An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Views: 39296 Tine Wade
Internationalising your brand is a big step because you want to reach out to the world. To do this you have to be comfortable carrying your culture and brand anywhere so have a great story, have a great high-quality product, and protect your Intellectual Property.
Views: 12 Wizeup
This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 123966 MaryEBryant
This is a lecture on retail internationalisation and branding, intended for master students at LUSEM, course in Retailing and Distribution Channels
Views: 157 Ulf Johansson
Entrepreneurs who want to take their mission to a global level need to understand that there's an art to handling people from other cultures and identifying priorities that may be wildly different from your own. http://bit.ly/2Ny7tY0 To learn more about how to be a successful entrepreneur, you need to learn the 9 disciplines of successful entrepreneurs. Click the link above to download my free guide! “Your ability to solve problems and make good decisions is the true measure of your skill as a leader.” - Brian Tracy (Click to Tweet: https://ctt.ac/505OB) ___ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg business success, personal development, sales, selling, international marketing, sales training, how to sell a product, how to build a brand, how to sell internationally, how to build a brand internationally, global sales, sales techniques, online marketing, business marketing
Views: 9627 Brian Tracy
At Language Connections (http://www.languageconnections.com/) we understand that adapting your brand for global audiences can seem daunting, and can leave you wondering if marketing localization will change your brand completely, or if it’s important at all. In Part 1 of this video series we discuss what marketing localization is and why it is in fact important for your brand. Marketing localization is a key step in taking your products or services global, and ultimately it will help international consumers respond better to your offerings. If done well, it does not need to change your entire brand, and can result in a higher success rate. Language Connections is an experienced provider of translation and localization services for companies across a broad spectrum of industries. These include the life sciences, law, education, business international development and more. We have helped clients fulfill the linguistic and formatting aspects of their marketing localization projects, which most often include: - Translation and localization of marketing materials - Translation and localization of website content Learn More: Localization Services: http://www.languageconnections.com/localization-services-company+ Marketing Translation and Localization: http://www.languageconnections.com/industries/business/marketing-and-advertising-translation-services/ Website and Software Localization: http://www.languageconnections.com/translation-services/software-and-website-localization/ Translation Services: http://www.languageconnections.com/industries/education-translation-services/ Languages Offered: http://www.languageconnections.com/languages/ Contact a Project Manager: http://www.languageconnections.com/contact-us/
http://www.restaurant-invest.com/ - Panel discussion lead by: Nada Alameddine, Partner Business Development, Hodema Consulting Services In conversation with Daniel del Olmo, President International, DineEquity Inc Ryan Hattingh, Managing Director, D.Ream Jason Myers, CEO, Busaba Eathai Gaurav Singha, Founder and CEO, Insignia Worldwide; Vice Chairman, The Travel Attaché Nada Alameddine, Partner Business Development, Hodema Consulting Services led an in-depth conversation about the factors that affect the success of restaurant brands from any corners of the world. Daniel del Olmio, speaking about DineEquity, the owner of two famous US brands (Applebee’s and IHOP) commented that “Many restaurant brands are focussed on the functional aspect of the business and not the experiential part” – and that many brands would be advised to do things the other way round. Another view was put by Jason Myers, CEO, Busaba Eathai who noted that the secret of successfully internationalising a brand is to do less and not more – he recommended that brand owners should “strip the business to its core”. And Gaurav Singh identified the main challenge is to allow the brand to connect with its multiple communities and this can be done by very carefully thinking things through; he suggested that “Great logic makes great magic”
Views: 86 Global Restaurant Investment Forum
Thinking of taking your business from a local brand to an international market? Then now is the right time to improve your global acumen. Robert Salomon, Professor of International Management at NYU’s Stern School of Business, shares his advice for growing your company abroad.
Views: 8584 American Express Business
In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2100 Siegel Gale
Check out the Biggest Challenges that Global Brands face in Reaching the Global Consumer today. Roberto Sastre, General Manager, Western Europe Lionbridge, gives us the Lowdown.
Views: 45 Lionbridge Dublin
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 115903 Tine Wade
Toby Southgate, chief executive officer of global brand strategy and design agency Brand Union in the United States, discusses how corporate brands such as Apple, Samsung, Nike, Jaguar and more can be strategic and innovative in their attempt to be globally relevant while also being locally applicable.
