Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 69418 TEDx Talks
A customer loyalty program enables you to proactively manage and develop long-term, mutually beneficial relationships with your valued customers. It will help drive strong return on your program investment, as well as sustainable, long-term growth for your business, by: Influencing the purchasing decisions of customers towards higher margin products, Increasing customers' total spend, Increasing the frequency of customer purchases Video produced by www.animagixvideos.com
Views: 42466 VipRewards
By http://judopay.com | http://hub.judopay.com So you've developed an app for your brand. What should your marketing effort focus on? Should you spend the time and money on getting a massive amount of downloads, or should you put those resources into building loyalty so your customers will keep coming back to spend more via your app? In this judoWall video, our VP of Sales & Marketing, Parker Crockford, discusses the quantity vs. quality dilemma of marketing an app, and also provides some insight into what you need to do to keep your app users loyal, which leads to a higher ROI. About: Judo Payments is Europe's only mobile first card payments company for apps and mobile web. Take payments on any mobile device in a fast, secure and simple way and create a successful mobile story
Views: 1083 Judopay
Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today's customers want to feel valued and listened to; they want personalised experiences that aren't provided to every customer. Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
Views: 114206 Salmat
In this video, Dr Vivek Bindra is giving tips on how to make the customer loyal to your products. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 504833 Dr. Vivek Bindra: Motivational Speaker
In this video I briefly explained "customer loyalty" and also its two important types; attitudinal loyalty and behavioural loyalty. Enjoy!
Views: 260 TJ Edu Vlog
Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 11673 Shep Hyken
Complete Premium video at: http://fora.tv/conference/biztechday_ny_2010 How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential. ----- "Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim Collins With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears. Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand: * How to build, inspire and empower your team * How to build a company with true purpose that will inspire action * How to communicate your purpose, cause or belief Simon Sinek is the author of Start With Why. He teaches leaders and companies how to inspire people. Sinek is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew why they do what they do, and if everyone only did the things that inspired them, Sinek believes that this world would be an amazing place.
Views: 222804 FORA.tv
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 6349 study with chanchal
Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1565 Koozai
Steve Jobs, the man behind Apple, chairman and majority shareholder of Pixar and black turtleneck fashionista. Join Passport2Success at https://passport2success.org Become a member today and get access to a world of business know how. Including, access to our authoritative model for business success, exclusive member videos and training days. Facebook - https://facebook.com/Passport2S/ Twitter - https://twitter.com/passport2s LinkedIn - https://www.linkedin.com/company/passport-2-success/
Views: 63 Passport2Success
The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%. If such a small improvement in customer evangelism can so greatly impact your business, imagine how valuable the loyalty of your partners — your resellers, distributors and agents — could be. Being that most channel partners are supplier-agnostic, you, the supplier, must strive to foster partner loyalty to nurture and grow both your partners and your common customer base. In this 30-minute webinar, you’ll learn how to build brand loyalty with your partners through transparency, trust, and true collaboration.
Views: 205 Allbound Software
So the wife and I are looking for a new family vehicle. This pursuit has left me wondering if my devotion to certain brand is right or if I brand loyalty is actually a liability to the informed consumer. Checkout the D&E Store for awesome Jeep and D&E MERCHANDISE: https://teespring.com/stores/de-in-the-garage We hope you enjoyed this video and will keep in mind that all information included is intended to be purely academic and in fact is only the opinion of D&E. We are not professionals, nor are we qualified to knight you a professional. D&E want to ensure that anyone modify or fixing their own vehicle does so in a safe manner which leaves the vehicle in a legal, roadworthy state. In short, DON'T BE A MONKEY WITH A TOOL BOX! If you don't know what you are doing, leave repairs and modification to the professional.
Views: 524 D&E In The Garage
The Entertainer’s CIO, David Ashford talks to us about the loyalty solutions they offer to businesses, what’s next for The Entertainer Business and upcoming innovations in their business model and product offerings.
