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How To Generate Recall Value | Brand Promise | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How to develop a brand promise | lynda.com tutorial
 
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This tutorial discusses how to build your brand's story by developing a credible brand promise that delivers value to your customers. Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Building-Your-Brand/101957-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-lynda-101957-0201 This specific tutorial is just a single movie from chapter two of the Building Your Brand course presented by lynda.com author Lorrie Thomas Ross. The complete Building Your Brand course has a total duration of 25 minutes and explains the basics of branding your business or yourself through consistency, communication, and effective collateral Building Your Brand table of contents: Introduction 1. Defining a Business Brand 2. Building a Brand 3. Succeeding by Avoiding Common Mistakes Conclusion
Views: 6612 LinkedIn Learning
The Myth of the Brand Promise
 
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The 3 biggest reasons brand projects fail to positively impact results ... A brand promise is empty without a customer expectation. In fact, a brand, in the most classic sense, is simply the aggregate experience of the value proposition. In this broadcast, Flint McGlaughlin boils what a brand is down to its essence based on 25+ years of research in the field. Then, he walks through three dangers marketers must avoid to build an effective, sustainable brand.
Views: 803 mktgexperiments
Brand Promise Examples
 
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What is a Brand Promise and Why is a Brand Promise important? How do you know when you have found your Brand Promise? What are the 5 steps to uncover your Brand Promise? What are some Brand Promise examples? How do you build a company Brand Promise? My website http://www.evolutionpartners.com.au/ My online training http://evolutionpartners.teachable.com/ Follow me: on https://au.linkedin.com/in/bradleygiles on https://twitter.com/Evolution_Perth Music by Dyalla https://soundcloud.com/dyallas
Views: 1617 Brad Giles
Quality-Value Selling: Brand Promise - QSales 4
 
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This video demonstrates how you can establish credibility for your company by using a brand promise. A brand promise provides useful information for your prospect and can help qualify the prospect’s interest. It’s the most important statement of how your company delivers value to its customers. When a prospect is not using your products or services, you must use the brand promise to shift the emphasis to a specific benefit that only you can deliver. Learn how to effectively use the brand promise to focus your prospect’s attention on your company’s most unique capabilities. You can learn more about using the brand promise by downloading the QSales App from the App Store.
Views: 64 QSalesApp
What's Your Brand Promise?
 
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Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Music: Tortuga - Brass Knuckles - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 1704 Flux
Brand Promise - Have Incredible CX
 
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Shep Hyken, Author, Customer Service & Experience Expert, & Speaker discusses the concept of the brand promise. If you enjoyed this lesson, and would like the info to come straight to your inbox, sign up for my newsletter at https://hyken.com/the-shepard-letter/ Earlier this year, I had the pleasure and honor of being the keynote presentation for River Valley Bank, soon to be Incredible Bank, as they merge the names of their brick-and-mortar banks and their online bank. I love that word, incredible, almost as much as my favorite word, amazing. If someone told you the customer service at a bank was incredible, you would only think positive things. What do they do that’s so incredible? I want to try some of what they call incredible. What Incredible Bank is doing is interesting. They are putting it out there. Their name is a bold statement that is not just a name, but a brand promise. So as a customer, we will expect nothing less than an incredible customer experience. And those three words, incredible customer experience (what they refer to as I.C.E.), are the backbone of the name. What a great mantra! For those that don’t know my definition of a customer service mantra, it’s a short sentence or phrase that summarizes the service vision. The three words that Incredible Bank has chosen is perfect for what they want their customers to experience. As Todd Nagel, president of the bank, says, “I.C.E. is how we do business; everywhere, every time.” It starts with each employee owning the moment, which means they recognize that every interaction with a customer is an opportunity for that customer to decide if the bank is delivering on the mantra and its brand promise. Every employee must own that responsibility. How does Incredible Bank operationalize I.C.E.? They start with a playbook that lists the standards that drive the vision, which include something as simple as the proper way to greet customers as well as more detailed processes. As I read through the handbook, I could sense the bank’s vision and values coming through the pages. Ethics and behaviors are covered. Questions to trigger discussions and personal reflection are found throughout the book, implying that this isn’t just something to be read, but to be used. More than a playbook, this is a manifesto, a declaration of what they stand for. So, if you were going to change the name of your organization to accurately describe what your customers would experience when they do business with you, what would that name be? What adjectives could you work into that name? I’m not suggesting that you change your name, as Incredible Bank has done, but it makes for an interesting conversation that will make you think about what you stand for when it comes to the amazing (or should I say incredible) service you want your customers to experience. This video will answer the following and much more: Why do I need a brand promise? How do I create a brand promise? How can I increase customer retention? How can I keep customers? How can I create amazing service? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXIX, Shep Hyken)
Brand Promise: The Power in Keeping it
 
