------------- Contact Brian G. Johnson: http://briangjohnson.tv/contact/ Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator. ** Affiliate disclaimer: some of the above links maybe affiliate links, which may generate me a sales commission. For example, my YouTube Gear listed above is in association with the Amazon affiliate program and I’m an amazon associate.
Views: 1810 Brian G Johnson TV
Business Branding Book Review of Power Branding Secrets | Best Business Branding
 
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Business Branding Book Review of Power Branding Secrets | Best Business Branding An overview of my upcoming business branding book, "Power Branding Secrets." http://www.powerbrandingsecrets.com/ I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises.  My purpose is to revive the ultimate Power Brand – America – and thus her economy.  A small band of tireless entrepreneurs, energetic innovators, and emphatic voices can reignite the American small business culture by retooling their branding and business protocols and filling in the gaps of omitted know-how. Now I want to take 30 minutes to give an overview of how this business branding book can help you in your startup, small business or even an idea that has been brewing in your mind.  Chapter List: Preface: How Does One Create & Mold a Powerful Brand? Chapter One: America the Brand: How to Revive Her Chapter Two: The Current State of Small Business in America Chapter Three: My Personal Pursuit of the American Dream Chapter Four: W.W.W. – (The) World Wants Wisdom Chapter Five: What is Branding? Chapter Six: More on Value Chapter Seven: The Branding Triangle Chapter Eight: Trust Chapter Nine: What Is Branded Content? Chapter Ten: Blogging as Branded Content Chapter Eleven: Making Content Work for the Sales Team Chapter Twelve: What Is Content Marketing? Chapter Thirteen: Crowdsourcing Your Branded Content Chapter Fourteen: Supporting Your Branding with Infrastructure Chapter Fifteen: Why Strategy is So Important Chapter Sixteen: When Branding, Marketing and Sales Come Together Chapter Seventeen: Audio-Visual Branded Content Chapter Eighteen: Mobile Marketing and Your Power Brand Chapter Nineteen: How to Properly Repurpose and Curate Your Content Chapter Twenty: It’s All About Audience Chapter Twenty-One: Amplifying Your Power Brand with Power Influencers Chapter Twenty-Two: Social Media and Branded Content Chapter Twenty-Three: Native Advertising Chapter Twenty-Four: Marketing Automation Chapter Twenty-Five: Power Branding and Public Relations Chapter Twenty-Six: Distribution is Half the Work Chapter Twenty-Seven: Branding & Our Real-time World Chapter Twenty-Eight: The Rousing Side of Power Branding Chapter Twenty-Nine: Branding Yourself as an Author Chapter Thirty: The Top Branding and Marketing Experts to Follow Chapter Thirty-One: An Action Plan You Need to Implement Chapter Thirty-Two: Where to Begin Subscribe to my YouTube channel. Business Branding | Business Branding Book | Best Business Branding Strategies | Small Business Branding Strategies
Views: 93 Edwin Dearborn
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 51541 Dan Lok
Seth Godin - THIS is Marketing
 
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Seth Godin is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth. THIS IS Marketing book link: https://amzn.to/2AXqbBk Special thanks to our sponsor at Mazda USA Check out more about their vehicles here: http://mazdausa.com Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand What's in My Gear Bag? Btw - When you purchase via my links you're supporting my channel to help me make more awesome stuff for you! Gear bag: https://amzn.to/2IgalGh How I cart everything around: https://amzn.to/2KzNUKp Favorite goto run & gun 4k camera: https://amzn.to/2we6zZl Goto lens: https://amzn.to/2rlLbMy Workhorse lens: https://amzn.to/2IhdANC Boom mic: https://amzn.to/2wiVVAq On camera mic: https://amzn.to/2HVNf8r Wireless lav mic: https://amzn.to/2IbGHSH Key lights: https://amzn.to/2IkppCL Kicker lights: https://amzn.to/2KzKsQ9 Camera monitor: https://amzn.to/2rlKiDI Favorite travel tripod: https://amzn.to/2rmdtGP Headphones: https://amzn.to/2jzHHlw Storage: https://amzn.to/2KErwzv Pro 5.7k camera set up for interviews: https://amzn.to/2HRp7Ux Pro lens for interviews: https://amzn.to/2FPRwog Travel drone: https://amzn.to/2rmyQYO Local drone: https://amzn.to/2HQGEfw Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork
Views: 58657 Behind the Brand
How to Build a Successful Brand (Primal Branding Book Part 1) - EP59
 
