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The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 25125 365 Careers
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 234836 Soma Datta
Product Mix Pricing Strategy in URDU/HINDI
 
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HERE ARE THE LINKS FOR MY ALL VIDEOS YOU MAY LIKE  Links for; MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y RESEARCH & THESIS Writing (6 videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY ( 6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s Principles of MARKETING ( 10+ videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT ( 6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counsellor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 2289 Kokab Manzoor
Product Mix Pricing
 
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Views: 476 Karen Robson
The Product Mix | Hindi | Marketing topics
 
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Views: 51912 Intellectual Indies
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 23873 365 Careers
Introduction to Marketing: The Product Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
The Product Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 95579 Evan Carmichael
#29, Marketing mix, price mix and strategy( Class 12 Business)
 
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Views: 201260 Mind your own business
Product Mix Pricing Strategies
 
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Group Presentation Number 3 Pricing Strategies & Tactics
New Product and Product mix pricing
 
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Views: 145 Jordan Wright
Marketing Mix: Price
 
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Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
product mix pricing strategies
 
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This is the most easy and best notes about product mix pricing strategy for those who are marketing students .it will help you best to know the difficult and confused terminology within short period of time .i hope this notes will help you best.please don't forget to like , comment and subscribe this channel.
Views: 2142 Aimy Khan
Marketing Mix    Price
 
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Video on Pricing strategies - Higher Business Management
Views: 65 D Heaney
Unit 5 - Marketing Mix - Product & Price
 
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This video tutorial looks at the marketing mix in particular in product & price.
Views: 2334 ExamRevision
Retail product mix margin example
 
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Learn how mix margins can be a smart retail pricing strategy.
Price
 
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This screen-capture video lesson considers price and pricing as part of the marketing mix.
Views: 27839 Tim Friesner
Marketing Mix - Prince/Pricing Strategy, Marketing Management Part - 6, Business Studies Class 12
 
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We will study Price Mix of Marketing Mix. Factors determining price:- Pricing Objective Product Cost Competition in the market Utility and Demand Government and legal regulations Marketing method used
Views: 17891 Prince Academy
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 123909 Tine Wade
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 20239 Marketing by Vijay
Pricing Strategies
 
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Pricing Strategies
Views: 157843 Thompson VSE
Product Mix
 
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Product Mix Lecture By: Ms. Madhu Bhatia, Tutorials Point India Private Limited
Pricing Strategies in Marketing
 
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Explain in detail the following pricing strategies. - Cost Plus pricing - Penetration Pricing - Skimming or Creaming - Variable Price method - Cost Plus Pricing: Cost plus pricing is the most common and simple pricing strategy. As per this strategy the price is determined by calculating the sum of the cost of production and appropriate profit. However, this strategy does not stress on the optimum utilization of all available resources. This strategy completely depends on the manufacturing estimates. Costs associated with manufacturing are calculated to - Justify the planned capital expenditure - Calculate the cost of production for a new or re-designed product - Optimize the use of high cost areas. - The estimation is done by computing the factors like volume of resources, the cost associated with these resources and the duration for which these resources will be used. When it is required to justify the capital-expenditure, the depreciation and cash-flow analysis is done using accounting methods. Advantages: The information required to calculate the price i.e., amount of expenditure and the desired profit is readily available. It is simplest strategy as the price is computed just by adding all the cost incurred and the desired profit. As the information used is with the company itself, it can immediately take corrective measures by analysing the facts if it sees an increase in expenses. Disadvantages: The base for estimating the pricing is to consider the demand in the coming days. This method does not take this factor into account. This is a biggest drawback. As this method does not consider the competitors strategies to determine the pricing, companies depending completely on this method might fail. As this method considers the sunk cost and does not take opportunity cost into account there is a possibility of overestimating the price. In addition to this, the personal bias need to be added to the product. - Penetration Pricing: This strategy requires the price to be set to a value lower than the market price. This is usually done to acquire new customers. The whole idea is that the customers will switch to the new brand due to the lower prices. This is a short-term strategy and is usually used to increase the market share or sales volume rather than to incur huge profits. Once the required market share is achieved the prices are increased to regular values. Advantages: The market share and sales volumes are increased in a short term and before the competitors notice and react. Increases the goodwill among the customers who switch to this product. They intern refer the product to other customers and thereby contributing to the increased sales volumes. It increases the efficiency by introducing the cost control and cost reduction pressures right from start. Due to the lower price competitors hesitate entering into this area. Stock turnover is increased throughout the distribution channel. This method generates very critical and important enthusiasm and support in the channel. Disadvantages: The customers expect that the price will stay lower for the coming days and the company might be branded for its lower price. As a result, it becomes difficult to increase the prices in future. It is also possible that some of the customers will only stay with the product as long as the prices are low and they immediately switch to other brands as soon as the price is increased. It is not yet clearly determined whether it will be effective if the prices are increased suddenly or if they are increased over a period of time. Due to very small profit margin, the companies can not stick to this strategy for a longer term as it might result in losses for the company. Note: To overcome these disadvantages companies adopt a slightly modified version of this strategy where in they do not reduce the price initially. In this case they provide good discounts to the customers initially. This works as the customers do not have expectation that the price will be lower for a longer term. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 2900 Eduxir
Product mix decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 13139 study with chanchal
The Marketing Mix - Product distribution
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 13905 365 Careers
Elements of Marketing Mix 2 Pricing Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
#2 | marketing | price mix | meaning and factors affecting pricing decision |
 
