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The First Ever "One Brand" Coca Cola Advertising
 
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Coca-Cola has unveiled the workings of its ‘One Brand’ marking the first ever time the company will market its entire range in the one global campaign. Uniting Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under a single banner, the strategy will look to tap “universal storytelling and everyday moments” under the ‘Taste the Feeling’ tagline, claimed the business.
Views: 11461 Liveology
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 240572 ThoughtCatalyst
Sir Martin Sorrell: Building a global brand
 
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Watch the entire lecture at http://mba.yale.edu/news_events/CMS/Articles/7552.shtml Twenty-six years ago, Sir Martin Sorrell had already built a successful career. He was a top official at the global advertising agency Saatchi & Saatchi, driving many of the acquisitions that helped propel the firm to the top of the industry. But, as he told an audience at Yale SOM on February 21, "I wanted to run my own business." He saw an opportunity in Wire and Plastic Products, a small British company that was enticing mainly for being listed on the English stock market. In 1985, he bought a controlling stake and proceeded to create the world's largest advertising and marketing services group, now called WPP. "The business is very tough, very challenging, but also very interesting," he said. "We are involved one way or another in the major changes happening in the world." Sorrell spoke as part of the Leaders Forum lecture series at Yale SOM. He explained how he took a company that made wire shopping baskets and built it into a business with $16 billion in revenue, 153,000 employees, and operations in 109 countries.
Unilever - Global Brands (sponsored ad)
 
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An advertisement from one of the 2013 Kellogg Africa Business Conference sponsors
Views: 14447 KelloggABC
UBS launches global brand campaign
 
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UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement. “The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.” To view the multimedia release go to: http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
Views: 3158 MultiVu
How Can Corporate Brands Be Globally Relevant While Locally Applicable?
 
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Toby Southgate, chief executive officer of global brand strategy and design agency Brand Union in the United States, discusses how corporate brands such as Apple, Samsung, Nike, Jaguar and more can be strategic and innovative in their attempt to be globally relevant while also being locally applicable.
Views: 5137 IBTimesTV
How to Build A Global Brand : Jim Beam
 
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How to build a global brand in the spirits category. This video is a case study of the successful US then global marketing and advertising campaign for Jim Beam Bourbon American Whiskey. The work won the Golden Effie for the world's most effective advertising. Watch the interview with Scott Goodson, Founder of StrawberryFrog, the advertising agency based in New York City
Views: 303 Scott Goodson
Brand vs product
 
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The love/hate relationship consumers have with products and brands, the role of businesses and responsible advertising Moderated by Andrew Warner, Chief Mischief Officer, Susumi Michele Oliver, Global Corporate Brand and Purpose Director, Mars Sam Fay, SVP Global Brand Strategy, Guinness World Records Captured at Festival of Media Global 2018
Views: 101 Festival of Media
Diversey / Global Brand Overview
 
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This is the new brand launch video we created for Diversey. Our branding engagement with Diversey included logo design, tagline development and development of global brand guidelines, a worldwide corporate stationery program, global product and service marketing collateral, facility and vehicle signage, tradeshow program implementation, brand advertising, and website and e-media materials development. With sales into more than 175 countries, Diversey is one of the leading global providers of commercial cleaning, sanitation, and hygiene solutions. Diversey products, systems, and expertise make food, drink, and facilities safer and more hygienic. The company serves customers worldwide in the building management, lodging, food service, retail, healthcare, and food and beverage sectors. Visit www.diversey.com to learn more.
What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
 
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What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 12670 The Audiopedia
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1600471 Scoop
Global brand Commercial video
 
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Wattbike Commercial Video
Views: 1134 Domitner GmbH
THE TRUTH ABOUT ADVERTISING & GLOBAL BRANDING
 
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Using cut out animation, facts and quotes to construct a trippy, snappy informative film about selected brands and their advertising schemes. Brands used: APPLE GOOGLE COCA COLA BMW NIKE MCDONALDS L'OREAL STARBUCKS Showing how the power of these brands can create popular consumerism
Views: 467 Catherine Makin
EMIRATES AIRLINE: HELLO TOMORROW GLOBAL BRAND MOVEMENT ADVERTISING
 
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Emirates Airline global Marketing Movement campaign developed by StrawberryFrog New York for the launch of "Hello Tomorrow". The marketing platform helped Emirates become the most admired airline in the world.
Views: 17 StrawberryFrog
Global advertising
 
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Alex Valentine's global advertising video
Views: 1723 Alex Valentine
BrandZ Top 50 Chinese Global Brand Builders 2018 | Countdown (4K)
 
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In association with Google... *Please watch in 4K if possible* The annual BrandZ Chinese Global Brand Builders is returning on the 6th February and it has grown! With space for 20 new brands since the 2017 ranking. Which Chinese brands will enter the ranking? Please subscribe to the BrandZ YouTube channel and follow us on: Facebook: https://www.facebook.com/BrandZWPP/ Twitter: https://twitter.com/BrandZRankings Websites: www.brandz.com www.millwardbrown.com/brandz
Views: 1636 BrandZ WPP
Toshiba Global Brand TV Commercial
 
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Toshiba Global Brand TV Commercial - Shape
Views: 5213 Toshiba Asia
Brand Matters: What are the five mistakes global brands make when entering China?
 
