http://bit.ly/2R4VIKh | Learn a helpful framework to quantify, measure, and grow engagement with your leads and customers in this free self-paced course. “To me, brand engagement is an emotional connection with a message. And I use that fairly high-level, because a message can be something internally with your colleagues, and it also can be externally with marketing. Generally, I will be speaking about marketing with this experience, but this idea of brand engagement can actually apply to every part of your life, including your own personal brand, with your relationships, with your boss, as well as with your audience. One thing I also would say with brand engagement is, people are really overusing the word engagement. Again, this idea of the personal connection, the emotional connection, really being able to inspire an individual to take some type of action in their own lives, that to me is what brand engagement involves.” - Amanda Slavin Amanda Slavin CEO & Founder, CatalystCreativ With a Masters of Curriculum and Instruction from NEAG School of Education at UCONN along with a rich history in the nightlife and entertainment industries, Amanda now fuses her diverse expertise to help brands achieve deep and meaningful engagement with customers which goes far beyond superficial “likes” and shares on social media. With clients as diverse as Coca Cola, The Raiders, Google, The Nature Conservancy and the New York City Ballet, Amanda is passionate about using her marketing prowess to help brands do good for the world without sacrificing their bottom line. Amanda has adapted a proprietary method for quantifying and scaling engagement for internal and external customers, known as the Seventh Level Engagement Framework, which she has utilized in building expertise around marketing to Millennials, Gen Z and what she has coined as the "Millennial Minded" demographic. CatalystCreativ is funded by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project.
Views: 440 HubSpot Academy
What is CUSTOMER ENGAGEMENT? What does CUSTOMER ENGAGEMENT mean? CUSTOMER ENGAGEMENT meaning - CUSTOMER ENGAGEMENT definition - CUSTOMER ENGAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline. The term can also be used to define customer-to-customer correspondence regarding a communication, product, service or brand. However, the latter dissemination originates from a business-to-consumer interaction resonated at a subconscious level. Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with the wide adoption of the internet in the late 1990s, which has expanded the technical developments in broadband speed, connectivity and social media. These factors enable customer behaviour to regularly engage in online communities revolving, directly or indirectly, around product categories and other consumption topics. This process leads to a customer’s positive engagement with the company or offering, as well as the behaviours associated with different degrees of customer engagement. Marketing practices aim to create, stimulate or influence customer behaviour, which places conversions into a more strategic context and is premised on the understanding that a focus on maximising conversions can, in some circumstances, decrease the likelihood of repeat conversions. Although customer advocacy has always been a goal for marketers, the rise of online user generated content has directly influenced levels of advocacy. Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts. Leveraging customer contributions is an important source of competitive advantage – whether through advertising, user generated product reviews, customer service FAQs, forums where consumers can socialise with one another or contribute to product development. In store, or offline customer engagement is best leveraged by associates’ extensive brand and product knowledge, and the digital access that supports it. Equipped with a tablet that also delivers store and sales training, educated on-floor associates become brand ambassadors who can show consumers high-definition product imagery and video to help cross-sell, up-sell, grow relationships and foster loyalty.
Views: 4699 The Audiopedia
Session recording from Industry Preview 2018. Session abstract: Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.
Views: 1224 AdExchanger
Learn more at http://www.thismoment.com This is a video recording of Thismoment's webinar on The Future Of Brand Engagement. CEO Vince Broady outlines his System Of Engagement digital marketing model and runs down the importance of content "cards" and how to integrate them into your marketing strategy.
