Search results “Global product marketing strategy”
International product strategies
Exporters face some important questions. Do the imported goods require adjustment to fit a foreign market? How to identify what aspects need to be adjusted? What types of goods can be supplied abroad just the way they are sold on domestic market? We gave brief answers to these questions in our video.
Global Market Entry Strategies Explained
http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 107889 Wolters World
The Global Marketing Mix - Internationalisation - Global Marketing
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Views: 47051 Tine Wade
McDonalds Global and Local Strategy.flv
Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
Views: 183709 Richard Lynch
Steve Jobs' amazing marketing strategy - MUST WATCH
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1495783 Evan Carmichael
International Strategy
How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 37964 Shad Morris
Let's Talk About: Creating a Marketing Strategy for a Global Product (With Paula, VP at Concentrix)
We sat down with Paula Kennedy Garcia, VP at Concentrix, to talk about all things related to marketing a global product. The business services company is a Fortune 500 company and is headquartered in California, United States with over 225,000 employees across the globe. In this video, Paula discusses the best practices for introducing a product to a global market, from the initial idea to the actual launch. She also dives into the parallel between your own personal brand and launching a product to the market. Finally, Paula covers how to stay relevant in a a face paced world. For more information on Concentrix you can visit their website here: https://www.concentrix.com/ If you want to know more about improving your marketing strategy for a global product you might be interested in reading "The Naked Truth to Personalization": https://www.hurree.co/guide-download---the-naked-truth-to-personalization. #marketingstrategy #globalization #digitalmarketing
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 432026 ThoughtCatalyst
The Marketing Mix - Product distribution
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 17985 365 Careers
Global product and communication strategy
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Kraft Marketing Oreos Globally
Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"
This Week in Startups - Atif Rafiq, Head of Global Product Marketing/Strategy at Yahoo! Local
This week we have Atif Rafiq, Head of Global Product Marketing/Strategy at Yahoo! Local. For more information, show notes, and an upcoming schedule, go to www.thisweekin.com.
Views: 2092 This Week In Startups
Exporting Basics: My Export Plan
This video highlights the importance of a well thought out export plan and how it can make the difference between generating a few international sales and achieving real business growth. Components of an export plan include determining your potential markets, identifying your potential customers, pricing your product for sale abroad, financing your exports, and identifying the necessary resources. Watch the video to learn how to create an exporting business plan, and visit Export.Gov for more information about US exporting. For more: https://www.export.gov/article?id=Sample-Export-Plan October 18, 2016
Entry mode decision - Internationalisation - Global Marketing
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 109245 Tine Wade
Seven Tips to Get Your SaaS More Customers and Greater Market Share
These seven tips might save your SaaS company and create profits that will sustain growth. To learn more, read this article: https://blog.kissmetrics.com/scalable-sales-models/
Views: 9069 Kissmetrics
AIM Global P6, 980 Marketing Plan 2018
Short 6980 Marketing Plan Presentation by AIM Global Company Learn more here :https://www.aimglobalnow.net/how-to-join-aim-global-with-a-capital-of-6980/
Views: 55625 Juvenal Sabado
The Globalization of Starbucks
This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 128902 MaryEBryant
Working With Diverse Suppliers At The Coca-Cola Company
The Coca-Cola Company is committed to supplier diversity by maximizing procurement opportunities and proactively engaging and building partnerships with diverse suppliers. Supplier diversity is an integral component of the Company’s diversity management strategy and we believe that including our customers and consumers in our procurement strategy will help develop stronger local communities, and create long-term growth and a competitive advantage for the Coca-Cola system. The Coca-Cola Company and its subsidiaries, consider themselves leaders in supplier diversity and role models in the communities that we serve. We will remain unwavering in our quest to maximize opportunities for diverse suppliers which furthers our promise to benefit and refresh everyone who is touched by our business. We will continue to successfully cultivate diverse suppliers and ensure their sustainability within our global supply chain for the numerous products and services we use every day. The bottom line is we are committed to being a strong, responsible company that delivers on its promises; continues to do the right thing as the world changes; and tells the world what we stand for. Find out more at http://www.coca-colacompany.com/supplierdiversity
Views: 15200 The Coca-Cola Co.
