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Product Categories vs Technology Innovation - Stanford Strategic Marketing of High Tech
 
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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Product Categories Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: product categories. Why your product strategy totally depends on whether your product belongs in an existing category or in a brand new category? What is a product category? How is it different from a technology innovation? How do you know if your product belongs in a new category or an existing category? How do you know where in the adoption lifecycle your product is? Is your technology a product ingredient? More information: http://www.tonyseba.com
Views: 1306 Tony Seba
Diffusion of Innovation Theory : The Adoption Curve
 
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In every society there are specific segments of the population that try a new product or adopt a new behavior at different stages. Early adopters are quick to try a new product before anyone else while laggards are the last to try something and may not try it at all. In this short video we introduce you to each of these different types of people in society and explain why they try new things when they do.
Views: 99268 Rare
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 211808 Jason Richea
5 Types of Innovation
 
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Matthew DaCosta Full Sail University Creativity and Innovation - Week 2
Views: 10492 Matthew DaCosta
The 4Ps of innovation space
 
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Buy our app and get access to the models. You can place your own content in the model and use it for your assignments. You can use it in your teaching or presentations as well – just remember to tell it’s from flixabout.com. Furthermore, you get to see the full text for the movies. Prize for the App: 2 Euro. Enjoy. https://itunes.apple.com/dk/app/forklar-mig-lige/id1034714497?mt=8 https://play.google.com/store/apps/details?id=com.flixabout.flixabout The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation – Integrating Technological, Market and Organizational Change. The four Ps model is used to clarify how comprehensive our innovation is! The model focuses on four broad categories. The four broad categories of innovation types are: • The product or service – what we as an organization offer the world. • The Process – the way we create and deliver the product or service that we are offering. • The position – who we offer the product or service to and the story we tell about it. • The paradigm – the way we think about what our organization does and who we do it for. The paradigm is sometimes called ”the business model”.
Views: 6483 flixabout.com
Diffusion of Innovations
 
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Understanding the adoption lifecycle of innovation can be characterised using Everett Rogers’ Diffusions of Innovation theory. The theory categorises innovation adopters into five segments: innovators, early adopters, early majority, late majority and laggards. Innovation must reach a certain critical mass point of adoption or it will likely fail. Gordon E. Moore referred to this point as the ‘Chasm’, which is often also known as the ‘S’ curve.
Views: 95987 QUT IFB101
Radical new product innovation
 
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Professor Costas Markides discusses innovation, in particular radical new product innovation at London Business School. http://www.london.edu [Please visit London Business School's YouTube channel for all the latest video content: http://bit.ly/lbsyoutube]
Doblin's 10 Types of Innovation®
 
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If you want to learn more about Doblin's 10 Types of Innovation®, read the article at www.mindtools.com/10-types-innovation To be a successful company, you need to be unique, creative and innovative. Many businesses tend to focus on just one area of innovation, but innovating in multiple areas can make your business more valuable, and it can give you a competitive edge that's hard to copy. Doblin's 10 Types of Innovation® analyzes 10 key areas to consider when you're innovating. These are: 1. Business Model. 2. Network and Alliances. 3. Enabling Process. 4. Core Process. 5. Product Performance. 6. Product System. 7. Customer Service. 8. Channel. 9. Brand. 10. Customer Experience. To learn more about these 10 key areas, and how you can become more innovative in each one, watch this video!
Views: 3561 MindToolsVideos
Categories of Innovation
 
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Steve Moitozo talks about his high level categorization of innovations.
Views: 69 Stephen Moitozo
8 most innovative products at the show
 
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Innovation is the buzzword at the ongoing Global Sources Electronics show, with exhibitors showcasing a range of new, cool and unique products. Nanoleaf’s modular smart lighting panels are drawing crowds as is Wuxi Koler’s foldable bicycle that fits in a backpack. Other standouts include a 360-degree VR camera with five fisheye lenses, and a portable 3D scanner that can scan an object in 10 minutes. See all most innovative products selected by our analysts. Global Sources Electronics, the world’s largest electronics sourcing show, is running in two phases, October 11-14 and 18-21, at Hong Kong’s AsiaWorld-Expo. The first phase features fast-growing categories including virtual reality & gaming, outdoor imaging, sports electronics, electric personal transporters, and drones & robotics. Learn more about the show: http://www.globalsources.com/TRADESHOW/HONGKONG-ELECTRONICS.HTM
Views: 2942 Global Sources
Roman Pichler - Product Strategy And Product Success
 
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Roman Pichler explains how to formulate and to develop an effective product strategy by taking into account your innovation strategy and your product’s lifecycle stage.
Views: 4787 PRODUCTIZED
Diffusion of Innovations
 
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How do ideas spread? This was the question addressed by Dr Everett Rogers in his book, the Diffusion of Innovations and this short video summarises his key ideas, including the concepts of early adopters, early and late majority, innovators and laggards.
Views: 6457 Mike Clayton
Audi Innovation Awards, Category 7: Leadership in Innovation | WIRED
 
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The seventh category of our awards focuses on Leadership in Innovation. To move forward, we sometimes need people to show us the way. Here, we focus on the UK influencers and pioneers driving changes in startups, the sciences and more. Subscribe to WIRED►► http://po.st/SubscribeWired Read more: http://www.wired.co.uk/article/audi-innovation-awards-leadership-in-innovation
Views: 17293 WIRED UK
Diffusion of Innovation Theory: The "S" Curve
 
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In every society there are specific segments of the population that try a new product or adopt a new behavior at different stages, but it always follows the same pattern, the "S" Curve. In this short video we introduce you to the concept of the "S" Curve and how it works to spread a new behavior across the population.
Views: 54479 Rare
Innovation - Diffusion Process | Consumer - adoption process | Marketing Management | BBA | ppt
 