Views: 806 thismoment
Simply put, customer engagement is the depth of the relationship a customer has with your brand. In today's world—regardless of which industry you are in—customers expect a seamless anticipation of their needs and hyper-personalized experiences, served up only when and where they are most welcome. A well-designed customer engagement strategy is meant to inspire, create strong loyalty and, ultimately, drive profitability. Learn from a panel of experts and get actionable tips and insights about the latest and greatest in customer engagement. Our speakers are: Ken Yeung, Tech Reporter Mai Green, Sr Director, Customer & Executive Marketing, Salesforce Andy O'Dell, Co-Founder & Chief Strategy Officer, Clutch Shawn Azman, SVP of Growth, Leanplum
Views: 685 Salesforce for Startups
With too much clutter on the mass media and social media channels, advertising and consumer engagement has now became much more difficult. In this age of advertising, brands that are able to create meaningful relations with its audience and engage them actively are able to taste the success through engagement platforms Raheel Pasha is a marketing professional with an experience of 14 years at Unilever, Reckitt and P&G, which are few of the top marketing companies of Pakistan. He has worked on building popular brands like Dettol, Veet, Safeguard, Knorr, Rafhan, Blue Band, Lux, Lifebuoy, Dove, Fair&Lovely, Vaseline and Ponds, to name a few. He is currently the Marketing Director, Personal Care at Unilever and will be sharing his thoughts on impact of engagement platforms in building brand equity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 888 TEDx Talks
Every retailer agrees that customer experience is crucial, but very few really know how to implement it. "We have to allow customers to feel like they're not just walking into a different store, but walking into a different world," says Doug Stephens, one of the world's foremost retail speakers and consumer futurists. More about Doug Stephens: http://www.thelavinagency.com/speakers/douglas-stephens
Views: 5114 The Lavin Agency Speakers Bureau
"Brand engagement Простоквашино на примере тактической кампании "Масленица". Екатерина Чубарь – ГК Danone, digital communications manager Наталья Качинская – ГК Danone, бренд-менеджер Простоквашино Саммит Digital Branding: Best Cases, 8-9 апреля 2014. Сессия 7 - Brand Egagement Management Apps
Views: 90 Digital Branding
TrialPay powers the largest social value exchange platform in the world. We connect brands with millions of actively engaged consumers across premier web and mobile properties, including the most popular social games on Facebook. Our real-time dynamic integration within the gaming experience makes our platform one of a kind, ensuring that your brand is in front of the right user at the right time. Users voluntarily and seamlessly interact with branded videos, surveys and mini-games through in-game ad placements, all while never leaving the gaming experience. This exclusive environment creates deep user engagement and guarantees brand safety. TrialPay works with leading companies across many industries, including software, social apps, retail, online services and more. For more information, please visit www.trialpay.com/go/brands.
Views: 1892 TrialPay
En este vídeo de Ismael Ruiz, veremos algunos ejemplos de marcas, entre las que se encuentra Webempresa, que han implementado buenas técnicas de Brand Engagement en su estrategia de Marketing Digital para fidelizar a sus clientes y usuarios. Info completa en el Blog: https://www.webempresa.com/blog/tecnicas-brand-engagement-fidelizando-clientes.html
Views: 146 webempresa.com
Does your brand need an improvement so as to be stronger and more engaging? Then you need to consult a brand engagement expert Gaurav Gulati, with his expertise in brand building and engagement both for businesses and individuals, he can make the whole difference.
Views: 1841 Gaurav Gulati
Predictive Services for Customer Engagement is how you build engagement and loyalty. It’s how you build relationships of trust based on relevance and empathy. It’s how you move from Convenience to Affiliation on the Customer Experience Hierarchy of Needs. Built on Pegasystems, this powerful solution offers a bridge between your business goals and your customers goals. It uses in-depth data analytics and business rules management to give a contextual view of each customer and their journeys with your brand, allowing you to move from a transactional experience to conversational experience where all digital, inbound and outbound and event experiences are merged into one single view of the customer.
