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Consumers Relationships with Brands
 
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Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about how consumers interact with brands online and the fact they want to create complete relationships with brands.
Views: 1816 Will Palley
Consumers & Brands: A Love Story
 
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http://www.uberflip.com In this short video, Uberflip describes the way consumers perceive content marketing tactics. Do they love branded content? Are consumers falling in or out of love with brands? Watch and learn! Sources: - Brand currently use an average of 12 content marketing tactics (Content Marketing Institute) - 61% of consumers love brands that publish custom content (Custom Content Council) - 90% of consumers find custom content useful (TMG Custom Media) - Three quarters of consumers feel that brands that create custom content want to establish good relationships with them (TMG Custom Media) - Interesting content is a top 3 reason people follow brands on social media (Content+) Don't have an Uberflip account yet? Try it for free: https://app.uberflip.com/try/plus For even more info on content marketing, click here: http://hub.uberflip.com/h/c/30715-content-marketing-toolbox
Views: 12180 Uberflip
Session on Marketing: Building Consumer-Brand Relationships in Social Media
 
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Saturday, June 4, 2016 Speaker: Renée Richardson Gosline, Zenon Zannetos (1955) Career Development Professor; Assistant Professor of Marketing For more information: http://mitsloan.mit.edu/alumni/events/reunion-2016/
Views: 1064 MIT Sloan Alumni
TRUE: Jeffrey Rayport Defines Customer and Brand Relationships
 
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Jeffrey Rayport, the marketing expert who coined the term 'viral marketing' in the 1990s, takes a look at the evolving relationship between brands and customers. Read more: http://fleishmanhillard.com/2014/01/true/moving-from-engagement-to-a-real-marriage-of-brand-and-customer/
Views: 672 FleishmanHillard
Diversity of Consumers' Relationships with Brands - Susan Fournier
 
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Chaire Marques & Valeurs: 15 Mai 2012 Exploring the Diversity of Consumers' Relationships with Brands (Susan Fournier, Boston University, USA)
Consumer / Brand Relationships Through Community Impact
 
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Impact Driven Commerce
Views: 102 HelpFirst.com
Dr Cleopatra Veloutsou: Consumer-brand relationships on an individual and collective level
 
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Dr Cleopatra Veloutsou, Senior Lecturer in Marketing, talks about her research on Consumer-brand relationships on an individual and collective level. http://www.gla.ac.uk/schools/business/staff/cleopatraveloutsou/#/ http://www.gla.ac.uk/schools/business/research/centres/marketing/ http://www.gla.ac.uk/schools/business/research/ http://www.gla.ac.uk/schools/business/ https://twitter.com/ASBSresearch
Building Consumer Relationships through Purpose
 
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At the BRITE '12 conference, a panel of leading experts (below) in global marketing share their insight on the power of purpose-driven efforts by top brands and their role in building sustainable relationships with consumers. Many companies face the challenge of demonstrating sincerity and authenticity to consumers as they embark on creating products, services and messaging with a conscience. Successful brands are those that connect purpose with their values and establish trust through transparency. Panelists: Linda Boff; Executive Director, Global Digital Marketing, GE Carol Kruse; Senior Vice President of Marketing, ESPN Fabian Pfortmueller; Co-Founder, Sandbox Ian Wolfman; CMO, imc² [moderator] The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://briteconference.com or http://globalbrands.org
Sales Force Brand Relationship Quality - Michaela Merk
 
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Sales Force Brand Relationship Quality, (Michaela Merk IAE de Paris, Université Paris 1 Panthéon-­Sorbonne)
"Striking an Emotional Brand/Consumer Relationship"
 
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Vice President of Marketing at Alfred Dunhill, Jason Beckley, discusses the topic of his presentation at FashionForward: "Happy Fashion".
Views: 106 FashionsCollective
Relationships Matter - specially between Consumer Price, Retailer Margin and Brand Gross Profit
 
