Not getting enough social media engagement on your Facebook ads and Facebook posts? Check out these 4 effective Facebook engagement strategies that Facebook-savvy brands are using! Get inspired (and get more engagement on your own FB business page) by following the examples inside this week's #ChiaExplains!
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#ChiaExplains how to get more social media engagement on Facebook: 4 effective strategies!
00:00:09 How to get more social media engagement on Facebook
00:00:21 Engage your FB fans with user generated content (plus examples)
00:00:49 How to get user-generated content
00:01:09 User reviews can be hard to get, but they're not the only kind of user generated content that works
00:01:53 If you don't have much Facebook engagement yet because you're still building your online presence and generating buzz, a hashtag campaign can work wonders (with examples)
00:02:54 Why do we like hashtag campaigns so much?
00:03:52 Work with Facebook influencers to get more engagement on Facebook
00:04:54 Utilize Facebook Groups in your Facebook strategy (they're less affected by the Facebook algorithm)
Creator + host: Chia-Luen Lee
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So how do you get more engagement for your Facebook page? Find out inside the video.
Hey guys, it’s Chia from Brand24 and today, I want to look at a couple strategies that businesses are using to get more engagement on Facebook. But first of all, sorry for the super close-up of my face... we’re making a few changes in the other room, so we’re improvising today.
So, one of the best strategies that tend to get a lot more engagement, even for business Pages is: user-generated content! We’ve seen some really engaging Facebook ads featuring customer reviews, photos taken by customers, or even videos they filmed. The cool thing about user-generated content is that it’s REAL, so you don’t have to think of a marketing angle, or how to sell something. You’re basically sharing positive user feedback from satisfied customers — with their permission of course.
So, now, the question is: how do you GET user generated content? The easiest way to do that is by incorporating your customer reviews right inside your Facebook content. For example, these guys feature 5-star customer reviews right in their ads. To be honest, I don’t know this brand well, but we can see that they’re getting a lot of engagement on their ads.
The hard part is GETTING those reviews in the first place. Most people won’t necessarily feel inclined to leave any review unless they either really loved your product or if they really hated it. So, if you know that you already have reviews, like, on your Facebook Page, take a closer look at them and you might find something that you can incorporate into a Facebook ad. A genuine customer review is just a lot more trustworthy than any other kind of ad you can make!
And you don’t have to stop at customer reviews, especially if you are a smaller business, and you don’t really have many — or any — yet. It’s definitely not the only kind of user generated content out there. You don’t have to stay on Facebook, you can (and you SHOULD) look at other platforms or other places on the Internet to see if people are having positive or negative experiences with your product.
And if you’re at the stage where you’re trying to generate buzz and build awareness about your business, one of the best ways that you can do that is by starting a hashtag campaign. RedBull’s “Put a can on it” is pretty iconic. They basically just asked people to post pictures with their product using their hashtag. Not only did they get a lot of free exposure, but they also got a lot of people talking about their brand everywhere — not just on one platform, but on Facebook, Twitter and Instagram, and other places online. This might be one of my favorite pictures from their campaign. Another hashtag campaign that I really loved was from Aerie. It featured pictures of REAL girls with REAL bodies wearing their swimsuits — that were NOT photoshopped. It promoted positive body attitudes — and, you know, it takes balls to share pictures of yourself in your swimsuit, so they even went so far as to donate $1 to the National Eating Disorder Association for every non-photoshopped picture that users posted with their hashtag #AerieREAL. And they got so much user generated content that they raised more than $10,000 for...
... Watch the vid for more tips!