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In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 1756 Siegel Gale
McDonalds Global and Local Strategy.flv
 
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Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
Views: 173591 Richard Lynch
From Marketer to Influencer to Global Brand Shaper
 
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The role of the chief marketing officer is no longer just about marketing. More than ever, CMOs must be myopic about the consumer, fanatical about innovation and exert strong leadership in the C-suite. Increasingly, the chief marketer's job is defined by the digital media that consumers rely on to research and buy products, and by a global marketplace that requires an awareness of many cultures. In this fast-changing environment, how can marketers effectively take their companies to the next level? How do they protect their brands and corporate image when a blog post or tweet can set off a global reaction? What impact is this evolving consumer landscape having on brands and their reach?
Views: 894 Milken Institute
Global Brand Manager
 
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This 2014 Career Connections video features Sara Diniz, a Global Brand Manager for Venus at Procter & Gamble. This video explores World Languages under the theme of International Business / Finance.
Views: 4474 ThinkTVPBS
10th Global Brand Conference 2015
 
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The Academy of Marketing’s 10th Global Brand Conference was hosted by the Turku School of Economics on 27-29 April, 2015. The conference theme, Creative brand and design, highlighted innovativeness and the pivotal role of design in the development of brands and in business in general.
Views: 424 Turun yliopisto
Katie Holmes, the First Olay Global Brand Ambassador, Stars in New Global Advertising Campaign
 
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Katie Holmes for Olay Ad Campaign http://www.businesswire.com/news/home/20141015006088/en/Actress-Katie-Holmes-Olay-Global-Brand-Ambassador#.VD6TUGddV8E
Views: 509 BusinessWire
Husqvarna Brand Global - TV Ad
 
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HUSQVARNA Credits: Producer/Agency: acne/Olle Lindgren Director: Tobias Granstrom Director of Photography: David Grehn Service Producer: Ben Lohmer / the producers europe
Views: 1918 Ben Pictures
Apple 'Global' Ad in Different Countries
 
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See the Apple Ad 'Global' from the UK, France, German and Japan
Views: 69559 Jonathon Wilson
Mondelēz International Our Brands Advertising Montage (Global)
 
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At Mondelēz International, our dream is to create delicious moments of joy in everything we do. Here's a selection of advertising from our iconic brands from around the world. Enjoy!
Views: 147446 Mondelez International
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3805865 TED-Ed
Linda Boff, Executive Director of Global Brand Marketing, GE, at Advertising Week 2014
 
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Linda Boff, Executive Director of Global Brand Marketing at GE, sat down with us at Advertising Week to talk to us about the trend that's keeping her awake at night and what the future of the advertising space looks like. Check out her interview now and see more thought leadership on our blog at http://www.mediaocean.com/blog.
Views: 120 Mediaocean
Gear4 global brand campaign (2018) - car
 
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Social media advertising for our Gear 4 global brand campaign
Views: 37 Get Shorty
SHINee Taemin is chosen as Global brand REEBOK's advertisement model
 
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Subscribe and Like | | | | | | | | | Song: Ehrling - You And Me (Vlog No Copyright Music) Music provided by Vlog No Copyright Music. Video Link: https://youtu.be/8HJSl7AiJNg
Views: 3458 AllAroundKpop
An insight into Global Marketing & Advertising at Microsoft | IAA Business Lunch
 
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For more visit: http://www.netcommunities.com/blog. Kate Isler is currently the Senior Director of Global Marketing & Advertising at Microsoft. In this video, Kate discusses how Microsoft developed their most recent advertising campaigns and how she built the overall creative and media strategy for the “One Consumer” and “One Commercial” campaign giving insights into how big brands build their marketing strategies. Kate Isler is responsible for leading the development of innovative strategies that drive marketing and advertising through leadership and leads the charge for Microsoft’s advertising campaigns worldwide. Most recently she has led the charge for landing Microsoft’s global ad campaigns for Windows for both consumer and business audiences including creative strategy and media planning. Her leadership has helped drive significant increase in brand perception and purchase intent across all audiences and has brought a “global” mindset to Microsoft driving business impact across the Windows product set. In her almost 20 years at Microsoft, Kate has held roles in both business and marketing and has held leadership positions in the Middle East, EMEA and the UK. Prior to joining Microsoft she has held various sales and marketing positions at creative and media agencies in the US.
Global Brand Strategy by Jan-Benedict Steenkamp
 
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UNC Kenan-Flagler professor, Jan-Benedict Steenkamp discusses his new book "Global Brand Strategy" its insights of marketing for managers in today's high-tech world.
Multi-market success: Hamish Priest on Unilever's approach to global branding
 