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This simple video explains the basic relationship between the Consumer Price, Retailer Margin and Brand Gross Profit. Link to our Pricing Strategy Course: https://www.udemy.com/pricing-strategy-for-consumer-products/ Thumbnail Image source www.kremlin.ru
Views: 3996 FMCG Academy
Edelman Brand Relationship Index
 
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Learn how the Edelman Brand Relationship Index measures the strength of the consumer-brand relationship and helps brands determine which actions to take to create more committed consumers, protect against category disruption, and drive sales.
Views: 1043 Edelman
3 Ways to Build a Meaningful Brand-Consumer Relationship
 
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The best way to build a strong brand-consumer relationship is to communicate in a relatable way, put your customers in the spotlight, and treat them well. Read the full article: http://bit.ly/rebelation1115c.
How is search, mobile & social technology disrupting the consumer – brand relationship?
 
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Jeff Rosenblum is documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption. #DESCRIPTION Jeff Rosenblum describes what he calls the exponential curve that every brand sits on with the potential for huge growth or decline based on consumer’s perception of the brand. He provides examples to explain this concept that is based on consumer’s 24/7 access to information and the ability to communicate their brand likes and dislikes to a huge audience instantaneously. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, Sarder TV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 38 Russell Sarder
Jennifer Escalas on Brand Relationships
 
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Professor Escalas' research interests focus on consumer narrative processing — thinking in the form of stories — which can create meaning for brands and generate emotional responses to advertising. She is a member of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science editorial boards.
Fifteen 15 Types of Relationships between Customers & Brands
 
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Fournier a researcher and marketer, came up with these 15 Types of Relationships between Customers and Brands in the 90's! These profiles are a great way of learning to understand how your customers potentially think and feel about your product or service
Views: 173 EmmaD marketing
The [brand] connected consumer | Tiffany White | TEDxUIUC
 
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Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children. http://www.business.illinois.edu/facultyprofile/faculty_profile.aspx?ID=135 This talk was recorded at TEDxUIUC 2011 (02/19/11), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. http://www.tedxuiuc.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) http://www.ted.com
Views: 12560 TEDx Talks
The Content Imperative: Three New Media-Brand Relationships
 
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At the BRITE '13 conference, Steve Rubel, Chief Content Officer at Edelman, discusses the changing business models for media companies and the new ways (syndication, integration, and co-creation) media and brands are working together that is driving the need for both parties to develop content and not rely solely advertising. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Smart Social: Denmark West on Consumer and Brand Relationships
 
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Watch Denmark West, Advisor to Social start-ups and former EVP of MTV, explain how social has changed the marketing landscape, revolutionizing the relationship between brands and audiences.
Views: 40 Unified
Brand Loyalty: Building Better Brand Relationships - Professor Hambrick Talks With Agency Spotter
 
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Customer Loyalty? Building Better Brand RelationshipsProfessor Hambrick Talks With Agency Spotter This talk takes a deeper look at brand loyalty and how marketers now more than ever should be building better brand relationship models. Are we too obsessed with brand loyalty? What do consumers really want from their relationship with brands? Is your brand treating your customers like they are in a marriage when all they really want is a fling? How can marketers build a better loyalty relationship model? Patricia Hambrick is the founder of The Hambrick Group and a Professor of Marketing at Boston University. An expert in relationship marketing, she has worked with many brands and agencies including Reebok, L'Oreal, Timberland, and Bose. See more here: http://co.agencyspotter.com/building-better-brand-relationships
Views: 243 Agency Spotter
Technology and the Future of Brand Relationships / Customer Care: Ben Jones - CTO, AKQA
 
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In the video above, AKQA’s CTO Ben Jones makes the argument that technology should give brands the ability to get closer to their customers and provide them deeper, more human service, but that often is the opposite that happens. Instead of talking to a person, consumers end up talking to a website.
Views: 296 Partnered
Build your Personal brand and strong customer relationship with Sendoutcards.
 