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Views: 243 waniey alwani
Join us @ ALLIANCE IN MOTION GLOBAL- International Brethrens For more inquiries and info just text or call me in my # TM- 0926-767-6181or send me a personal message @ https://www.facebook.com/lyn.halili.7
Views: 85343 Marvin Halili
3 Minute Product Manager: Strategic Role of Product Management
The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Strategy Sa  Facebook Online Marketing ( AIM Global)
For more tips and videos, Like our page at https://www.facebook.com/G2TeamEmpowerment Other videos to watch: Is Network Marketing A Scam? https://www.youtube.com/watch?v=s0DtfdYFKvs Meeting My OFW Downline From Malaysia for The First Time https://www.youtube.com/watch?v=L3Bi02sPJUU Comfort ZOne To Courage Zone ( AIM Global) https://www.youtube.com/watch?v=y3M8jyp6gcI You Are God's Powerful Champion ( AIM Global) https://www.youtube.com/watch?v=kGjHb8dqXYc Strategy Sa Facebook Online Marketing ( AIM Global) https://www.youtube.com/watch?v=yPY3EyDhArU How to encash your earnings in AIM Global https://www.youtube.com/watch?v=zkKkb_Kh14M Tags/keywords: alliance in motion global products alliance in motion global pyramiding alliance in motion global redundant binary system aim global networking aim global philippines products aim global philippines review aim global philippines branches aim global philippines marketing plan alliance in motion global tie-up schools cancer supplement alliance in motion global products alliance in motion global pyramiding alliance in motion global redundant binary system alliance in motion global, aim global, coffee, restorlyf, vida cardioceutical, naturacentials toothpaste, liven coffee, mychoco, whitelight, perfect white, complete phyto energizer, c24/7, aim, opp, alliance in motion, latest, asperin, john, choleduz, anti-aging, beauty products, nutritional supplements, health benefits, antioxidant, aim global product presentation, alliance in motion global bacolod, alliance in motion products, free radicals, aim global maraketing plan, earn online, home based business, nutragummies, network marketing, mlm, c247, aimsim, aim global network aim global, training, opp, ndo, john, global, alliance in motion global, aim, business, nature's way, , seminar, sizzle, asap, allianceinmotion, aspirin, mr, presentation, plan, opportunity, product, ask, south korea, allliance, team flushout, 2013, president, visionary, cabantog, ed, dr, doc, end, year, new format, small capital c247 health benefits,c247 testimonials c247 aim global. aim global c247 100 uses c247 reviews c247 natura-ceuticals review c247 natura-ceuticals alliance in motion products alliance in motion global tie-up schools aim global marketing plan presentation aim global marketing plan powerpoint aim global scholarship aim global review aim global products price list aim global binary aim global tie up schools ppt presentation aim global aim global products aim global marketing plan aim global scholarship accredited schools aim global scholarship 2014 aim global scholarship philippines aim global scholarship review aim global scholarship in laguna aim global products aim global login aim global networking review, training, products, new distributor orientation, product presentation, alliance in motion global, opportunity plan presentation, compensation plan, marketing plan, sizzle, asap, ndo, opp, aim global opp, allianceinmotion, aimglobal, aim global aim global products aim global philippines website aim global scholarship accredited schools aim global scholarship 2014 aim global scholarship review aim global scholarship in laguna aim global login aim global networking aim global philippines products aim global philippines review aim global philippines branches aim global philippines marketing plan alliance in motion global tie-up schools cancer supplement alliance in motion global products alliance in motion global pyramiding alliance in motion global redundant binary system www alliance in motion global com ph alliance in motion global review allianceinmotionglobal alliance in motion global products price list aim global philippines scholarship aim global philippines main office aim global philippines contact number aim global philippines package c247 health benefits c247 testimonials c247 aim global aim global c247 100 uses c247 reviews c247 natura-ceuticals review c247 natura-ceuticals alliance in motion products alliance in motion global tie-up schools aim global marketing plan presentation aim global marketing plan powerpoint aim global marketing plan video aim global marketing plan in english aim global marketing plan by john asperin aim global marketing plan 2014 aim global marketing plan tagalog alliance in motion scholarship alliance in motion global products alliance in motion global pyramiding alliance in motion global redundant binary system AIM GLobal BCO AIM GLobal BCO AIM Global ABra Agusan Del Norte Agusan Del Sur Aim global AGUSAN DEL NORTE, BUTUAN Aim global AGUSAN DEL SUR, SAN FRANCISCO AIM Global AKLAN – KALIBO ALBAY – LEGASPI CITY Aim Global BASILAN – ISABELA BATANGAS CITY Aim Global BATANGAS – BALAYAN BATANGAS – LIPA Aim Global BOHOL – TAGBILARAN BUKIDNON – VALENCIA Aim Global BULACAN – MALOLOS BULACAN – MEYCAUAYAN Aim Global BULACAN – BALIWAG CAGAYAN TRAINING CTR
