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The Global Marketing Mix - Internationalisation - Global Marketing
 
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An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Views: 30532 Tine Wade
Tami Louisson - Internationalise your brand
 
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Internationalising your brand is a big step because you want to reach out to the world. To do this you have to be comfortable carrying your culture and brand anywhere so have a great story, have a great high-quality product, and protect your Intellectual Property.
Views: 13 Wizeup
Internationalising Concepts: Considering cultural, societal and geo-political differences
 
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http://www.restaurant-invest.com/ - Panel discussion lead by: Nada Alameddine, Partner Business Development, Hodema Consulting Services In conversation with Daniel del Olmo, President International, DineEquity Inc Ryan Hattingh, Managing Director, D.Ream Jason Myers, CEO, Busaba Eathai Gaurav Singha, Founder and CEO, Insignia Worldwide; Vice Chairman, The Travel Attaché Nada Alameddine, Partner Business Development, Hodema Consulting Services led an in-depth conversation about the factors that affect the success of restaurant brands from any corners of the world. Daniel del Olmio, speaking about DineEquity, the owner of two famous US brands (Applebee’s and IHOP) commented that “Many restaurant brands are focussed on the functional aspect of the business and not the experiential part” – and that many brands would be advised to do things the other way round. Another view was put by Jason Myers, CEO, Busaba Eathai who noted that the secret of successfully internationalising a brand is to do less and not more – he recommended that brand owners should “strip the business to its core”. And Gaurav Singh identified the main challenge is to allow the brand to connect with its multiple communities and this can be done by very carefully thinking things through; he suggested that “Great logic makes great magic”
2015 Citroen C3-XR Compact SUV Projecting Elegance and Dynamism
 
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Citroen continues its strategy of internationalisation and asserts its position as a brand that is ever more global. At the heart of this strategy is the Chinese market, which for the brand now represents more than one sale in four and for which Citroen unveiled the C3-XR, a compact SUV projecting robustness, elegance and dynamism. http://www.autoblackzone.com/ http://www.luweh.com/ Citroen further accelerates its policy of developing sales in overseas markets and consolidates its status as global brand. In recent months, this internationalisation has taken on a new dimension with sales worldwide up 7% in the first half of 2014, above the growth in the market (+4%). At the heart of this sales offensive is China, now represents the biggest market for Citroen with more than one in four of the brand's sales. There as well, Citroen is progressing faster than the market with sales up 19% to the end of August 2014, compared to 12% for the market. This growth is supported by a rapidly expanding network of 470 dealers, which came first in the JD Power 2014 survey on service quality. It is also the success of the products, such as C-Elysée and C4 L, demonstrating that Citroen has been able to win recognition by providing responses that are concrete, tailored and modern, meeting the expectations of these new customers. It is on these solid foundations and to extend its cover of this market that Citroen unveiled the C3-XR, its new model to be launched in China. This new offer embodies a resolutely modern approach to the SUV, based on Citroen's values: strong design, remarkable comfort inherited from Citroen's know-how, and technology choices aimed at the well-being of users. The vehicle is being presented at a symbolic location, C_42 on the Champs-Elysées, to celebrate the 50th anniversary of Franco-Chinese diplomatic relations and emphasise the French origins of this SUV. Very close to the concept car presented at Beijing in April 2014, the C3-XR is a pure product of the Citroen centre of style, which applied all of its know-how and creativity in the conception of this SUV, with its immediately identifiable design projecting robustness, elegance and dynamism. As one of Citroen's distinctive traits, comfort is at the highest level, thanks to benchmark levels of spaciousness, a roomy and welcoming driving position, and ride comfort worthy of the best saloons. The Citroen C3-XR also benefits from the latest innovations, making for easier use through its technological equipment (keyless entry and starting, reversing camera, grip control...) and its connectivity via the Citroen telematic services.
Views: 4827 Cars 3204
Lecture on retail internationalisation and branding
 
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This is a lecture on retail internationalisation and branding, intended for master students at LUSEM, course in Retailing and Distribution Channels
Views: 153 Ulf Johansson
What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
 
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What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 12670 The Audiopedia
INTERNATIONAL MARKETING AND BRANDING
 
