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Every time you create a new piece of work, you are giving yourself a new credit. Having credentials is what helps to establish you in your field. Seeking credit from others, will be unnecessary, when you are establishing credit for yourself. Establishing your own credentials is what makes you unique. When it comes to establishing financial credit, here’s how the FICO system works. There are three major credit bureaus, Equifax, TransUnion and Experian. Credit lenders use a system called FICO, to establish the risk factor when loaning money to people. Having several good standing accounts, which you pay on time, will make your credit score get higher. When establishing your brand online, you gain credentials by creating and sharing your work online. Think of different social media platforms, the same way you would think of having various credit card accounts. You must use all of the various platforms to establish your brand, the same way that you would use all of your various credit accounts, to establish your FICO Score. There is a lot to learn about credit. The most important rule to remember is to pay your bills on time, while not utilizing all of your credit, while managing various long standing accounts. These same principles apply to online marketing, and if you want to be successful, you must use your various social media accounts, websites, apps, to further your brand, while creating original and unique content and marketing plans, while also being consistent. If this is done properly, over time, you will be establishing work credit and credentials. In marketing, having “credit” will lead to you gaining fans, getting recognition, money and business success. Create as much content on as many platforms as possible, to establish credentials, which will lead to success in the long run. Another major point to remember is, no credit is just as bad as bad credit. That means that having little to no credited work, is actually worst than having mediocre credited work distributed. Establish yourself and your brand by putting as much work out there as possible. The only way to get credit, is to create it for yourself. No one is looking to build your credit for you. That is something you have to do for yourself. Understand that people are trying to create and build their own credit. Don't be offended.
Check out my book "How To Make It In The Music Business: Using Social Media Marketing To Build A Large Following", I give several tips and advice, which will help you to market and build your brand. The book will teach you how to successfully start marketing your brand online. The book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, Social Media Marketing, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming Music and More! Learn how to stay relevant in the New Age Digital Music & Entertainment Business by reading this book!
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