IKEA - Why They're So Successful
Brand New Patreon: https://www.patreon.com/companyman Episode Description: IKEA is the largest furniture store in the world, and they've used some unique strategies to gain their success. This video examines those strategies while trying to answer the question of why they're so successful. Twitter: https://twitter.com/MikeCompany17 Website: https://companyman.squarespace.com Recent Video: Vans: https://youtu.be/uzGULZhhYKo Costco - Why They're Successful: https://youtu.be/hOHydiS5AJo Fads: Beanie Babies: https://youtu.be/QiVTgNksdOs JNCO Jeans: https://youtu.be/4KJRUHFXXj0 The Pet Rock: https://youtu.be/1RcF1GBjg7s Fidget Spinners: https://youtu.be/1QIknjG5vyg Company Declines: Kmart: https://youtu.be/1__Qg1toSSs Blockbuster: https://youtu.be/5sMXR7rK40U RadioShack: https://youtu.be/JFivtOmXPPM Solo Cups: https://youtu.be/YjzGKc4mynU Toys "R" Us: https://youtu.be/4JYUo9WKkao hhgregg: https://youtu.be/g6j4aoHbWdw Pan Am: https://youtu.be/YInewzLzc78 ESPN: https://youtu.be/bt-4PbhpGYE Gibson: https://youtu.be/apQ9SO7uF60 iHeartMedia: https://youtu.be/BImjay9KfYc Bon-Ton: https://youtu.be/buWiH5_ru2Y Kodak: https://youtu.be/eVrmFgvEnAA General Electric: https://youtu.be/CqF3WUST-fk ______________________________ Intro Made By - https://www.youtube.com/channel/UCqi0-4XRvQLBo8E5r8bvPsA
Views: 388669 Company Man
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 35573 News7 Tamil
AIM Global Marketing Plan – How To Sell AIM Global Products Online – AIM Global Networking Tips
Go Here ⇒ http://BlazeBootcamp.com Follow on Instagram ⇒ http://instagram.com/brenblaze AIM Global Marketing Plan – Opp AIM Global Online Marketing Training – Discover How To Sell AIM Global Products Online & How To Become Silver Executive In AIM Global Networking Opportunity ✦ How To Personally Sponsor 107 Reps In 60 Days Or Less ⇒ http://BlazeFormula.com Are you looking to sell more product online & recruit more reps with a lot less effort than you ever thought possible? In this video you will learn the insider secrets that top earners implement on a consistent basis to reach those high ranking positions in any company they choose to join. In this YouTube AIM Global marketing plan tagalog video you will discover how to separate yourself and stand out from the competition in a noisy marketplace. You will learn how to earn in AIM Global compensation plan 2018 and beyond. More and more people are turning to the internet to build a business and supplement their income or escape their mundane job. This is a double edged sword. The positive side is that you have an ever growing potential target market to promote your products and services to. The downside is that the competition is fierce and you are more and more people are fighting for the same people’s attention to sell the products of AIM Global business kit. People have more options than ever before and more distractions than ever before. So how do you stand out? How do you differentiate yourself? If you are on this video because you are looking to learn AIM Global marketing strategy and techniques, then you must understand attraction marketing. This strategy is based around providing more value than anyone else, positioning yourself as the authority and expert thereby earning the trust of your prospects. This is the best marketing plan AIM Global asap training. The noise ratio in the marketplace is incredibly skewed nowadays with ever increasing competition. In order to stand out in the marketplace you must find your competitive edge. By providing more value up front than your competition you will attract a lot more customers and clients. To promote the benefits of AIM Global package effectively you must identify your ideal target market. Who is your ideal customer? What are they struggling with? Your product is the bridge between where they are and where they desire to be. Your selling and training should help them understand how your product can accomplish this to become silver executive AIM Global binary system. The clearer you can become on your