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What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
 
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✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 16466 The Audiopedia
Brand equity in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 13801 study with chanchal
Keiser Report: Brand Equity Erosion (E1353)
 
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Check Keiser Report website for more: http://www.maxkeiser.com In this episode of the Keiser Report, Max and Stacy discuss how private equity destroyed Kraft Heinz’s brand equity through austerity. Just as we now see the brand value of nations being destroyed with the same instrument. They also discuss America’s tumble down the life expectancy charts and what Warren Buffett’s Big Ag food investments have to do with that. In the second half, Max continues his interview with Richard Field, Author of Transparency Games: How Bankers Rig the World of Finance, about financial transparency and derivatives. WATCH all Keiser Report shows here: http://www.youtube.com/playlist?list=PL768A33676917AE90 (E1-E200) http://www.youtube.com/playlist?list=PLC3F29DDAA1BABFCF (E201-E400) http://www.youtube.com/playlist?list=PLPszygYHA9K2ZtV_1KphSugBB7iZqbFyz (E401-E600) http://www.youtube.com/playlist?list=PLPszygYHA9K1GpAv3ZKpNFoEvKaY2QFH_ (E601-E800) https://www.youtube.com/playlist?list=PLPszygYHA9K19wt4CP0tUgzIxpJDiQDyl (E801-E1000) https://www.youtube.com/playlist?list=PLPszygYHA9K302vF9LY8cZJ4_VJB8P347 (E1001 - E1200) https://www.youtube.com/playlist?list=PLPszygYHA9K3PH1O090X7qlN2_fxziU5M (E1201 - Current) RT LIVE https://www.youtube.com/watch?v=IFAcqaNzNSc Check out http://rt.com Subscribe to RT! http://www.youtube.com/subscription_center?add_user=RussiaToday Like us on Facebook http://www.facebook.com/RTnews Follow us on VK https://vk.com/rt_international Follow us on Twitter http://twitter.com/RT_com Follow us on Instagram http://instagram.com/rt Follow us on Google+ http://plus.google.com/+RT #RT (Russia Today) is a global #news network broadcasting from Moscow and Washington studios. RT is the first news channel to break the 1 billion YouTube views benchmark.
Views: 28436 RT
Brand Equity
 
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“Brand Equity” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session covers brand, brand equity, brand promise and few models on brands. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 27283 DSIMS
Brand Equity: In Conversation With Marketing Legend Philip Kotler
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers! Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 40716 ET NOW
What is Brand Equity?
 
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Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Brand Equity”. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name. One situation when brand equity is important is when a company wants to expand its product line. If the brand's equity is positive, the company can increase the likelihood that customers will buy its new product by associating the new product with an existing, successful brand. For example, if Campbell's releases a new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The positive associations customers already have with Campbell's would make the new product more enticing than if the soup had an unfamiliar brand name. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one, however, the brand is said to have negative brand equity. This might happen if a company had a major product recall or caused a widely publicized environmental disaster. By Barry Norman, Investors Trading Academy
Brand Equity of Narendra Modi Vs Rahul Gandhi | Dr. Vivek Bindra
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Gandhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Resonance Model
 
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A discussion of the Brand Resonance Model.
Views: 50574 DrKC2010
Clockify Tutorial 5.6. Branding Reports
 
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This video will show you how to brand reports in Clockify, by inserting your company logo. Clockify is free time tracking software that lets you and your team track time with one click. For more info, visit: https://clockify.me/
Views: 418 Clockify
Get serious about valuing brand equity Suzanne Lowe professional services marketing video
 
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In filing papers to run for the US presidency, Donald Trump claimed that $3.3 billion of his $10 billion net worth is related to his brand equity. Journalists and news organizations immediately began picking apart this claim. They had no trouble proving the value of his skyscrapers and golf courses, but they found his brand equity claim harder to prove. In this situation, Trump is right. His $3.3 billion claim reminds us that the brand valuation community – if it tried – could test or pilot a number of tools and techniques to codify a professional services or thought leadership brand. It doesn't have to be so hard to prove the value of an intangible brand! It’s high time for the professional service industry to get serious about doing so. Follow Suzanne Lowe on: Google+: https://www.google.com/+SuzanneCampbellLowe Twitter: https://twitter.com/SuzanneLowe LinkedIn: http://www.linkedin.com/in/suzannecampbelllowe http://www.expertisemarketing.com/index.html http://www.expertisemarketing.com/suzanne-lowe.html
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 134848 Tribus
Brand Equity Raj Kamble’s Advertising Agency Famous Innovations
 
