In 1982, music video director Russell Mulcahy, who had directed the band's first video "Planet Earth," was brought back to make the music video for "Hungry Like the Wolf" and two other songs for the band's 1983 video album. The band had a vision of jungles and exotic women, and Mulcahy suggested Sri Lanka, a country he had just visited. EMI invested $200,000 to send the group to Sri Lanka; the band made a stopover there in April, on route to a scheduled Australian tour. Keyboardist Nick Rhodes remained behind to finish the mixing of the Rio album while the rest of the band began filming the video; Rhodes flew straight to Sri Lanka after handing over the final masters to EMI.
As it was described in the pop culture book, The 1980s, the video was lush and cinematic, with shots of jungles, rivers, elephants, cafes and marketplaces evoking the atmosphere of the film Raiders of the Lost Ark. In the video, singer Simon Le Bon's head rises in slow motion out of the river as rain pours down. He then chases a beautiful tiger-like Indian woman played by Bermudian model Sheila Ming, from open markets in the city through obstacles in the jungle. During the chase, Le Bon has his face mopped by a young boy and overturns a bar room table, culminating in a final chase and struggle in a jungle clearing, which is sexually suggestive. In the meantime, the other band members hunt for Le Bon.
Less than two months after the shoot of the video, the American cable television network MTV put "Hungry Like The Wolf" into heavy rotation, playing it four times a day. The exposure eventually helped propel the single into the top five of the Billboard Hot 100, and the Rio album into the top ten of the albums chart. Les Garland, senior executive vice president of MTV, said: "I remember our director of talent and artist relations came running in and said, 'You have got to see this video thats come in.' Duran Duran were getting zero radio airplay at the time, and MTV wanted to try to break new music. 'Hungry Like the Wolf' was the greatest video Id ever seen." MTV named "Hungry Like The Wolf" the fifteenth most-played video of the network, and was eleventh on the century-end MTV "100 Greatest Videos Ever Made". "Hungry Like the Wolf" won the Grammy Award for Best Short Form Music Video at the 26th Grammy Awards, making it the first video to ever win that award. In 2001, VH1 rated it thirty-first on the "VH1: 100 Greatest Videos".
Duran Duran are an English rock band that formed in Birmingham in 1978. They were one of the most successful of the 1980s bands and a leading band in the MTV-driven "Second British Invasion" of the United States. Since the 1980s they have placed 14 in the Top 10 of the UK Singles Chart and 21 in the Billboard Hot 100 and have sold more than 100 million records. While the group were generally considered part of the New Romantic scene, along with bands such as Spandau Ballet, when they first emerged, they later shed this image. The band worked with fashion designers to build a sharp and elegant image that earned them the nickname "the prettiest boys in rock". The band's controversial videos-which included partial nudity and suggestions of sexuality- became popular in the early 1980s on the then-new music video channel, MTV. The band were among the first bands to have their videos shot by professional directors with 35 mm film movie cameras, which gave their videos a much more polished look. In 1984, the band were early innovators with video technology in their live stadium shows.
The band was created by Nick Rhodes, John Taylor and Stephen Duffy, with the later addition of Roger Taylor and, after numerous personnel changes, Andy Taylor, and Simon Le Bon. (None of the Taylors are related.) The group has never disbanded, but the line-up has changed to include guitarist Warren Cuccurullo from 1989 to 2001, and drummer Sterling Campbell from 1989 to 1991. The reunion of the original five members in the early 2000s created a stir among the band's fans and music media. Andy Taylor left the band in summer 2006, and London guitarist Dom Brown has since been working with the band as a session player and touring member. A full time replacement guitarist for Andy Taylor so far has not been appointed