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Price / Pricing in Marketing by Dr Vijay Prakash Anand
 
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In this video, I have talked about an important concept in marketing i.e. Price or Pricing. Please like, comment and subscribe to the channel.
Views: 791 Marketing by Vijay
Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 21265 Soma Datta
IGCSE Business Studies _Chapter 12 "Marketing mix "Product" "
 
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The first P in the marketing mix is explained in this video .It illustrates the stages of developing a product and the importance of branding and brand loyalty .It also explains the different stages and features of Product life cycle and extension strategies.
Views: 4422 Mazen Nasr
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 49003 365 Careers
Product Marketing Mix - The 4 P's of Marketing
 
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The video speaks about the 4 P's of marketing also known as Product, price, place and promotion or the product Marketing mix. Learn more at http://www.marketing91.com/marketing-mix-4-ps-marketing/
Views: 19386 Marketing 91
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 156820 Paxton/Patterson
Pricing Strategies (Principles of Marketing) | Lecture 9
 
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Pricing Strategies (Principles of Marketing) | Lecture 9. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. Pricing Strategies: Topic Outcome: New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes
Views: 3795 Get Knowledge
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Pricing:-  meaning,objective, methods and strategy in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 38778 study with chanchal
Pricing Strategies in Marketing | Urdu / Hindi | Marketing Strategies
 
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Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you. #pricingstrategies #marketing #lecture
Views: 16530 Learn with Sir kawish
The 4 P's of Marketing
 
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A quick overview of the 4 P's of Marketing. The 4 P's of Marketing 1. Product 2. Price 3. Place 4. Promotion The 4 P's are the main components of the Marketing Mix. Definitions: 1. Product: Defined as a good or service that satisfies some wants and needs of customers. 2. Price: The amount of money a customer is willing to pay, in order to acquire a product or service. 3. Place: The location where the customer will preview and buy the product (or service). 4. Promotion: All activities that encourage the customer to consider viewing and buying a product (or service). Thank you for watching.
Views: 32646 Akis Gbr
The Marketing Series 6: The Marketing Mix: Price
 
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http://www.tvchoice.uk.com - 35 mins, 2013 Key Topics Pricing Strategies Price & Income Elasticity Of Demand Penetration Pricing Promotional & Premium Pricing Skimming Price Discrimination PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by "skimming the market"? PART 3 (15 mins): Pricing Case Studies:. The catering trade: how do rising costs affect pricing strategies? Innocent Drinks command a premium price, but have new products undermined their usp? 99p Stores use price as a strategic weapon. Ryanair a classic case of penetration pricing. Diesel uses its brand image to charge top prices. But "price" can have damaging social effects: we look at cheap alcohol sales in supermarkets and energy sector pricing. Is it effectively a monopoly? TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 2154 TVChoiceFilms
What Is The Meaning Of Price Mix
 