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Building a successful brand that is powerful and sells and markets anything depends on 7 aspects according to Patrick Hanlon' Primal Branding Book is broken up into today's episode talking about the Creation story. YOUR TURN: I invite you guys to write you creation story in the comments and I'll see you in there. HELP US RAISE money for those in need of clean water: https://my.charitywater.org/lab-rats-for-life --------------------------------------------------------------------------------------------- Welcome to the daily small online business podcast the Lab Rat Dailies. This show runs in-between the main show for the Get in the Lab Podcast which airs on Wednesdays. Every other day has a theme: Motivation Monday Tuesday Tips #throwbackthursday Good Shit Friday Weekend Warrior Cozy Sunday. SUBSCRIBE to learn how to create content with heart: http://bit.ly/1yzGTuw LEARN MORE about Megan: http://meganpangan.com Official Get in the Lab Podcast Website: http://getinthelab.me Medium: https://medium.com/@meganjphoto Social Circles: twitter : https://twitter.com/meganjphoto facebook: http://facebook.com/getinthelabpodcast google+ : https://plus.google.com/+MeganPangan tumblr : http://megpangan.tumblr.com/ instagram : http://instagram.com/mee_gan --------------------------------------------------------------------------------------------- Our Businesses: Wedding Photography: http://kevinlevu.com Personal Branding + Headshots: http://cleanmediaproductions.com Photo Booth Service: http://snapitfancy.com Club Smash Clothing: http://clubsmash.storenvy.com
Views: 784 The Le Vu's
Primal Branding | Patrick Hanlon | TEDxElPaso
 
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Primal Branding Patrick Hanlon is founder and CEO of Thinktopia®, a strategic branding and social engagement group. His books “Primal Branding” and “The Social Code” are in several languages and taught around the world. Mr. Hanlon looks at brands not as logo and website, but as a belief system that attracts others who share those beliefs. This creates a community of believers, advocates, users—a “tribe”. Mr. Hanlon has been guest speaker at IDEO, NYU, American Marketing Association, Parsons School of Design, FIT, Hyundai, and has written for, and/or been quoted in, Fast Company, Entrepreneur, Advertising Age, as well as on NPR and other online radio shows and podcasts. His book Primal Branding is mandatory reading within YouTube, the largest social engagement platform on the planet. He has appeared on CNBC, Fox Business, and takes part in the TV Documentary Series “The Kennedys.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 16242 TEDx Talks
Aaker on Branding: 20 Principles That Drive Success
 
01:06:14
Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David Aaker will discuss what you need to know to create and manage strong brands. He'll comment on both the history and the future of branding, touching on the power of brand as asset, the role of a brand vision, the importance of innovation, and the need to change the focus from the offering to what the customer is passionate about.
How To Build A Brand | FREE Branding Book | Small Business Marketing
 
04:50
http://www.brand-kickstarter.co.uk | Subscribe To This Channel To Receive Our Regular Brand Strategy, Branding, Marketing & Business Growth Tips :) Our book 'How To Build A Brand - THE 7 Reasons Why Customers DON'T Choose YOU' is free for 48 hours from midnight tonight, so grab it quick. All we ask in return is that you please share the following link with everyone you know who has a business or is thinking of starting one and PLEASE, PLEASE, PLEASE leave a review on Amazon. Thank you so much in advance xxxx Here's the link: http://www.amazon.co.uk/dp/B00OZN1NOK Please like, comment below and share our content. The more you comment and share our content with others, the more we'll create for you! For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Magnetic Branding - The Complete Guide to A Brand That Attracts - NEW BOOK + VIDEO - Zahrina.com
 
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#MAGNETICBRANDING - The Complete Guide for a Brand That Attracts - NEW BOOK International Award Winning Personal Branding Photographer, Author + Speaker MAGNETIC BRANDING - The Complete Guide for a Brand That Attracts - NEW BOOK - Available ONLINE via www.ZahrinaPhotography.com/shop Video Branding, Storytelling Brand Video, Branding Portraits, Corporate Headshots, Business Headshots, Profile Portraits for Social Media. Personal Branding Portraits by Zahrina Robertson Photographer in Melbourne Australia, Sydney Australia, New York USA MAGNETIC BRANDING - The Complete Guide for a Brand That Attracts - NEW BOOK - Available ONLINE via www.ZahrinaPhotography.com/shop #MAGNETICBRANDING #style #success #womeninbusiness #influencer #personalbranding
Lean Branding Book
 