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#YouTubeTaughtMe Video include Concept of innovation diffusion process and consumer adoption process. Awareness, Interest, Evaluation, Trial, Adoption Tags in video: innovation diffusion and consumer adoption process innovation diffusion theory pdf innovation diffusion examples innovation diffusion process ppt innovation diffusion definition innovation diffusion theory rogers innovation diffusion theory model innovation diffusion rogers innovation diffusion innovation diffusion theory innovation diffusion and adoption innovation diffusion a new perspective innovation diffusion as a spatial process pdf innovation diffusion and acculturation innovation diffusion and new product growth an innovation diffusion model of medical innovation a diffusion study innovation diffusion book innovation of diffusion by every rogers innovation diffusion theory book diffusion innovation consumer behaviour diffusion-based innovation innovation diffusion curve innovation diffusion chasm innovation diffusion case study innovation and diffusion culture innovation value chain diffusion diffusion innovation theory healthcare innovation diffusion theory definition innovation diffusion curve definition innovation diffusion system dynamics innovation diffusion in a dynamic potential adopter population diffusion innovation theory diagram disruptive innovation diffusion define innovation diffusion process definisi innovation diffusion diffusion d'innovation innovation diffusion early adopters innovation diffusion equation innovation diffusion explained innovation diffusion theory example innovation diffusion and excellence awards innovation analysis and diffusion enhancement strategies invention innovation and diffusion examples innovation diffusion in the new economy innovation diffusion factors innovation diffusion failure diffusion for innovation innovation diffusion game innovation diffusion geography economics of innovation diffusion growth and the environment innovation diffusion and new product growth models in marketing diffusion innovation theory public health innovation diffusion is a process innovation diffusion in the presence of supply restrictions innovation diffusion in marketing innovation diffusion invention diffusion innovation in consumer behaviour consumer adoption process consumer adoption process wikipedia consumer adoption process ppt consumer adoption process with examples consumer adoption curve consumer adoption definition consumer adoption process for new products consumer adoption in mobile wallet consumer adoption and diffusion process consumer adoption process pdf consumer adoption consumer adoption and usage of banking technology consumer adoption of a new product consumer adoption of apple pay the elderly consumer and adoption of technologies smart home systems consumer adoption and attitudes consumer perception confidence and adoption of technology what is a consumer adoption group consumer adoption behaviour consumer adoption barriers consumer behaviour adoption process consumer behavior adoption market adoption bell curve market adoption bpo consumer' technology adoption behaviour an alternative model consumer adoption of internet banking in nigeria consumer adoption of internet banking consumer adoption of mobile banking consumer adoption cycle consumer adoption categories consumer adoption categories in relation to life cycle consumer cloud adoption market adoption curve market adoption cycle market adoption curve chasm consumer technology adoption curve consumer adoption of mobile commerce consumer adoption process definition understanding consumer adoption drivers consumer adoption process in diffusion of innovation consumer adoption deutsch consumer adoption process examples explain consumer adoption process exploring consumer adoption of mobile payments exploring consumer adoption of proximity mobile payments exploring consumer adoption of mobile payments in china consumer adoption model for new products consumer adoption groups consumer adoption of green products modeling the enablers rogers consumer adoption graph consumer adoption of group-buying auctions an experimental study adoption market harborough consumer adoption intentions consumer innovation adoption process consumer internet adoption consumer innovation adoption consumer adoption process in marketing rogers consumer adoption innovation curve consumer adoption process in marketing management consumer adoption process kotler market adoption lifecycle consumer adoption model consumer adoption meaning consumer adoption mobile payments consumer adoption process marketing 5 stages of consumer adoption process 5 stages of consumer adoption
Views: 6049 Sonu Singh - PPT wale
Low Cost Innovation Ideas | Simple Ideas | Types of Innovations | Dr Vivek Bindra
 
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In this Video, Dr Vivek Bindra talks about Low Cost Innovation Ideas | Simple Ideas | Types of Innovations | Dr Vivek Bindra To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Highlights from the first WIRED Audi Innovation Awards | WIRED
 
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The WIRED Audi Innovation Awards ceremony was held at B1, Bloomsbury, on November 9. The series sought to celebrate UK innovators doing extraordinary things in seven categories, including AI, scientific breakthroughs and product design Read more: http://www.wired.co.uk/article/audi-innovation-awards-the-winners Subscribe to WIRED►► http://po.st/SubscribeWired CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. Highlights from the first WIRED Audi Innovation Awards | WIRED https://www.youtube.com/user/WiredVideoUK
Views: 62737 WIRED UK
2014 World Beverage Innovation Awards (products, brands)
 
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http://www.foodbev.com -- All entries, highly commended entries, finalists and winners in the product and brands categories of the World Beverage Innovation Awards @BrauBeviale, sponsored by Rexam. The expert judging panel analysed over 325 entries from 40 countries in 26 categories. For more details on every entry, see the Awards Showcase magazine: http://viewer.zmags.com/publication/61823ba7#/61823ba7/1 This video includes the following categories: Best sparkling beverage; Best juice or juice drink; Best functional drink; Best sports of fitness drink; Best dairy drink; Best children's drink; Best packaged water; Best premium of adult drink; Best ready to drink coffee; Best ready to drink tea; Best beverage concept; Best brand extension; Best new brand or business.
Views: 2982 FoodBev Media
1543 Selling Innovations A
 
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Selling innovations to sponsors for funding requires that new product development professionals (NPDP) address the innovation strategy. Important elements include the markets, technologies, and product categories. Read the full post at www.globalnpsolutions.com/idea-incubator/
Differentiate Your Business - 3 Categories of Innovation | Fine Point Marketing
 
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Visit https://www.finepointmarketing.com for more information. To get the ebook "Marketing Strategies Simplified" for FREE go to http://www.marketing-simplified.com Fiber Fix video - https://youtu.be/haPvuhznuyI Business owners I have a question for you. How do you stand out in a crowded market? Innovation is one of the keys to differentiating yourself from your competition. And it doesn’t have to technology based. So often people mistake innovation with a new app or a new chemical. It can be that but it doesn’t have to be. Innovation can be anything your target market wants that no one else is giving them. There are 3 basic innovation categories - Price, Quality and Convenience. 1st is price that’s obvious, you can be the lowest price. I wouldn’t recommend that though. But it could also be that your pricing structure is what your market wants. Think of how everything is basically a subscription now. That’s a pricing innovation. #2 is Quality. Maybe you make something with the strongest substance on the planet or the way you make it makes the quality higher than your competition. Often times, it boils down to being able to explain what you do and demonstrating it. One of my favorite examples is a Fiber Fix. I’ll put the link below, if you’ve got a few minutes treat yourself to this video. There’s a lot of great marketing lessons in it. If you don’t have time to watch it, they show a car jumping off a cliff, only held together by this tape. Now this video is funny, but you don’t have to be funny…just demonstrate how your product has higher quality. The last category to innovate is convenience. This is the mack daddy of innovation categories because it has what we all want, something easier. Humans are lazy and we’ll do as little as possible to have it easy to get things done and that’s why using convenience is so powerful. Think of every exercise infomercial. What do they promise? Something like you only have to work out 6 minutes a day for a week to achieve a completely ripped body. How about Netflix? Yes it has really good technology behind it - but all it is is an easier way to get movies than Blockbuster was. And Uber - another convenience based innovation, it’s not very easy to figure out how to get a cab in every city. They made it easy with the click of an app to get a car no matter where you are. Obviously they solved other problems, like the safety issue and making it really easy to pay and driving the price down, but convenience is the main innovation. How about you? How are you innovating and standing out? The key to standing out isn’t just to differentiate, but to innovate for what your target market actually wants. If you would like some help with your business we have specific processes we can put any company through to pull out innovation - things your ideal target market actually cares about. Fine Point Marketing is an Appleton, WI based marketing and business growth strategy company.
Turning Crowd Innovation Into Real Product Revenue
 
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Catch John Welder, Director of Strategy and Innovation at Mindjet in the Innovation Cafe recording of "Turning Crowd Innovation Into Real Product Revenue." Welder discusses complementing your crowd innovation management programs with design thinking, agile methodologies and lean start-up processes to accelerate real business outcomes and revenue. Drawing upon lessons learned from practical experience, Welder shares insights on: Leveraging Design Thinking, Lean Startup, and Agile methodologies to turn ideas into action... How to successfully map an idea into Core, Adjacent, or Transformational categories... Which innovation methods and techniques to use according to which category an idea maps... And using tools such as the Business Model Canvas to facilitate developing these ideas.
Views: 506 Mindjet
Product Innovation Hunt: Catapooolt Product Czars
 