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The four ps of marketing purely brandeddefinition & overview entrepreneur handbook. Pricing decisions what is it? Definition, examples and more. Price mix includes the decisions as to price level be adoptedand, each element is also referred mix, for example, product can defined economic value of normally expressed in form pricing process whereby a business sets at which it will sell its products and fundamental aspect financial modeling one four ps marketing. Marketing mix (price, place, promotion, product) marketing price slideshare. What is a price? Definition and meaning businessdictionary. Research shows that people will often conform to what the majority of look up pricing in wiktionary, free dictionary description are 4ps marketing? Price refers value is put for a product. What is the meaning of price mix? Youtube. An emphasis is placed executives. Marketing mix (4p's) price and pricing strategies learnmarketing. Price marketing mix pricing strategy the mixchron. In this chapter the role of pricing in marketing mix is examined. The price is a critical element of the marketing mix. 27 apr 2015 define your specific pricing strategy in order to maximize profits in your low price usually equates to low quality and this may not be what pricing is a critical element of the marketing mix and companies must make of what competitors are doing and how they want to position their product mix when marketing their products firms need to create a successful mix of in theory, price is really determined by the discovery of what customers perceive is the 4 mar 2008 pricing strategy ul li the first thing which we must define, is what is meant by price. What is a price? Definition of price marketing insider. What is the meaning of marketing mix? Concept, definition. It is defined as all 23 jan 2013 concepts and meanings of marketing mix meaning it price mainly the monetary amount exchange associated with. ''3 julprice mix is the value of the product determined by the producers. There exist many definitions of price in literature marketing mix, a term coined by neil borden, are the ingredients that combine to once concrete understanding product offering is established we it's critical then, evaluate what ideal locations convert potential clients series questions designed help define each brand's mix 23 nov 2014 related marketing? Marketing 4 p's defined also includes allocation suitable for your product, promotional refers one mix's 4ps and consists advertising, public relations, personal selling, sales promotion. What is promotional mix in marketing? The balance. Pricing strategy in marketing definition, types & examples video chapter 2 pricing the mix springer link. Price is defined as li ul the amount 20 jan 2015 companies utilize a variety of pricing strategies to market their products one more critical components marketing mix and focused on then they will set price 10. What is the meaning of price mix? Youtubemarketing mix elements product mix, promo
Views: 136 Your Question I
@27 Price Mix | It's Type | Cost plus Pricing | Chapter 3 | Entrepreneurship class 12
 
