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IDENTITY DESIGN: BRANDING
 
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👉Subscribe: https://goo.gl/F2AEbk 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. Chris and Jose go over how the Ole's logo and new landing page was created by applying the CORE framework. Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 460603 The Futur
Ryan Learns Brand Identity: Ryan Learns Something Episode 3
 
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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 283124 Degreed
Branding: Identity Design w/ Yo Santosa
 
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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 345467 The Futur
Brand Identity Design Process
 
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http://grafxtv.com - Logo Design - in this tutorial, I show you the steps I took to design the logo for Autoworkx. I used Adobe Illustrator. I also go through tips to design good logos. You can design using photoshop but I recommend Adobe Illustrator because it is a vector based program. Don't forget to subscribe, share, like and leave your comments! Signup to our mailing list to get more videos here: http://creativeastro.tv Follow us for more content on: Twitter - https://twitter.com/creative_astro Instagram - http://instagram.com/creativeastrotv Google+ - https://plus.google.com/+Creativeastro LinkedIn - https://www.linkedin.com/company/creative-astro Like us on Facebook - https://www.facebook.com/creativeastro -~-~~-~~~-~~-~- Please watch: " Flywheel hosting: Flywheel Hosting Dashboard Overview" https://www.youtube.com/watch?v=CD5u974c8Sw -~-~~-~~~-~~-~-
Views: 34547 MAKTV
How To Design a Brand Identity
 
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Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 106430 CreativeMarket
HOW TO: Design a Brand Identity System
 
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How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butler Branding – followed in designing the Branding System for Mid India Christian Mission. This isn’t the exclusive way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Take every design project on a case by case basis, but there are some definite pro-tips Chris shares that can be helpful for your design process. This Brand Identity System included: - Stylescapes - Logo Redesign - Logo Design for Sub-Brands - Brand Style Guides
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 164883 Philip VanDusen
How To Design Brand Identity Stylescapes
 
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Top 3 things to know when designing a stylescape. What is a style scape and how can you apply it your web or identity design? What's the difference between a mood board and a stylescape anyways? We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions. Annotations -- 02:25 What is a Stylescape? 03:02 Involve your clients into the step by step design process 07:15 Case Study: Chicken Bistro 09:54 Step 1: Curate content based on three main brand attributes 14:05 When curating brand elements, choose similar brand attribute words that are visual. 15:17 How far should you vary your Stylescapes? 20:20 Step 2: Tell a design story - Stylescape framework template 22:56 Step 3: Make it artful and dynamic 24:50 Filling in the Stylescape (colors, typography, imagery) 33:00 Q: What's your process for hiring a designer to make a Stylescape? Links Discussed in This Episode: Adobe Kuler: https://color.adobe.com/create/color-... Pinterest: http://www.pinterest.com/josecaballer... Behance: https://www.behance.net/ Typography Served: http://www.typographyserved.com/ Best Web Designs: http://www.thebestdesigns.com/ Shutter Stock: http://www.shutterstock.com/?gclid=CL... Fontspring.com: http://www.fontspring.com/ HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 178595 The Futur
Logo/Brand Redesign Process and Case Study - Design Pilot
 
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Join my Weekly Newsletter: http://eepurl.com/dB7Hwv This video is a Case Study, where I explain my process of redesigning a New Logo and New Brand Identity. I explain various stages of the Redesign Process through the Case Study. I cover areas of Objective, Idea Generation, Colors, Typography, Logo Construction and more. Hopefully, once you have an understanding of my Brand or Logo Redesign Process you will be able to create a New Brand Identity or Logo for yourself your business or client. Check your Brand Name Availability: https://www.namecheck.com My New Rebrand and Brand Identity Project and Case Study on Behance: https://www.behance.net/gallery/66615535/Design-Pilot-Brand-Identity ---------------------------------------­---- Photoshop Tutorials: https://www.youtube.com/playlist?list=PLERed4ILxkJ372RTmi1rQmfqbIqXr3opi Illustrator Tutorials: https://www.youtube.com/playlist?list=PLERed4ILxkJ0pK595gwPLmcVF-P_jx0V1 After Effects Tutorials: https://www.youtube.com/playlist?list=PLERed4ILxkJ23p3SZD49unrbkh_F8q9Dk Adobe XD Master Course https://www.youtube.com/playlist?list=PLERed4ILxkJ1lM9pC69jjaS0Mw4VuY9Au -------------------------------------------------------------------------------------------- Contact me : Twitter : https://twitter.com/kvschethan Facebook : https://facebook.com/designpilot Mail : [email protected] Portfolio : https://behance.net/chethankvs Instagram : https://instagram.com/design_pilot -------------------------------------------------------------------------------------------- LIKE, SHARE, COMMENT & SUBSCRIBE :) #logodesign #casestudy #branding
Views: 1423 Design Pilot
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 159584 GCFLearnFree.org
Part 2: Defining the Brand
 