Views: 139 Seamless Terrapinn
Is there really such a thing? Listen in & find out ... ENJOY! Some links for our viewing pleasure : FACEBOOK (behind the scenes stuff) https://www.facebook.com/thetoneking TWITTER (get instant updates!) https://twitter.com/ttkrocks GOOGLE+ PAGE https://plus.google.com/+lmsjr/posts (youtube updates) GOOGLE+ PROFILE https://plus.google.com/+LouisTheToneKingRocks/posts (website updates) MAIN WEBSITE (giveaways, news and more!) http://thetoneking.com/wp/ (yellow subscribe button ~ top right keeps you up to date) FORUM (ask me anything here) http://thetoneking.com/wp/forum/ TTK LIVE WEBCASTS: (last Friday of every month). http://thetoneking.com/wp/ttklive/ SUBSCRIBE to my YOUTUBE Channel here: http://www.youtube.com/subscription_center?add_user=LMSJR or here : http://www.youtube.com/subscribe_widget?p=LMSJR TTK STAFF T-SHIRTS & GUITAR PICKS http://thetoneking.com/wp/ttk-staff-t-shirts/
Views: 30044 The Tone King
Customer Loyalty? Building Better Brand RelationshipsProfessor Hambrick Talks With Agency Spotter This talk takes a deeper look at brand loyalty and how marketers now more than ever should be building better brand relationship models. Are we too obsessed with brand loyalty? What do consumers really want from their relationship with brands? Is your brand treating your customers like they are in a marriage when all they really want is a fling? How can marketers build a better loyalty relationship model? Patricia Hambrick is the founder of The Hambrick Group and a Professor of Marketing at Boston University. An expert in relationship marketing, she has worked with many brands and agencies including Reebok, L'Oreal, Timberland, and Bose. See more here: http://co.agencyspotter.com/building-better-brand-relationships
Views: 281 Agency Spotter
It was in this environment, in October, that Honda began selling its redesigned Accord. The model, with a 2018 model year, has received near-universal praise from critics. Now, the question is whether any midsize sedan, even one with the pedigree of Accord, can rise at a time when the segment is falling.
Views: 20 New Car
In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.
Views: 1101 Rai University Ahmedabad
Is customer loyalty dead? In this Tampa Bay keynote address, global customer service expert Shaun Belding dispels the myths about customer loyalty, and highlights the three things companies have to do to earn it. For more information, visit www.beldinggroup.com
Views: 4407 Shaun Belding
In this video, Dr Vivek Bindra is giving 5 Formulas to make the Customer loyal. Click on following link for Net Promoter Score https://www.youtube.com/watch?v=tUdJOLoXBOg To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 371501 Dr. Vivek Bindra: Motivational Speaker
Watch this video to learn why it’s so important to foster customer loyalty and how to get it to grow your business. Nick Leech, Digital Director at 123-reg, explains why having loyal customers is an essential foundation for the success of any business. In fact, for any business, large or small, it’s more important and more effective to use your resources to retain existing customers and to turn them into loyal customers than it is to acquire new ones. Did you know that you’ve got almost a 70% chance of selling to someone who has already bought from you, whilst your chances of converting someone new to your brand might be as low as 5%? Watch the video to learn how to improve your customer loyalty and how to measure it by collecting feedback from your customers. This will help you understand why your customers leave you and never come back, and what you can do better to ensure this happens less often. Have questions or want to share your advice on how you’re retaining your customers? Comment below or head on over to our blog to join the conversation: https://www.123-reg.co.uk/blog/
Views: 4085 123 Reg
The fundamental shift of power from brand to consumer is now directly influencing the evolution of loyalty programmes. In order for loyalty programmes to transform from generic "earn-and-burn" ("transactional") to an interactive, personalised and differentiated ("emotional") model, the traditional strategies need to be transformed. For customers to be loyal to brands, brands must first be loyal to customers - suprising and delighting them with relevant, personalised experienced. Find the latest marketing and ecommerce insight at www.TFMAinsight.com
Views: 99 Technology for Marketing (TFM)
This webinar discusses the October 2016 paper by Mohamed Zaki, Dalia Kandeil, Andy Neely, Janet R. McColl-Kennedy ('The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'). The Net Promoter Score (NPS) is still a popular customer loyalty measurement despite recent studies arguing that customer loyalty is multidimensional. Therefore, firms require new data-driven methods that combine behavioral and attitudinal data sources. This paper provides a framework that holistically assesses and predicts customer loyalty using attitudinal and behavioral data sources. We built a novel customer loyalty predictive model that employs a big data approach to assessing and predicting customer loyalty in a B2B context. We demonstrate the use of varying big data sources, confirming that NPS measurement does not necessarily correspond to actual behavior. Our model utilizes customers’ verbatim comments to understand why customers are churning.