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Register for Product Hunt- http://productczars.catapooolt.com/ Catapooolt Product Czars is India’s biggest product innovation hunt – launched with the objective of inspiring & identifying some of the best product based innovations – and focusing on providing them access to renowned product mentors, prototyping experts, product market-creation organisations, funding & media visibility. The product categories we are looking for include IOT, Agri tech, Consumer tech, Health tech, Auto tech. The 10 city roadshows is an opportunity for attendees as well as for participants to attend live pitching, workshops and meet product industry mentors. In a first of its kind attempt, Catapooolt Product Czars endeavours to reignite curiosity and interest in building product based startups in India, and bring together the various ecosystem partners in this domain together – with a joint vision of fueling the ‘Make & Innovate in India’ Movement.
Adoption Process - Consumer Behavior
 
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This video just briefs about how people will buy an innovative product or service. The process from market place to consumer/ customer hands.
Views: 6021 Balachandar Kaliappan
Product Innovation, Online Community Data, & Social Channels
 
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ProCommunity Episode #4 -- Join me for a conversation with Steve Johnson, CMO at Primary Intelligence. We discuss: • What is product management and why should companies care? • In what ways have product managers always engages communities? • How has social and online communities changed product management? • Are businesses using online customer communities to keep their market more engaged in traditional product management methods or are there new methodologies being born out of social platforms? • What some small steps companies can take to start using their online customer community platform to innovate and plan products? • How to manage the increase of market data coming from social channels • Pitfalls to avoid when using online communities in product management
Views: 365 Socious Software
Products and brands in the World Beverage Innovation Awards 2015
 
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http://www.foodbev.com -- The finalists and winners in the World Beverage Innovation Awards 2015 were announced at a special event during BrauBeviale in Nuremberg, Germany. This video shows every entry, plus finalists and winners in the products and brands categories.
Views: 3239 FoodBev Media
IHA Innovation Awards: International Home + Housewares Show
 
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New product design and innovation representing thirteen housewares product categories at the International Home + Housewares Show
Innovation KPIs: Six Categories to Measure Success S14 Ep5
 
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Today’s show addresses questions from listeners on innovation KPIs.  I’m back in Colorado after clocking 12,000 miles in the mobile Innovators Studio.  On the road, I talked with interesting innovators and analysts.  Taking a break from interviews, I’d like to answer your questions on measuring innovation success. There are hundreds of Key Performance Indicators (KPIs) to measure innovation success.  What are the right innovation KPIs to use?  What KPIs will give insight into the innovation process?   KPIs should be unique to your organization.  Think through what KPIs will measure and how that can guide innovations and your organization. KPI Building Blocks I’ve broken innovation KPIs into categories, like building blocks.  Build up the blocks to get a complete perspective on your innovation effort.   Six categories for Innovation KPIs: Idea process/managing the idea funnel What’s done to get ideas, put them in a funnel, review, manage and analyze them? Raw ideas Raw ideas validated Ideas prototyped Age of ideas Idea commercialization Innovation idea brought to market. Innovations that became a product Innovations that make a profit Are early customers willing to pay a margin premium? Innovations purchased Are resources in organization aligning to make product a reality? Financial impact Tough to measure - long lag from time of investment to product launch in market Revenue from new innovations Profit from innovations Revenue protected by patents Revenue from patent licensing Customer impact Customer success compared from old product to new innovation What has new product allowed customers to achieve? How many customers have shifted to new? Market share trend for innovation - grabbing from competitors? Organizational impact New products/services have an impact Can pull organization into new category or focus Ratio of sales from old versus new - sales ramping up for new/declining for old? Ratio of profit from old versus new Investments – is investment shifting from old to new? Rate of return on innovation investment Has it driven brand awareness? Pure Innovation KPIs Catch-all Staff trained for innovation Use of formal creativity tools Implementation and use of Idea Management System Structured problem-solving tools Committed resources to innovation Patents/year [callout] Guidance Pick three to five KPIs from each category that work for your organization. Ensure you have the ability to measure them. Validate KPIs drive the right behavior and achieve the desired outcome. Test/adjust KPIs as needed. Share with the community. [/callout] We’d love your feedback.  What do you think about the five-minute focus in the last segment of today’s show? Like what you hear?  Leave us a comment or review where you listen to the show. Check out the show notes on Killerinnovations.com.  We post on Facebook, LinkedIn, Twitter.  Follow us on your favorite social media site.
Views: 32 Phil McKinney
What is Innovation Part 2 - A Workable Definition of Innovation
 
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Visit us at http://SmartStorming.com for more information on innovation, creative problem solving and idea generation! We all talk about innovation. We all want to do it. But do we really understand it? Before we can apply the innovation process and master the art of problem solving, we first have to understand just what is innovation. In fact, there really is no common, universally accepted definition of innovation. It's highly probable that everyone watching this video has his or her own... or even more likely, none at all. In this video SmartStorming partner and co-founder, Mitchell Rigie, reveals a simple, workable definition of innovation. One that is broad enough to apply to virtually every circumstance, while at the same time providing a "benchmark" by which to measure your innovation and creative problem solving efforts. In addition, he discusses the various types of innovation, and how they lead to different categories of innovative business ideas. If you've ever wondered to yourself, "Just what is innovation, anyway?" this video should provide greater clarity and understanding - and make you far more effective when engaging in problem solving activities in the future.
Working @ Philips Innovation Site
 
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more info @ www.usginnotiv.nl/philips Are you excited by innovation and new developments for the consumer market and do you want to be part of a new team with exciting challenges, this might be the opportunity you are looking for! Philips Consumer Lifestyle is one of three market-driven sectors within Royal Philips Electronics, delivering lifestyle solutions for personal well-being. Our brand promise is sense and simplicity, meaning that our products are designed around the consumer, advanced and easy to experience. The sector builds on a deep understanding of peopleís needs and aspirations to create innovations that help consumers achieve their lifestyle ambitions. The site is part of the High Impact Innovation R&D organization of Philips Consumer Lifestyle. The High Impact Innovation mission is to create and deliver new Blockbuster Innovations from Global Technology Platforms that enable multiple local product applications across categories and markets. The Eindhoven site does the advanced development of technologies and concepts for medically and non-medically endorsed lifestyle, personal care and health & wellness products. The site generates and validates consumer relevant concepts based on emerging technologies that are created by Philips Research and external parties. Recruitment by USG Innotiv.
Views: 3312 usginnotivnl
IT Pros Vote Cisco as 2015 Innovation Leader for Four Networking Categories
 