Views: 5676 IBTimesTV
How to build a global brand in the spirits category. This video is a case study of the successful US then global marketing and advertising campaign for Jim Beam Bourbon American Whiskey. The work won the Golden Effie for the world's most effective advertising. Watch the interview with Scott Goodson, Founder of StrawberryFrog, the advertising agency based in New York City
Views: 354 Scott Goodson
This video looks at the legal, operational and financial issues you need to consider if you intend to internationalise your retail brand. The topics Dr Mark Abell of Bird and Bird covers in the full length video include: -- Initial priorities for retailers looking to expand internationally -- Key considerations when choosing an appropriate structure -- Limitations of typical third party and distribution relationships -- Possible benefits of choosing a hybrid structure -- Examples of direct investment issues to watch out for -- Additional regulatory barriers retailers may encounter You can access the full length video here: https://uk.practicallaw.com/w-012-0124
Views: 673 Thomson Reuters Legal UK & Ireland
Start your free trial to get unlimited access to The BizLibrary Collection! https://www.bizlibrary.com/free-trial/ Visit Us: https://www.bizlibrary.com/ Follow us on Twitter: https://twitter.com/bizlibrary Follow us on LinkedIn: https://www.linkedin.com/company/bizlibrary
Views: 165 BizLibrary
For the most advanced creators and promoters of new world class brands! Programme is implemented together with University of Economy in Bydgosch , Poland and is fully taught in English language by true professionals in their fields. After completion of this programme you will be capable to independently and professionally analyze and prepare marketing strategy and apply it in the international markets. You will know everything about creating a strong brand and promoting it across the world. All three study years you will receive a scholarship to partially cover your tuition; therefore studies will cost only 1500 Euro per year. One year of studies will be spent at partner institution during which we will cover your travel and accommodation expenses. After the completion of studies you get a Joint degree from both institutions. Studies are starting very shortly so no time to waist, apply right away. For all questions contact [email protected]
Views: 2564 Socialinių mokslų kolegija
Managing a brand internationally is a challenging task and one that requires special considerations and tactical expertise. Here to discuss these challenges are two individuals deeply rooted in the global representation of their B2B, international brands. First, we speak with Steve Holley, Director of Global Development at Oakley, and find out how creating partnerships with retailers around the globe, along with proper marketing tools and training, ensures the success of the brand in international markets. In the second half of our show, we talk with Constantin von Boch (Director of Marketing & Sales in the US and Canada for Villeroy & Boch) about bringing this 260+ year old European business into the US. Tune in now and let us know your thoughts in the comments.
Views: 502 BrandingBusiness
Prof Smilansky, who besides teaching in the Sofaer International MBA Program also consults for top companies in Israel and the UK - gives students a little insight into the importance of diversifying the brand called you (geographically and professionally).
Views: 131 SofaerIMBA
Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/ Learn More: https://support.google.com/adwords/answer/6382835?hl=en
Views: 3017 Google Ads
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 72 waniey alwani
✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 16847 The Audiopedia
Professor Kumar will examine the most effective implementation as well as identifying the problems that companies will face and how these can be overcome. Case studies from around the world including HTC, Tata Motors, Samsung, Lenovo, Pearl River Piano, Havaianas and Corona, demonstrate that their strategies and underlying strategic brand-building principles are here to stay.
Views: 625 Association of MBAs
Karin Timpone, Global Marketing Officer for Marriott International, joins digital analyst, futurist and best-selling author Brian Solis to discuss how data, machine learning, and having a loyalty mindset help center the organization around digital transformation, customer satisfaction and growth. Karin believes that cultivating a brand portfolio, unified by a loyalty program, will attract guests, earn preference, and reward customers in tangible and meaningful ways. And, in her words, loyal customers “stay more, pay more and cost less.” Marriott has now reached over 110 million loyalty members. It’s clear that putting loyalty and their members at the center of everything has been transformative and a decisive factor in driving customer satisfaction and business growth. As Karin emphasized, “To grow your business, everyone has to adopt a mindset focused on what the customer wants.” Filmed at Google Marketing Live in Silicon Valley. Please subscribe, like this video, leave a comment to share your thoughts! Thank you! http://bit.ly/17xvTFf Connect with on my site: http://bit.ly/19SSo6X on FACEBOOK: http://on.fb.me/1cqXAmX on TWITTER: http://bit.ly/1aIlxmv on LINKEDIN: http://linkd.in/HsyOFv About Brian Solis Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet. He studies disruptive technology and its impact on business. He is also a digital anthropologist who seeks to better understand how technology affects and shapes behaviors, norms and society. Through his research and published work, he humanizes all of these incredible trends to help leaders understand how technology and people are changing and what to do about it. In addition, Brian is an award-winning author and world-renowned keynote speaker who is consistently recognized as one of the most prominent thought leaders in digital transformation, innovation and experience design. Brian has authored several best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF), The End of Business as Usual and Engage! With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq and Ashton Kutcher and over 1,000 startups.