ideal customer or distributor, the more your marketing materials will relate to them and speak to their specific struggles. You will also know what type of content to create to help solve their problems which will make you very valuable in their eyes as you will be effectively communicating the AIM Global benefits in a way that they understand. Once your team starts to grow and duplicate it will be difficult to support each member of your team individually one on one with global package AIM Global motivation. For that reason, I recommend building an AIM Global leadership training website that allows you to leverage your time where you can put all your best marketing training in one place to support new reps and teach them John Asperin AIM Global how to invite online techniques and how to recruit effectively and the different redundant binary AIM Global ways to earn so that your team can learn and implement around the clock without you being there. You may be wondering what content and training you should create. Here is a rule of thumb. If you get asked the same question more than 3 times on separate occasions it is time to create a training video that you can refer people to so as to leverage your time so you can focus on selling AIM Global products while helping your team. Your team will be able to duplicate your efforts and plug their new recruits into the marketing system and training system which helps you develop leaders in your team. In order to be a powerful leader and provide current and relevant leaders training you must be investing in yourself, increasing your personal value and attending company events and AIM Global Academy network marketing training events. Getting in the right environment and surrounding yourself with achievers and winners will have an exponentiation effect on your results to maximize the global package by acquiring the right AIM Global training from the best. Your productivity and motivation will soar and you will form new friendships and possible business joint ventures and partnerships that will last a lifetime and this is priceless. It will also keep you accountable to achieving the goals you set for your business as we have a tendency to do more for others than for ourselves. Bottom line, invest in your AIM Global education at every opportunity: http://BlazeBootcamp.com ~+~+~+~+~+~+~+~ AIM Global 2018 https://www.youtube.com/watch?v=6D1RNYsBL2w
Views: 18030 Rise Marketing Tv
The greatest TED Talk ever sold - Morgan Spurlock
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4480593 TED-Ed
Oreos in China (Example of Product Adaptation Strategy in Global Marketing)
http://ali.pub/1d3mcy - The best Chinese store
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 176784 TEDx Talks
Channel Management: Connecting Products to Customers
Take the Revenue Growth Diagnostic: https://salesbenchmarkindex.com/revenue-growth-diagnostic/ Get a copy of the How to Make Your Number Workbook: https://salesbenchmarkindex.com/workbook/ Schedule a visit to the Studio: https://salesbenchmarkindex.com/the-studio/contact-us/ Learn more at: https://salesbenchmarkindex.com Today we discuss channel management (from selection to optimization) using the SBI Revenue Growth method (bit.ly/6stepgrowth) with today’s guest Chris Bittner, the senior director of global sales and channel strategy for Autodesk. 00:41 Introducing our guest, Chris Bittner 02:09 Determining product channel fit: The art of matching products, channels & customers. 03:40 Finding your end customer’s channel preference 05:20 Using ideal channel partner profiles (are they worth the effort?) 06:37 Why are channels consolidating and how should you adapt your channel strategy? 10:15 How to ensure proper coverage across channel partner networks 11:55 The capability component of coverage: knowing how your channel partners sell your product 14:14 Identifying when channel partners favor a competitor’s product and how they position them against yours 17:40 A look at how Chris selects channel partners 19:20 Criteria to look for in channel partners 20:26 Onboarding new channel partners 23:45 The first 3 steps to optimizing your sales channels SBI Sales and Marketing Video Podcast Episode Summary: Channel management: The key to greasing the wheels of any sales strategy. If you want to streamline how to get your product to the end customer, this is a good place to start. We’re joined today by Chris Bittner, the senior director of global sales and channel strategy for Autodesk, to discuss the ins and outs of channel management. We start our conversation by looking at how Chris determines product channel fit & how he learns what channels his customers want to buy from. We go on to talk about channel partners and the ideal channel partner profile, as well as how to deal with channel consolidation. Chris also talks us through channel coverage models and how to gain an understanding of competitor channels with a competitor channel analysis. We then discuss signing, onboarding and managing channel partners, skills that even a market leader would benefit from mastering. We conclude by going over the top 3 tips you can implement today to put yourself on the path toward a highly optimized channel management strategy. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 9049 SBI TV