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http://www.skoolcore.com Annotations: -- 1:07 Brand Attributes Exercise 2:46 Timeblock the agenda to keep the discussion focused 4:01 How would you describe the brand? 5:19 Who are you as a culture? In this second part of the Skool OS CORE videos you will see Jose explain the process to the Trojan Storage Client and start the first exercise; defining core attributes and coming up with a core brand statement. Tell us what you think: http://www.twitter.com/theskoolrocks https://www.facebook.com/theskoolrocks Follow us on Twitter: Chris Do http://www.twitter.com/I_mdoughboy Jose Caballer: http://www.twitter.com/josecaballer http://www.twitter.com/blindla http://www.blind.com http://www.theskoolrocks.com
Views: 20189 The Futur
Using the Brand Identity Prism to Improve Your Marketing
 
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Watch the latest from New Venture Mentor: "How to Beat Your Bigger Competitors in Attracting and Retaining Top Talent" https://www.youtube.com/watch?v=b4OD44N7a6k --~-- A quick overview of how Brand Amplitude's Brand Identity Prism can help you with marketing your startup or small business. Brand Amplitude: http://www.brandamplitude.com/ Brand Identity Prism Slideshare: http://www.slideshare.net/CarolPhillips/defining-brand-identity See the full post here: http://www.catecosta.com/tool-helps-define-business-brand/ Are you an entrepreneur or aspiring entrepreneur who needs help turning your fabulous idea into a profit-generating startup or small business? Visit www.CateCosta.com for more tips to help you take the first step or check out one of my helpful eCourses: https://goo.gl/ohn5dq
Views: 3786 Cate Costa
Brand identity guidelines. A walk through guide of a brand identity / logo guidelines document.
 
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I've had many requests to do a video where I run through an example of a brand identity guidelines document. So, I am happy to oblige :) Brand identity or logo guidelines as they can often be referred to; are a useful way of quickly accessing technical details about your logo such as colour codes and font types. They are also a way of making sure that your logo is always presented in the way that it is intended, no matter who is using it. Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 3503 Pixels Ink
Live Graphic Design, Branding & Identity with Kristine Arth - 1 of 3
 
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Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine will highlight her design brief, color palette, copy and font before developing several logo designs for the conference. Stay tuned to learn how Kristine approaches brand identity and logo design! Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline. ----- ►Check out her work: https://www.behance.net/arthkris ►Click HERE for part 2: https://www.youtube.com/watch?v=8lY0Tjg33Ww Intro: 1:13 Brief: 3:55 Sketches with her ideas: 15:45 Designing logo ideas in Illustrator: 20:35 Refining one of those logos: 1:09:30 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 8185 Adobe Creative Cloud
Brand Identity Process for QLTY Property | Black Bear Creative
 
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The goal of this project was to create a brand identity that differentiates itself from the rest of the property development market. We focused on QLTY’s attention to detail attitude, adaptability and their modern Innovative style. We did this by creating a rounded, minimal, intersecting logotype, to represent structure, collaboration, innovative, contemporary living and open transparency towards their clients. This also included a style guide that incorporated a visual identity kit for their print and digital collateral such as business cards, email signatures and letterhead documents. This ensures that the brand message remains consistent throughout all their future branding collateral. View more on our website: https://www.blackbearcreative.com.au/works/qlty Track: Ours Samplus - Spell On You
Stationery Branding - How To Brand A Business Ep. 2
 
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In this episode, we begin with a re-visualization of the logo we ended with in episode one. We continue the process of branding the business by creating some stationery branding. With a marketing identity package that fits together to produce a cohesive unit, Gary and Jonas are sure to land some big name clients :) Hope you enjoy watching the process! zimrimayfield.com
Views: 27142 Zimri Mayfield
Top 5 Common Logo Mistakes in Brand Identity Design
 