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Raj Kamble's advertising boutique agency Famous Innovations is a creative quiet stir in the market place. Barely a year old, this advertising start up seems to be drawing a lot of attention from the right quarters! Check out this report on Famous Innovations
Views: 1177 sumitplaylist
David Amerland - How to use Google+ Hangouts to Drive Brand Equity
 
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http://www.imthatgeek.com ⬅ Geek out with us! How to Use Google+ Hangouts to Improve Brand Impact, Build Business, and Communicate in Real Time. David Amerland's latest book - Google+ Hangouts for Business lays out the basic strategies of the mindset needed to run a great hangout as well as some of the technical aspects of managing one. Though we won't be diving into the mechanics of a great hangout, we will be discussing: The Hangout Revolution Using the Hangout to Drive Brand Equity How TV Values Evolved into Web Video Control How Brands Use Hangouts on Air And - how to use Hangouts to build long lasting relationships with your ideal audience. ========================= I'M THAT GEEK SHOW ========================= On the unpredictable road of entrepreneurship, it can be immensely helpful to receive guidance and advice from those who have traveled those roads already. Their experiences, distilled into teachable information, can help the rest of us avoid common pitfalls. Although their advice should be treated as a source of inspiration and not prescription, you can avoid a lot of useless theory by listening to those who are doers, not simply dreamers. I enjoy finding hidden gems of this sort of information, and when I do, I bring them here so that you can hangout with world-renowned business leaders doling out straightforward, honest advice on matters that matter to YOU. To me, Hangouts are all about real time engagement and they don’t mean much as a one way conversation. As time permitting, I’ll be sharing your comments and questions during the hangout, even if you didn't make it into the film strip. http://www.imthatgeek.com ⬅ Geek out with us! https://plus.google.com/collection/MIDyb ⬅ on Google+ https://twitter.com/ImThatGeekShow ⬅on Twitter https://www.instagram.com/imthatgeekshow ⬅on Instagram
Views: Yifat Cohen
Seminar on Marketing Research
 
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Avant Garde Solution, a research and consulting firm in collaboration with Faculty of Management, Tribhuvan University and Kathmandu University School of Management organized a seminar on marketing research to disseminate research findings to promote marketing policy and practices to help business organizations in Nepal. The seminar highlighted the research findings and pertinent issues relating to consumers’ behavior and marketing practices in Nepal. Success of any business organization depends on its marketing strategies and practices. In the process of delivering products and services, managers need to understand why and how customers pay attention to and like any promotional messages. Similarly, knowledge about why and how customers like the brands, make decisions to buy, talk positively about it and repurchase the same again and again. Based on such information, managers prepare marketing strategies and practices for introducing new products, expanding markets and satisfying customers. Such practices help organizations in improving its brand image, competitiveness, customer’s satisfaction, market shares, and profitability. This seminar presented how Nepali customers behave in the market, namely what they look at in advertisements and their messages, and how they develop liking and disliking of the messages, perception towards the products and services, and finally make purchase and repurchase decisions. The seminar also presented the influence of family and friends in this process. We believe, the dissemination of specific knowledge about the Nepali consumers’ behavior generated through rigorous research endeavors has helped the marketing professionals. In addition, the seminar also presented about the marketing strategies and practices of Nepali organizations. The seminar highlighted implications of these research findings on improving the marketing policies and practices of Nepali organizations. This seminar has brought academicians and business professionals together to share their ideas and experiences. The discussion was very helpful to improve their mutual cooperation in generating new knowledges and practices to improve the performance of marketing professionals. The followings were the research papers that were discussed in the seminar 1. Effects of internet ad and attitude towards the ad 2. Effectiveness of print advertisement practices in higher education institutions 3. Formation of brand equity in smartphones 4. Effect of private label brands (PLBs) exposure on consumer behavior 5. Children consumer socialization and its effects on their purchase decisions 6. A probabilistic approach to measure customer defection Follow us on: Official Website: https://avantgarde.com.np/ Facebook: https://www.facebook.com/avantgardesolution/ Twitter: https://twitter.com/avantgarde_np Google +: https://plus.google.com/u/1/115737002829981519989 Linkedin: https://www.linkedin.com/company/avantgardesolution/ YouTube: https://www.youtube.com/channel/UCku7HZ27jdhp4q2pwsLur7Q
Retail vs Corporate Marketing & Brand Equity [Vlog_04] [Yauzer Media]
 