International Pricing Strategies: Introduction
International Pricing Strategies: Introduction Kati Czerniawska, Mona Hollborn, Jutta Merz, Anna Tissen Labor Marketing und Multimedia (MuM) an der Hochschule Bremerhaven http://labormum.com Leitung: Prof. Dr. Heike Simmet http://heikesimmet.com
Views: 12043 labormum
The Grand Theory of Apple
Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1677351 PolyMatter
5 Social Media Marketing Tips to Dominate in 2019
Discover five ways to grow your business in 2019 with social media marketing. Learn proven strategies to help you use social media for business in 2019 with five tips. Find out how to effectively use Facebook ads in 2019 to reach your target customers. Discover how to use Twitter and Instagram for business in 2019 to make money and find clients whether you're B2B or B2C. In this video, you will learn how to improve your SEO and gain more organic engagement without relying on Facebook ads by posting on third-party sites like LinkedIn and Medium. Watch to find out the best social media marketing strategies to help you in 2019 and beyond. Follow on Facebook Watch: http://cgil.co/FBWatch Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Award-winning digital storyteller and marketer Carlos Gil interviews notable figures in the world of business as they share personal stories on how they built their careers and corporations on "Real Talk" in partnership with Nasdaq and Entrepreneur. Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: Social Media Marketing in 2019,5 Ways to Dominate Social Media Marketing in 2019,grow your business in 2019,grow your business in 2019 with social media marketing,social media for business in 2019,Facebook ads in 2019,social media 2019,social media marketing 2019,social media strategy 2019,carlos gil #socialmedia #socialmediatips #socialmedia2019
Views: 41249 Carlos Gil
Guy Yalif, Head of Global Product Marketing, Twitter
Bio: Guy Yalif (@gyalif) leads global product marketing for Twitter. Guy's organization is responsible for advertising product strategy and messaging. Before Twitter, Guy led advertising product marketing at Yahoo!. While at Yahoo!, Guy spent seven years serving advertisers large and small in search, display, online presence, and finally across all of Yahoo!'s ad products. Before Yahoo!, Guy led product management and product marketing at Tradeweave, an online marketplace in retail.
Views: 457 Skylight Global
Tesla's Strategy in 2019 - A comprehensive overview
Tesla's strategy is a textbook example of how a company disrupts an entire industry and Elon Musk has proven that he is one of the greatest entrepreneurs of this generation. 10 years ago the outlook on the automotive industry was completely different. Tesla was a tiny company that was seen as a boutique venture. By applying a brilliant business strategy, Tesla managed to become one of the household names in the automotive industry around the world. Today, all of the large auto producers have turned their attention towards the electric vehicles niche, and there is little doubt that this is the future. Tesla's strategy is a video that examines several key topics: - What enabled Tesla to become a larger autoproducer than the Ford Motor Company in just 10 years? - Which are the key success drivers in the automotive industry - How important are Tesla's Mission and Vision statements - Five forces analysis of Tesla and the elelctric vehicles industry SUBSCRIBE to our channel for more educational videos: https://www.youtube.com/channel/UC1KZthNKVq8I8feFK8Z1eIQ link to the entire course: https://www.udemy.com/tesla-company-analysis-strategy-marketing-financials/?couponCode=YOUTUBE
Views: 7417 365 Careers
Global Product Strategy - Interview de Pascal Juery
Pascal Juery, directeur général-adjoint de Rhodia, membre du Groupe Solvay, nous explique GPS. Cette démarche volontaire invite les industriels de la chimie à publier, sur leur site Internet, des résumés sur les caractéristiques de leur produits, avec, si besoin, les précautions à prendre pour les utiliser.