Views: 427 TheCSAlliance
As a channel that covers technology, it's true I've heavily featured Apple products over its competitors. But am I an Apple fanboy? Or am I just using what I'm comfortable with to make my profession accessible... Let's talk brand loyalty. GET TO KNOW ME! http://www.twitter.com/jamesrath http://www.instagram.com/jamesrath http://www.facebook.com/jamesrath WANT TO HELP OUT? http://www.patreon.com/JamesRath Special thanks for supporting my work! Caroline C. Denielle E. Anthony R. SUBSCRIBE! http://www.youtube.com/jamesrath VISIT http://www.jamesrath.LA/
Views: 2912 James Rath
Fashion Director of GQ Style Elgar Johnson discusses the tracksuit, referencing chav culture, brand loyalty and his personal experiences with the tracksuit's social stigma. Model: Ryan Pickard
Views: 12790 SHOWstudio
How can a rapidly-growing company maintain customer satisfaction and build loyal customer fans? Tony Drockton, CEO of Hammitt, tells CXOTalk how his handbags-focused luxury accessories brand defines the customer differently and keeps adding fans through price integrity, brand integrity and product integrity. For more information and the complete transcript, see https://www.cxotalk.com/video/building-customer-loyalty-fashion-industry “There’s a lot of conflict” in the fashion industry, Drockton explains. “Everybody thought they were fighting over the same one customer. I took a different approach, and I embraced retail partners, both in wholesale, online, offline, always with the vision that the customer is the most important person, and developed a business philosophy, which was all about that customer… The ideal goal for me is, wherever a new fan, an existing fan, or a fan that maybe purchased their Hammitt three years ago encounters us again, they have a similar experience. Advocacy, passion, almost, ‘Wow! I just love that bag. I love Hammitt.’ It’s a goal.” As chief cheerleader at Hammitt, Drockton is the driving force and creative genius behind the Los Angeles-based luxury brand, which has grown 40% a year over the last four years and 300% via online direct-to-consumer sales. As a lifelong entrepreneur, Drockton led startups in the construction and finance industries, before moving on to high fashion with a goal of a successful American brand built on the European model where design and craftsmanship lead, and products are made to order and crafted for a lifetime. Thank you to Oracle NetSuite cloud computing ERP and ecommerce for making this video possible.
Views: 9938 CXOTALK
Watch this video to learn more about how the RepeatRewards Customer Loyalty program can maximize marketing results for businesses of all sizes and types. This program uses multiple marketing channels like direct mail, email and mobile to boost revenue and engage customers.