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For the most advanced creators and promoters of new world class brands! Programme is implemented together with University of Economy in Bydgosch , Poland and is fully taught in English language by true professionals in their fields. After completion of this programme you will be capable to independently and professionally analyze and prepare marketing strategy and apply it in the international markets. You will know everything about creating a strong brand and promoting it across the world. All three study years you will receive a scholarship to partially cover your tuition; therefore studies will cost only 1500 Euro per year. One year of studies will be spent at partner institution during which we will cover your travel and accommodation expenses. After the completion of studies you get a Joint degree from both institutions. Studies are starting very shortly so no time to waist, apply right away. For all questions contact [email protected]
MGMT-5609-Global branding
 
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Views: 912 Amit M
How To Build A Brand | Create an International Brand | Sammy Blindell
 
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http://www.howtobuildabrand.org/ Create an International brand that works across cultures to ensure your growth strategy can expand on a global scale. Find out more on our website or become a fan at facebook.com/BrandExpertTips. We have received a fantastic question about positioning a brand to work globally from Andrea Sangster of Copy Made Simple, who has asked: "How do I create a Global brand that attracts clients in other countries, whilst at the same time ensuring I don't offend or alienate people in other languages and cultures?" What I would say Andrea is that it is very rare for a service-based business to appeal to absolutely everybody and in most cases this applies to product based businesses too. You will naturally have clients you predominantly want to target and who your offer will be more attractive to, whether that is based on gender, age, location, job, company position, their personal financial position, price of your product/service, etc... the list goes on. However, once you have considered very carefully who your target client is you are naturally going to alienate certain people from your proposition. In fact, I would urge that you do so to ensure you are focusing your time and energy delivering to the people who are going to reward you the most for your service or product! Once you have completed this exercise you will then know what other cultures, if any, you want to target. The key is to create a brand that not only positions you as the market leader you are now, but to also create your logo and branding with the future in mind. This way you will start to attract the clients now that you would otherwise have to wait three years to attract if you don't think about this for 3 years. If you know you want to target clients in Spain within the next 6-24 months then you need to ensure your brand not only appeals to your UK target audience, but that it also appeals to a Spanish client too. For example, you may want to incorporate a colour from the flag of the country you want to target. By doing so, you will start to attract Spanish customers straight away because your brand has set the intention! However, if you want to appeal to one audience first and then grow your brand into other countries, you will need to look at your proposition in greater detail -- ideally with the support of a reputable branding agency such as ICE Innovation. If you do want to create a brand that appeals to an audience on a global scale, I would suggest you look to the biggest global companies who are already doing it and model what they have already invested millions of pounds into researching. You only have to look at PayPal, Facebook, Ford, Twitter, Dell, Expedia, Unilever, Sky and Hilton Hotels to see that the colour theme here that works globally is blue. There are many reasons for this, blue being calming colour is one of them. Blue can be strong and steadfast colour or light and friendly. Almost everyone likes some shade of the colour blue. Blue conveys importance and confidence without being sombre or sinister, hence the power suit of the corporate world and the uniforms of many police officers. Long considered a trusted corporate colour, blue, especially medium and darker shades, is associated with intelligence, stability & unity. Lighten that blue and you'll make it more cool, calm, clean, and limitless. You also need to consider the language that is used across cultures. You can translate your strapline word for word as an example, but will the context mean the same thing when it is translated? In this instance I would very highly recommend that you speak to a reputable translation company such as Network Languages - http://www.networklanguages.com/ Creating a global brand or a brand that will work cross culturally needs a solid brand strategy for growth. Check out the full article that accompanies this video and see other related blog posts at: http://www.iceinnovation.co.uk/blog/branding/positioning-a-brand-to-work-globally For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1511 How To Build A Brand
International Branding
 
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Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise. Here to discuss these challenges are two individuals deeply rooted in the global representation of their B2B, international brands. First, we speak with Steve Holley, Director of Global Development at Oakley, and find out how creating partnerships with retailers around the globe, along with proper marketing tools and training, ensures the success of the brand in international markets. In the second half of our show, we talk with Constantin von Boch (Director of Marketing & Sales in the US and Canada for Villeroy & Boch) about bringing this 260+ year old European business into the US. Tune in now and let us know your thoughts in the comments.
Views: 464 BrandingBusiness
7 Hilarious International Marketing Fails
 