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100+ tactics to build & measure your own brand. Inspiration and examples to learn from the best. More customers, less waste. Get your copy of Lean Branding & start shaking the world with your brand— available at Amazon, Barnes & Noble, O'Reilly, iTunes, Google Play and many other places. Links at www.leanbranding.com/buy
Views: 257 Laura Busche
What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest
 
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Concordia University Irvine Business Breakfast Series "What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest" Speaker: Denise Lee Yohn Business leader and Author of What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest Tuesday, January 28th, 2014 Concordia University Irvine is a USNews Top Tier Regional University that prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options.
How to Position a Brand
 
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How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 79943 The Futur
Build Your Beauty Brand Salon Business Branding Book
 
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Build Your Beauty Brand is the gutsy girl's guide to do-it-yourself branding. For more info, visit http://thebeautysaloon.net/buildyourbeautybrandbook/ . Find Your Niche, Captivate Your Clients, And Grow The Salon Business Of Your Dreams. This straight-shooting, colorful book walks you, step-by-step, through designing and creating your own unique brand identity from scratch. From choosing a salon name to branding every detail of your client's experience in your chair, Build Your Beauty Brand is your no-nonsense branding manual. Purchase on Amazon: http://amzn.to/1Qnv988 Song: "Cuki Big Rider" by Marcelo Bertozzo used under a Creative Commons license: https://soundcloud.com/marcelobertozzo/2-esquivo-devoluto-cuki-big
Views: 233 The Beauty Saloon
Business & Personal Branding Book | Power Branding Secrets
 
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Business & Personal Branding Book | Power Branding Secrets http://www.powerbrandingsecrets.com/ answers the question, "What is branding?" I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises. My purpose is to revive the ultimate Power Brand – America – and thus her economy. A small band of tireless entrepreneurs, energetic innovators, and emphatic voices can reignite the American small business culture by retooling their branding and business protocols and filling in the gaps of omitted know-how. Building a Power Brand requires proven and tested know-how, hard work, ingenuity, creativity, humility and a tremendous amount of bull-headed determination. Power brands are meticulously and systematically built. The elements of a Power Brand form into a previously unidentified triangle described and discussed in detail within his book. People within our society are quite conscious and concerned about their personal status and how they are perceived by others. They prefer to purchase branded products and services that showcase their status and position in life to their friends and to the world at large. Customers rely on branded products and services in order to be recognized and respected, as well as to reassure their own self-worth. They prefer to purchase from established brands, even when the price for doing so costs more than a non-branded product or service. A Power Brand is a highly effective device that catapults brand awareness above that of competitors, thus creating a definitive edge for your marketing, business development, and revenue. Moreover, a Power Brand permits customers to see a product or service as something more than utilitarian. Your brand becomes a part of something significant in their lives and is interwoven into their sense of well-being, providing a richer existence. Power Branding achieves previously unrealized benefits for your business or startup and it achieves these by telling people four important factors: Who you are. What you do. How you do it. Why you do it. When a brand clearly and consistently answers these questions, from their identity, their customer services and how they stay connected with their audience with branded content, they can thrive in any economy. And they are a Power Brand. http://www.powerbrandingsecrets.com/business-and-personal-branding-book/ Personal Branding | How to brand your business | Book on Branding | What is personal branding | personal branding strategy
Views: 2347 Edwin Dearborn
The #1 Marketing Nightmare for Entrepreneurs, Startups, and Brands in 60 Seconds
 