Views: 208 Prophase Marketing & RepeatRewards
At Froogal we believe loyal customers are one of the key factors for any business to generate revenues and get positive ROI. Lets watch the video to find why? If you want to know more about Froogal, Click here: https://www.froogal.in/ Follow us on Facebook @ www.facebook.com/froogalapp Follow us on Twitter @ www.twitter.com/froogalapp
Views: 261 Froogal
In this Video, Dr Vivek Bindra talks about 7 steps through which you can make your customers loyal and increase your sales without spending any additional money. He also talks about easy steps through which your customer will come back to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 921727 Dr. Vivek Bindra: Motivational Speaker
Your Problem: You need to define, track and report on your brand loyalty metrics. Our Solution: We created the Brand Loyalty Dashboard template to collect key brand loyalty metrics and to create visually appealing charts for your company. This dashboard contains three main elements: Retention Rate, Number of Referrals, and Repurchase Rate. The dashboard will allow you to capture these metrics and more. To generate graphs on the dashboard, you just need to enter data into the Data Input tab, which is organized by monthly and quarterly metrics. This measurement tool will provide you with a better idea of where your business stands when it comes to brand loyalty. Key Benefits: - increased credibility from defined metrics - more accountability for team members - support for budget approval - save 2 hours on formatting - easy-to-use Excel format - See more at: http://www.demandmetric.com/content/brand-loyalty-dashboard#sthash.XEZGR3tq.dpuf
Views: 190 Demand Metric
From http://www.crosstrainingenduro.com “Brand loyalty is desired by firms because retention of existing customers is less costly than obtaining new ones. Firms profit from having loyal customers” (Melnyk & Bijmolt, 2015). If you hang around forums enough you will see lots of brand loyalty. In some cases it will be general statements like European bikes are unreliable pieces of shit, get a Japanese bike if you want your bike to last. The advertising industry, and dirt bike manufacturers, love brand loyalty as its based on emotions rather than cold hard facts. Cross Training Youtube channel: https://www.youtube.com/channel/UCJAvmhgP0h1AEKY8vTEJPJg Cross Training Facebook page: https://www.facebook.com/cross.training.enduro.skills/?ref=ts Our enduro vlog series: https://www.youtube.com/playlist?list=PLlur54ugvzNJlUO0y6D10jVOGMLI4Raci Cross Training website: http://www.crosstrainingenduro.com Like to support our vids? http://www.crosstrainingenduro.com/cross-training-support-donations.htm MUSIC Title: Virtuality by Rameses B from Virtuality iTunes Download Link: https://itunes.apple.com/us/album/virtuality-single/id1200463118 Video Link: https://www.youtube.com/watch?v=8j5bRbdUMf0 Listen on Spotify: https://open.spotify.com/album/4wEjN20VAiZLtx8EsLkuqT I find brand loyalty amusing as a lot of guys seem to really tie themselves up in knots trying to decide on which dirt bike to buy. And of course they want to know what I think and I just repeat my old mantra. I believe it's 80% the rider and only 20% the bike, so spend more time worrying about your technique and skill development than what you are putting between your legs. It means riders are likely to stick with the same brand regardless of its faults, how high its price is, or whether a competitor's bike could be more suitable. Or it will be brand specific, such as KTM make the best enduro bikes, all the others suck. And the current crop of dirt bikes, at least the European ones, are all marvels of up-to-date design and engineering. I seriously doubt you could make a bad choice. I've been lucky to ride most of the enduro bike models at some point in the past three years and they are all good... so forget brand loyalty. So does brand loyalty matter if this or that brand won the enduro championship last year? Personally I doubt it. I have had a few quiet chats with top riders and a surprising number of them aren't concerned about what they ride, it really comes down to which manufacturer will pay the most and provide the best support. And then of course they are required to publicly say how good that brand is. When we choose a bike, we like to think it's a logical process but of course we are emotional creatures and advertising executives know how to play us to the hilt - that's why there is an advertising industry. Leaf through an dirt bike magazine and the ads are all carefully crafted shots of top riders doing crazy shit on their bikes. Deep down we gumbies know we will never ride like that, but there is always that secret hope that a particular brand of dirt bike will magically make up for a lack of talent and turn us into a superstar. The old two stroke versus four stroke debate is a classic example of how narrow minded people can get. I did a very tongue in cheek video about this, and afterwards there were still viewer saying 'but which is best, two strokes or four strokes?' Sigh. So get all brand loyal if you want. But personally I don't like manufacturers and advertising executive telling me what to think. I value my independence too much. Regular viewers will know I have a soft spot for a certain Italian brand because its characteristics suit my sort of riding very well. But the last thing I'm going to do is claim it's the best bike for everyone, or that other brands suck. I'm sure I would have almost as much fun on a KTM, Gas Gas, Husky or Sherco 300 two stroke. If you really believe one brand is best for everyone, then as our Nova Scotian philosopher says..... bugger brand loyalty.
Views: 55103 CROSS TRAINING ENDURO SKILLS
For more info, please visit: http://www.openforum.com/yourbusinesstv Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, every business wants a large base of happy, repeat customers, but why is it that only some companies actually have success creating loyal clients? John Jantsch, the creator of Duct Tape Marketing and author of the new book, "The Commitment Engine," tells us how to inspire lasting commitments among your customers.
Views: 493 American Express
Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers? How can companies cultivate strong customer relationships? How can companies both attract and retain customers? What is database marketing?