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Want to Dive Deeper on this topic? Check out the detailed post ..... www.iconicfox.com.au
Views: 124 Iconic Fox Agency
Brand Promise Video
 
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Tourism Nova Scotia Brand Conviction Video
How to Create Your Brand Promise
 
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Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional speaker and New York Times bestselling author, Shep Hyken talks about how Pizza Hut recently placed an advertisement to interview candidates for the position of social media manager. The catch was that the candidate had to sell themselves in an interview that lasted 140 seconds. That may not seem like a long time, but in the digital age of social media, short, concise and meaningful messages are important. So Pizza Hut took a page from the Twitter playbook, who allows messages up to 140 characters, and came up with the idea that the social media manager should be able to sell themselves in less than 140 seconds. Brilliant! To read more go to http://bit.ly/YAD1he. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken
Our Brand Promise
 
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Scooters 'N Chairs was started out of a deep need in the market to serve the Mobility Community in the USA. We saw firsthand that the care & compassion necessary to service a community of people who deserve to be treated with high-level care was not in place. As a result of this, we set out to build an online store that stocked the highest-rated mobility scooters, electric wheelchairs, & mobility products on the market. We do so by employing a team of internet researchers who scour the web searching review sites, comparison sites, & our competitors using our own in-house proprietary criteria to source only the most-liked and valued mobility products made here in the USA. We review and update on a weekly basis to serve you only the highest-quality on the market. We employ these measures to make sure that our customers are happy and get the help they deserve. We are here to answer any questions you have and want you to find the scooter or chair that makes your life as enjoyable and comfortable as it can be. Your mobility is vital to the quality of your life and we understand that. As a result we have secured the most affordable financing options available for your convenience. If you're looking for the best mobility scooter or power chair look no further, we have you covered.
Views: 703 Scooters 'N Chairs
Realizing Your Brand Promise
 
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Brands all make promises to customers through marketing, but are marketers positioned to deliver? Disruptive and innovative new technologies enable us to create more customer impact but we must better connect the dots to make it a reality. What needs to transform if we shift our focus from marketing effectiveness to connected customer experiences?
Views: 705 Forbes Insights
BRAND PROMISE
 
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How well do your staff deliver your Brand Promise to customers?
Views: 395 Genius Learning
Brand Promise
 
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Views: 177 Biz Group
What Is A Brand's Promise?
 
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"WATCH What Is A Brand's Promise LIST OF RELATED VIDEOS OF What Is A Brand's Promise IN THIS CHANNEL : What Is A Brand's Promise? https://www.youtube.com/watch?v=XujHnLFtkZw What Is A Brand Resonance? https://www.youtube.com/watch?v=6N7JOaVprjc What Is A Brand Recall Value? https://www.youtube.com/watch?v=pDQHONSmGTU What Is A Brand Perception? https://www.youtube.com/watch?v=oTJVuJwOIzA What Is A Brand Partnership? https://www.youtube.com/watch?v=IBJQG5ixb8I What Is A Brand Or Service? https://www.youtube.com/watch?v=vtyfZu22s2A What Is A Brand Association? https://www.youtube.com/watch?v=mMMED4bMeTY What Are The Types Of Branding? https://www.youtube.com/watch?v=XVBRsyq4fZk What Are The Key Elements Of Brand Equity? https://www.youtube.com/watch?v=OLbilQJblWc What Are The Elements Of Brand? https://www.youtube.com/watch?v=ni6V-IvSV1s"
Views: 24 sparky Facts
Create a Unique Slogan to Represent Your Brand Promise
 