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This 9th Episode of ONE MINUTE WEDNESDAYS discusses the silent killer of today's brands. Let's connect: http://www.RisingAboveTheNoise.com Buy yourself "the branding bible": Brand Intervention which Daymond John calls "a great book." http://a.co/bNprzjx The #1 Brand Killer Every Company Makes (we’ve all done it) Don’t self-sabotage your brilliant brand with a strategy like this You may want your brand to be loved. You may hope for your brand to not be hated. But brands today have leaned toward a middle-ground of vanilla-hell that’s left them irrelevant, easy-to-ignore, and blander than week-old pound cake. And THAT is the topic of this week's One Minute Wednesday episode. This is that horrible mistake (and I want to show you why and how to fix it) People react. (That’s the good news.) People can be bored to death, or worse, not even have you on their radar because you’re being very safe, very “middle-of-the-road” and, in short, refusing to do or say anything that may be polarizing. That is the kiss of death. So some companies adopt a “let’s play if safe” strategy and nothing could be more lethal to a brand’s survival and growth. Realize a reaction is at least SOMETHING. And if you authentically believe in what you're capable of bringing to the table, you need to be declarative and certain in what you say. Let’s say someone asked you if they can count on you in a time of emergency when they needed you. One person could answer, “Yes, I have the ability to that.” Another person answered, “Yes, you need me, I’m there.” Which would you pick? Tools or Rules? 3 tips to creating a brand that’s instantly more meaningful and hard to ignore People tell me every week about my book, Brand Intervention, and how it restores their confidence and ability to know what to do with branding. Part of it is I am not tentative in what I say and I use these 3 tools to define what I say and do: This triple threat to “middle-of-the-road” easy-to-ignore branding and communication is: Design Language Attitude. Design is how you present what you're presenting using color, typography, shape, and imagery. Language is how you say what you say. Are you tentative? Certain? Confident? Overly safe? Or are simply not believable? Attitude is what you emanate. We’ve all seen that one person who enters the room and instantly, without saying a word, commands a certain instant respect. Or that person who you know couldn’t be trusted, so you check and double everything they say or do. Or that person who you simply wish to ignore because they offer no real value or insight. This applies to all aspects of branding, not just people. Check out this 9th episode below to hear what I have to say, all in about 60 seconds. discussion | entrepreneurs | interview | branding | how to brand | 2018 motivation | study motivation
Views: 371 David Brier
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
 
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Denise Lee Yohn is an in-demand consultant and speaker with more than 25 years of experience helping organizations take their brands to new heights. Denise is the author of, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review. In this talk Denise provides examples of what great brands do in order to succeed. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 13794 TEDx Talks
Leveraging Branding for Long-Term Growth
 
13:02
According to Barbara Kahn, director of the Jay H. Baker Retailing Center at Wharton, the increasing popularity of social media has two implications for marketers: First, customers now control the message and second, companies must make sure that key elements of their brand can translate throughout the world. In a recent interview with Wharton MBA candidate Alexandra Idol, Kahn discusses her new book, Global Brand Power: Leveraging Branding for Long-Term Growth, the brand "as a mechanism for growth" and how companies can become more customer focused.
Views: 5427 KnowledgeAtWharton
Branding book of the week
 
03:01
Watch the full episode here: http://matthiasmazur.com/2015/08/28/brand-up-1/ -- Matthias Mazur builds businesses and makes movies. He was ranked the #1 tennis player in Switzerland for years before suffering a career-ending injury at the age of 17, which forced him to reevaluate his entire life. He swiftly turned his attention to entrepreneurship. Starting from scratch, he built a multimillion-dollar internet marketing business in less than 36 months and his strategies have generated over 50 million dollars for his companies and clients. He currently runs a marketing, sales & social media agency, helping clients with turnkey and hands-free solutions to generate exposure, leads and sales. Matthias is also involved in the movie business as an actor, producer and investor. Brand Up is a free weekly show hosted by Matthias where he shares strategies and insights about social media marketing to increase your brand exposure and create an online presence that attracts customers and revenue magnetically. Matthias is the author of two books (one in English and one in French) about the topics of business, marketing and sales growth. Find Matthias here: Website: http://matthiasmazur.com Facebook: https://www.facebook.com/matthiasmazur Twitter: http://twitter.com/mattmazur Instagram: http://instagram.com/matthiasmazur LinkedIn: http://linkedin.com/in/matthiasmazur Snapchat: matthiasmazur Medium: http://medium.com/@mattmazur Tumblr: http://matthiasmazur.tumblr.com
Views: 62 Matthias Mazur
How to Build Your Personal Brand in 2019
 