Views: 3222 Get Knowledge
Todays words: brand loyalty, word of mouth, and family decision making. This business English as a second language (ESL) video helps students learn fluent speaking skills in a professional environment. We learn new vocabulary and words every day. I hope you are having fun (or at least productive time) with these tutoring practice videos. Free video lessons every day! yay! TeacherPhilEnglish is here to teach the world!
Views: 8586 TeacherPhilEnglish
Led by millennials and high income buyers, customers are seizing control of brand relationships, using online and mobile tools to opt-out of or alter their relationships with brands. Based on his new book, The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty, in this webinar Gerald Smith will explore new ways to manage brands effectively in a digital economy. He will discuss the risks for marketers who remain grounded in traditional paradigms and “push” strategies—and he will propose a paradoxical solution: Empower customers, help them control their relationships with the brands they choose, and enable them to do the things with brands that digital empowers them to do.
Views: 723 Marketing Science Institute
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming. Every once in awhile a book comes along that contains so much refreshing common sense that you feel inspired to really think about your business and take action that’s very likely going to make your company more successful and profitable. That’s this book. And it’s a joy to read. The core philosophy of this book is pretty simple. Instead of spending the bulk of your time, energy, and resources in new customer acquisition, you should invest heavily in ensuring you're doing whatever you can to deliver an amazing, remarkable, and most important of all, memorable customer experience. There have been a lot of books over the past couple of years that talk about the concepts of “loving your customers” and “hugging your customers.” The problem with most of them is the focus is on solving customer-related issues after they happen. They’re reactive in nature. With "The Customer Loyalty Loop", the author shows you how to take a far more holistic and proactive view of the customer experience from start to finish. And it’s definitely not a book full of hackneyed bromides – it includes the science behind creating great experiences and lasting impressions that will help you build a large following of loyal customers who will become promoters of your business, buy from you repeatedly, and actually enjoy doing business with you. And to listen to an interview with Noah Fleming about "The Customer Loyalty Loop", visit https://www.artillerymarketing.com/marketing-book-podcast/customer-loyalty-loop-noah-fleming
Views: 129 ARTILLERY
DECEMBER 2, 2014 - Taking Stock with Carol Massar and Michael McKee on Bloomberg Radio. GUEST: Rob Daniel Executive Vice President Bond Brand Loyalty discussing holiday shopping trends and "loyalty data" Check out the 2014 Holiday Study infographic from Bond Brand Loyalty here: http://bit.ly/1FjeU6c
Views: 212 Bond Brand Loyalty
Loot Crate has quickly grown from a small company curating collectibles into a huge “geek” subscription service connecting pop culture, comics and video game fans with T-shirts, figures, and other fun items. Erich Gazaui, chief information officer for Loot Crate, tells CXOTalk about the business’ continued efficiency and connection with customers as it maintains hyper-growth. For more information and the full transcript, see https://www.cxotalk.com/video/loot-crate-customer-experience-hyper-growth “It’s about prioritization,” Gazaui explains. “I think we have a great design team and a curation and procurement team that really get connected with the fans, understanding how to build the themes within these crates, and how that connects with things in the fan’s life that may be external to the company, such as movies, theme parks, and things like that.” Since 2016, Gazaui has been CIO at Loot Crate, a membership company that provides subscribers with a monthly crate of curated collectibles for nerds, video game fans and more. Gazaui focuses on building successful engineering and business systems teams; he previously founded NDP Managed Security, served as president of Chartscape, and led TrueCar’s enterprise platform. Thank you to Oracle NetSuite CRM and ERP for making this video talk show interview possible,
Views: 9535 CXOTALK
E-Commerce players Flipkart, Snapdeal and Amazon battling it out as well- wooing customers with massive discounts and aggressive advertising campaigns. Online players claim to have made record single day sales but can they really afford to dole out such huge discounts? To discuss this Bloomberg TV India talks to Mahesh Murthy from Seed Fund. This video is originally sourced from Bloomberg TV India, you can watch it here: http://www.btvin.com/videos/watch/9128/e-commerce:-creating-brand-loyalty
Views: 272 Bloomberg TV India