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Navin Mittal, Sr. Manager, Data Center & Cloud Networking Marketing, talks about the technology and thanks the IT pros who chose Cisco as the 2015 Innovation Leader for Ethernet Core Switch, Ethernet ToR Switch, SDN Platform and SDN Enabled Switch. IT Brand Pulse presented the 2015 Innovation Leader awards in twelve product categories: Bare Metal Switches, Bare Metal Switch OS, Embedded Blade Server Networking, Enterprise Ethernet NICs, Ethernet Core Switches, Ethernet Network Monitoring, Ethernet Top of Rack Switches, FCoE Switches, Layer 4-7 NFV Services Platform, SDN Monitoring, SDN Platform and SDN Enabled Switches. Global IT professionals responded to the non-sponsored IT Brand Pulse surveys in 2015 with the Innovation Leader awards being handed out at Ethernet Technology Summit in Santa Clara, CA. Honorees included Cisco, Cumulus Networks, Dell, HP, Intel, Microsoft, SolarWinds and VMware. Cumulus Networks and VMware were also both chosen for special recognition by the IT pros for Contributions to Innovation over the past five years (2010-2015) in Bare Metal Switches and Enterprise NFV, respectively. IT Brand Pulse awards are the symbols for brand leadership and are selected through surveys that are independent research. These surveys--covering a wide range of products including networking, servers, and storage--measure the perceptions of IT professionals in large enterprise, medium enterprise and HPC environments. For different product categories each month, the surveys ask these respondents to choose overall market leaders, as well as leaders for price, performance, reliability, service & support, and innovation. "The IT Brand Pulse awards reflect the judgment of major customers and key IT personnel at important data centers. They are the only awards based on the experience of those who actually buy and use the products," said Lance Leventhal, Program Chairperson, Ethernet Technology Summit. "Regular surveys assure that the responses are recent and up-to-date. Receiving an IT Brand Pulse award shows that a company is doing the job where it really counts -- in the field!" Here is a partial select list of IT professionals who vote for the winners in our surveys: Aetna - American Airlines - AT&T - Bank of America - Blue Cross/Blue Shield - Boeing - Caterpillar - Citigroup - County of Los Angeles - Delta Airlines - Duke University - EPA - ExxonMobil - Fermilab - Ford Motor Company - General Electric - General Dynamics - General Motors - Johns Hopkins University Applied Physics Lab - JP Morgan - Lockheed Martin - Kaiser Permanente - Los Alamos National Lab (LANL) - Lowe's -Mattel Inc. - Morgan Stanley - National Oceanic and Atmospheric Administration (NOAA) - NEC - Northrop Grumman - Omnicom - PepsiCo - Porsche Cars NA - Raytheon - REI - Shell - Verizon - Social Security Administration - Stanford University - Staples - Target - The University of Chicago - ThomsonReuters - T-Mobile - Transamerica - New York Life - UBS - UCLA - United Airlines - NASA - University of Michigan Medical School - Yale University - Universal Parks and Resort - Walmart - Xerox...and many more.
Views: 156 IT Brand Pulse
1789: Finding Innovation In Declining Categories with Kodiak Cakes Owners Joel Clark and Cameron...
 
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Are you looking for innovation in the wrong place? Our guests on Inside LaunchStreet, Joel Clark and Cameron Smith, owners of the knocking it out of the park food brand Kodiak Cakes, think we might be. In fact, they grew Kodiak from a boutique to a $100 million business. The key? They look at categories in decline as an opportunity versus chasing high growth areas that we think we want to jump into. Definitely a mindshift and there’s proof to back it up. We talk about managing doubt from others and in yourself. We even validate some of your gut decisions when we talk about how decisions that don’t have data are often the times you see the trends and patterns before someone has the chance to turn them into data. Joel and Cameron also share how they built a culture of innovation on passion and transparency.   Key Takeaways: [2:23] You might be surprised that Joel has a phobia of bears. He stays awake all night while camping. Cameron also shares a fear of animals. He grew a love for Nebraska sports selling pop on Saturdays. [5:10] Joel and Cameron talk about how Kodiak Cakes first got started. Joel started selling Kodiak cakes in brown paper bags out of his little red wagon as an eight-year-old. [7:14] Why did Joel and Cameron go into a category that was rapidly declining? Listen in as they talk about what motivated them to continue. [10:58] Find out what changed after Joel and Cameron appeared on Shark Tank. [13:22] Joel and Cameron believe that the perfect opportunity to bring people back into the category is during a decline. How did they convince stores to get their product on the shelves? [17:24] Tamara was recently in the grocery store and was overwhelmed at the choices in the breakfast aisle. She asked Joel and Cameron how do you stand out to the customers? Cameron talks about how the protein powder pancake was an unanticipated explosion. He talks about the doubters and non-believers. He advises listeners to go with your gut and believe it’s going to work. [22:08] Joel shares an experience about when they first started out. Some people doubted buyers would pay the extra money for the product. As entrepreneurs, you have to make irrational decisions and act on those. Tamara shares that lots of times, the trends are ahead of the data. [26:20] Kodiak Cakes has experienced rapid growth since appearing on Shark Tank. How are Joel and Cameron building their culture so that they’re innovative and continue to grow? [28:50] Kodiak Cakes believes transparency is key so that all employees feel free to innovate and create. Tamara reiterates that if the employees feel invested, the passion to innovate is huge. [33:42] Kodiak Cakes is super excited that they are expanding their baking products. Look for various microwave products in a cup. They are looking for categories that need innovation, and need healthier options. Tamara reminds listeners of the importance of looking for products that need innovation and finding the gap. [37:14] What are the downsides and risk of investing in declining categories? [38:34] How do you decrease the adoption curve? Social media can help drive awareness and trial. [40:38] Connect with Joel and Cameron at Kodiak Cakes and on Instagram. [41:10] Joel reminds listeners that sometimes things take time. A lot more time than you think. Success requires patience and perseverance. Cameron tells listeners that you must have confidence in yourself. His biggest ‘aha’ is that you have to believe in yourself. [45:06] Tamara really loved the part about leading with transparency. It’s key to getting ownership within the team. She invites listeners to go to the Inside Launchshtreet Blog, watch a video and implement one thing that will help build your innovative culture.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Kodiak Cakes Homepage
Views: 9 LaunchStreet TV
Packaging Innovation Contest De Gouden Noot 2018
 
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De Gouden Noot is the world’s most competitive packaging innovation contest. With De Gouden Noot the NVC Netherlands Packaging Centre stimulates ‘holistic’ innovations in packaging and packaged products. There are no categories in this contest, like the type of material, the way of communication or the kind of packaged product. On the contrary: each entry is judged on its over-all level of innovation. Registration is now open for the 29th edition of De Gouden Noot. In 2018 it will be 60 years since the contest was established. Winning the contest brings a wealth of international publicity and acknowledges the work put into the packaging. The unique trophy with a solid golden walnut is the symbol of the contest. Check www.degoudennoot.com for more information.
5 New Technological Innovations WILL DROP YOUR JAW!
 
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LIKE/SHARE Subscribe!!! For more futuristic inventions, amazing new technology, cool gadgets and THINGS you didn't know EXISTED. New amazing inventions, cool gadgets, futuristic new technology, and things you didn't know exist. Mind blow! ----------------------------------------------------------------------------------------------------- Product Links: Links : 5- Circuit Scribe - Draw Circuits Instantly : https://goo.gl/WT7CjB Let your creativity merge with science as you build exciting circuits using our Circuit Scribe conductive ink pen, sweet magnetic modules, and plain old printer paper. By placing the paper over a steel sheet, included in every kit, your paper become the base for blinking lights, beeping buzzers, and whirling motors. Whether you want to browse our Module Library, get started quickly with our curated kits, or pick up a few extra items, the organized Marketplace the categories below allow you to shop at your own speed. 4- Le Slide : https://goo.gl/ELZ2Dj This is Le Slide, by Slidenjoy. This is Le Slide. Light, foldable, portable, directional, ultra-thin and customizable: Le Slide is all of these at once! Mac & Windows friendly. Thin, light and refined, ‘Le Slide’ adds 2 slide-out displays to your laptop. Available in brushed aluminium, it will perfectly match your best companion. Increasing Productivity. Want to know how a second monitor help to increase productivity by 20-30 percent? 3- Computational Thermoforming : https://goo.gl/XjbYSQ Semantic arguments aside as to whether this technique is legitimate “3D printing” or not, this method, developed by researchers at Disney, is definitely worth paying attention to. It’s actually a real ah-ha moment, such an obvious idea, you wonder why this isn’t in common use already. The idea is quite simple. You first create a digital image where software works to deform the image to compensate for its eventual application onto a three-dimensional surface. The pre-deformed image is printed onto a plastic stock which is then fed into a vacuum forming machine. The thermoforming process creates a full-color 3D plastic copy over a previously-printed mold. 2- BLACKBELT 3D PRINTER : https://goo.gl/L6eomH We are launching a truly disruptive 3D printer. A new 3D technology, allowing series production of specific shapes and geometries.. We are proud to introduce a new type of production platform. The BLACKBELT 3D Printer allows you to produce special and endless geometries in series production. Changing paradigms in 3D printing Print continuously / series production Print specifically designed overhangs without additional support material Print extraordinary long parts 1- Robot Origami - Robot self-folds, walks, and completes tasks : https://goo.gl/Uktz8y At the recent International Conference on Robotics and Automation, MIT researchers presented a printable origami robot that folds itself up from a flat sheet of plastic when heated and measures about a centimeter from front to back. Weighing only a third of a gram, the robot can swim, climb an incline, traverse rough terrain, and carry a load twice its weight. Other than the self-folding plastic sheet, the robot’s only component is a permanent magnet affixed to its back. Its motions are controlled by external magnetic fields --------------------------------------------------------------------------------------------------- THANK YOU ! for watching and don’t forget to leave a comment if you like the video : ) --------------------------------------------------------------------------------------------------- Top Awesome Inventions you would love to have . Exciting new technology and gadgets..... You Didn't Know Existed. These new inventions will surprise you...... !!!
Views: 64561 Loller HD
Modere® Has Changed My Life
 