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Go to http://www.TheCustomerFocus.com or call 314-692-2200 to learn more about Shep Hyken or to learn about customer service training. The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement. While waiting to board, I noticed a sign advertising Southwest’s concept they call “transfarency.” The sign read as follows: Transfarency [Trans-fair-uhn-see] n. Philosophy created by Southwest Airlines in which Customers are treated honestly and fairly, and low fares actually stay low – no unexpected bag fees, change fees, or hidden fees. Created and practiced exclusively by Southwest Airlines. Yes to low fares with nothing to hide. That’s Transfarency. In the past, I’ve written about the concept of how changing vocabulary can help shift an attitude and even a company’s culture. But, inventing words takes the vocabulary concept to a new level. Southwest Airlines has always promised to be a low fare airline. They give away peanuts, not meals, and they are proud of it. They don’t “nickel and dime” customers with extra fees, and they’ve used that point to differentiate themselves from their competitors. And, now they invented a word to describe it, transfarency. There is a word to describe what Southwest has done. It is portmanteaus. It is combining words and sounds from two or more other words. It can be clever, yet at the same time it can make a point. Southwest’s use of the two words, transparency and fare, align with their brand promise and is part of their customer experience. Robitussin, the popular cough syrup came up with a campaign a few years ago to emphasize the results of using their product: “Don’t suffer the cough-equences!” That’s a successful way of defining what they want their customers to experience. Sometimes it’s not about combining two words, but making words up. I remember the Volkswagen campaign in the 1990’s where they used two German words, fahren and vergnugen, to create fahrvergnugen (pronounced far-fair-gnu-ghen), to describe the driving experience. Roughly translated, the word means driving pleasure. That’s what VW wants every customer to experience when driving one of their cars. It’s a brand promise. Another made up word is WBYCEIYDBO, which is actually an acronym that CarMax came up with that means, “We’ll buy your car even if you don’t buy ours.” The word or phrase emphasizes they are friendly, flexible, and easy. And, the commercials are fun. They’ve created a strong message about their version of customer experience. There are plenty of examples that can be found with a little Internet research. The point of all of this is to get you to think of an interesting, and even fun, way to describe what you do for your customers and what you want them to experience. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (www.ShepTV.com)
Gold Medal Service Core Values | Our Brand Promise
 
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We are dedicated to offering "WOW" service and aim to deliver a “wow” experience for every call. Safety First for Our Family & Theirs Delivering Wow Through Service Demonstrate Highest Level of Integrity Great Place to Work Greater Safety & Comfort We Do More! Visit us online for more information: http://goldmedalservice.com/
Views: 285 Gold Medal Service
Is Your Value Proposition and Brand Promise consistent? Millennial Sales Management
 
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Is your Value Proposition and Brand Promise consistent? This is one of the questions we ask in our Sales Effectiveness and Improvement Analysis and the results are almost always disheartening. Why do we ask this question of the entire sales force? Because of the lack of a compellingly differentiated value proposition, brand promise and questioning strategy leave prospects thinking you're a commodity. With commoditization, there's no urgency. The prospect has a competitive face-off, closing takes forever, or worse, it never happens. What are some of the hints that your sales team may need help in this area? If you ever thought, "Our salespeople don't ever ask enough questions to even remotely begin to understand the goals, needs, and frustrations of their prospects. And if they don't understand it's going to be impossible to position us as a trusted advisor." Or, if you've ever complained, “Our salespeople are comfortable dealing with purchasing agents but they seem to freeze when they talk to the more strategic decision makers. As they stumble through their value prop I can see the decision maker’s eyes glaze over, "help!” How effective is your sales team in positioning your company for growth?
Views: 9 Danita Bye
Business Breakthroughs - Brand Promise
 