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Anita, the owner of Yauzer Media has a background in digital media specialising in advertising. She practiced as a lawyer focusing on construction transactional deals and litigation. As a result of that, she is focused on problem-solving and is a strategic planner and creative thinker. "I have found that by combining my natural knack in problem solving and strategic planning skills in law and digital media – this is the perfect combination in helping my clients achieve optimal results to growth hack their business." - Anita : : : www.yauzermedia.com facebook.com/yauzermedia instagram/yauzermedia snapchat: yauzermedia
Views: 31 Yauzer Media
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
How To Generate Recall Value | Brand Promise | Dr Vivek Bindra
 
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In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Equity - Apple's loyalty beyond reason
 
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Brand Equity - Apple's loyalty beyond reason
Views: 1266 ET NOW
My 2019 Business Plan - Personal Brand Equity Explained
 
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My 2019 Business Plan - Personal Brand Equity Explained 👉Free Affiliate Marketing Training http://www.trckall.co/1ppzby In this video I go over how I plan on taking over 2019 with my personal branding. Personal branding has so much equity because you can use that audience that you built and leverage it for other things. In 2019 I will be putting a stronger emphasis on my personal brand. This includes more YouTube videos, more facebook posts and increase on posts on my Instagram account and much more. I will be following Peng Joon's content multiplier to really 10X over the next few months as I believe personal branding is something that is invaluable. Jelani from Jelanithemarketer.com 👉Support The Channel: https://www.buymeacoffee.com/3xX0QUf 👉Start Making Money Online Today http://www.trckall.co/1ppzby 👉How I Found My Virtual Assistant http://www.trckall.co/iworker 👉 ClickFunnels Free For 14 Days: http://www.trckall.co/1g1nbq 👉Lets Chat on Facebook Messenger: https://m.me/jelanimarketing 👉Follow Me On Instagram: https://www.instagram.com/jelanithemarketer/ 👉Subscribe to my Channel: http://www.trckall.co/155ig5 💥Checkout my other videos! 💥Using ManyChat: How To Increase Bot Subs and Facebook Group Members: https://www.youtube.com/watch?v=mxTcFEW7zoI&t=12s 💥Why I Don't Use Default Replies In Manychat: https://www.youtube.com/watch?v=TsO2f85ep04&t=47s 💥Checkout my playlists! 💥How to: https://www.youtube.com/watch?v=vfwIj3FmnWU&list=PL3ULGfKEEUYM569LSd1LI_nhe7xBaTipr 💥This FREE book changed my life: http://www.trckall.co/155ig5 💥My FAVORITE Traffic Source: http://www.trckall.co/1todsp 💥The Email Automation Tool I Use: http://www.trckall.co/1kumf4 💥How I Build My Websites: http://www.trckall.co/1g1nbq Must-Have Chrome Extension for YouTube SEO: 👉Vpulse, the extension I created: http://www.trckall.co/1kumf4 Production Tools: 👉Mic: Blue Snowball http://www.trckall.co/1u25au 👉Logitech BRIO – Ultra HD Webcam http://www.trckall.co/1cjxll 👉YouTube Tool: https://www.tubebuddy.com/jelanithemarketer 👉SEO Ranking Tool: http://www.trckall.co/1yrkxr 👉Artwork: Canva https://www.canva.com/ 🔴 P.S. Please Remember to Subscribe & Hit That Alert Button. Some links in the description are affiliate links. I do make a commission, however, no extra cost to you. -----------------------------------
Branding & Identity
 
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http://www.vebdesigns.com/branding-identity.php HAVE YOU DEVELOPED BRAND EQUITY OR BRAND LOYALTY?
Views: 3695 jasmyntyra
What is Branding in Marketing
 
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Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning & explanation
 