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What happens when you combine a $300 million company, nearly three decades of product innovation, an all-new business model, the industry-leading compensation plan, and cutting-edge products in the largest consumer categories? The stability of nearly three decades in business and the opportunity of a ground floor startup. CHANGE YOUR LIFE: http://teamsuccessgroup.shiftingretail.com/ ® Visit Team Success Group™ Homepage: http://www.TeamSuccessGroup.com View more Team Success Group™ Videos: https://www.youtube.com/c/TeamSuccessGroup Like Team Success Group™ on Facebook: https://www.facebook.com/TeamSuccessGroup Follow Team Success Group™ on Instagram: https://www.instagram.com/TeamSuccessGroup Follow Team Success Group™ on Twitter: https://twitter.com/TeamSuccessGrp Circle Team Success Group™ on Google+: https://plus.google.com/u/0/103477540728325201181 Connect Team Success Group on LinkedIn: https://www.linkedin.com/in/teamsuccessgroup
Views: 13 Team Success Group
Ben Shaffer: Innovation Means Building a Safe Space for Failure
 
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About this presentation You can’t get to the really brilliant ideas without first building off of the really awful ones. In the Nike Kitchen, the shoe company’s innovation lab responsible for the genre-busting Nike Flyknit (as seen in the 2012 Olympics and 2014 World Cup), the company focuses on building a safe space for failure to help push the envelope and develop completely new products. “By having an area where we can incubate and build, and not necessarily always worry about what a failure it is, we understand that we can learn from it. It really allows us to amplify and create new seedlings, off which we can build more crops,” explains Shaffer. But the most important part of innovating, says Shaffer, is including your user in the entire process: “For us, having that single focus, which is our athlete, and listening to and observing them from the beginning of a project all the way through to the end is extremely vital.” Watch more videos here: http://www.99u.com/videos About Ben Shaffer Benjamin Shaffer is a designer/innovator who lives and works in Portland. As the designer and creative lead of Nike Flyknit he orchestrated the growth of a new paradigm shift in footwear manufacturing that was introduced in the 2012 Olympics on the feet of the some of the world’s fastest athletes. Then as a Studio Director, his passion for new materials and processes of making and a keen eye for aesthetic relevance positioned him nicely at the incubation of Nike’s future product within the Innovation Kitchen. He is now a designer at Apple. In a journey that began 12 years ago with Nike, Shaffer has designed products from a variety of categories ranging from Yoga, Dance, and Running, as well as contributing to the conceptualization of Nike Plus. Six years in, he joined the Innovation Kitchen assisting the Women’s Training team with their Diamond Flex technologies, Free, and performance calibration as their Innovation Lead. From there he transitioned to be the Innovation Lead of Sportswear where he was charged with designing, developing, and introducing technologies such as Nike’s Hyperfuse into Sportswear. About 99U The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
Views: 1437 99U
The Whole Product - Stanford Strategic Marketing of High Tech and Clean Tech
 
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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech", Spring 2012 Instructor: Tony Seba "The Whole Product" Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: the Whole Product. Why did the Apple iPod win despite being two years late in its category? Which types of companies become winners in the solar PV market?
Views: 4077 Tony Seba
IT Pros Vote Dell 2016 Innovation Leader - White Box Server and Open Networking Switch
 
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Ravi Pendekanti, Vice President – Server Product Management, talks about the technology and thanks the IT pros who chose Dell as the 2016 Innovation Leader for both White Box Server and Open Networking Switch. Global IT professionals responded to the recent non-sponsored IT Brand Pulse surveys and were asked to select 2016 Innovation Leaders in ten product categories. IT Pros also voted on one special achievement award for Contributions to Innovation over the past five years. The awards were publicly presented at Open Server Summit in Santa Clara, CA. Honorees included Cisco, Citrix, Dell, HPE, IBM/Cleversafe, and Super Micro. Respondents chose HPE for "Contributions to Open Server Innovation" (2012-2016). IT Brand Pulse awards are the symbols for brand leadership and are selected through surveys that are independent research. These surveys--covering a wide range of products including networking, servers, and storage--measure the perceptions of IT professionals in large enterprise, medium enterprise and HPC environments. For different product categories each month, the surveys ask these respondents to choose overall market leaders, as well as leaders for price, performance, reliability, service & support, and innovation. "The IT Brand Pulse awards reflect the judgment of major customers and key IT personnel at important data centers. They are the only awards based on the experience of those who actually buy and use the products," said Lance Leventhal, Program Chairperson, OSS Summit. "Regular surveys assure that the responses are recent and up-to-date. Receiving an IT Brand Pulse award shows that a company is doing the job where it really counts -- in the field!" Select list of IT professionals who vote for winners in the surveys include: 20th Century Fox – Aetna – American Airlines – American Express – AT&T – Bank of America – Becton Dickinson – Bhabha Atomic Research Ctr – Blue Cross-Blue Shield (BCBSA) – Boeing – Boston Scientific – British Columbia Lottery – Burger King – Caltech – Caterpillar – Cineca – Citigroup – City of L.A. – ComEd – Cox Communications – C.R. BARD – Daybreak Game Co. (Sony Online Entertainment) – Delta Airlines – Delta Dental – Detroit Medical Ctr – Ernst & Young – ESPN – Expedia – ExxonMobil – FAA – FedEx – Ford Motor Co. – GE – General Dynamics – General Motors – Grupo Terra – Johns Hopkins Applied Physics Lab – J. M. Smucker Co. – JP Morgan – Lockheed Martin – Los Alamos National Lab (LANL) – Lowe’s – LRZ – Macys – Michael Kors – MIT – Morgan Stanley – NASA – Nationwide Insurance – NYC Transportation – Northrop Grumman – Oppenheimer – Optum – PepsiCo – Perrigo – PPG Industries – Porsche Cars N.A. – Prudential – REI – Ricoh – SAIC – Shell – Siemens – Stanford University – Staples – Target – Thomson Reuters – T-Mobile – Torchmark – Transamerica – UBS – UPS – UNFCU – United Airlines – Universal Parks & Resorts – USC – U.S. Dept. of Commerce – Verizon – Vonage – Walmart – Weizmann Institute of Science ..& many more.
Views: 42 IT Brand Pulse
Intel Voted as 2016 Most Innovative New Enterprise-Class NVM Product
 