10:12
Tips on how to build & grow your personal brand, perfect for creatives or entrepreneurs starting a business. Thanks Hover for partnering with me on this video! Check out Hover & get 10% off your first purchase: http://www.hover.com/lavendaire More tips for creatives & entrepreneurs → Advice for Creators | http://bit.ly/2zZooK6 → Books to read for entrepreneurs | https://bit.ly/2vHupd2 → How I plan & organize my content for YouTube | http://bit.ly/2CkXcYx → Self care for creatives | http://bit.ly/2EODnaT → Recommended book: Crushing It by Gary Vaynerchuk | https://amzn.to/2S96BrV (listen to the audiobook version for updated insights! Free audiobook here: http://audibletrial.com/lavendaire) I've been really enjoying listening to Crushing It by Gary Vee lately. I wanted to share some tips on personal branding, social media and digital marketing since I have a lot to share on this topic but don't often talk about it! I love listening to business/creator podcasts and audiobooks because I feel it's important to continue learning. Hope this helps any of you who are looking to start a side hustle, business or even a new creative hobby. Let me know what questions you have for me related to branding, business or creativity below! ⚡️ // my websites 💝Blog: Lavendaire (Wordpress) | https://lavendaire.com 💝Shop: The Artist of Life Collection (Shopify) | https://shop.lavendaire.com 📸 Follow my Insta | http://instagram.com/lavendaire ___ // F O L L O W 🌻 blog | https://lavendaire.com ❀ instagram | http://instagram.com/lavendaire ❀ facebook | http://facebook.com/lavendaire ❀ twitter | http://twitter.com/lavendaire ❀ weibo | http://weibo.com/lavendaire ❀ pinterest | http://pinterest.com/lavendaire ❀ spotify | https://open.spotify.com/user/aileenxu ___ // R E S O U R C E S 💝 Shop: The Artist of Life Collection | http://shop.lavendaire.com 💛 Podcast: The Lavendaire Lifestyle | http://lavendaire.com/llpodcast 💌 Join the Lavi Loves mailing list | http://lavendaire.com/mail 💫 Join the Lavendaire Lifestyle Community: http://bit.ly/lavifb 📚 My Favorite Books | http://lavendaire.com/favorites/books 🎥 My equipment for YouTube, blogging, & podcasting | http://lavendaire.com/gear/ 🏡 Get a free $40 credit on Airbnb | http://bit.ly/29Ikbj8 🎧 FREE Audible Trial | http://www.audibletrial.com/lavendaire 📝 Translate my videos to your language: http://bit.ly/translatelavi ___ Edited by Loryn Teranishi | @yoloryn MUSIC: From Feet to Sky - The Muse Maker | www.themusemaker.com Outro music by Eventide | http://bit.ly/2wW9Xa8 // M A I L B O X Aileen Xu PO Box 296 Brea, CA 92822 Business inquiries & music submissions | [email protected] ___ // A B O U T I’m Aileen, a lifestyle blogger sharing knowledge and inspiration on creating your dream life. Lavendaire is my blog about personal growth + lifestyle design. Follow along and learn how you can create a life you love. Subscribe to Lavendaire to get inspired by new videos weekly! http://bit.ly/sublavendaire ___ Disclaimer: This video is sponsored by Hover. Check out Hover here: http://www.hover.com/lavendaire (10% off your first order using promo code 'Lavendaire')
Views: 62248 Lavendaire
Moving Targets, Branding Book for Entrepreneurs and Marketing Professionals
 
01:27
Moving Targets: Creating Engaging Brands in an On-Demand World by Gabriel Aluisy teaches entrepreneurs, marketing and branding professionals how to compete in our on-demand, impersonal world. Pre-order on iTunes: https://itunes.apple.com/us/book/moving-targets-creating-engaging/id905588485?mt=11 Pre-order on Google Play: https://play.google.com/store/books/details/Gabriel_Aluisy_Moving_Targets?id=SAs1BAAAQBAJ Pre-order on Barnes & Noble: http://www.barnesandnoble.com/w/moving-targets-gabriel-aluisy/1120057330?ean=2940046079470 Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more), Moving Target's teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more! Video produced by +TopherMorrison -~-~~-~~~-~~-~- Please watch: "Don't Launch Your Membership Program Until You Do This - Private Club Marketing Advice" https://www.youtube.com/watch?v=IU0D8PPAZXs -~-~~-~~~-~~-~-
Views: 306 Gabriel Aluisy
BUILDING YOUR BRAND—The 2 Sides Every Brand Needs to Master
 
01:27
#brandbuilding #howtobrand One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 37 of One Minute Wednesday covers the 2 sides of a brand every company needs to master to grow, to sustain growth, and maintain relevance. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 239 David Brier
The Personal Brand of You | Rob Brown | TEDxUoN
 