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What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning - CUSTOMER EQUITY definition - CUSTOMER EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer equity is the total combined customer lifetime values of all of the company’s customers. In deciding the value of a company, it is important to know of how much value its customer base is in terms of future revenues. The greater the customer equity (CE), the more future revenue in the lifetime of its clients; this means that a company with a higher customer equity can get more money from its customers on average than another company that is identical in all other characteristics. As a result, a company with higher customer equity is more valuable than one without it. It includes customers' goodwill and extrapolates it over the lifetime of the customers. The term is a misnomer since the term has nothing to do with the traditional meaning of equity. There are three drivers to customer equity, all of which refer to three sides of the same thing: Value equity: What the customer assesses the value of the product or service provided by the company to be; Brand equity: What the customer assesses the value of the brand is, above its objective value; Retention equity: The tendency of the customer to stick with the brand even when it is priced higher than an otherwise equal product; Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by: improving consumer service; improving the value or desirability of the brand; improving goodwill; improving brand popularity such as by advertisements; and improving the trust of the customer towards the brand.
Views: 3306 The Audiopedia
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 76125 Berkeley Haas
Seaga, One Source All Solutions
 
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Seaga has been at the forefront of the convenience service industry for more than 3 decades forging the way with smart technology, quality equipment, and ubiquitous brand equity in the products we produce. As one of the world's leading engineers, designers, and manufacturers of some of the most ground-breaking, essential vending technologies, and accessories on the market Seaga is the industry standard. #SeagaVendsItAll #OneSourceAllSolutions http://bit.ly/2yVoySr
Brand India Pharma film 2017
 
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IBEF presents the new Brand India Pharma film showcasing strengths and achievements of the Indian Pharma industry.
India's Brand Equity Is Incredibly Fantastic: YES Bank CEO Rana Kapoor
 
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"Concerns of Fortune 500 companies are about implementation. India always has a slight gestation period in terms of implementation. But, I think, the Prime Minister's statement about reform, perform and transform is the ultimate in terms of seeping into people's deep energy," said YES Bank CEO and Managing Director Rana Kapoor, at World Economic Forum, Davos. NDTV is one of the leaders in the production and broadcasting of un-biased and comprehensive news and entertainment programmes in India and abroad. NDTV delivers reliable information across all platforms: TV, Internet and Mobile. Subscribe for more videos: https://www.youtube.com/user/ndtv?sub_confirmation=1 Like us on Facebook: https://www.facebook.com/ndtv Follow us on Twitter: https://twitter.com/ndtv Download the NDTV Apps: http://www.ndtv.com/page/apps Watch more videos: http://www.ndtv.com/video?yt
Views: 832 NDTV
Marketing: Brands and Branding
 
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What is a brand? This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy.
Views: 26045 Brian K. McCarthy
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 17792 TEDx Talks
Yahoo! releases data to academia. TransgressiveX tackles brand equity differently. (RBDR 01.19.2016)
 
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Today on RBDR: 1) Yahoo! announces that it’s releasing 13.5 terabytes of data for academic analysis. 2) TransgressiveX releases its “Brand eXchange Power Survey” to better determine brand equity, and how to elevate it based on several different factors. RBDR is sponsored by RFL Communications, Inc., the research industry’s premier news and insight source through four major newsletters, the world’s "Top 50 Research Organizations," and 2016's upcoming Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools. For more details on RFL and how you can subscribe to its four publications, visit our website at http://rflonline.com. Don't spend your time "searching" for today's RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE
Strategic branding - New reality / New Process
 
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A strong brand - based on radical differentiation - makes it easier for your customers to buy, for your sales force to sell and builds brand equity. Are you ready yet? [reference: M. Neumeier / Brand Gap]
Views: 1235 audacitygroup
Social Media Marketing - Do Social Media Marketing Activities Increase Brand Equity?
 