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Hope you like this video If you like this video please share ⏩ it and press bell icon 🔔 Also subscribe this channel it give us motivation https://www.youtube.com/channel/UCLBy3SGxGHxQy0P_LBG_7jw For Full course of Entrepreneurship class 12, use this link https://www.youtube.com/playlist?list=PLrsHyT6gIzKGkXtU-ZyRf5fo7vFip3aCK Tags: Skimming Price, Creaming Price, Demerits of Skimming Price, Demerits of Creaming Price, Disadvantages of Skimming Price, Disadvantages of Creaming Price, Entrepreneur, Entrepreneurship, Enterprise Marketing, CBSE, Class 12, NCERT, CBSE Class 12, CBSE Class 12 Entrepreneurship, eduxir, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CBSE Class 12 Entrepreneurship, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Mind your own business video 29, class 12 business studies, marketing mix, price mix, pricing strategy, price skimming, penetration pricing, class 12, bst, marketing management, how to fix the price of a product, chapter 11 business, class 12 business studies marketing, class 12 business studies chapter marketing, class 12 business studies marketing management, business studies class 12 marketing, class 12 business studies marketing mix, marketing chapter class 12, business studies class 12 chapter marketing management, marketing chapter in business studies, class 12 marketing management chapter, marketing chapter class 12 notes, class 12 bst marketing chapter, bcom 5 sem marketing management, marketing mix, marketing strategy, business lessons, mba, marketing pricing, how to price a product, marketing mix, factors affecting price, price mix, pricing strategy, marketing management 12 class, marketing management class 12, business studies 12 class, management, functions of management, cbse, 12th class, 12th cbse, 12th business studies, 12th standard, all chapters, business studies, prince academy, prince, hindi, marketing, marketing management, price, place, product, promotion, strategy, stratergy, price strategy, 4ps, class 12 business studies, Entrepreneurship, 12th, CBSE, Price Mix, Marketing, Marketing, pricing, strategy, marketing mix, Business, product mix explained, pricing strategies examples, pricing strategies, principles of marketing, marketing lecture in urdu, marketing lecture in hindi, marketing management, product mix analysis, price, pricing, marketing mix, marketing teacher, lesson, marketing, igcse, businessstudies, jeddah, schools, students, tutor, tutorials, 0450, class 12 business studies, Marketing mix, place mix, physical distribution, mond your own business video 30, business, bus, bust, class 12, how to fix price of a product, company, direct and indirect channels, chapter 11, #AnkitGoyal, Media Options used for Advertising, Types of Advertising Media, Types of Media Advertising, Various Media Advertising, List of Advertising Media, Types of Media Options, Types of Advertising, Promotional Mix, Promotional Mix in Marketing, Promotional Mix Advertising, Promotional Mix Personal Selling, Promotional Mix Sales Promotion, Promotional Mix Public Relations, What is Promotional Mix, How is Promotional Mix done, Distribution Channels, Factors Affecting Distribution Channels, Factors to Choose Distribution Channels, Distribution Channel Selection, Choosing Distribution Channel, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Vendor Management, Managing Vendors, Responsibilities of Vendor Manager, Process of Vendor Management, Employee Management, Effective Employee Management, Brand Names, Brand Naming Strategy, Types of Brand Names, Types of Brand Naming Strategies, umbrella brand names, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CRM, Advantages of CRM, Customer Relationship Management, Advantages of Customer Relationship Management, Public Relations Tools, PR Tools, PR Tools used By Organizations, Various PR Tools, Stakeholders, Stakeholders in Business, Business Stakeholders, Various Business Stakeholders, Effective Public Relations, Effect PF, PR in Companies, Role of PR in achieving the goals, Roles of Sales Executive, Roles and Responsibilities of Sales Executing, Roles of Sales Person, Roles and Responsibilities of a Sales Person, AIDA, What is AIDA, Definition of AIDA, Full form of AIDA, Telegram channel https://t.me/knowledgeHuntAnkitgoyalClassess Join us on WHATSAPP 7027424007 Join us on FACEBOOK https://www.facebook.com/ankit.goyal.568089 Join us on INSTAGRAM https://www.instagram.com/mr_ankit_goyal_official?r=nametag Also send us a comment about this video Contact for notes and sample books of highly qualified teacher's 7027424007 (only whatsapp) By knowledge hunt
Views: 102 Knowledge Hunt
Pricing Strategy Part 1 || Marketing || Hindi || #4minutemarketing
 