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Owen's here to discuss 7 International Marketing Fails. Enjoy.
Views: 64333 DefinitelyOwen
Top 10 Most Valuable Global Brands
 
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Ranking of most valuable company 2017 - 2018. Can you guess, which company is the most valuable in 2017? Here's the full list of the top 10 most valuable global brands. The rankings were released on June 6, 2017 by WPP and Kantar Millward Brown. Thanks for watching! Born for Entrepreneurs Top 10 Most Valuable Global Brands Subscribe here- https://goo.gl/DF9Lw6 Our Facebook Page- https://goo.gl/PzorVc Get business ideas - https://businessdaily24.com
How to Build A Global Brand : Jim Beam
 
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How to build a global brand in the spirits category. This video is a case study of the successful US then global marketing and advertising campaign for Jim Beam Bourbon American Whiskey. The work won the Golden Effie for the world's most effective advertising. Watch the interview with Scott Goodson, Founder of StrawberryFrog, the advertising agency based in New York City
Views: 303 Scott Goodson
Global Vs. Local Brand Marketing
 
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Becky talks to Simon Burridge of Virgin Games and Andan Maslo of ComeOn! Checkout the FULL VERSION of the Video here: http://calvinayre.com/2011/11/15/marketing/viewpoint-global-vs-local-brand-marketing-1-video/
Views: 581 CalvinAyre.com
Global Branding
 
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Start your free trial to get unlimited access to The BizLibrary Collection! https://www.bizlibrary.com/free-trial/ Visit Us: https://www.bizlibrary.com/ Follow us on Twitter: https://twitter.com/bizlibrary Follow us on LinkedIn: https://www.linkedin.com/company/bizlibrary
Views: 136 BizLibrary
Global Brand Strategy by Jan-Benedict Steenkamp
 
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UNC Kenan-Flagler professor, Jan-Benedict Steenkamp discusses his new book "Global Brand Strategy" its insights of marketing for managers in today's high-tech world.
Chapter 7 (International Marketing and Unilever’s BOP Strategy – Marketing for Global Success)
 
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This video offers a close look at what global marketing strategies are and how companies can best achieve success with them. As a case study, the video employs a tactic developed by the company Unilever called the BOP Strategy. The video examines this strategy closely, discussing what it entailed and how it succeeded. In addition, it provides background information on Unilever and provides a substantial overview of the company.
Views: 4318 Darwin Dhas
Airbnb's International Growth Strategy
 
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June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 10121 Bloomberg
The Globalization of Starbucks
 
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This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 117622 MaryEBryant
Strategies for Expanding Your Business Overseas by OPEN Forum
 
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Thinking of taking your business from a local brand to an international market? Then now is the right time to improve your global acumen. Robert Salomon, Professor of International Management at NYU’s Stern School of Business, shares his advice for growing your company abroad.
Marketing Content Localization. Part 1
 
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Taking your brand global! In this first of three webcasts, we will look at the different types of marketing content and what localization decisions you need to think about when translating marketing content. We will demonstrate how translation alone is not enough when selling and advertising your product or brand globally and will introduce the concepts of localization, transcreation and creative copywriting. Finally, we will present Argos’ solution to help ensure your key message and conceptual brand are received in the right way. Any questions? Do not hesitate to Contact Us: http://www.argosmultilingual.com/contact-us ...or just Be Social! http://www.twitter.com/ArgosMultiling http://www.facebook.com/ArgosMultilingual https://google.com/+ArgosMultilingual http://www.linkedin.com/company/argos-multilingual
Views: 684 Argos Multilingual
Global Marketing - Internationalisation-- Global Market Entry Strategy
 
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Global Marketing - Internationalisation-- Global Market Entry Strategy- The global marketing mix comprises four main elements: product, price, placement and promotion Global marketing is a firm's ability to market to almost all countries on the planet What is the difference between international and global marketing global market entry strategies explained. 11-1 international marketing strategies. master commerce international global marketing internationalisation. this video shows how to position your company in a global market depending upon your objectives. taken from international marketing 15th edition by cateoragory gilly graham. scover online video for international marketing : ... various stages of international marketing with examples . how levels of international marketing is different from each other?. levels at which international marketing is carried . the master executive in international trade global marketing and internationalization is a master that takes 16 months to complete offering the student a global vision and practical approach of all themes related to international business.. differentiating international marketing and domestic marketing with examples... examples differentiating "international marketing" and " global marketing".. what is international marketing?. Price component of the global marketing mix Global marketing
Views: 120 Elite Marketing
Innovation & Internationalisation Seminar for SMEs in the Digital Economy Highlight
 