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Do you have a brand promise? Do you need one? HELL YES! This is the promise that everyone in your company is committing to for the customers you serve.
Views: 341 CEO Warrior
Brand Promise- Brand Building Technic- Brand Recall value- Brand बनाने के लिए पैसे नही लगते
 
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Brand Promise- Brand Building Technic- Brand Recall value By Dr Vivek bindra Sir. This video is meant for only motivation purpose only.It does not make any change in original content.The purpose of this video is to inspire,educate & empower the viewers. BRAIN WASHERS doesn't own the rights of these videos.all copyright are reserved by original owner's of this video.If any content owner would like to remove their content please contact us by email or youtube personal message.
Views: 74 BRAIN WASHER
Marketing Moment - Brand Promise
 
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This week's Marketing Moment focus on the brand promise. All brands make a promise. How are you doing versus yours?
Views: 38 TabletopJournal
Keeping your brand's promise
 
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Visit our website: http://bit.ly/1m2uizL. Co-President, CEO and Chief Creative Officer Howard Belk shares Siegel+Gale's perspective on new opportunities and challenges facing brands that operate in diverse global environments.
Views: 2597 Siegel Gale
Rydell Brand Promise - Pricing for Everyone
 
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Rydell offers one low price, plain and simple, always. Whether you're 18 or 80, you get the same price, up front, 24 hours, 7 days a week. There's no need for customers to negotiate with us to get our Best Price. Same Best Price, whether on the lot or on the Internet. We always have fair prices representing solid value. Rydell prices its vehicles, not it's customers. Transparency for everyone, every day at Rydell, with our very Best Price right up front!
Delivering on Brand Promise
 
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Integrity Solutions partner and senior consultant Steve Schmidt on going from talk to action around company values and brand promise. I'm often perplexed by the fact that organizations will spend a great deal of time formulating their mission, vision, their values. They come up with some great slogans and sayings and words. And they create a poster and 'there it is' on the wall... So... what are we doing to deliver on that brand promise? How are we equipping our people? How do we bridge the gap between what we SAY we do as a company and the actions of our people? And it's that conduit- it's not an easy equation... What we often find is that organizations will try to educate their staff in terms of how to bring that to life. I think the magic is having your employees WANT to pull it through have it something that they want to embrace. So you're building competency providing them tools, and through that you gain a sense of confidence in their ability to act on that. Then the third one is really their commitment to the organization. That's what works... For more on this topic visit: https://www.integritysolutions.com/insights/blog/truth-ethical-sales-cultures-matters
Views: 297 Integrity Solutions
RUAG Brand Promise - a short story about what is important to us.
 
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At RUAG, we make it our business to understand our customers’ needs. We listen and learn every step of the way to create technology solutions that work. By delivering consistently high-quality and reliable performance, we generate the value that keeps our customers coming back. Find out more: https://www.ruag.com/en/about-ruag/ruag-brief
Views: 7217 RUAG
Brand Promise Video
 
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ekena brand promise
Views: 3 Nikki Dodson
Rydell Brand Promise - Trade-Ins real cash value.
 
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Rydell will offer you a real cash value for your Trade. You'll know what your vehicle is worth before you start to shop. It's based on the current market value of your vehicle and doesn't depend on which one you want to buy. We'll pay you that for your vehicle even if you don't buy ours. We have an interactive trade evaluation process designed for the customer to get all of the money for their trade up front without negotiating. We replace negotiation with documentation and proof. We sell more used vehicles than anyone else in the market so we need your trade, thereby we can pay you top dollar to get it. Visit us today for a new way to trade and purchase your next vehicle. Rydell Cars 2700 South Washington Street Grand Forks, North Dakota 58201 701-772-7211 www.RydellCars.com
Brand Promise: Empathy
 
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Our Brand Promise is a pledge that we will always make it a point to truly understand our customers and endeavour to offer the right advice for your future. Find out more about our Brand Promise campaign: www.ocbc.com/SimplySpotOn
Views: 210382 channelocbc
Friday Focus Ep:33 Allure Values and Brand Promise
 