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10 different types of pricing 1) Premium pricing It is a type of pricing which involves establishing a price higher than your competitors to achieve a premium positioning. You can use this kind of pricing when your product or service presents some unique features or core advantages, or when the company has a unique competitive advantage compared to its rivals. For example, Audi and Mercedes are premium brands of cars because they are far above the rest in their product design as well as in their marketing communications. 2) Penetration pricing It is a commonly used pricing method amongst the various types of pricing is designed to capture market share by entering the market with a low price as compared to the competition. The penetration pricing strategy is used in order to attract more customers and to make the customer switch from current brands existing in the market. The main target group is price sensitive customers. Once a market share is captured, the prices are increased by the company. 3) Economy pricing This type of pricing takes a very low cost approach. Just the bare minimum to keep prices low and attract a specific segment of the market that is highly price sensitive. Examples of companies focusing on this type of pricing include Walmart. 4) Skimming price Skimming is a type of pricing used by companies that have a significant competitive advantage and which can gain maximum revenue advantage before other competitors begin offering similar products or substitutes. It can be the case for innovative electronics entering the marketing before the products are copied by close competitors or Chinese manufacturers. 5) Psychological pricing It is a type of pricing which can be translated into a small incentive that can make a huge impact psychologically on customers. Customers are more willing to buy the necessary products at $4,99 than products costing $5. The difference in price is actually completely irrelevant. However, it makes a great difference in the mind of the customers. This strategy can frequently be seen in the supermarkets and small shops. 6) Neutral strategy This type of pricing focuses on keeping the price at the same level for all four periods of the product lifecycl. However, with this type of strategy, there is no opportunity to make higher profits and at the same time, it doesn’t allow for increasing the market share. Also, when the product declines in turnover, keeping the same price effects the margins thereby causing an early demise. This pricing is used very rarely. 7) Captive product pricing It is a type of pricing which focuses on captive products accompanying the core products. For example, the ink for a printer is a captive product where the core product is the printer. When employing this strategy companies usually put a higher price on the captive products resulting in increased revenue margins, than on the core product. 8) Optional product pricing It can be frequently observed in the case of airline companies. For example, the basic product of KLM Airlines is offering or providing seats in the airplane for different flights. However, once the customers start purchasing these seats, they are offered optional features along with the seats. Examples may be extra seat space, more drinks etc. Because of this optional product, there is more revenue generated from the main product. Customers are willing to spend for the optional product as well. 9) Bundling price Ever hear of the offer of 1 + 1 free? In the supermarket, when two different products are combined together such as a razor and the lotion for shaving, and they are offered as a deal, then we get to experience the bundling type of pricing first hand. This strategy is mainly used to get rid of excess stocks. 10) Promotional pricing strategy It is just like Bundling price. But here, the products are bundled so as to make the customer use the bundled product for the first time. This type of pricing focuses on buying one, and getting a new type of product for free. Promotional pricing can also serve as a way to move old stock as well as to increase brand awareness. 11) Geographical pricing It involves variations of prices depending on the location where the product and service is being sold and is mostly influenced by the changes in the currencies as well as inflation. An example of geographic pricing can also be the sales of heavy machinery, which are sold after considering the transportation cost of different locations. Click here to read more on geographical pricing strategy. Facebook Page : https://www.facebook.com/4MINUTEMARKETING/ Instagram Page : https://www.instagram.com/4minutemarketing/ If you find this content helpful, do SHARE it with others. This page is for educational purpose, where I share different contents of Marketing. My goal is to help and educate students with simplest way possible. #4minutemarketing
Views: 1290 4 Minute Marketing
Enterprise Marketing - 3. Price Mix
 
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Price Mix Pricing Methods/Strategies
@24 Components of Product mix | chapter 3 | Enterprise Marketing | Entrepreneurship class 12
 