Views: 95 Capgemini
Take this course for free on edX: https://www.edx.org/course/digital-branding-engagement-curtinx-mkt1x ↓ More info below. ↓ Follow on Facebook: https://www.facebook.com/edX Follow on Twitter: https://www.twitter.com/edxonline Follow on YouTube: https://www.youtube.com/user/edxonline About this course Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness. In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers. This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
Views: 5478 edX
In his Art Center College of Design days with his Best of Show win in the LA Creative Club Student Competition, Tay Guan Hin has since become a force to be reckoned with. Since joining JWT in 2005 as Regional Executive Creative Director, Guan Hin has made history by being the first South-East Asian creative to be inducted into the JWT Worldwide Creative Council for his outstanding work. As a much sought-after judge, he has shared his views at Cannes Lions, The One Show, AdFest, Spikes Asia and Award. Even here, he has made his mark as only the second Asian to chair the Clios for print, poster, innovative media and integrated campaigns.His insightful thoughts and infectious enthusiasm have made him a popular speaker. On top of his position as JWT's Regional Executive Creative Director, Guan Hin is currently the Global ECD of Lux, Unilever, a role that allows his boundless imagination to continue to push boundaries. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
Views: 1019 TEDx Talks
Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ My Social Media Customer Engagement Strategy | Questions for Consumer Engagement o succeed in the era of social media, mobile first, and the internet of things, brands need to evolve and engage their customers in a way that fosters customer loyalty and advocacy on a human level, not just as a brand... but also as a friend. According to Bloomberg, only two out of every ten small businesses started by entrepreneurs remain alive after 18 months. The other eight crash and burn. Having true customer engagement, both online and offline, is a priority that must be addressed at the early stages of your brand persona. The earlier you foster this customer engagement, the more likely it is your business will succeed. In a classical sense, you will always have a need for passive marketing in addition to active marketing efforts, but customer engagement is a completely different ballgame. Having a website, installing good signage, and designing awesome business cards are all basic and necessary for your business to exist, but those things can only go so far. It is only when you engage in a relational way that takes into account the needs of your customers, as well as their very primal emotional response, that you will be able to stay ahead of the game. You are best qualified to communicate to your customer, so try to do it as directly as possible. Connect with them on the most relevant platform for your business, whatever it may be. Email is a well known common denominator for high-engagement customer feedback. Utilizing a mailing list and email strategy is a great way to ensure you are covering all your bases. Email campaigns are very economical and can be quite successful if you commit to sending information that is relevant, valuable, and personal. Social platforms are not going away, and making sure that your customers can connect with you socially is essential to your success. Not only do you need to have a Facebook or Twitter account, but you also need to make sure you are constantly and proactively engaging with your customers. A dormant Facebook profile is worse than not having one. Build a rapport with followers: When you use social media, you can build a rapport with audiences, which is something you cannot do with traditional advertising. In short, you put faces to names and reinforce your company image when you are able to connect with your audience on a more personal level. You can make your followers feel special: Social media is a great way to make your audience feel special by offering special deals and promotions. For instance, if you run a payday loans company, you can offer a special rate for a limited time to followers. This can even help you win more followers as well as make the existing ones feel that you are giving them exclusive benefits. Engage with audiences: The key benefit of social media is that you can engage with your audience. By ensuring your posts are of a high caliber and are relevant, you can get a positive reaction from your audience and in turn, engage with them. This can work wonders for your business image, as it makes customer realize that you are more than just a name or logo. Improve communication: Efficient and effective communication with customers is extremely important for your business.
Views: 38 Edwin Dearborn