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In this edition, you will learn what social media marketing has to do with brand equity and recognition for your business. FREE BOOK ►►► http://olatux.com/mastermind 15 CHECKLISTS TO 6 FIGURES INCOME - 100% FREE QUESTION - “Hey OLA … please help. I am trying to get more sales from my traffic. I am generating leads finally but no one is buying. What am I doing wrong? I spent the last year saving money because I notice that all the top leaders are buying traffic and winning. I figured I need to buy too. I have spent $5,000 in the last 2 weeks. Some on Facebook advertising and some on sponsored emails. I’ve had 2 or 3 sales and that just doesn’t feel right. First of all, should I spend all this money on Social Media PPC or I am not just patient enough?” Click this link to make a donation to support my work: ►►► http://olatux.com/donate ABOUT YOUR HOST ::::| Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006. He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American. Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers. Follow OLA Online Here: Instagram :|: http://instagram.com/iTuxB Facebook :|: https://www.facebook.com/NetworkMarketing2.0 Twitter :|: http://twitter.com/iTuxB Snapchat :|: https://www.snapchat.com/add/iTuxB PODCAST iTunes :|: http://apple.co/2ktmxnn Soundcloud :|: https://soundcloud.com/network-marketing-2-0 Stitcher Radio :|: http://bit.ly/2j56O1N MOBILE APPS Apple App Store :|: https://appsto.re/us/NQrM_.i Google Play Store :|: http://bit.ly/2jpTROo Amazon App Store :|: http://amzn.to/2ktaA5q WEBSITE Personal Blog :|: http://OLATux.com myEmpirePRO :|: http://myEmpirePRO.com #myEmpirePRO #OLATuxAbitogun #socialmedia RELATED - social media marketing brand equity do activities increase impact of on luxury brands and loyalty dissertation BLOG POST - http://myempirepro.com/blog/social-media-marketing-do-social-media-marketing-activities-increase-brand-equity/
Views: 36 OLA Tux Abitogun
Cannabis Marketing Dept Just Called for a Safety Meeting
 
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What will the industry winners be saying to new or first-time users to connect on a brand level? PRODUCT SAFETY a concern for new users and part of the message any cannabis brand looking to lead the industry will be conveying. http://www.creativeslink.com for marketing communications designed for the cannabis culture! Bud prices are falling and cannabis brand equity is rising! http://www.Instagram.com/creativeslink http://www.facebook.com/creativeslink http://www.twitter.com/creativeslink
Views: 34 CREATIVESLINK
Four branding strategy
 
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Trabalho acadêmico, para a disciplina de comunicação e expressão em vídeo.
Views: 98 Ivanilson Martins
Brand Equity – Modi At Silicon Valley: Is India Impressed?
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- In this edition of Brand Equity, catch ET NOW’s Sonali Krishna in a debate with Venkatesh Hariharan - Open Source Evangelist, Rajesh Sawhney - Co-Founder of Innerchef, Mahesh Murthy - Co-founder of Seedfund and Rehan Yar Khan of Orios Venture Partners on whether India is impressed by PM Narendra Modi’s recent visit to the Silicon Valley? Tune in. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► http://goo.gl/5XreUq Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 1862 ET NOW
Pelatihan konsep brand perusahaan, Pelatihan branding strategy, Pelatihan model connective branding
 