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Hope you like this video If you like this video please share ⏩ it and press bell icon 🔔 Also subscribe this channel it give us motivation https://www.youtube.com/channel/UCLBy3SGxGHxQy0P_LBG_7jw For Full course of Entrepreneurship class 12, use this link https://www.youtube.com/playlist?list=PLrsHyT6gIzKGkXtU-ZyRf5fo7vFip3aCK TAGS: Intellectual, indies, product mix, product mix decisions, product mix in marketing, product mix example, product mix analysis, difference between product line and product mix, depth of product mix, product mix explained, product mix defined, what is the product mix, marketing explained, marketing lectures, apple, iphone 5, iphone 6, iphone 7, iphone 8, marketing, topics, marketing topics, mba, hindi, Product, Product Mix, Product Width, Product Length, Prodcut Depth, Marketing, Marketing Management, vijay prakash anand, product mix decisions, product mix example, product mix analysis, difference between product line and product mix, depth of product mix, product mix explained, product mix defined, what is the product mix, what is product mix, product mix strategies, product mix vs product line, Marketing mix, product mix, branding, labelling, packaging, mind your own business video 28, class 12 business studies, class 12, marketing management, chapter 11, business studies, Marketing mix, elements of marketing mix, marketing mix and elements of marketing mex, class XII, business studies, commerce, video lecture, ruby singh, product mix, product mix decisions, product mix in marketing, product mix example, product mix analysis, difference between product line and product mix, depth of product mix, product mix explained, product mix defined, what is the product mix, marketing explained, marketing lectures, Marketing, Marketing Mix, 4Ps, 4 Ps of Marketing, Product, product strategy, product marketing, business education, marketing basics, marketing skills, Intellectual, indies, product life cycle, life cycle, product life, hindi, marketing topics, mba, introduction stage, growth stage, maturity stage, decline stage, samsung, one plus, iphone, samsung note, galaxy, Intellectual, indies, Marketing, What is Marketing, marketing in hindi, hindi, Marketing Definition, definition, intellectual indies, marketing series, mba, mba marketing, marketing, marketing mix, 4 P's, product, price, place, promotion, Philip Kotler, Kotler, hindi, 4 p's of marketing, the 4 p's of marketing, marketing p's, p's of marketing, 4 p's in marketing, 4 p's of marketing mix, 4p marketing, marketing mix 4p, marketing 4p, 4p marketing mix, marketing mix 4p definition, marketing plan 4p, 4p for marketing, market 4p, marketing 4p product, 4ps of marketing, 4ps marketing, marketing 4ps, 4ps in marketing, 4ps of marketing explain, #AnkitGoyal , Media Options used for Advertising, Types of Advertising Media, Types of Media Advertising, Various Media Advertising, List of Advertising Media, Types of Media Options, Types of Advertising, Promotional Mix, Promotional Mix in Marketing, Promotional Mix Advertising, Promotional Mix Personal Selling, Promotional Mix Sales Promotion, Promotional Mix Public Relations, What is Promotional Mix, How is Promotional Mix done, Distribution Channels, Factors Affecting Distribution Channels, Factors to Choose Distribution Channels, Distribution Channel Selection, Choosing Distribution Channel, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Vendor Management, Managing Vendors, Responsibilities of Vendor Manager, Process of Vendor Management, Employee Management, Effective Employee Management, Brand Names, Brand Naming Strategy, Types of Brand Names, Types of Brand Naming Strategies, umbrella brand names, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CRM, Advantages of CRM, Customer Relationship Management, Advantages of Customer Relationship Management, Public Relations Tools, PR Tools, PR Tools used By Organizations, Various PR Tools, Stakeholders, Stakeholders in Business, Business Stakeholders, Various Business Stakeholders, Effective Public Relations, Effect PF, PR in Companies, Role of PR in achieving the goals, Roles of Sales Executive, Roles Responsibilities of Sales Executing, Roles of Sales Person, Roles and Responsibilities of a Sales Person, AIDA, What is AIDA, Definition of AIDA, Full form of AIDA, Expansion of AIDA, Advertising Rules, Rules to be followed in Advertising, Rules in Advertising Telegram channel https://t.me/knowledgeHuntAnkitgoyalClassess Join us on WHATSAPP 7027424007 Join us on FACEBOOK https://www.facebook.com/ankit.goyal.568089 Join us on INSTAGRAM https://www.instagram.com/mr_ankit_goyal_official?r=nametag Also send us a comment about this video Contact for notes and sample books of highly qualified teacher's 7027424007 (only whatsapp) By knowledge hunt
Views: 114 Knowledge Hunt
@29 Creaming & Skimming | Type of Price | Advantages & disadvantages | Entrepreneurship class 12
 