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Jim Pappas, Director, Technology Initiatives, thanks the IT pros who chose Intel's DIMMs based on 3D XPoint™ technology, as 2016’s Most Innovative New Enterprise-Class NVM Product. Global IT professionals responded to the independent, non-sponsored, annual IT Brand Pulse survey and were asked to select 2016 Innovation Leaders in thirteen product categories. IT Pros also voted on two special achievement awards in NVM and NVMe. “Bigger memory and faster storage will benefit many new devices and also bring tremendous value to the cloud as businesses need to efficiently analyze growing amounts of data. Future products based on 3D XPoint™ technology will revolutionize any device, application or service that benefit from fast access to large sets of data,” said Donald D. Parker, vice president and general manager of Intel’s data center application engineering. Here are the winners: Samsung – Contributions to Innovation in NVMe Technology (2012-2016) Intel – 2016 Innovative New Enterprise-Class NVM Product: 3D XPoint NVDIMM Dell Storage – 2016 Innovation Leader for All Flash iSCSI Arrays EMC – 2016 Innovation Leader for All Flash FC Array, Hybrid HDD/SSD Array, All Flash NVMe Fabric Attached Array HPE – 2016 Innovation Leader for All Flash Converged Systems Mellanox – 2016 Innovation Leader for NVMe Network Adapters Micron – 2016 Innovation Leader for NVDIMM NetApp – 2016 Innovation Leader for All Flash NAS Arrays, All Flash Unified SAN/NAS Arrays Nutanix – 2016 Innovation Leader for All Flash Hyperconverged Systems Samsung – 2016 Innovation Leader for NVMe SSD Modules SanDisk® – 2016 Innovation Leader for All Flash NVMe PCIe Cards, Flash Caching Software HPE's Moonshot was also recognized publicly as 2016 Innovation Leader for Dense Low Power Microserver (from an earlier survey). The Innovation Leader awards were presented onstage at the 2016 Flash Memory Summit in Santa Clara, CA. “The IT Brand Pulse leader awards reflect the judgment of major customers and key IT personnel at important data centers. They are the only awards based on the experience of those who actually buy and use the products,” said Dr. Lance Leventhal, FMS program chairperson. “Regular surveys assure that the responses are recent and up-to-date. Receiving an IT Brand Pulse award shows that a company is doing the job where it really counts – in the field!” IT Brand Leader Surveys IT Brand Pulse awards are the symbols for brand leadership. Winners are voted by global IT pros in surveys that are independent, non-sponsored research. The surveys are designed to measure the pulse of brand leadership in specific product categories. Within each product category, respondents choose the overall market leader, as well as the leader in price, performance, reliability, service and support, and innovation. Respondents are provided with a category description at the start of each product section, a randomized choice of vendor answers, and the ability to write-in a vendor, if not listed. Global IT Pro respondents to recent surveys include: AAA – ABC – American Airlines – American Express – AT&T – Bank of America – Barnes & Noble – BC Liquor Distribution Branch – Becton Dickinson – Bhabha Atomic Research Ctr – Blue Cross-Blue Shield (BCBSA) – Boeing – Boston Scientific – Caltech – Caterpillar – Chanel – Citigroup – City of L.A. – ComEd – Cox Communications – C.R. BARD – Daybreak Game Co. (Sony Online Entertainment) – Delta Airlines – Detroit Medical Ctr – Deutsche Welle – Egyptian General Petroleum Corporation – Eletrobras – ExxonMobil – FAA – FedEx – Ford Motor Co. – GE – General Dynamics – General Motors – HCL – HSN – Huntington Bank – Intuitive Surgical – ITG – Johns Hopkins Applied Physics Lab – JP Morgan – LafargeHolcim – Lockheed Martin – Lowe’s – LRZ – Macys – MIT – Morgan Stanley – NASA – Nationwide – NYC Transportation – Northrop Grumman – Oppenheimer – Optum – Pacific Northwest National Lab – PepsiCo – Perrigo – Prudential – Ricoh – SAIC – Shell – Siemens – Stanford University – Staples – Surescripts – TJX – T-Mobile – Torchmark – Transamerica – UBS – UPS – UNFCU – United Airlines – Universal Parks & Resorts – USC – U.S. Air Force – U.S. Census – Verizon – Walmart – Weizmann Institute of Science – Yale New Haven Health…& many more. About IT Brand Pulse IT Brand Pulse is a trusted source of research, data and analysis about private, public and hybrid cloud IT infrastructure, including servers, storage, networking and operating platforms. Learn more at www.itbrandpulse.com.
Views: 153 IT Brand Pulse
IT Pros Vote Brocade for Contributions to Innovation, NFV Apps 2011-2015
 
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Amy Mollat-Medeiros, Brocade's Director of Marketing for Software Networking, talks about the technology and thanks the IT pros who chose Brocade for Contributions to Innovation in NFV Applications for Software-Defined Data Centers over the past five years. IT Brand Pulse presented the 2015 Innovation Leader awards in nine product categories and respondents were also asked to vote on two special achievement awards for Contributions to Innovation over the past five years. Global IT professionals responded to the non-sponsored IT Brand Pulse surveys in 2015, with the Innovation Leader awards being handed out at Software-Defined Infrastructure Summit in Santa Clara, CA. Honorees included Cisco, Citrix, Dell, EMC, Red Hat & Zadara Storage. Respondents chose Brocade for "Contributions to Innovation in NFV Applications for SDDCs 2011-2015" and VMware for "Contributions to Innovation in Software Defined Storage Applications for SDDCs 2011-2015". IT Brand Pulse awards are the symbols for brand leadership and are selected through surveys that are independent research. These surveys--covering a wide range of products including networking, servers, and storage--measure the perceptions of IT professionals in large enterprise, medium enterprise and HPC environments. For different product categories each month, the surveys ask these respondents to choose overall market leaders, as well as leaders for price, performance, reliability, service & support, and innovation. "The IT Brand Pulse awards reflect the judgment of major customers and key IT personnel at important data centers. They are the only awards based on the experience of those who actually buy and use the products," said Lance Leventhal, Program Chairperson, SDI Summit. "Regular surveys assure that the responses are recent and up-to-date. Receiving an IT Brand Pulse award shows that a company is doing the job where it really counts -- in the field!" Here is a select list of IT professionals who vote for the winners in the surveys: 20th Century Fox - Aetna - American Airlines - AT&T - Bank of America - Blue Cross/Blue Shield - Boeing - Caterpillar - Citigroup - County of Los Angeles - Delta Airlines - Duke University - EPA - ExxonMobil - Fermilab - Ford Motor Company - General Electric - General Dynamics - General Motors - Johns Hopkins University Applied Physics Lab - JP Morgan - Lockheed Martin - Kaiser Permanente - Los Alamos National Lab (LANL) - Lowe's -Mattel Inc. - Morgan Stanley - National Oceanic and Atmospheric Administration (NOAA) - NEC - Northrop Grumman - Omnicom - PepsiCo - Porsche Cars NA - Raytheon - REI - Shell - Verizon - Social Security Administration - Stanford University - Staples - Target - The University of Chicago - ThomsonReuters - T-Mobile - Transamerica - New York Life - UBS - UCLA - United Airlines - NASA - University of Michigan Medical School - Yale University - Universal Parks and Resort - Walmart - Xerox...and many more.
Views: 142 IT Brand Pulse
Product of the Year 2017 Bulgaria Award Show
 