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Build your Personal brand and strong customer relationship with Sendoutcards.
Views: 169 Hasaan Ricks
SMT Shorts: Ted Rubin on best platforms for consumer relationships
 
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Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about best platforms for connecting with consumers. SMT Shorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less.
Views: 567 Social Media Today
IBM Teaser for Consumer Brand Relationships Conference
 
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Trevor Davis, IBM Consumer Products Expert, introduces his paper on Brand Enthusiasm. Trevor will be at CBR2015 in Porto this week. Come join him and IBM as Gold Sponsors.
Views: 44 Trevor Davis
Brand Love: Our Relationships With Brands
 
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When talking about our relationships with brands, “love” is not too strong a word. The connections we build with our favorite brands mirror our own personal relationships. We advocate for them, we protect them, we’re loyal to them. Jazzy Danziger, Senior Copywriter at Atomicdust, discusses our close relationships with brands, why brand love matters and how businesses can achieve it. See the full video at https://youtu.be/Gc4GSz4WydQ, or read more at http://atmd.st/love
Views: 42 Atomicdust
Susan Fournier
 
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Views: 1046 BU Questrom
The Neuroscience behind Brand Trust - Lecture by Erik Schoppen
 
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Lecture by Erik Schoppen at the University College Groningen about social neuroscience, brand trust & behavior change. The models shown in this lecture are from his (upcoming) book Build Bridge Bond - Building Sustainable Brand Trust and Leadership (Dutch, 2019). ABOUT THE LECTURE How do we make decisions in our consumer behavior, and how do we experience brands? How do we make 'The Leap of Faith?' This is the trust to take action, sometimes developed in (milli)seconds and with little information. These are the shortcuts (biases) in our brain. Therefore, the way we process cognitive information is key to understand consumer thinking and to predict future behaviors. However, the way we feel puts us into action. How is our behavior influenced by what we already know and trust? Our behavior is largely determined by our emotions and motivations, it is therefore important to know which incentives encourage us (read the brain) to take action. Normally our choices are made emotionally first, and rationalized afterwards. Hence, the most memorable brands are created on clear beneficial and strong emotional value propositions, resulting in long-lasting brand relationships. The development of emotional value and social connections is therefore becoming increasingly important, because it influences our brand choices in the long term. To understand the principles of this type of mental value creation you have to understand the human mind. Brand psychology, also called neurobranding or neuromarketing, is a relative new field that studies the consumers' physical and mental response to (marketing) stimuli, triggered by our unconscious biases. It provides insight into how we associate brands with our personal experiences, feelings and routines. A brand is a mental representation in the mind of the consumer, and developed well, it predicts consumer behavior. The challenge is to create a brand that consumers want to know and trust, so their mental representation of it will give a positive emotional response and evoke rewarding user behavior. Erik Schoppen lectures brand management, psychology, neuroscience (perception, cognition, behavior) at the Hanze University Groningen of Applied Science and University of Groningen. He is author of Build Bridge Bond - Building Sustainable Brand Trust and Leadership, and is co-author of the standard work Strategic brand management (4th BNL-edition). At the moment he is doing his Ph.D. research at the University of Groningen (Behavioral and Social Sciences, Cognitive Neuroscience, Experimental Psychology), researching Sustainable Brand Trust & Behavior Change. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy. Information & Bookings: www.erikschoppen.com
Views: 1273 Erik Schoppen
Capturing the Changing Consumer: ConnectxPerform 2018
 
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Today, the brands that are winning are those at are profoundly focused on the customer. “I am the new luxury” is the reflection of a dramatic shift in consumer/brand relationships. What does it mean for different types of people, customers and brands?
Views: 88 PMX Agency
iMedia Connected: Donna Sturgess on the power of brand relationships
 
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In this digital age, brand relationships have never been more fragile and require active measurement and management to sustain a competitive advantage and boost sales. Watch as Donna Sturgess, founding partner & president of Buyology Inc., explains how to harness the power of brand relationships.
Views: 232 iMedia Connection
Making the Most of Brand Relationships
 