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Hamish Priest, Head of Digital, Unilever Prestige, talks about the importance for Unilever's international marketing campaigns of combining a strong central brand idea with local activations in different markets.
Global Brand Management Experience
 
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Rick Steinbrenner Global Brand Management Summary
Views: 307 Rick Steinbrenner
Signature Global Branding Video - Affordable Housing
 
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Signature Global = Affordable Housing. Apna ghar toh apna hi hota hai.
Views: 3717 Signature Global
44 Club Marketing to Women: Vicki Sjardin (Senior Global Brand Director, Dove) talks client view
 
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Vicki Sjardin (Senior Global Brand Director, Dove) presents her checklist of what she is looking for from creative campaigns as a client on Monday 18th May 2015. Watch Dove Real Beauty here https://www.youtube.com/watch?v=7DdM-4siaQw & Kenco Coffee vs Gangs https://www.youtube.com/watch?v=eQDVr0QXZqg
Kraft Marketing Oreos Globally
 
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Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"
Employer Brand Strategy Papirfly delivering Strong, Consistent Global branding
 
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Overview of Papirfly a cloud based Employer Brand Technology
Views: 404 Phil Owers
Global Branding Needs of B2B Companies
 
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As B2B companies continue to expand into global markets, the need for a unified brand and business strategy is increasingly important. BrandingBusiness Founding Partner Ryan Rieches talks with Gravity Global CEO and Founding Partner BrandingBusiness EMEA, Mark Lethbridge. The two discuss this need, the effects of BREXIT, and opportunities and challenges facing B2B companies.
Views: 139 BrandingBusiness
L’Oreal: Global Brand, Local Knowledge Case solution
 
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https://www.thecasesolutions.com This Case Is About L’Oreal: Global Brand, Local Knowledge Get Your L’Oreal: Global Brand, Local KnowledgeCase Solution at https://www.thecasesolutions.com/loreal-global-brand-local-knowledge-2-46749
Gear4 Global brand campaign (2018) - bike
 
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Social media advertising for our Gear 4 global brand campaign
Views: 40 Get Shorty
Turnaround Talk: United Airlines CEO Shares How to Revitalize a Global Brand
 
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For more, visit: http://gldr.co/2yotJs5 Oscar Munoz talks about how he’s united United to turn the company around by cultivating a shared sense of purpose among United’s 90,000 employees.
This Ad Campaign Celebrates Gay Love on a Global Level
 
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The new SS18 collection campaign from Suitsupply — the global men’s tailoring brand — is putting the spotlight on gay love by illuminating the attraction between two men. While many parts of the world celebrate gay pride and love, they’re generally excluded from mainstream advertising. So it’s super exciting to see a global brand like Suitsupply highlighting gay love in such a fashionable and sexy way.
Views: 2311 Hornet
Global Branding
 
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Pictures of global branding as seen in China.
Views: 224 msamrith
MF Global Branding TV Spot
 
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Challenge: Create a high-impact, meaningful and branded 30 second and 15 second global TV spot to launch the firm's newly conceptualized brand. Solution: Agency and internal teams worked closely together to create both a flagship corporate TV ad and a retail version. I worked closely with the retail marketing team to assure the retail broadcast iteration was in sync with their business goals.
Views: 152 Guy Swartz
Three Global Branding Trends in 2014 Suzanne Lowe professional services marketing video
 
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Suzanne Lowe discusses three trends in professional services branding for 2014. The first is the way brands are impacted by technology. Increasingly, professional service firms must manage the consistency between the digital and in-person manifestations of their brands. Plus, they must manage this consistency across an array of digital channels, including web, mobile and numerous social media. The second trend is brand globalization, in which professional enterprises must manage their brand identities across varied cultures, languages, and geographies. Global brand management is also complicated when professional firms merge with or acquire other enterprises. This situation brings up issues regarding brand architecture and naming too! The third trend relates to professional service marketing leaders’ growing interest in determining the brand’s value to the enterprise. Follow Suzanne Lowe on: Google+: https://www.google.com/+SuzanneCampbellLowe Twitter: https://twitter.com/SuzanneLowe LinkedIn: http://www.linkedin.com/in/suzannecampbelllowe http://www.expertisemarketing.com/index.html http://www.expertisemarketing.com/suzanne-lowe.html
Top 10 Marketing Fails: Coke, Ford, Netflix
 
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Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5367185 WatchMojo.com
Linda Lee, Global Advertising and Brand Director at GE Capital - Marketing Today with Alan Hart
 
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Linda Lee, Global Advertising and Brand Director at GE Capital, talked with Alan Hart, host of Marketing Today on C-Suite TV, about how her team created its highly touted campaign “What We Know Can Help You Grow.” She and the rest of her team took home an Effie for marketing effectiveness, for their work which centered around the financial giant’s differential value proposition – the fact that GE does more than simply lend its customers money. Lee believes the campaign’s success was based on the company’s willingness to truly understand and relate to the its target audience. Lee’s dedication to understanding consumers and the market means plans bigger and better insights will continue to come from GE Capital’s marketing.

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