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During an official ceremony, which took place on April 27, 2017 in Sofia Event Center, Product of the Year Bulgaria awarded for the first time the best and most innovative products in 19 categories. The project comes to Bulgaria 30 years after its establishment in Paris, France. Product of the Year now operates in 40 markets with a universal aim: to guide shoppers to the best innovations on the market, and to reward companies for the quality and innovation in their products. The Product of the Year award is 100% voted by the consumers via a nationally representative survey, conducted by the leading market research agency Nielsen Bulgaria.
Views: 249 Produkt na godinata
NetApp Wins 2016 Innovation Leader for both Flash NAS and Unified SAN/NAS
 
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Henri Richard, EVP, Worldwide Field and Customer Operations, talks about the technology and thanks the IT pros who chose NetApp as the 2016 Innovation Leader for both All Flash NAS and All Flash Unified SAN/NAS. Global IT professionals responded to the independent, non-sponsored, annual IT Brand Pulse survey and were asked to select 2016 Innovation Leaders in thirteen product categories. IT Pros also voted on two special achievement awards in NVM and NVMe. Here are the winners: Samsung – Contributions to Innovation in NVMe Technology (2012-2016) Intel – 2016 Innovative New Enterprise-Class NVM Product: 3D XPoint NVDIMM Dell Storage – 2016 Innovation Leader for All Flash iSCSI Arrays EMC – 2016 Innovation Leader for All Flash FC Array, Hybrid HDD/SSD Array, All Flash NVMe Fabric Attached Array HPE – 2016 Innovation Leader for All Flash Converged Systems Mellanox – 2016 Innovation Leader for NVMe Network Adapters Micron – 2016 Innovation Leader for NVDIMM NetApp – 2016 Innovation Leader for All Flash NAS Arrays, All Flash Unified SAN/NAS Arrays Nutanix – 2016 Innovation Leader for All Flash Hyperconverged Systems Samsung – 2016 Innovation Leader for NVMe SSD Modules SanDisk® – 2016 Innovation Leader for All Flash NVMe PCIe Cards, Flash Caching Software HPE's Moonshot was also recognized publicly as 2016 Innovation Leader for Dense Low Power Microserver (from an earlier survey). The Innovation Leader awards were presented onstage at the 2016 Flash Memory Summit in Santa Clara, CA. “The IT Brand Pulse leader awards reflect the judgment of major customers and key IT personnel at important data centers. They are the only awards based on the experience of those who actually buy and use the products,” said Dr. Lance Leventhal, FMS program chairperson. “Regular surveys assure that the responses are recent and up-to-date. Receiving an IT Brand Pulse award shows that a company is doing the job where it really counts – in the field!” IT Brand Leader Surveys IT Brand Pulse awards are the symbols for brand leadership. Winners are voted by global IT pros in surveys that are independent, non-sponsored research. The surveys are designed to measure the pulse of brand leadership in specific product categories. Within each product category, respondents choose the overall market leader, as well as the leader in price, performance, reliability, service and support, and innovation. Respondents are provided with a category description at the start of each product section, a randomized choice of vendor answers, and the ability to write-in a vendor, if not listed. Global IT Pro respondents to recent surveys include: AAA – ABC – American Airlines – American Express – AT&T – Bank of America – Barnes & Noble – BC Liquor Distribution Branch – Becton Dickinson – Bhabha Atomic Research Ctr – Blue Cross-Blue Shield (BCBSA) – Boeing – Boston Scientific – Caltech – Caterpillar – Chanel – Citigroup – City of L.A. – ComEd – Cox Communications – C.R. BARD – Daybreak Game Co. (Sony Online Entertainment) – Delta Airlines – Detroit Medical Ctr – Deutsche Welle – Egyptian General Petroleum Corporation – Eletrobras – ExxonMobil – FAA – FedEx – Ford Motor Co. – GE – General Dynamics – General Motors – HCL – HSN – Huntington Bank – Intuitive Surgical – ITG – Johns Hopkins Applied Physics Lab – JP Morgan – LafargeHolcim – Lockheed Martin – Lowe’s – LRZ – Macys – MIT – Morgan Stanley – NASA – Nationwide – NYC Transportation – Northrop Grumman – Oppenheimer – Optum – Pacific Northwest National Lab – PepsiCo – Perrigo – Prudential – Ricoh – SAIC – Shell – Siemens – Stanford University – Staples – Surescripts – TJX – T-Mobile – Torchmark – Transamerica – UBS – UPS – UNFCU – United Airlines – Universal Parks & Resorts – USC – U.S. Air Force – U.S. Census – Verizon – Walmart – Weizmann Institute of Science – Yale New Haven Health…& many more. About IT Brand Pulse IT Brand Pulse is a trusted source of research, data and analysis about private, public and hybrid cloud IT infrastructure, including servers, storage, networking and operating platforms. Learn more at www.itbrandpulse.com.
Views: 93 IT Brand Pulse
Product Discovery | Breaking Down The Four Search Methods
 
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We've been getting a decent amount of questions recently on the primary differences between the four search methods in Product Discovery. Product, Keyword, Brand and Category Search all share similar traits, however differ in their own unique way. We're walking through those differences, and how you can utilize each search method to the fullest in today's video! If you'd like to check out Product Discovery for free, click here to create a free account to get started: http://bit.ly/AmazonJourney To sign up and get the PRO package, head here: http://bit.ly/VL-PRO To keep up to date with all of our content on YouTube, subscribe to our channel! http://bit.ly/VLsubscribe ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• Check out our other full strategy guides for Product Discovery: http://bit.ly/PD-Strategy If you want to see more walkthroughs for the Pro Package, check out more videos here! http://bit.ly/VL-Tutorials Also, check out our Podcast for discussion around developing the best selling strategy on Amazon: http://bit.ly/FollowTheData-VL ••••••••••••••••••••••••••••••••••••••••­­­••••••••••• Partial Transcript/ Video Breakdown: In Product Search, you'll input the metrics you’re looking for in a product after selecting the categories you wish to search in. After inputting the metrics you’re looking for and clicking the Show Products button, Product Discovery’s going to bring up a BUNCH of individual products. Why is this not a good strategy? BECAUSE a decision to source a product needs to be based on the MARKET as a whole, not just an individual product. Product Search is bringing up individual products, which basically adds a couple steps to the research process. Finding the right product to sell is all about speed and efficiency - Product Search does not accomplish that as well as the other search methods. Product Search can be good for getting a TON of product ideas, but if 1 out of every 50 are great markets are decent, then it’s just not a very efficient way of bringing up the best ideas. Keyword Search Keyword Search helps you narrow down the best markets instantly. Before, remember how we had to pull the product up on Amazon and then get the keyword for the market? Well, Keyword Search gets you that keyword right away, so you don’t have to sift through piles of products. It’s much quicker. Like before, you choose your category and metrics, click search, and instantly find markets, ready for you to pull from. Adding even more efficiency to the process, if you have an Annual package with Product Discovery, you’ll have access to this Idee Score. This lets you know INSTANTLY whether that market is great or not. So, on top of giving you the entire market, it tells you whether that market is great or not. Speed, efficiency, and accuracy - that’s what sourcing is all about. It narrows down a 4 step process into a 1 step process to find accurate representations of markets - it lets you be QUICK and ACCURATE with to find markets. From here you’d just pull up the product on Amazon, and click into the Market Intelligence Chrome extension, or just click directly into Market Intelligence. Integration with Keyword research also lets you make sure that people are searching for those products you’re trying to sell, adding another layer of depth and complexity that Product Search simply can’t have…. Bottom-line -- Keyword Search really is the quickest way to find great products on Amazon, so i’d recommend focusing on this search method, at least at first. Brand Search: Brand Search is going to be a little different than the others. The metrics are going to be a bit different, but the same principles apply. Put in metrics to pull up brands that fulfill those metrics. So, for example, search for brands that are growing at an insane rate. You’ll be able to pull up a bunch of brands that fulfill that metric. From here, you’ll be able to bring up a full analysis of that brand. This lets you dig into a LOT of data surrounding that brand. It lets you bring up brands that are succeeding, and source the products that are driving their success. It also lets you dig into the HOW - HOW they’re driving success, allowing you to potentially apply the same principles to your own brand. Category Search: I would compare this mostly with Brand Search, just in its complexity and depth, however the same principles also apply here as with every other search method! Put in metrics that you want to search for, and pull up entire subcategories that fulfill those metrics. Analyzing an entire subcategory allows you to pull up metrics that you saw in brand search, just with categories instead of brands.
Views: 903 Viral Launch
2014 World Beverage Innovation Awards (packaging, ingredients etc)
 