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On 9th Mar 2017, the book Brand Bull Run finally launch officially at Charles & Keith Global HQ with a learning seminar titled "Innovation & Internationalisation Seminar for SMEs in the Digital Economy" This seminar brought together more than 100 SME business owners and non-profit agencies to learn and share their business experience. Particularly, we have 6 distinguish SME business owners shared their journey in both internationalisation and innovation.
McDonalds Global and Local Strategy.flv
 
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Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net
Views: 173591 Richard Lynch
How to build an international brand
 
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Exclusive Interview with John Alston, Managing Director, Collectif We had the opportunity to interview the MD of Collectif at his warehouse in East London. John Alston spoke at the UKTI International Business Theatre at Pure London on 5th August 2014. Interview created and conducted by Kiêu-Hanh LÊ QUAN SANG, Global Content Manager - UK Trade & Investment, i2i Events Group
Views: 1655 ITE Group
Global Brand Marketing Analysis: Dunkin' Donuts in the US & Colombia
 
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An analysis comparing the marketing strategies of Dunkin' Donuts, a global brand, in the US and Colombian markets
Is Marketing Localization Important For My Brand? (Part 1)
 
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At Language Connections (http://www.languageconnections.com/) we understand that adapting your brand for global audiences can seem daunting, and can leave you wondering if marketing localization will change your brand completely, or if it’s important at all. In Part 1 of this video series we discuss what marketing localization is and why it is in fact important for your brand. Marketing localization is a key step in taking your products or services global, and ultimately it will help international consumers respond better to your offerings. If done well, it does not need to change your entire brand, and can result in a higher success rate. Language Connections is an experienced provider of translation and localization services for companies across a broad spectrum of industries. These include the life sciences, law, education, business international development and more. We have helped clients fulfill the linguistic and formatting aspects of their marketing localization projects, which most often include: - Translation and localization of marketing materials - Translation and localization of website content Learn More: Localization Services: http://www.languageconnections.com/localization-services-company+ Marketing Translation and Localization: http://www.languageconnections.com/industries/business/marketing-and-advertising-translation-services/ Website and Software Localization: http://www.languageconnections.com/translation-services/software-and-website-localization/ Translation Services: http://www.languageconnections.com/industries/education-translation-services/ Languages Offered: http://www.languageconnections.com/languages/ Contact a Project Manager: http://www.languageconnections.com/contact-us/
Allyson Stewart Allen
 
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Allyson Stewart-Allen is a renowned marketer, whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education. A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.
Views: 194 Maria Franzoni
Global Reach and Local Relevance at Starbucks with CEO Howard Schultz
 
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The CEO of Starbucks describes how the company has spurred global growth by tailoring its brand to the specific needs of local markets—each with its own traditions, habits, and customs.
Catalan Music at ETEP 2018. Teaser
 
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The Catalan Institute for Cultural Companies (ICEC), through its internationalisation brand Catalan Arts, presents the 4 Catalan bands selected to perform at Eurosonic and to join the European Talent Exchange Programme (ETEP) in 2018. +Info: www.catalanarts.cat / www.etep.nl
Views: 67 Catalan Arts
Balancing the Desire for Standardization with the Demand for Localization
 
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Leona Frank, Manger EU Brand Strategy and Localization at VISTAPRINT Can there be a global brand strategy? This question is not only context specific but also very much driven by understanding your customer needs. In this short interview Leona discusses how research can provide valuable insights to help a company decide the best mix of global versus local in its brand strategy. The discussion further goes into implementation aspects of creating a truly localized experience for consumers worldwide.
Journey Of Starbucks Internationalisation
 
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By Ahmad and Arun
Views: 39 Arun Cheema
International Retail Expansion
 