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FRIDAY FOCUS | Allure Values and Brand Promise No matter how long you’ve been working at Allure, it is imperative that you know and constantly revisit our core values. We’ve gone over these in past Friday Focus videos, but if you’re new, here is a refresher. At Allure, we value most: *Work Ethic *Respect (for our patients and each other) *Excellence in Service *Adaptability *Trustworthiness The above are things we expect from ourselves and each other. If you don’t believe in these values, you will find it difficult to be successful here. Our brand promise stems from these values. Another refresher, at Allure, we promise our customers: *Superior Customer Service *Respect for Time *We Provide the Best Results Our goal at Allure is to bring out the person you were meant to be. Whether you work here, whether you are a patient here. Allure is designed to enhance your life by giving you the things you need to feel your best. The reason we revisit these items is that we want to keep them top of mind in our daily work. We get so busy and things move so fast, it’s important to keep these in focus no matter the speed we are moving at in the present moment. Enjoy your weekend. Dr. Mok
Views: 180 Allure Medical
Brand Haiku #26: The Brand Promise
 
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There are a total of fifty-seven brand haikus. Each one of the haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.   The Kindle version of Fifty-Seven is available at: http://www.amazon.com/dp/B010TSS3C4.  The PDF version of the book is available at: http://www.bensonbrandstrategy.com/     -------------------- Joseph Benson Benson Brand Strategy 508-628-0188 (o) 617-513-0290 (c) 508-302-0767 (f) [email protected] http://www.bensonbrandstrategy.com/ www.linkedin.com/in/josephbensonbrandstrategy
Brand Strategy: Drive Toward a Brand Promise (at Stanford)
 
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www.brandingpays.com Define your brand strategy by combining your core values, strengths, personality and image in a 360-degree way. Be consistent in delivering on your brand promise. Watch the video. From Karen Kang's MBA career talk on "How to Compete in a Social World" at Stanford Graduate School of Business. #BrandingPays #videos #branding
Auto Claim Services- Our Brand Promise
 
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We work alongside insurance companies to replace your damaged vehicle instead of repairing it. We protect you from loss of value.
Views: 206 Auto Claim Services
Maintaining a multi-channel brand promise
 
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“We use mobile as the torch bearer of the customer experience we should have.” Mark Evans, CMO of Direct Line Group talked to Mark Choueke, contributing editor at Hot Topics about his channel agnostic approach to marketing and where his priorities lie. Find out more about Hot Topics here https://www.hottopics.ht/ And follow us on social: LinkedIn: https://www.linkedin.com/company/hot-topics-ht Twitter: https://twitter.com/HotTopicsHT Facebook https://www.facebook.com/hottopicsht/
Views: 7980 Hot Topics
Staying True to Brand Promise
 
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The collaboration between Eastman Chemical and Rubbermaid Commercial Products. - http://ow.ly/cvcGw Check out Eastman Innovation Lab who've helped us make Tritan tough, BPA-Free Foodservice Solutions possible! - http://www.eastmaninnovationlab.com
Coldwell Banker Brand Promise Video
 
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Discover the values behind and the benefits of being part of the 103-year old, real estate innovator Coldwell Banker Real Estate.
Views: 961 coldwellbanker3
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 139576 Graeme Newell
Nielsen; Living Up To The Promise Of Values Driven Procurement With SAP Ariba
 
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For Nielsen social responsibility is a brand value. Nielsen believes that this must also extend to their partners and suppliers. That’s why Nielsen relies on Ariba Network. Ariba Network allows Nielsen to identify vendors who share their brand values so Nielsen procurement can reflect the company’s values driven procurement.
Views: 868 SAP Ariba
How digital is helping Lowe's deliver on its brand promise
 
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Discover how the Lowe’s CMO Jocelyn Wong is using digital to deliver on its brand purpose and focus on what really matters — providing value for both the customer and the business. https://goo.gl/jbEwgr
Views: 1247 Think with Google
Customer intimacy - Brand values - Renault Trucks
 