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http://borobudur-training.com/connective-branding.html Connective Branding: Building Brand Equity, Brand Strategy The Basics of Branding, Introduction to Brand Strategy, Branding Strategy Insider, types of branding strategy, branding strategy examples, branding marketing strategy, branding strategy definition, branding strategy template. Pelatihan Connective Branding: Bagaimana Membangun Brand Equity yang Unggul Pelatihan Connective Branding ini akan mengajarkan cara-cara yang sangat praktis berupa petunjuk langkah demi langkah membangun brand equity yang kuat. Connective Branding dibangun atas pondasi Brand Engagement dan Brand Aligment. Kedua hal ini, Brand Engagement dan Brand Aligment, merupakan dua key drivers dari brand equity. Pelatihan Connective Branding ini akan menyajikan cara pandang yang lebih luas daripada branding tradisional. Ketika brand ditampilkan sebagai seperangkat values yang harus keluar dari semua stakeholder, hal ini akan membuat para brand manajer memiliki peluang luar biasa untuk makin memperkaya brand itu. Pelatihan ini akan mengajak peserta untuk mengenali bagaimana brand-brand bisa men-transformasi diri mereka dalam tantangan yang baru ini tanpa hari kehilangan jati diri dari brand tersebut. Jika kita bicara tentang branding dan pikiran kita tertuju pada departemen pemasaran, maka pikiran itu sekarang sudah berubah. Connective Branding akan menjelaskan secara sistematis tantangan masa kini dan masa datang dari brand dengan spektrum yang jauh lebih luas. Jika traditional branding fokus pada penciptaan external image melalui satu cara, sering melalui komunikasi yang manipulatif (misalnya melalui iklan), Connective Branding adalah tentang bagaimana menghidupkan brand dan bagaimana brand itu bisa memancarkan prinsip inti brand itu keluar untuk mememuhi janji dari brand itu. Riset membuktikan bahwa dengan menerapkan model Connective Branding, perusahaan akan bisa menaikkan keunggulan bersaingnya (competitive advantage). Materi Pelatihan Market forces, akan dibahas empat kunci kekuatan pasar yang memaksa perusahaan untuk mengadopsi paradigma baru agar brand-nya bisa tetap sukses dan kuat. Pembahasan dilanjutkan dengan lingkungan yang sifatnya distrust, internet “megaphone”, dan berbagai isu ekonomi global yang mempengaruhi brand perusahaan. Emerging strategies to address market forces, akan dibahas bagaimana perusahaan mulai bereaksi terhadap berbagai kekuatan pasar yang besar ini. Dilanjutkan dengan diskusi masalah emerging sustainability strategies, emerging online strategies, emerging corporate branding strategies and a new focus on authenticity. Akan juga dibahas contoh-contoh dan analisis perusahaan yang mengalami kesulitan serta mereka yang sukses Brand framework for building connective brands. Peserta akan mempelajari framework untuk membangun dan mengelola connective brands. Model ini dibangun dari dua pilar: engagement and alignment, di mana kedua pilar ini akan dibahas secara detil Practical applications – stakeholder engagement. Peserta akan mempelajari berbagai isu dan strategi yang dipilih ketika menyertakan karyawan, customer dan stakeholder lain terkait dengan brand perusahaan. Pembahasan dilanjutkan dengan menemukan critical success factors dan kunci konsep yang penting. Berbagai studi kasus akan dibahas untuk mengilustrasikan konsep tersebut. Practical applications – the process of alignment. Peserta akan belajar bagaimana mengatasi tantangan ketika melakukan proses aligning brand promise and brand experience. Peserta juga akan menemukan critical success dan studi kasus untuk menjelaskan konsep itu secara detil. Jika anda ingin mendaftar pelatihan, anda bisa menelpon, sms, atau mengisi form di bawah. http://borobudur-training.com/contactus.php Inilah alamat kami: Dr. Dwi Suryanto, Ph.D. Jalan Radio No. 3 BKR Buah Batu - Bandung 40295 Telp: (022) 61610108 - HP: 081-321-616-080 atau 0856-242-190-62 E-mail: [email protected]
Views: 245 Borobudur Training
What Defines Your Brand?
 
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Your brand is defined by the interactions that people have with it. Carl A. Doty, Vice President and Group Director, presents the contextual marketing engine at Forrester's Forum for Marketing Leaders.
Views: 1150 Forrester
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4080742 TED-Ed
Brand Equity - The End of Apple Era
 
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Brand Equity - The End of Apple Era
Views: 193 ET NOW
Brand Equity - Brainstorming - Saatchi & Saatchi
 
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Brand Equity - Brainstorming - Saatchi & Saatchi
Views: 547 ET NOW
Building Strong Brands
 
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After working with more than 500 brands over the past 20 years, we've seen a lot of change. Capturing market share is becoming more elusive. Marketing investments must work harder than ever before, and creating relevant brand connections has become increasingly complex. What hasn't changed, though, is the fundamental purpose of a brand: To inspire how people feel, influence how they behave, and compel them to act.
Views: 14452 Prophet
Online Branding Strategies - "Tops Tips & Strategies For Branding"
 