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This video looks at the legal, operational and financial issues you need to consider if you intend to internationalise your retail brand. The topics Dr Mark Abell of Bird and Bird covers in the full length video include: -- Initial priorities for retailers looking to expand internationally -- Key considerations when choosing an appropriate structure -- Limitations of typical third party and distribution relationships -- Possible benefits of choosing a hybrid structure -- Examples of direct investment issues to watch out for -- Additional regulatory barriers retailers may encounter You can access the full length video here: http://legalpd.com/details?semid=375
Brand Standardization
 
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Webcast for Brand Standardization Of MS-CIT
My Secret Strategies For Global Brand Expansion
 
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Take your brand to the next level with a strategy to expand overseas. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Neil, you've been expanding your online marketing brand globally into Brazil. What don't you just tell us a little bit about how that's going? It's been going well. Brazil's done well. Funny enough, because there's no competition in the currency exchange and we have this global brand expansion model where we don't bring the money back into the US, and we just dump it all back into growth and the people who are local, we found that our revenue growth is just skyrocketing. There's just people looking for solutions, but no one's offering them anything because people don't want to expand into places like Brazil when there are recessions. But it's going well. Within 12 months of creating the business, we hit over $100,000 a month in profit, within 12 months. When I went to Brazil, no one knew who I was, but there was no competition. Everyone was like, oh, this is amazing! This American or this gringo's coming, and look what he's teaching us. This sounds cool. I would give a lecture at a conference. I gave a lecture at a conference called RD Summit in Florianopolis, Brazil. The microphone and the audio, everything was messed up. Speaking to 5,000 people, and most of them don't speak English. 96 plus percent of Brazil doesn't speak English. So they have headsets in. People can't understand me because my mic's going out, and we people are like, we love your speech. Thank you for coming. We want to do business even though most of the audience couldn't hear what I was saying because the microphone was out. A lot of times, the translators, because they don't know marketing, they're not getting the full message because there are some semantics and some issues. They don't understand what link building is or how to explain it. You can't just do a literal translation, right? You have to adjust it to the audience. But we're still growing. There's just no competition with our global brand expansion right now. I think my ad agency in Brazil within a few years can hit $10 million a year, which isn't too shabby just for being in Brazil. There's so much potential there. What's your process for finding operators? As you keep expanding internationally, you're delegating a lot of the work and responsibility. I overpay, but I make people work for it before I overpay. I'll hit people up, and I'll go on LinkedIn and try to find people, or I'll just put out ads everywhere. I'll expect people to work for free or dirt cheap for the first 30 to 60 days or even 90 days. Once they prove it or prove to me that they can do well, I'll pay them way more than they can get anywhere else, and then it's their job to expand, grow and figure things out. But I'm looking for people who can just figure things out on their own and are scrappy and creative. I'm not looking for that Harvard graduate. I'm not looking for that person who got perfect on their SATs. I'm looking for that person who didn't grow up with money. They always had to fight the good fight and figure out creative ways to succeed or put food on the table. I'm looking for that person who doesn't give up and is willing to do whatever, as long as they're following the laws and not doing anything unethical, to just go out there and figure out how to make things happen. I'm looking for people who believe in the longterm vision and believe in people. I learned this from Richard Branson. He and I were speaking at a conference together, and he told me one piece of advice that resonated with me: you can't build a company without the people. It's not the idea. It's not the concept. It's the people and the team that makes a company. Find the right people. Pay whatever it is to get them because, without them, you won't have a big enough operation, and that's what people forget. And for all of you that are watching or listening, don't forget, when you start making money, it's not about just pocketing it, buying the biggest home or doing well. Don't forget about the people who got you where you are today or who helped you get there. Take care of them because when you're struggling, because things always don't go up, there's recessions, market crashes, companies go in and out. A competitor who's crazy like me may be offering your product or service for free tomorrow, which can screw up your revenue. But the people that you invested in that had your back will be there during your down times. So invest in them, and don't be greedy and feel that you deserve all the profit. Everyone on the team should be rewarded because they helped you get to where you are today.
Views: 5198 Neil Patel
Brand Box - Brand Archetypes Walkthrough
 