Views: 502 France Chimie
Global Marketing Strategies
http://followphilandtom.com CLICK HERE for The Solution To Having Your Own Profitable Online Business That Funds The Perfect Lifestyle and Receive over 60 speed Online Marketing Training & Education Videos. FREE for a short time only (Valued at $600) Global Marketing Strategy - Wiley Online Library onlinelibrary.wiley.com/doi/10.1002/9781444316568.wiem01024/pdf What Is Global Marketing? - Strategies, Definition & Issues ... study.com/.../what-is-global-marketing-strategies-definition-issues.html Global marketing is the process of adjusting a company's marketing strategies to adapt to conditions in other countries. Let's pretend for a moment that you have a widget you'd like to sell in Europe, and you are developing your marketing plan. 13 Businesses With Brilliant Global Marketing Strategies blog.hubspot.com/.../10-Businesses-We-Admire-for-Brilliant-Global-Mar... Jul 29, 2015 - Learn what a great global marketing presence looks like by examining 13 brand examples. Global Marketing Strategy - Wiley Online Library onlinelibrary.wiley.com/doi/10.1002/9781444316568.wiem01024/pdf by JK Johansson - ‎Related articles A global marketing strategy (GMS) is a strategy that encompasses countries from several different regions in the world and aims at co- ordinating a company's marketing efforts in markets in these countries. Global Marketing | What is Global Marketing? www.marketing-schools.org/types-of-marketing/global-marketing.html Jump to What career titles work with global marketing strategies? - Global Marketing Managers. Global Marketing Managers direct a company's strategy 7 recommendations for a balanced global marketing strategy www.smartinsights.com/...strategy/...marketing/7-recommendations-for-a... Jun 14, 2012 - On paper, global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be ..
Views: 2697 Phil and Tom
6 steps of marketing planning
These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 51831 Pepijn Schoemaker
How to: Prepare for a Google Business Interview
Watch our video to get the details of interviewing for our Business roles in Sales, Marketing, and more. Our recruiters have tips for being well-prepared for a Google interview. Learn more about how we hire at http://goo.gl/xSD7jo, then head over to https://goo.gl/BEKV6Z to find your role. Subscribe to Life at Google for more videos → https://goo.gl/kqwUZd Follow us! Twitter: https://goo.gl/kdYxFP Facebook: https://goo.gl/hXDzLf LinkedIn: https://goo.gl/skdLCR #LifeAtGoogle
Views: 146249 Life at Google
Vestige Full CNT Training Video | Company Product & Marketing Plan| CNT ट्रेनिंग  हिंदी में
#Vestige #health&wellnessprogram #networkmarketingtips Its an Awesome Business Opportunity, Come and Join Us-9810041815. The CNT Training Video for New Joining Distributors. Learn How to Show the CNT Presentation in less than an hour. The informative video teaches and explains Vestige Company Profile/ Product Profile and Marketing Plan. Vestige a No-1 Direct Selling Company in India, transforms the lives of people through wellness. Network marketing is a type of business opportunity that is very popular with students, stay at home parents, working womens, professionals, businessman looking for something extra part-time, flexible businesses. Direct Selling or Multi Level