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Global networking expert and bestselling author of the book 'How to Build Your Reputation' Rob Brown shares how to personally brand yourself to stand out from the crowd… In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 153668 TEDx Talks
David Brier's Book on Branding, UNCUT
 
01:26
http://www.risingabovethenoise.com This is the UNCUT version Here's one man's view (a British bloke) on the Bible of Brand Elevation, the book written by brand identity expert David Brier: DEFYING GRAVITY & RISING ABOVE THE NOISE. It's a touching story that's part DeNiro, part Apocalypse Now and part Beatlemania. Most of all, it's up front and personal.
Views: 708 David Brier
Why Design Doesn't Work in Branding
 
01:25
#design #branding One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. SPECIAL THANKS TO TINY DINER in MPLS FOR USE OF THEIR AWESOME VINTAGE LOCATION. This Episode 48 of One Minute Wednesday covers the role of design in branding, and why so many companies get it wrong. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 285 David Brier
Today's Role of Social Media in 60 Seconds
 
01:37
#socialmedia #socialmediamarketing Welcome to Episode #54 of One Minute Wednesday! One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. SPECIAL THANKS TO KOPPLINS in Saint Paul, MN FOR THE USE OF THEIR LOCATION FOR THIS VIDEO. This Episode 55 of One Minute Wednesday the #1 misunderstanding of the role of social media in marketing and branding today, and social media marketing mistakes. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0 recession 2019 saying no learn to say no
Views: 207 David Brier
Google Brand: Google Search Quality Engineer on Branding, AdWords Ads, & SEO Brands
 
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Google doesn't think of brands. Or so they claim. Sometimes.
Views: 1480 SEO Book
Personal Branding Free E-book  [7 Points of Personal Branding]
 
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Personal Branding Free E-book The 7 Points of Personal Branding. Building a Personal Brand is More Important Than Ever. Join the Create Awesome Newsletter http://goo.gl/EywY3S Personal Branding matters. Whether you are a college student, a 9to5 employee or especially if you want to launch your business or career, you need to develop your Personal Brand. If you don't believe in Personal Brands, that is a mistake, a naive one. Everyone has a Personal Brand whether they know it or not. Most people are just leaving opportunities on the table by not leveraging it to their advantage and dictating the narrative. Personal Brand Development starts with self awareness. If you don't know who you are then you can't tell people your story and convince them that it matters. You need to have a Personal Branding Strategy that aligns to your authentic self, while helping people clearly understand the value you can create for them. The 7 Points of Personal Branding Mini Guide is an intro to the 7 Point system that helped me with my own Personal Brand Development over the years. I'm giving away this Personal Branding Guide as a free e-book to anyone who joins my create Awesome Community Newsletter. With this free e-book, you will be well on the way to Building Your Awesome Personal Brand. Listen to the New CSAT Podcast: https://goo.gl/SEQmn8 Get CREATE AWESOME Shirts!: http://goo.gl/lsr8uY Like My Content? Subscribe for More Awesome! https://youtube.com/subscription_center?add_user=robertoblake2 Support My Channel via Patreon! http://www.patreon.com/robertoblake Support My Channel By Shopping on Amazon! http://www.amazon.com/?tag=robertoblaked-20 Follow Me Online! My Graphic Design Portfolio http://robertoblake.com Learn Graphic Design on My Blog: http://robertoblake.com/blog Follow Me on Twitter: http://twitter.com/robertoblake Like Me on Facebook: http://facebook.com/robertoblake2 Checkout My Instagram http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.
Views: 3736 Roberto Blake
Small Business Branding Book: Billion-Dollar Branding by Baine Parker & Honey Parker
 