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Learn about how brands can use archetypes to aid in their customer communications and marketing strategy. Visit us at our website: www.hellostepchange.com Archetypes are distinguished — not invented — by Carl Jung. What Jung found was that whether you’re an Indonesian hill tribe or a Hollywood blockbuster, the same characters appear in the stories of any culture. What’s interesting about that is it doesn’t matter what part of the world — race, colour, creed, or religion — we still have the same archetypes pop up. So it seems like humans have this innate sorting system of how they relate to other people. If they relate to other people the same way, we substitute brands for people, and we get relationships. Characters like the Sage, the Explorer, the Regular, the Creator, the Lover, the Caregiver — these are innate sorting in your own brain. That means if a brand can attach to one of these existing archetypes — and we have 12 in our model here — there’s a chance of the brand being related to and therefore being remembered, recalled, and trusted. Consistency of that relationship becomes key.
Views: 4548 Step Change
2015 Citroen C3-XR
 
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Citroen C3-XR Citroen continues its strategy of internationalisation and asserts its position as a brand that is ever more global. At the heart of this strategy is the Chinese market, which for the brand now represents more than one sale in four and for which Citroen unveiled the C3-XR, a compact SUV projecting robustness, elegance and dynamism. Citroen further accelerates its policy of developing sales in overseas markets and consolidates its status as global brand. In recent months, this internationalisation has taken on a new dimension with sales worldwide up 7% in the first half of 2014, above the growth in the market (+4%). At the heart of this sales offensive is China, now represents the biggest market for Citroen with more than one in four of the brand's sales. There as well, Citroen is progressing faster than the market with sales up 19% to the end of August 2014, compared to 12% for the market. This growth is supported by a rapidly expanding network of 470 dealers, which came first in the JD Power 2014 survey on service quality. It is also the success of the products, such as C-Elysée and C4 L, demonstrating that Citroen has been able to win recognition by providing responses that are concrete, tailored and modern, meeting the expectations of these new customers.
Views: 40 Car 3214
Introducing - African Market Entry & Brand Placement via ACHCD
 
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As ACHCD strives to self-fund its growth and deployment of Community Development Programs within Nigeria and Africa from Ajaokuta, a highly innovative and mutually beneficial mechanism exists to help international companies to enter and be able to trade within Africa.
Views: 74 Ajaokuta ACHCD
29: Global, International and Local Marketing
 