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http://CTCmarketing.co.uk. When thinking about strategies for branding, especially small business branding, the most important thing is to think YOU. Forget "Big Brand", think "Personal Brand". The more authentic your branding, the more your customers will relate to you & the more successful your online branding strategy will be. (strategies for branding) (strategies of branding) (branding strategy marketing) (small business branding) (online branding) (your branding) (branding marketing) (branding a business) Strategies for Branding - Delivering on Promises | Website ...Article explains how delivering on the promise should be a top strategy for branding. http://www.websitemarketingplan.com/small_business/promise.htm - Strategies For Branding Success eBook5 Mar 2011 ... Strategies For Branding Success ebook plus Marketing Marketing - Research International - Marketing. Strategies For Branding Success, ... http://www.diesel-ebooks.com/item/.../Strategies-For-Branding.../1.html - Strategies for Branding a Merger | unconventional branding5 Nov 2008 ... The two largest players in the medical reprocessing field merged, and needed to establish new brand perceptions based on the combined equity ... http://www.unconventionalbranding.com/.../strategies-for-branding-a-merger/ - Online Branding Consultants: Strategies for Branding21 Sep 2006 ... Branding can be an integral part in making a business successful thus turning online branding consultants into the wave of the future. http://www.home-business-expo.com/wiki/OnlineBranding.asp - Powerful Twitter Marketing Strategies For Branding Your BusinessTwitter is a social networking site that receives mixed reviews depending on who is talking about it. Even though that is true, there are always solid ... http://arthritispainreliefinfo.net/info/?powerful...strategies-for-branding... - For Branding Success Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business ... https://www.ebookit.com/.../Strategies-For-Branding-Success.html - 5 Highly Effective Strategies For Branding YOU In Internet Forums ...1 Apr 2011 ... Products and services come and go, but your name will always remain intact. http://www.internetmasterycenter.com/articles/internet.../internet-forums.php
Views: 108 Mandy Swift
Joe Rogan Experience #1145 - Peter Schiff
 
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Peter Schiff is an American businessman, investment broker, author and financial commentator. Schiff is CEO and chief global strategist of Euro Pacific Capital Inc. He also hosts his own podcast called “The Peter Schiff Podcast” available on iTunes and at SchiffRadio.com
Views: 1452824 PowerfulJRE
Diversity intelligence for understanding equity & leadership | Claretha Hughes | TEDxUofOzarks
 
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Claretha Hughes talks about the importance of using diversity intelligence for understanding equity and diversity leadership capability. She explains why leaders should strategically value diversity and differences among team members. Dr. Claretha Hughes is an associate professor in the Department of Rehabilitation, Human Resources and Communication Disorders at the University of Arkansas and former Director of the College of Education and Health Professions' Honors Program. She received her PhD from Virginia Tech, and her research focuses on value creation through the use of human resource development and technology development. She is interested in the impact of values (a) on teaching and learning processes and motivation; (b) on organizational culture, change strategies, and leadership; and (c) on technology in the workplace environment and employee behavior. In 2012 Dr. Hughes received the R. Wayne Pace Book of the Year Award from the Academy of Human Resource Development for her book Valuing People and Technology in the Workplace and has been nominated for the American Academy of Management 2013 George R. Terry Book Award. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 7402 TEDx Talks
How to Sell an Upside Down Car (Dealing with Negative Equity)
 
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#upsidedowncar #negativeequity #daveramseybeater #sellinganupsidedowncarStep by Step Instructions HERE -- https://melissablevins.com/how-to-sell-an-upside-down-car/ At the request of @christudas in the comments, I'm sharing this affiliate link for Ozium for car odors. https://amzn.to/2BjltgK Before you leave, click the link below so you won't miss a thing! https://www.youtube.com/channel/UCd5EmTMAYV1xU7Ie02kh6Xg?sub_confirmation=1 How to sell an upside-down car when you owe more than the car is worth: We've (stupidly) purchased a brand new car and know the trouble you can get into when financing negative equity into your new vehicle purchase. Here's how we sold an upside-down car and were able to purchase a nice, used car for 1/4 of what we financed originally. Helpful Links: What is a free-spirited nerd? https://goo.gl/RYX1Gv How to Build your Credit Score without a Credit Card https://goo.gl/jjQY4b Blog: http://melissablevins.com Instagram: http://instagram.com/freespiritednerdcoach Facebook: http://facebook.com/freespiritednerdcoach #howtosellanupsidedowncar #upsidedowncar #daveramsey
Views: 18191 Melissa Blevins
What is FUNCTIONAL BRANDING? What does FUNCTIONAL BRANDING mean? FUNCTIONAL BRANDING meaning
 