A 2014 compilation of statistics from 2012 to present, relating to brands' online video engagement with audiences. (motion graphics) You can also view the infographic here: contentedlondon.com/media/SV14_infographic.jpg Sources: 1. Between 2006 and 2013 brand video shares increased 7000% (Unruly 2013) viralspiral.unrulymedia.com/viralspiral2013/index.html 2. 36% of internet users share online video (Pew Oct 13) pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/ 3. 60% of consumer interaction with brands happens on social media (Walker Sands 2013) walkersands.com/images/files/file/Future%20of%20Retail%20Whitepaper(1).pdf 4. 80% of social videos get 'likes' on Facebook (SocialBakers 2013) socialbakers.com/blog/1417-facebook-videos-vs-youtube-links-which-gets-higher-engagement 5. 3 in 5 consumers will spend at least 2 minutes watching product videos (Invodo March 2012) invodo.com/resources/statistics 6. Two out of three online viewers watch to 80% video duration (Invodo Jan 2014) invodo.com/resources/statistics 7. Online shoppers who view online video are 1.81x more likely to purchase products (Invodo Jan 2014) invodo.com/resources/statistics 8. TOP 5 Sectors for branded video in Q4 2013: (Visible Measures, Feb 2014) visiblemeasures.com/insights/ 9. Brand video views / topped 8 billion / across 2013 (Visible Measures, Feb 2014) visiblemeasures.com/insights/ 10. Over half of 25-54 year olds shared these videos online (Invodo 2013) invodo.com/resources/statistics/ 11. One minute of video is worth 1.8million words (UNTRUE) (Forrester Research 2009 -- Dr James McQuiver) This is based upon a picture being worth 1000 words x 30 frames per second video x 60 seconds en.wikipedia.org/wiki/A_picture_is_worth_a_thousand_words 12. Videos are shared 12x more than text on Facebook (SimplyMeasured 2012) simplymeasured.com 13. Twitter users share over 2000 YouTube links every minute (Twitter 2014) twitter.com 14. 40% of YouTube traffic is from mobile devices (YouTube 2014) youtube.com/yt/press/statistics.html 15. 25% of the world's population now carry devices with access to online videos every day (emarketer 2014) emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
Views: 1052 contentedLONDON
María Toledo, Account Executive de InboundCycle, te explica en qué consiste el brand engagement y cómo aplicarlo a tu empresa para que tus clientes se enamoren de tu marca y se transforman en tus mejores promotores. Si quieres aprender más sobre brand engagement, puedes leer este post de nuestro blog: http://hubs.ly/H06RYHZ0 Servicios de InboundCycle: http://hubs.ly/H02QFJW0 Facebook: https://www.facebook.com/InboundCycle Twitter: https://twitter.com/inboundcycle Linkedin: https://www.linkedin.com/company/2387654 Youtube: https://www.youtube.com/user/InboundCycle Instagram: https://www.instagram.com/inboundcycle/
Views: 1055 InboundCycle | Agencia de Inbound Marketing
Gordon Geldenhuys, Product Manager & Head of Social at media agency 25AM, discusses how people (particularly millennials) are interested in engaging with brands in new ways, ways with which they are familiar and comfortable.. For example, millennials rely heavily on their mobile phones as a primary mechanism of engagement, in whatever form. The consumer is becoming less and less interested in the traditional means of communication such as telephone voice calls or email, and more and more interested in instant messaging and social media. These new forms of communication are becoming the bridge that connects brands to their consumers. As more consumers seek to communicate with brands in real time, conversations via social media become the only effective way that brands can engage. When a consumers have a query, they do not want to phone a store, they would rather Google it. When Google does not have the answer, they will choose the channel that they are most familiar with; social media. As social media becomes the first mode of contact between most brands and their consumers, social media has come to act as a brand’s storefront. Are consumers more concerned with instantaneous feedback than an ‘always on’ brand? Depending on the product category, a consumer might only be able to reach a brand within normal nine to five working hours. Whilst Social Media is often seen as an always-on strategy, Geldenhuys says that brands can still operate on social media under the 9 to 5 premise. He contends that the key to Social isn’t necessarily about being available 24 hours a day (the expectation can be set differently), but rather about instantaneous feedback within the given timeframe that is stated. Why the social media brand journey needs to begin with Listening... Geldenhuys advises that brands start their ‘social media journey’ by really taking the time to listen to what consumers have to say about them. This process can be as simple as doing a Google or social media search to see who is mentioning the brand, and getting insight into the nature of these conversations or mentions.. Brands should therefore be able to identify the difference between a normal mention and a genuine customer service query. Once a brand becomes better at recognising and understanding what the real queries are, it becomes better able to develop strategies around how to “...seamlessly engage in conversation that is meaningful”.
Views: 158 Adlip Channel
Through a beautiful portrayal of the journey of a person through the great Himalayas, Wildbeez highlights the adventure activities offered by WalkToHimalayas. Check out more videos at www.wildbeez.com
Views: 917 Wildbeez Interactive
Brandbooth is a creative display activation agency that specialises in the Design, Production & Management of innovative brand spaces & live activation's across Australia. As a proud member of the Exhibition & Event Association of Australasia, we are proud to be industry-recognised for producing dynamic, high quality solutions while providing exceptional client service. We look forward to working with you towards your next activation!