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http://www.smallbusinessbrandingbook.com (FOR THE BONUS OFFER DESCRIBED IN THIS VIDEO, CLICK ON THE LINK) Go ahead. Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier—and much more profitable. If you have a business and think your business has a brand, Billion-Dollar Branding will make you think again. Billion-Dollar Branding will shake the very foundations of everything you thought you knew about branding, rattle it around, and dump it down in front of you to be reassembled into the basis for pulverizing your competition. Or, at the very least, make it easier to advertise your business, win friends, and influence prospects. No matter the size of your business, whether there's one employee or one hundred, Billion-Dollar Branding has down-to-earth, actionable advice for your marketing. Drawing from examples as wide ranging as McDonald's and Motel 6, Andrew Dice Clay and Jeff Foxworthy, Denny's and the Disney Concert Hall, and various small businesses you've never heard of, Billion-Dollar Branding gets down to the business of branding—and offers a few laughs along the way. (Besides being career advertising professionals, both the authors have competed in the business of stand-up comedy. It's sometimes difficult to get them to behave.) No matter what kind of advertising you do for your business, whether you're a social media maniac or a hard-core, dyed-in-the-wool Direct Response fiend, or you insert a homemade flyer into your local paper once a month, Billion-Dollar Branding wants you to find your juicy center. Get this book. Get branding. Get more business. Or don't. The choice is yours.
Views: 257 Blaine Parker
Brands That Stay Small Don’t Know This Simple Fact
 
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#recession #recessionproof One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. SPECIAL THANKS TO KOPPLINS COFFEE in St. Paul FOR THE USE OF THEIR LOCATION FOR THIS VIDEO. This Episode 51 of One Minute Wednesday covers this: Why are there some brands that stay small? And how do you recession-proof your brand? There is a secret branding ingredient not only missed by startups but by brands with considerable history. To the casual observer, it’s invisible. Just as invisible as a vital ingredient that runners need to someone watching a marathon runner. Hiding in Plain Sight The obvious reason for the winner will be assigned to all the apparent factors: muscle strength, stamina, muscle-to-fat ratio, how limber the runner is, etc. But there’s one thing that, without it, none of the other factors would matter: air. And air here in this interview is differentiation. As well as storytelling. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0 recession 2019
Views: 158 David Brier
How I discovered the black art of cult branding | Rob Howard | TEDxStLawrenceCollege
 
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Customer engagement is key for the success of your business and Rob elaborates on ways of reaching such engagement. Over my 20-year marketing career, I've worked with brands big and small around the world. Some have become dependent on traditional forms of marketing and are mired in mediocrity, while others emphasize engagement and succeed in forging cult followings of loyal fans and customers. 5 years ago, I set out to unlock the genetic code of the world's most coveted, cult brands. I emerged enlightened, helped found a marketing firm (Cult Collective), a think tank, a global summit (The Gathering), and wrote a book (Fix: Break the Addiction That's Killing Brands) to help enlighten others. I think emerging marketers and business leaders would find what I've discovered enlightening too. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 13995 TEDx Talks
Branding & visual identity for startup businesses
 
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A webinar for branding & visual identity for startups businesses by Michelle Choi, lead Graphic Designer at Clear Books. Try the leading online accounting system and you'll see why thousands of businesses trust Clear Books http://clearbooks.co.uk
Views: 14477 Clear Books
How To Design Brand Identity Stylescapes
 
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Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions. Annotations -- 02:25 What is a Stylescape? 03:02 Involve your clients into the step by step design process 07:15 Case Study: Chicken Bistro 09:54 Step 1: Curate content based on three main brand attributes 14:05 When curating brand elements, choose similar brand attribute words that are visual. 15:17 How far should you vary your Stylescapes? 20:20 Step 2: Tell a design story - Stylescape framework template 22:56 Step 3: Make it artful and dynamic 24:50 Filling in the Stylescape (colors, typography, imagery) 33:00 Q: What's your process for hiring a designer to make a Stylescape? Links Discussed in This Episode: Adobe Kuler: https://color.adobe.com/create/color-... Pinterest: http://www.pinterest.com/josecaballer... Behance: https://www.behance.net/ Typography Served: http://www.typographyserved.com/ Best Web Designs: http://www.thebestdesigns.com/ Shutter Stock: http://www.shutterstock.com/?gclid=CL... Fontspring.com: http://www.fontspring.com/ HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 190706 The Futur
Clare Fuller speaking about co-creation, branding and The Definitive Book of Branding
 
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Promise Corp Executive Director and author of Brand Together Clare Fuller speaks about co-creation and branding and her chapter in 'The Definitive Book of Branding' edited by Kartikeya Kompella and published by SAGE Publications
JOSH ALBO BOOK REVIEW THE 22 IMMUTABLE LAWS OF BRANDING
 
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great for branding side perspective for any marketer
Views: 153 Joshua Albo
Tell us about your book Branding Basics for Small Business by Maria Ross, Author
 
