We've been getting a decent amount of questions recently on the primary differences between the four search methods in Product Discovery. Product, Keyword, Brand and Category Search all share similar traits, however differ in their own unique way. We're walking through those differences, and how you can utilize each search method to the fullest in today's video!
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Partial Transcript/ Video Breakdown:
In Product Search, you'll input the metrics you’re looking for in a product after selecting the categories you wish to search in. After inputting the metrics you’re looking for and clicking the Show Products button, Product Discovery’s going to bring up a BUNCH of individual products. Why is this not a good strategy? BECAUSE a decision to source a product needs to be based on the MARKET as a whole, not just an individual product. Product Search is bringing up individual products, which basically adds a couple steps to the research process. Finding the right product to sell is all about speed and efficiency - Product Search does not accomplish that as well as the other search methods.
Product Search can be good for getting a TON of product ideas, but if 1 out of every 50 are great markets are decent, then it’s just not a very efficient way of bringing up the best ideas.
Keyword Search helps you narrow down the best markets instantly. Before, remember how we had to pull the product up on Amazon and then get the keyword for the market? Well, Keyword Search gets you that keyword right away, so you don’t have to sift through piles of products. It’s much quicker. Like before, you choose your category and metrics, click search, and instantly find markets, ready for you to pull from.
Adding even more efficiency to the process, if you have an Annual package with Product Discovery, you’ll have access to this Idee Score. This lets you know INSTANTLY whether that market is great or not. So, on top of giving you the entire market, it tells you whether that market is great or not. Speed, efficiency, and accuracy - that’s what sourcing is all about. It narrows down a 4 step process into a 1 step process to find accurate representations of markets - it lets you be QUICK and ACCURATE with to find markets.
From here you’d just pull up the product on Amazon, and click into the Market Intelligence Chrome extension, or just click directly into Market Intelligence. Integration with Keyword research also lets you make sure that people are searching for those products you’re trying to sell, adding another layer of depth and complexity that Product Search simply can’t have…. Bottom-line -- Keyword Search really is the quickest way to find great products on Amazon, so i’d recommend focusing on this search method, at least at first.
Brand Search is going to be a little different than the others. The metrics are going to be a bit different, but the same principles apply. Put in metrics to pull up brands that fulfill those metrics. So, for example, search for brands that are growing at an insane rate. You’ll be able to pull up a bunch of brands that fulfill that metric. From here, you’ll be able to bring up a full analysis of that brand. This lets you dig into a LOT of data surrounding that brand. It lets you bring up brands that are succeeding, and source the products that are driving their success. It also lets you dig into the HOW - HOW they’re driving success, allowing you to potentially apply the same principles to your own brand.
I would compare this mostly with Brand Search, just in its complexity and depth, however the same principles also apply here as with every other search method! Put in metrics that you want to search for, and pull up entire subcategories that fulfill those metrics. Analyzing an entire subcategory allows you to pull up metrics that you saw in brand search, just with categories instead of brands.