Views: 195 Brandbooth Australia
The largest and most influential generation of consumers ever - Millennials - are no longer an unreachable audience. While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers. Consumers who are hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. This educational presentation challenges you to unlearn and reimagine what you thought you knew about the millennial generation.
Views: 345 BrandSquare
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, brand identity, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA Tour, NHL, NBA, NCAA, SSX, and Fight Night. His leadership within the entertainment industry has revolutionized the way EA SPORTS markets to their consumers by elevating video game releases to be bigger than highly anticipated film premieres. He pioneered applying the theatrical model of partnership and collaboration to video games which is now standard protocol within the industry. Christopher is responsible for transforming the annual release of the Madden NFL franchise into a summer event creating an unofficial start to the NFL season, and a designated placeholder on the official NFL calendar. His work includes partnerships with top global iconic brands such as Coca-Cola, Nike, Microsoft, Sony, McDonald's, Pepsi, Doritos, Mars and Budweiser. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12683 TEDx Talks
Kelmscott Connections 2 minutes 1 big idea Engagement Marketing is a powerful way to connect you with your customers. It uses a variety of channels to tell your story. Let’s take a ride and see what Engagement Marketing looks like. Say you started with a simple print ad. It’s at least some exposure, right? But how far can you really go on just one wheel? Alright, now add direct mail to the mix. Next, push your content out there and promote it. Suddenly, you’re reaching people in multiple places – as they read the newspaper, in their mailbox, on their smartphones and across social media. Of course, if you want Engagement Marketing to be like a jet-fueled race car, add powerful visuals like content-rich infographics and video. Customize your viewer’s content using microsites and personal landing pages. With more engagement, you’re more likely to speed customers through the buying stages. That’s Engagement Marketing at its best. But what’s the ROAD to get there? This trip starts with clear communication objectives and position statements. Get everybody on board—from senior leadership on down. Now, you’re driving with a “one-voice” mentality. Watch people from different departments connect by sharing ideas, media, content and artwork. Now we’re picking up speed … just look around. Your brand is popping up everywhere … everywhere your audience is. Engagement Marketing is client-centered. So, discover who they really are. Identify customer personas and loyal segments that represent your audience. Consider where they hang out and populate those places with relevant content—both online and offline. Of course, the best part of the trip is analyzing and understanding results with data analytics. This information will tell you how to adjust your marketing map, creating more opportunities for leads, audience engagement, brand loyalty and sales. How can Engagement Marketing connect you with your customers? Let Kelmscott Communications show you how. Kelmscott Communications Connecting you with your customer. We offer everything you need to take you where you want to go.
Views: 9498 Kelmscott Communications
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how? In this video podcast, Marketing Voices\' Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences\' engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand\'s voice to your audiences, and bring those audiences back to your brand?
Views: 3345 PodTechTest
This video was taken at the 'Raise Your Game Festival' an event created by UK brand experience agency Ignite to engage with consumers during the roll out of Vodafone Hungary's 3G network upgrade in 2012. Ignite teamed up with ID&C who supplied its vinyl RFID wristbands to integrate with Ignite's own RFID Facebook Amplification platform. Read the case study at http://www.idcband.com/casestudies/ Discover more about Ignite: http://www.ignite-london.co.uk
Views: 1579 ID&C Wristbands
What is ENGAGEMENT MARKETING? What does ENGAGEMENT MARKETING mean? ENGAGEMENT MARKETING meaning - ENGAGEMENT MARKETING definition - ENGAGEMENT MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Experiential marketing is a growing trend which involves marketing a product or a service through experiences that engage the customers and create emotional attachment to the product/service. Physical and interactive experiences are used to reinforce the offer of a product and make customers feel as if they are part of them. Experiences are positively related to customer's attitudes, mood and behaviours. They also represent a means through which a company can gain competitive advantage by differentiating itself from competitors. To achieve success, an experience should be engaging, compelling and able to touch the customer's senses and capture his/her loyalty. There are many aspects which differentiate traditional marketing from the experiential one. First, experiential marketing focuses on providing sensory, emotional, cognitive and rational values to the consumers. Second, experiential marketing aims to create synergies among meaning, perception, consumption and brand loyalty. Furthermore, experiential marketing requires a more diverse range of research methods in order to understand consumers. Smith has developed a six-step process to develop an effective experiential branding strategy. The first step includes carrying out a customer experience audit in order to analyse the current experience of the brand. The second step is to create a brand platform and develop a touchpoint with customers. The following step includes designing the brand experience; coordinating the brand's people, products and processes against the brand proposition. The next steps involve communicating the brand proposition internally and externally. The last step consists of monitoring performance in order to ensure that the brand is meeting its objectives. Nowadays, experiential marketing is getting more technologically advanced and personalised. The wide spread of the Internet and the increasing competition among online retailers has led to the rise of virtual experiential marketing (VEM). VEM uses the Internet and its various channels to create an enriched and engaging experience by using visual and audio tools. VEM relies on an electronic environment that engages customers and arouses their emotional responses to create an unparalleled experience and consequently capture their loyalty. The elements which characterize virtual experiential marketing are: sense, interaction, pleasure, flow and community relationship. Furthermore, affective involvement has been identified as a key factor which affects online purchase intention. Thus, the online experience must emphasize an emotional appeal to the consumer in order to build purchase intention. .....