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http://www.foodbev.com -- All entries, highly commended entries, finalists and winners in the packaging, technology, ingredients, sustainability, and marketing categories of the World Beverage Innovation Awards @BrauBeviale, sponsored by Rexam. The expert judging panel analysed over 325 entries from 40 countries in 26 categories. For more details on every entry, see the Awards Showcase magazine: http://viewer.zmags.com/publication/61823ba7#/61823ba7/1 This video includes the following categories:Best packaging design or label; Best closure; Best bottle in PET; Best bottle in glass; Best can or alubottle; Best carton or pouch; Best technology innovation; Best manufacturing or processing innovation; Best environmental sustainability initiative; Best corporate social responsibility report or initiative; Best health or hydration marketing initiative; and Best brand marketing campaign or activation.
Views: 1484 FoodBev Media
WHO Africa Innovation Challenge
 
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The World Health Organization (WHO) in the African Region will soon launch the WHO Africa Innovation Challenge calling for innovations research and community initiatives that provide new solutions to improving access to healthcare in Africa. The Innovation Challenge is scheduled to be launched on 19 October 2018 for a month closing on 19 November 2018. It will source, select and profile innovative healthcare solutions which can be scaled-up and enhance the quality of life of people in the African region. The three submission categories are Product Innovation, Service Innovation and Social Innovation. There will be a dedicated web site which will highlight these healthcare innovations. Entries will be assessed by a panel of independent evaluators based on the innovation’s potential impact on the health in Africa as well possibility of being replicated or scaled-up. The launch of this Challenge and platform serves as a precursor to the Africa Health Forum in Cape Verde in March 2019, the premier gathering of political and business leaders in the region devoted to health. Finalists will be awarded a sponsored opportunity for their innovations to be showcased at the Africa Health Forum where they will get the opportunity to profile their solutions and meet with top political, government and business leaders in the health space. The platform to submit entries will be available on this site on the day of the launch.
Crosswork Showreel 2017-2018
 
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We are an interactive marketing agency that offers strategy, ideation and execution. Our services offer clients immersive experiential solutions across various product categories. Our innovative customer experience and engagement model comes out of a true celebration. Our products help brands build virtuous relationships with their target audience. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou People remember the things that surprise them; things that are unexpected. In order to create a “wow” experience, we start with such unexpected ideas and apply our experience and capabilities in bringing these ideas to life in a highly interactive and immersive manner. Check out our recent works and for more information [email protected] To know more about our services visit www.crossworks.in
REXY REEL 2018 | SportRx.com
 
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The 2018 SportRx Awards, also known as The REXYS, was held Thursday night during the Vision Expo West industry show in Las Vegas, Nevada. SportRx hosted The REXYS to recognize sports optical brands for their product quality, design, and innovation across 12 different categories. Best Motorcycle Sunglasses Winner: Wiley X Gravity Finalists: 7Eye Panhead, Bobster Gunner, Bolle Anaconda Best Snow Goggles Winner: Oakley Flight Deck Finalists: SMITH IO/X, Anon WM1, Dragon X2 Best Cycling Sunglasses Winner: 100% Speedcraft Finalists: Oakley Jawbreaker, ROKA SL-1X, SMITH Pivlock Attack Max Best Safety Sunglasses Winner: Wiley X Saint Finalists: SPY Bounty, Oakley Det Cord, SMITH Director Elite Best Kids Sport Sunglasses Winner: Oakley Quarter Jacket Finalists: Wiley X Fierce, Nike Varsity, Julbo Rookie Best Women’s Sport Sunglasses Winner: Nike Vital Finalists: adidas Excalate, Oakley Split Time, Tifosi Wasp Best Athleisure Sunglasses Winner: Kaenon Burnet Finalists: ROKA Phantom, Julbo Renegade, Costa Rincon Best Lifestyle Sunglasses Winner: SMITH Outlier 2 Finalists: RAEN Remmy, Ray-Ban Aviator, SPY Helm 2 Best Fishing Sunglasses Winner: Costa Tuna Alley Finalists: SMITH Guide's Choice, Kaenon Capitola, Maui Jim Peahi Best Eyeglasses Winner: SPY Weston Finalists: Costa Ocean Ridge 110, Oakley Crosslink MNP, SMITH Bowline Best High Rx Sport Solution Winner: Nike Mercurial 6.0 Finalists: Oakley Mainlink, 100% Centric, Ray-Ban Daddy-O Best All-Around Sport Sunglasses Winner: Oakley Flak 2.0 XL Finalists: Nike Bandit, Tifosi Synapse, SMITH Tempo REXY winners were selected based on sales data, customer reviews, and SportRx optical expertise. About The REXYS: In 1996, SportRx began making prescription lenses in wrap-around sport frames, spearheading the category of sport prescription eyewear. Today, over 200 years of combined optical expertise work within the walls of SportRx. This collective team of sports optical experts have developed an awards system to recognize eyewear brands for their outstanding product design and innovation, by which they entrust with their customers daily. The REXY will soon become the most sought-after award in sports optical. #REXYS #SportRxAwards #SunglassRob #REXYS2018
Views: 871 SportRx
Valeo Innovation Challenge 2016, International Student Contest
 
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The aim of the Valeo Innovation Challenge 2016 is to reward innovative automobile-related projects in one of two categories: best technological innovation or best idea for new ways to use cars. The top team in each category wins €100,000. Now in its 3rd edition, the Valeo Innovation Challenge offers students from around the world the opportunity to become players in the car of the future. You are invited to form a team and come up with an idea which would, between now and 2030, make the car and the way it is used more intelligent, greener, more intuitive and more fun!
Views: 12768 Valeo Group

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