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Maria Ross is a consultant, author, speaker and actress who believes cash flow and creativity are not mutually exclusive. She is the chief brand strategist and creator of Red Slice, a digital elixir of stories and strategies to boost your business, brand and brain. Maria advises solo entrepreneurs, startups and small to midsized businesses on how to translate captivating stories into irresistible brands. And she tells a few of her own captivating stories about business and life along the way. Maria is the author of Branding Basics for Small Business (now in it's second edition) as well as her humorous and heartfelt memoir, Rebooting My Brain. She writes frequently about branding, marketing, entrepreneurship, healthy living and inspiration for such outlets as The Huffington Post, CRAVE and American Express OPEN Forum. A dynamic speaker, she delights audiences ranging from the Chamber of Commerce to BlogHer to The New York Times. Maria has been featured in numerous media outlets, including MSNBC, ABC News, NPR, Entrepreneur Magazine and Forbes.com. A lover of dogs, football, red wine, travel and trivia games, she lives with her husband, baby boy and precocious Black Lab mix in the San Francisco Bay Area. Spark a convo with Maria on Twitter (@redslice) or Facebook (facebook.com/redslice) or visit her website, www.red-slice.com. #DESCRIPTION Maria Ross talks about the types of readers that she targeted with her book, Branding Basics for Small Business. She discusses how the book can be used by anyone looking to develop their brand in a cohesive and sensible way. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 52 Russell Sarder
Amazon Breakthrough Revealed: The #1 Branding Problem Facing Retail
 
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#amazon #sales #branding Today, I talk about RETAIL BRANDING and how retail is defeating itself by raising a generation of "sales zombies," personnel who have become "human cash registers" leaving stores to become "transaction centers" and neglecting the power of the human connection. After delivering a landmark masterclass on branding at this year’s Great Lakes Innovation Summit in Milwaukee, I stopped by this local coffee house many locals had recommended to me. THE FULL ARTICLE IS HERE: http://goo.gl/gUiPsA As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 196 David Brier
Why Do Some Brands Copy and Others Succeed?
 
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#branding One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 43 of One Minute Wednesday covers the Role of Conviction in Brand. Branding done without understanding is deadly. It’s just going through the motions. This leaves you with only two options: Copycat tactics or Authentic branding. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0 SPECIAL THANKS TO TINY DINER IN MINNEAPOLIS FOR PROVIDING THEIR VINTAGE RESTAURANT FOR THIS VIDEO SHOOT.
Views: 325 David Brier
Create your personal brand with this book!
 
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#annieway : Books to read - 8. 'Crushing It'. Do you want to make your life count? Become a social media influencer? Motivational influencer, business magnate and thought leader Gary Vaynerchuk has the book for you. With success stories of how others did it. The power of social media in helping to build businesses and your personal brand. Read it today. This is my 365 days, 365 videos series to help students and professionals communicate like rockstars. Would love it if you shared my videos with those struggling with communication. Check me out on - Linkedin - https://www.linkedin.com/in/annesha-dutta/ - Facebook page - https://www.facebook.com/AskAnnie.in/ - Instagram page - https://www.instagram.com/askannie.in/?hl=en
Views: 2 AskAnnie
Is branding your book the same as having a personal brand?
 
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We’re at it again with branding specialist Danielle Miller. Today we’re shedding light on the difference between branding a book and having a personal brand. As we’ve seen before, these two have to be aligned in order to create a cohesive image, but they’re not exactly the same. Watch the video for more expert advice from Danielle. A branding strategy for your book revolves around the message that you want to share with people. A personal brand is more about who we are and what brand image we are willing to give away in the public eye. As Danielle puts it, some people don’t impose many barriers on themselves and are, therefore, 100% authentic in the public sphere. While others willingly build a wall and discern what they want their public image to be. This means outlining what you’re going to let people know about your private and public personas. Leave any comments you have about branding your book or the importance of having a personal brand. We read all of your comments. Also, don’t forget to leave a question for our bestselling authors, we’d love to know what YOU want to know! Danielle M. Miller is the author of SmartyPants Branding, a book about the power of branding in the digital age. She is a branding specialist who coaches and teaches women entrepreneurs/solopreneurs and intrapreneurs on how to craft a distinctive, memorable, and resonant brand that empowers them to show up and stand out as who they are. Learn more about how she uses her book to build her personal brand and fill her client roster here: https://theauthori.com/2Aqt0r2

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