Views: 434 The Audiopedia
Digital Elements : 1. Social Smart Registrations 2. Digital Slingshot 3. Neuro Sensor Sensor Based Case Study Challenge 4. Snapster Touch Selfie Kiosk with Back Drop & Customised Photo Jackets
Views: 321 ANKUR GUPTA
Views: 479 Steve Farnsworth
At Experian Marketing Services we help our clients know more about their market, their prospects and their customers across all digital channels. We help them get more digital traffic and turn this traffic into customers faster. We help them keep their customers longer, engage with them more frequently and build them into loyal brand advocates. To learn more about how you can help audience's just like Lucy visit www.experian.co.uk/digital
Views: 4116 HitwiseUK
Business Brand Building is designed for Fashion Houses, Law Firms, Designer Studios, Architecture Firms, Service Providers, Showrooms, Manufacturers, Art Studios, Music Studios, Restaurants, Clubs, Hotels, Resorts, Salons, Retail Stores, Clinics and Hospitals… And Every type from Established Business to Start-Ups and Offline to Online (E-Commerce) Gulati can help you start a new business, or improve your existing business, offer you guidance and provide ongoing support, tailored to the needs of each client! Learn more about Business Brand Building: https://www.gauravgulati.com/business-brand-building/
Views: 1532 Gaurav Gulati
How to foster brand engagement by using new technologies and data? Mark Smith, Head of Idea and Innovation at Swarovski, presented interesting insights into the world of jewellery. Check out our website to find out more about 48forward: https://48forward.com
Views: 101 48forward
Episode 1 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Karla Congson, Chief Marketing Officer of Dundee Corp. and Co-Founder of collectiveIQ. In this video, Karla discusses the importance for Brands to understand their customer needs and values and then creating experiences that truly matter to them.
Views: 14022 St. Joseph Communications
What if you could spot customers who were at risk of churn before they defected, then act preemptively to keep their business? Use predictive analytics capabilities to drive customer retention by precisely targeting your campaigns, allowing you to retain valuable customers while boosting your revenue. In this 30-minute webcast, learn how leading organizations are mining their customer data to do the following: • Identify choice prospects for highly targeted marketing programs. • Enhance sales forecasting, accelerating sales cycles. • Predict which customers are at risk of leaving—and why. • Boost customer lifetime value through personalized offers. • Deliver customer insights to front-line decision-makers and systems. Learn more about how you can begin using predictive analytics to boost customer retention and engagement: http://ibm.co/predictive Subscribe to the IBM Analytics Channel: https://www.youtube.com/subscription_center?add_user=ibmbigdata The world is becoming smarter every day, join the conversation on the IBM Big Data & Analytics Hub: http://www.ibmbigdatahub.com https://www.youtube.com/user/ibmbigdata https://www.facebook.com/IBManalytics https://www.twitter.com/IBMbigdata https://www.linkedin.com/company/ibm-big-data-&-analytics https://www.slideshare.net/IBMBDA
Views: 835 IBM Analytics