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Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen Read it FREE: bit.ly/1nn9uVr Dialogues : Do you want English captions/subtitles? Go here: http://www.goo.gl/E51KQJ www.facebook.com/davidstighansen Patreon : www.patreon.com/davidstighansen #secretsofspokenenglish #thesecretsofspokenenglish www.facebook.com/thesecretsofspokenenglish/ 你從來沒有教過連音 1. The History of Marketing 0:18 2. High Paying Marketing Jobs 9:57 3. Marketing Job Interview 11:30 4. Marketing Job Interview #2 12:35 5. First Day at the Office in the Marketing Department 13:33 6. What is a Marketing Plan? 15:40 7. Creating a Marketing Plan 1: The AOSTC Stages 16:55 8. Creating a Marketing Plan: Product Positioning 18:36 9. Setting SMART Objectives in a Marketing Plan 20:30 10. What is Market Research? 22:12 11. Types of Market Research 24:02 12. Running a Focus Group - Analyzing a Market Segment 26:35 13. Market Research - Ways to distribute surveys 28:06 14. Branding and Product Development 30:00 15. Product Development 31:25 16. Direct Sales Advertising Techniques 33:45 17. Advertising Channels in a Mass Market 34:45 18. Conflicting Distribution Channels 36:40 19. How to Solve a Distribution Problem 38:00 20. Distribution Channel Mismanagement 40:20 21. How to Write a Press Release Part 1 41:58 22. How to Write a Press Release Part 2 43:45 23. How to distribute a Press Release Part 1 45:28 24. How to Distribute a Press Release Part 2 46:38 25. Tourism , Hospitality and the MICE Industry 47:52 26. Planning for a trade show Part 1 49:00 27. How to plan for a Trade Show Part 2 51:14 28. Local Marketing and harnessing Repeat Business 3:14 29. Global, International and Local Marketing 5:09 30. International Marketing Fails 8:21 31. Thirty-three Marketing Acronyms You Need to Know 53:25 word-of-mouth wom wholesalers warehouse vision viral view values value user universal unique ui tv traditional trade tourism tour top through theme the testing test television telephone telemarketing telegraph technically targeting target tactics swot surveys survey supply suppliers supervises success stunt street strategy strategies stores stereotypes stars stands stakeholders stages spot sponsoring spamming social smb smarketing sla signs signage show shops service served seo sender sellers segmentation segment secondary seasonal score scale sales saas roi rivalry risk reward revenue retweet return retention retailers retail results response respondent research representatives reports remarketing relations recurring rebranding rebrand rational rate radio quotes questionnaire quantitative quality qualitative qualified qr purchasing publicity publications public psychographics ps proof promotional promotion promoter profitable profit profile professional products product problem printing print primary pricing price press prelaunch pr ppc posters positioning position porter’s planning place pest performance perceptions penetration pay-per-click path packaging outlet outdoor optimization on-page offer off-page objectives nps no-follow niche news new net mtg mrr moderator model mix mission metrics merchandise media maturity marketing market marcom manufacturing manufacturer management majority mailing mail mags magazine ltv ltv loyalty long-tail logos lodging local link line lifecycle licensing levels letters lead launch late last landing kpi keyword joint investment introduce international interface insights innovators infographic industry individual indicator inbound in implementation impact image identity idea hospitality home high-street high guide growth group green grass goals global generic generation generate funnel full from friction free franchises four form forecasting forces for focus flier five findings feed feasible fair facilities facebook exposition export expectation existing exhibition exclusivity event environment entry engagement endorsement email editorial economy economies economic ebook dynamic distribution discount direct digital differentiation differentiate demographics demand deliverables data cycle customer current ctr css csr cruise crowdsourced cross cro crm creation cpl cow coverage cost-per-lead cost cos corporate conversion contract context content contacts consumer concept competitor competition company cms closed-loop clicked click-through click churn charge channels channel change chain ceo cause-related catalogue casl cash can-spam campaign call-to-action cac cac c2c buzz buyers buyer business-to-consumer business-to-business business bundles bulk branding branded brand bounce booth blogging billboards benchmarking banner b2c b2b audience associate approve application appeal api analyze analytics analysis aida agent agency agencies advertising adopters ad activities acronym acquisition a/b 101
UKTI - Advice for internationalising your business
 
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Hear from CEO of Mama's and Papa's Derek Lovelock, Senior Events Editor of WGSN Katie Sturch and Ex-CEO of House of Fraser & Harrods Andrew Jennings why Britain is world leader in the fashion industry. When exporting remember: - Host stores can get you exposure and market access - Adapt to local market but maintain balance between brand essence and market demand to obtain differentiation If you’re a UK company and would like more information about UKTI’s free services, sign up today http://bit.ly/TTFNNe
Views: 26 ITE Group
Global Marketing
 
02:13
Music by: Marbles & Drains
Views: 127 Anton Peterson
🔥 2018 Peugeot Pick Up
 
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Peugeot Pick Up Peugeot unveiled the new Peugeot Pick Up. This signals the return of Peugeot to the pick-up market within the African continent to accelerate the internationalisation of the Brand. Benefiting from a remarkable level of roominess and equipment, the new Peugeot Pick Up fulfils the fundamental needs for robustness, endurance and 4x4 drivetrain in the segment. It is aimed at customers who desire a work tool that is reliable in every circumstance, easy to use and maintain, which allows for a flexible combination of professional and family activities. The new Peugeot Pick Up goes on sale in September 2017. The new Peugeot Pick Up enriches the compact pick-up segment The new Peugeot Pick Up with a length of 5.08m is part of the double cab compact pick-up segment. This segment represents 10% of the target market, including the North African and West Sub-Saharan African countries, which is a volume of about 56,000 units a year. There, diesel engines and 4x4 transmission occupy dominant places in the market with 92% and 77% respectively. The new Peugeot Pick Up is proof of the Brand's ambitions for a return to the pick-up market as part of its international growth. Peugeot is revisiting its history in the pick-up segment, particularly in Africa, dating back to the Peugeot 403 Camionnette-Bâchée of 1956, the Peugeot 404 Camionnette-Bâchée of 1967, and then the Peugeot 504 Pick-up which succeeded it until 2005, the last year of production in Nigeria... ___ https://www.netcarshow.com/peugeot/2018-pick_up/
Views: 18 MOTORTUBE

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