Views: 2469 BrianSolisTV
Panel discussion about how to build multi-platform international brands How do you build a multi-platform magazine media brand that appeals across borders? We look at ongoing developments in brand and internationalisation models. Arnaud de Saint Simon, CEO, Psychologies Magazine, France Tim Hudson, Director of Licensing and Syndication, Immediate Media Co., UK Alastair Lewis, Group Director, Haymarket Consumer Media, UK Interviewed by Laurie Benson, CEO, Upnexxt
Views: 26 FIPP
New York Yankees T-shirt, Batman Action Figure, Mrs. Fields Klondike Ice Cream Bar, Calvin Klein underwear. Did you know that all these are licensed products? Brand Trademark Licensing: Why or how does it work? Stu Seltzer, President of Seltzer Licensing Group, Specialists in Licensing and Strategic Alliances, discusses brand licensing and how licensing can help grow any business. He uses Marketing principles to show how to create more loyalty among your customers through licensing. Part 2: How to Determine Royalty Fees and Costs of Licensing http://www.youtube.com/watch?v=MGH55iIT-A0 For more information on how to grow your business through licensing, connect with us: http://www.seltzerlicensing.com
Views: 5955 SeltzerLicensingGrp
Hear from CEO of Mama's and Papa's Derek Lovelock, Senior Events Editor of WGSN Katie Sturch and Ex-CEO of House of Fraser & Harrods Andrew Jennings why Britain is world leader in the fashion industry. When exporting remember: - Host stores can get you exposure and market access - Adapt to local market but maintain balance between brand essence and market demand to obtain differentiation If you’re a UK company and would like more information about UKTI’s free services, sign up today http://bit.ly/TTFNNe
Views: 26 ITE Group
Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"
Views: 19658 International Marketing
Domenica di Lieto, Commercial Director at Qumin outlines five key steps for brand owners to consider.
Views: 1573 UK Trade & Investment (UKTI)
The CEO of Starbucks describes how the company has spurred global growth by tailoring its brand to the specific needs of local markets—each with its own traditions, habits, and customs.
Views: 18442 Boston Consulting Group
Thinking of debuting your business in the U.S.? Watch to learn exactly what you'll need to do. Download your free copy of our "Going Global" e-book: http://scalingretail.com/launch/video-how-to-launch-a-u-s-market-entry-strategy/ Recommended Reading: “Global Promotional Holidays You Should Know” http://blog.scalingretail.com/global-promotional-holidays-know/ “Scaling Up Through Strategic Partnerships” http://blog.scalingretail.com/scaling-strategic-partnerships/ Follow us on: Instagram: https://instagram.com/scalingretail Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 382 Scaling Retail
Watch Part 1 on Marketing Funnels HERE! https://www.youtube.com/watch?v=G9ko3OIDHNg Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 3679 BrandMan
One minute vignettes about International Business Strategies and International Marketing Efforts http://internationalbusinessminute.com and http://partnersinternational.com hear my podcast: http://internationaltoolkit.com Linked in: http://www.linkedin.com/in/billdecker/ How do you select and enter a foreign market? ebook http://itunes.apple.com/us/book/the-market-entry-toolkit/id482590143?mt=11&uo=4
Views: 902 market entry
Based on interviews with more than 14,000 consumers in nine countries, our Simplicity Index evaluates the simplicity of 500+ brands. Explore this year's findings and learn how simplicity increases customer loyalty and revenue. http://www.simplicityindex.com
Views: 3453 Siegel Gale
Stephanie Uhlig, UK Managing Director, eDreams ODIGEO and her presentation at eCommerce Expo.
Views: 286 Ecommerce Expo
New 2017 Peugeot Pick Up. This signals the return of Peugeot to the pick-up market within the African continent to accelerate the internationalisation of the Brand. The new Peugeot Pick Up has a performance drivetrain adapted to the needs of the core market. Its longitudinal 2.5l common rail turbo diesel engine develops 115 horsepower and 280Nm, combined with a manual 5-speed gearbox. It is available in 4x4 and 4x2 versions.The drivetrain of the 4x2 version is linked to the rear wheels via a longitudinal drive shaft and a differential positioned within the rear axle. With the load resting above the rear driven wheels, the more the vehicle is loaded, the better it uses the drivetrain. The 4x4 version is engaged using a special lever to transmit some of the power to the front drivetrain. This allows the driver to make a selection where needed, whether in normal 4x4 4H (4 High) mode or in the 4L (4 Low) mode at short speeds. Thanks to a reducer, extra torque can be applied at very slow speeds to manoeuvre out of the most extreme driving situations. The 4x4 version therefore gives the new Peugeot Pick Up versatility, easy use in every weather condition and over every terrain. If you love cars you should subscribe now to YouCar the world famous automotive channel: https://goo.gl/5i54Vg
Views: 24304 YOUCAR
Session clips from Retail's BIG Show 2017, http://nrf.com/bigshow DANIEL ARMSTRONG, Business Manager, UK & International Growth, Waitrose ANDREW HESS, VP, IT Enterprise Systems, Fossil Group FRANK LAVIN, Founder and CEO, Export Now
Views: 180 National Retail Federation