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The brand values and the brand promise define what customers should expect from all interactions with our products, services and people. They produce emotion that create the difference and shape the image customers have of Renault Trucks. For this very reason, it is key that people working with our brand are sharing the same understanding of our values. Renault Trucks has three brand values: Robustness, Customer Intimacy and Commitment. They are valid whatever the job, in touch or not with our final customers. Metaphoric films explain the Renault Trucks Brand Values. The context chosen has no link with our industry so that each and every one can appropriate on his own the reality covered by each brand value. This means no trucks, no drivers, no customers. A speed skiing team to illustrate Customer intimacy: by observing, analyzing and understanding the speed skier needs, the team provides support, advice and gears to help the skier enhance his performance. Renault Trucks on YouTube: http://www.youtube.com/user/RenaultTrucksCom/ Renault Trucks on Facebook: http://www.facebook.com/renaulttrucksdeliver Renault Trucks on Twitter: http://twitter.com/renaulttrucksco Renault Trucks on Google+: https://plus.google.com/115659492242782666394 http://www.renault-trucks.com/
#15 Determine Your Brand's Promise | Inspiring Business Fundas By Agnelorajesh
 
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Description: The “ INSPIRING BUSINESS FUNDAS “ series Episode 15. TOPIC IS “Determine Your Brand's Promise“ SUMMARY: Determine your brand's promise - the who, what and why. A brand exists in the minds of consumers. Your brand's success depends on listening to and understanding the customer.
Views: 5116 Agnelorajesh Athaide
DX - ZéroFail brand promise
 
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We've understand that you value reliability more than anything else. That's why the we’ve developed our ZéroFail brand promise. It is a seal of quality that sends a strong message about our commitment to being a reliable long term supplier on all levels of business. Our guarantee empowers you to pay only the fair amount in case of any failure. That's the DX promise.
The Mix Brand Promise
 
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Hello. I’m Ed Penet, one of the original four founders of Mix on Michigan Avenue … or, Mix. While developing our strategic plan and composing our Mix brand promise, it struck me that the “X” in our name, Mix, is made of four letter V’s that comprise our Brand Promise. VITAL. Clothing is essential to human culture, even survival. Mix offers women’s clothing, footwear, accessories and jewelry sensitive to individual desires, tastes and needs. VISION. At Mix your fashion “look” can be “forward,” “retro,” “formal,” or “transformative.” Mix celebrates the female body, guiding each customer to explore your unique beauty. VARIETY. Mix continuously curates our collections to provide the freshest and widest possible selections for personal and gift-giving needs. VALUE. Our strongest customer commitment is to value in all of its dimensions …from gently used to the very latest styles … from silhouettes, to materials, to construction quality, to selection, and to price fairness. The Mix brand promise.
Views: 351 Mix Ypsilanti
Delivering on Brand Promise: Special Events
 
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BrandED Consultants Group client brings brand promise to life through events like Opening Day at La Salle University. BrandED Consultants Group are experts in building sustainable brand strategies based on mission, core values and stakeholder engagement. http://www.brandedus.net http://www.brandchampionsblog.com/ http://twitter.com/rwhisman http://www.linkedin.com/in/rexwhisman
Views: 62 Rex Whisman
Saint-Gobain's Brand Promise
 
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At Saint-Gobain, we are proud to produce bearings and tolerance rings of the highest standards, for application in some of the world's best-known products. Around the world, our team of 900 people is dedicated to ensuring that our parts make a difference to the products that you, our customers, are making. To help ensure we create value across the development cycle, we are committed to delivering against four key benefits: Smart Design, Perfect Fit, Noise Free and Long Life. http://www.makingabigdifference.com ; http://www.bearings.saint-gobain.com
kathy ireland® Office by Bush Furniture Brand Promise
 
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Kathy Ireland shares the 4 promises behind the kathy ireland® Office by Bush Furniture brand. Learn about kathy ireland® Office by Bush Furniture here: http://www.bushfurniture.com/OurFurniture/ShopbyCollection/kathyirelandOfficeCollections.aspx. Our small business and home office furniture delivers on the kathy ireland® Office by Bush Furniture promises of Fashion, Quality, Value and Safety. We provide durable, family-friendly furniture with style at an affordable price.
Views: 200 Bush Industries Inc