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Working with brands is a key way to monetize your site and talents. Hayley Russman from Conde Nast's Food Innovation Group, Stephie Predmore from Wilks Communications Group and Julie Deily from The Little Kitchen discuss why relationships are the cornerstone of this work and give insight into some of the best practices to follow when working with brands.
Views: 179 Mediavine
Creating trust in a relationship between brand and consumer - Bradley Elliot
 
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Bradley Elliot, MD of Platinum Seed chats to us about creating trust in a relationship between brand and consumer and how the right CRM system could aid this
Views: 78 The Redzone
Decoding the complexity of the consumer-based brand equity process: Dr Kalliopi Chatzipanagiotou
 
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Dr Kalliopi Chatzipanagiotou, Lecturer in Marketing, talks about her research on Decoding the complexity of the consumer-based brand equity process. http://www.gla.ac.uk/schools/business/staff/kalliopichatzipanagiotou/ http://www.gla.ac.uk/schools/business/research/centres/marketing/ http://www.gla.ac.uk/schools/business/research/ http://www.gla.ac.uk/schools/business/ https://twitter.com/ASBSresearch
Using Results Driven Loyalty Programs to Build Consumer Relationships
 
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What would you do if you wanted to create loyal buying behaviour with your consumers but don't have years to establish that foundation? We can help make that happen. As your consumers engage with your brand, they earn and win great stuff just by getting involved.
Views: 627 icgroup
Disney is stepping into a streaming fight with Amazon and Netflix: John Malone
 
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CNBC's David Faber sat down with Liberty Media chairman John Malone for an exclusive, wide-ranging interview on the changing media landscape. Disney has the best brand in streaming video, according to Liberty Media Chairman John Malone, but it lacks the established customers of streaming incumbents like Netflix and Amazon. "They have great brand, there's no question, and they really know the entertainment business," Malone told CNBC's David Faber Wednesday. "What they don't have is a massive number of global credit cards. They don't have massive direct consumer relationships at this point, and those are not easy to come by." Disney's direct-to-consumer service, Disney+, is set to launch late next year and is poised to be the exclusive streaming service for the company's vaults of content. Disney will have to carve out market share in a space dominated by Netflix as other tech giants like Amazon and Apple continue to invest in original streaming TV shows and movies. "Amazon, because of their retailing businesses and the creation of Prime, has been able to tie into consumer interests pretty globally, and so it's very easy to sell an incremental service [like Amazon Prime Video]," Malone said. "Apple has probably 650 to 700 million direct consumer relationships in which Apple has a credit card [and] a lot of information about the consumer, so [it's] relatively easy for them to offer an incremental service." Disney sees billions of guests to its theme parks each year, and Malone predicts the company will market to those consumers. But with billions of dollars pouring into original programming for over-the-top services, Disney is stepping into the middle of a "food fight," he said.
Views: 2008 CNBC Television
Millennial Brand Loyalty  Rewards Over Relationships
 
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The internet has changed the way brands can engender loyalty from the ever-elusive millennial consumer.
Views: 51 mindswarms
The Millennial Minute: How To Create Brand Value
 
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Find more information about the millennial generation at www.millennialmarketing.com Brand strategy professionals are always looking to create more value for consumers because modern consumers will reward brand leaders when they do it. There are three key ingredients to driving brand value. The first one is uniqueness. Being more unique drives your pricing authority. You can change your service model, you can change your product, you can change any number of things to the extent that you’re innovating around being more unique. This will drive your pricing authority. The second ingredient is about innovation. This consumer loves brands that are hacking and are consistently and continually in a state of beta. They have little equity in old schemas. Innovative brands win. The third thing is meaningfulness. Millennials want to co-create meaning alongside your brand. They want to make the world a better place and when you allow that to occur they are going to reward your brand by giving you permission to create more products and services that they want to consume. Why? Because they believe in brands that have a triple line bottom line – people, planet and profit. Stay tuned for our next Millennial Minute video to stay up to date on the latest millennial marketing trends and insights.
Views: 2029 Millennial Marketing

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