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What is FUNCTIONAL BRANDING? What does FUNCTIONAL BRANDING mean? FUNCTIONAL BRANDING meaning - FUNCTIONAL BRANDING definition - FUNCTIONAL BRANDING explanation. SUBSCRIBE to our Google Earth flights channel - http://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ?sub_confirmation=1 Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Functional Branding is a discipline within service design where services are created or improved to deliver more than enhanced user experience. Instead, services are created to deliver a branded experience to users through outstanding application of service design. An example might be two competing websites that offer broadly the same products or services. Functional branding would enable one of these sites to differentiate itself through the interactions with users, positively reinforcing its brand values through design. Every time a consumer interacts with a brand, an opportunity exists for their perceptions to be influenced. Functional branding aims to ensure that every interaction is a branded experience, so that users receive not only a positive experience but one that conveys the brand values of the company. These user experiences will have more than excellent functionality and usability, they also appeal to consumers on an emotional level. Functional branding builds an overall and comprehensive branded experience, which can increase consumer brand loyalty and positively influence brand equity. Functional branding is a new discipline within service design which is being practiced by a small number of service design companies.
Views: 42 The Audiopedia
Brand Values 2007-2013 (Source: Interbrands)
 
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Brand Values Interbrand Apple
Views: 1257 Philip Elmer-DeWitt
The Importance of Brand Strategy   Building Your Communications Plan
 
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NC3T Webinar held on September 16, 2015 Every successful career pathways program benefits from having a strong branding and communications strategy. You want and need support from students, parents, business partners, and the community as your pathways initiative is developed or strengthened. To achieve this, all stakeholders must understand the unique benefits it provides them. Learn how an effective communications plan can engage stakeholders, leading to understanding and support and contributing to the program's ability to sustain and grow over time. Pam Daley, recognized national expert on branding and communication, will share tips and tactics specifically for educators who want to develop or improve their communications plan. Hans Meeder, President of NC3T, will facilitate the discussion which will include the following topics: •Fundamentals of a brand strategy •Defining the benefits of your pathways initiative •Building a marketing and communications plan This webinar is the sixth in a series covering aspects of NC3T's Pathways System Framework™ with a special focus on Cross Sector Partnerships.
Views: 433 Hans Meeder - NC3T
Facebook Marketing - Building Brand Equity & Audience Using Facebook Retargeting/Remarketing
 
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Facebook marketing, remarketing and retargeting are some of the most powerful tools you can use in your business this digital age. FREE DOWNLOAD: ►►►: http://OLATux.com/mastermind 6 - 7 Figures 15 Points Checklist In this video, I demonstrate how I use it to build my brand equity and audience simultaneously by giving massive value into the market place. Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006. He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American. Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers. FREE PDF Download: $5,000 - $82,000 Per month income Real Estate Investing & Wholesaling SECRETS http://REFlipCoach.com FREE PDF Download: Network Marketing 2.0: 6 Steps to 6 Figures Income http://www.NetworkMarketing2Show.com Real Estate Investing Digital Marketing Lifestyle High Performance Ola Tux Abitogun myEmpirePRO ola abitogun,ola tux abitogun,ola togun,myempirepro, business,entrepreneur,entrepreneurship,real estate,real estate investing,real estate flipping,real estate wholesaling,marketing,digital marketing,internet marketing,network marketing,online marketing facebook retargeting facebook retargeting pixel facebook retargeting ads facebook retargeting strategy facebook retargeting ad sizes facebook retargeting ad examples facebook retargeting cost facebook retargeting audience too small facebook retargeting pixel wordpress facebook retargeting shopify facebook remarketing facebook remarketing pixel facebook remarketing tag facebook remarketing ad sizes facebook remarketing audience too small facebook remarketing campaigns facebook remarketing examples facebook remarketing pixel wordpress facebook remarketing policy facebook remarketing strategy
Views: 373 OLA Tux Abitogun
Keiser Report: Negative Rates Are Coming (E1357)
 
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In this episode of the Keiser Report, Max and Stacy discuss the the first warning signs of negative rates coming for the US when the next financial crisis hits. In the second half, Max continues his interview with Mish Shedlock of MishTalk.com about the latest economic data out of America and whether or not the lofty stock market valuations are warranted. RT LIVE https://www.youtube.com/watch?v=IFAcqaNzNSc Check out http://rt.com Subscribe to RT! http://www.youtube.com/subscription_center?add_user=RussiaToday Like us on Facebook http://www.facebook.com/RTnews Follow us on VK https://vk.com/rt_international Follow us on Twitter http://twitter.com/RT_com Follow us on Instagram http://instagram.com/rt Follow us on Google+ http://plus.google.com/+RT #RT (Russia Today) is a global #news network broadcasting from Moscow and Washington studios. RT is the first news channel to break the 1 billion YouTube views benchmark.
Views: 34178 RT