Marketing (MLM) is one popular way of building a recurring income or Passive income. With work and dedication atleast 2-3 years, we can build a passive / residual income in MLM. Vestige Marketing Pvt. Ltd., which started its operations in the year 2004, is a leading direct selling company dealing in world class health care supplements and personal care products. Vestige is constantly growing at a phenomenal rate every year. The marketing plan and the management has been able to deliver such a rewarding and sustainable system. Vestige believes in empowering its members with the opportunity to lead their lives on their own terms. With the motto of spreading Wellth, i.e. spreading wealth through wellness, Vestige has continued to enrich the lives of everyone who is a part of the company and those who believe in its products. Vestige Marketing is a 100% Indian Company started operations in 2004, currently Global 62nd rank a rare opportunity for an Indian company and a matter of pride. Vestige empowers it's members with opportunity to lead their lives on their own term. With a motto to spread wealth through wellness. Vestige success is built on 5 pillars- Visionary Experienced Management, International Quality Viable Products, Affordable Prices, Duplicable Marketing Plan for Masses and Classes, Free Education System Vestige offers 7 income through the use of its products - Healthcare Supplements, Home Care, Personal Care, Trueman Men's Range, Mistral of Milan Cosmetic, Agri Products, Sharp Air Purifier. • Work full/part time • No investment required • No age limits • Income from 50-1 lackh per month • Work according to your time. • Free trips national and international. • Work from home and field • Earn Handsome income by spending little time Come and be a part of our success team. We offer free training to all new joinees. Learn and know how to show the Vestige Plan to new prospects. Call/ Whatsapp today- 9810041815 In case you missed out… Do watch the entire video’s- www.theindiaentertainment.com/videos “Comedy” (Playlist- Collection of Funny Comedy) https://goo.gl/iC7C7n “Short Films” (Playlist- Collection of Short Films) https://goo.gl/4Mwhg1 “Most Beautiful Brother Sister Bond” (Comedy Web Series) https://goo.gl/xJZ9ny “Dilli Walli Maid” (Web Series) https://goo.gl/cLgQUt Subscribe to our YouTube Channel: https://goo.gl/f2UWeP Produced by: Nuteq Entertainment Pvt Ltd Directed by: Anuj & Namita Mahajan Production Assistant-Harikesh Singh, Janardhan Joshi Spot- Sonu Music - Kevin MacLeod- "Carefree" Available under the Creative Commons Attribution 3.0 Unported license: http://creativecommons.org/licenses/b.... Download link: https://incompetech.com/music/royalty... Visit our Website: https://nuteqentertainment.com/ Facebook: https://goo.gl/HRDVXT Twiter: https://goo.gl/hhKP3g Linkedin: https://goo.gl/QmfWLU Google+ : https://goo.gl/MGShRe Instagram: https://goo.gl/yrDbR5 Click on below link to go to other playlist and watch Videos on Youtube Kheti Ki Bateen (Awareness) ….. https://goo.gl/kLxBc6 People, Art & Culture ….. https://goo.gl/hCEUAF Healthy Living …. https://goo.gl/Vw69rs Muthi Mein Hai Aasman (DD Kisan) …. https://goo.gl/1eYUXW ================================= Thank you for watching Our videos ================================= Copyright (c) 2019 NUTEQ ENTERTAINMENT PVT. LTD.