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Hope you like this video If you like this video please share ⏩ it and press bell icon 🔔 Also subscribe this channel it give us motivation https://www.youtube.com/channel/UCLBy3SGxGHxQy0P_LBG_7jw For Full course of Entrepreneurship class 12, use this link https://www.youtube.com/playlist?list=PLrsHyT6gIzKGkXtU-ZyRf5fo7vFip3aCK Tags: Entrepreneur, Entrepreneurship, Enterprise Marketing, CBSE, Class 12, NCERT, CBSE Class 12, CBSE Class 12 Entrepreneurship, eduxir, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, price skimming, price skimming strategy, pricing, pricing strategy skimming, price skimming and penetration pricing, what is price skimming, price skimming tutorial, price skimming explained, price skimming defined, pricing strategies, common pricing strategies, price skimming examples, skimming price in hindi, skimming pricing examples, skimming, pricing strategies in hindi, skimming pricing, meaning of pricing, product pricing strategies, penetration pricing in hindi, abhay24, marketing, principle of marketing, bba, management, business, skim, skimming price example, pricing, pricing in new product, new product pricing strategies, pricing concept in hindi, Milk, milk cream, cream separator, mik cream separator, CREAM, SJC, Satish Jalan Classes, Costing, Strategy, Pricing, Advanced Management, ICAI, CA, CMA, CIMA, CWA, Eten, Praveen Sharma, Mohit, Patni, Sanajay Saraf, SSEI, Sanjay Aggarwal, Parag, Raj, Skimming, Marketing, pricing, strategy, marketing mix, Business, Product, Pricing Strategies, Learn with sir kawish, Pricing, Pricing strategies in marketing, Pricing strategies, Pricing strategies examples, Pricing strategies in marketing in hindi, Pricing strategies in hindi, Penetration pricing, Penetration pricing in hindi, Skimming pricing, Skimming pricing strategy, Skimming pricing in hindi, Skimming pricing examples, Psychological pricing strategy, Psychological pricing, Marketing strategies, Marketing strategies in urdu, Marketing strategies in hindi, Marketing, price skimming explained, price skimming defined, competitive pricing, price skimming strategy, different pricing strategies, pricing models, product pricing strategy, price skimming and penetration pricing, price skimming, price skimming vs penetration pricing, price skimming examples, a level business, a level business revision, taking the biz, tutor2u business, marketing and pricing, pricing strategies, dictionary, english dictionary, online dictionary, vocabulary, english vocabulary, online vocabulary, how to pronounce words, what do words mean, cream skimming, what is cream skimming, cream skimming meaning, cream skimming definition, cream skimming explanation, what is the meaning of cream skimming, what is the definition of cream skimming, what does cream skimming mean, what does cream skimming stand for, price skimming, skimming your prices, introduction pricing, first movers, purchasing rights, price strategy, pricing strategies, set up your prices, how to set up your prices, pricing strategy for startup, pricing strategy for entrepreneurs, pricing strategy for sme, princing strategy for freelancers, #AnkitGoyal , Media Options used for Advertising, Types of Advertising Media, Types of Media Advertising, Various Media Advertising, List of Advertising Media, Types of Media Options, Types of Advertising, Promotional Mix, Promotional Mix in Marketing, Promotional Mix Advertising, Promotional Mix Personal Selling, Promotional Mix Sales Promotion, Promotional Mix Public Relations, What is Promotional Mix, How is Promotional Mix done, Distribution Channels, Factors Affecting Distribution Channels, Factors to Choose Distribution Channels, Distribution Channel Selection, Choosing Distribution Channel, Variable price method, Skimming or Creaming, Penetration Pricing, Cost Plus pricing, pricing strategies, pricing strategies in marketing, Vendor Management, Managing Vendors, Responsibilities of Vendor Manager, Process of Vendor Management, Employee Management, Effective Employee Management, Brand Names, Brand Naming Strategy, Types of Brand Names, Types of Brand Naming Strategies, umbrella brand names, Penetration Pricing, Penetration Price Policy, Penetration pricing Strategy, Merits of Penetration Pricing, Demerits of Penetration Pricing, CRM, Advantages of CRM, Customer Relationship Management, Advantages of Customer Relationship Management, Public Relations Tools, PR Tools, PR Tools used By Organizations, Various PR Tools, Stakeholders, Stakeholder Telegram channel https://t.me/knowledgeHuntAnkitgoyalClassess Join us on WHATSAPP 7027424007 Join us on FACEBOOK https://www.facebook.com/ankit.goyal.568089 Join us on INSTAGRAM https://www.instagram.com/mr_ankit_goyal_official?r=nametag Also send us a comment about this video Contact for notes and sample books of highly qualified teacher's 7027424007 (only whatsapp) By knowledge hunt
Views: 113 Knowledge Hunt
The Price Skimming Strategy
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Price Skimming is a common pricing strategy used for new products. Employing price skimming involves setting a high initial price, which helps a business recover the costs associated with developing and marketing the product. Although price skimming can be used in a variety of industries, it's commonly seen in consumer electronics, including: smartphones, video game consoles, and tablet computers. Learn more about price skimming, and the conditions that need to exist for this pricing strategy to be effective, in this video.
Pricing - Stanford Strategic Marketing of High Tech and Clean Tech
 
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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Pricing Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy. What is a product worth? What is value? What are the sources of value? What is Economic Value to the Customer (EVC)? How does pricing change throughout the technology adoption lifecycle? More information: http://www.tonyseba.com
Views: 12922 Tony Seba
Marketing Mix - Product(Branding, Labeling & Packaging), Marketing Management Part - 7, Business 12
 
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Product Mix include - Branding, Labeling, and Packaging. Advantages of branding to customer- Product differentiation Ease in introduction of new product Differential pricing Advertising and display programs To Customers- Product Identification Status Symbols Ensures quality Level of Packaging- Primary | Secondary | Transportation Importance of labeling- Describe product and its contents Identification of product/brand Grading Help in promotion of product Providing information required by law business studies class 12
Views: 26113 Prince Academy