2017 Marketing Plan of AIM Global (12,980 Tagalog)
3 Minute OPP of AIM Global *Updated Marketing Plan *Opportunity and Plan Presentation Like, Share & Comment lang ka-aimers! ;) Subscribe para sa mga bagong videos lingo-lingo! Ü ► http://bit.ly/usapangaim
Views: 96504 Üsapang AIM
Jay Ramachandran Global Product Marketing Leader with Honeywell - Live Interview at CES 2018
Everything's connected these days in the modern smart home, so our Home Editor, Kim Wetzel has brought Honeywell's, Jay Ramachandran, to talk with Maude about streamlining smart home tech into one, dynamic device. GET UP-TO-THE-MINUTE COVERAGE OF CES 2018 BELOW: https://www.digitaltrends.com/ces/ SUBSCRIBE FOR THE LATEST VIDEOS http://bit.ly/DTYouTubeSub VISIT DIGITAL TRENDS http://www.digitaltrends.com/ DT Daily: https://www.youtube.com/playlist?list=PL8110CBCACD741FEC DT Originals: https://www.youtube.com/playlist?list=PLEA870D36335F60D2 DT Podcasts: https://www.youtube.com/playlist?list=PLZEIwIHCxaFVemFMYm9Uqixqt7RxRJnhf FOLLOW US! https://www.facebook.com/digitaltrends https://twitter.com/digitaltrends https://www.instagram.com/digitaltrends https://plus.google.com/+digitaltrends/posts
Views: 612 Digital Trends
Views: 8221 Ric Balamban
CONTACT PERSON: MICHELLE YOO SOUTH KOREA - AIM GLOBAL MENTOR VISIT MY BLOG: http://michelleyooaim.blogspot.kr/ FOLLOW ME! FACEBOOK PAGE: https://www.facebook.com/MichelleYooSouthKorea/ FACEBOOK MAIN ACCOUNT: https://www.facebook.com/MichelleVYoo WHAT IS AIM GLOBAL? UPDATED 2017 by Doc ed Cabantog = https://youtu.be/aHQvNfSylyA 15 MIN. AIM GLOBAL PRODUCT PRESENTATION = https://youtu.be/KDzMBIoujyc Aim -Product Presentation By: Dr Homer Ong ( WHOLE VIDEO ) = https://youtu.be/MlmYAmWZCh8 OPPORTUNITY PLAN PRESENTATION 2017 by JURGEN GONZALES = https://youtu.be/fGcsBBs1yvc AIM GLOBAL 10TH ANNIVERSARY MAY 29, 2016 (PHILIPPINE ARENA) https://youtu.be/piqoqpQ9Ra0 *BASICS TUTORIAL BY MICHELLE YOO- KOREA* HOW TO ENCODE A MEMBER? ENGLISH - (NEW WEBPAGE) https://youtu.be/dvOyJheTSDA PAANO MAG ENCODE NG NEW MEMBER? TAGALOG https://youtu.be/KMBl-3PEgUo ENCODING NG MULTIPLE ACCOUNTS (NEW DTC - TAGALOG) https://youtu.be/fmPy5q3asYU ANO ANG FLUSH-OUT? https://youtu.be/Lom3RnGpbjA PAANO AAKYAT ANG POSITION NG MAS MABILIS? https://youtu.be/Q8OzkNEiSKg STUDY YOUR WEB PAGE OR DTC https://youtu.be/G8UZNzKiMss PAANO AKO NAGSIMULA SA AIM GLOBAL? (MY STORY) https://youtu.be/1fmpgpNT2Gk
Views: 16579 Michelle Yoo
Preparing Your Product for the Global Market
In today's global market, companies must take a comprehensive approach and consider all the issues, requirements and culture views when developing products. Sherry Keramidas, executive director, RAPS, and Susan Alpert, principal, SFA Consulting LLC discuss why this approach will ensure your company is prepared to successfully introduce your product around the world.
CONTACT No. 09099513016 / 0917681531 Add me to facebook - https://www.facebook.com/malikdiangka and visit this web site - https://www.allianceinmotion.org/
Views: 8 Mistah Diangka
Brett House | VP of Global Product Marketing | Nielsen Marketing Cloud
#AWNewYork returns October 1-4, 2018. For more information visit: http://newyork.advertisingweek.com/ From Advertising Week New York 2017, an interview with Brett House | VP of Global Product Marketing | Nielsen Marketing Cloud
Views: 137 Advertising Week
Medical Device Marketing | Francisco Miguel Trigueiros
https://MedicalDeviceEvents.com Francisco Miguel Trigueiros, Managing Director of Global Product Marketing, gave this inspirational talk in May 2017 about his company's disruptive marketing approach. Visit http://ow.ly/yh6b30eLX3X for the slides.
Views: 879 MedicalMarcom