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There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 30160 Pixels Ink
HOW I DESIGN A BRAND IDENTITY | Hayley Paige Blogs
 
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➝ OPEN ME Subscribe here | http://bit.ly/2dmTRhn Give this video a thumbs up if you’re inspired for your own business or side hustle! My Graphic Design Company | http://reuxdesignco.com I love working with brands and influencers & recently worked with Youtuber + Blogger Hayley from Hayley Paige Blogs. If you've ever wondered how to brand your blog or how to redesign your logo, I wanted to take you through my process! If you're in need of a new logo or branding, email me & I would love to talk about your ideas! [email protected] ➝ SOCIAL MEDIA MEMBERSHIP Join the Social Media Membership: a monthly, online library of fully customizable templates to use on social media and for your business. http://reuxdesignco.com/social-media-membership ➝ SEE MORE Blog post about this project: Hayley's Youtube: https://youtu.be/Y__V_mhJzqI Hayley's Blog: http://hayleypaigeblogs.com ➝ RECENT VIDEOS Branding for the Holidays | https://youtu.be/fj7wHXIVCtY My Freelancing Story | http://bit.ly/2g9iorF How to Get Your Dream Job | http://bit.ly/2fSvyIi ➝ FOLLOW ME DESIGN COMPANY | http://reuxdesignco.com INSTAGRAM | http://instagram.com/cassiedulworth TWITTER | http://twitter.com/cassiedulworth FACEBOOK | http://facebook.com/reuxdesignco PINTEREST | http://pinterest.com/cassiedulworth ➝ CHECK OUT MY WEDDING PLANNING SERIES I’m Engaged! My Custom Ring & Save the Sates | http://bit.ly/2dGT4GH Come Wedding Dress Shopping with Me | http://bit.ly/2fTJj7x How to Find the Perfect Photographer | https://youtu.be/_nHGgrOfJF8 *some links are affiliate links
Views: 1399 cassie dulworth
Brand Identity Design Process Keynote Presentation
 
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Video of the brand identity design process keynote presentation. This video was created to show the design style of graphic designer Michael Ellison for his portfolio www.mellisonportfolio.com
Views: 1162 MICHAEL ELLISON
Brand Identity | Time-lapse Video Case Study
 
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A time lapse of the design process I went threw when rebranding my self and creating a brand identity infographic. I used Adobe Illustrator and Photoshop to complete this project. During the tail end of my Bachelors program I felt as though my logo didn't reflect how far I've come as a designer so I went back to the drawing boards and rebranded my self with a new unique icon.
Branding Delivery Template: File Walkthrough
 
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In this product walkthrough, we walk through the Illustrator file for our Branding Delivery Template. Use this template to deliver beautiful, high-quality, brand identity deliverables. We also discuss our methodology and process for presenting brand identity work to your clients. The product we're using in this video can be purchased from: https://madebysidecar.com/products/branding-delivery-template ======================= WHAT IS SIDECAR? Sidecar is a learning resource and marketplace for design tools built by designers for designers. We apply industry experience, best practice takeaways, design and strategy methodology, and digital assets in service to the design community. https://madebysidecar.com/ WANT TO LEARN SOMETHING SPECIFIC? LET US KNOW! https://madebysidecar.com/contact READ SOME DESIGN-RELATED GOODNESS ON OUR JOURNAL https://madebysidecar.com/journal WANT TO KNOW WHEN NEW STUFF LAUNCHES? Sign up for our newsletter and be entered to win a $150 store credit. We pick a new winner every month! https://madebysidecar.com/#join CONNECT WITH US ELSEWHERE Twitter: https://twitter.com/madebysidecar Facebook: https://www.facebook.com/madebysidecar Dribbble: https://dribbble.com/madebysidecar Behance: https://www.behance.net/madebysidecar
Views: 6670 Made by Sidecar
Illustrator Tutorials: Brand Identity Design
 
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In this video I will be talking about some of the differences between a logo and a brand identity using some of my own work to illustrate the points. It is crucial for any designer to remember that a logo by itself, or even a logo and a business card does not make it a brand identity. If you are someone who is looking to learn how to make kick ass logos using advanced Illustrator techniques and develop a full brand identity before seeing how it can be applied to your advertising and promotional materials, then you will love our all new design course Brand U. Check out the link below for more information: Check out the brand NEW Brand U course!: http://www.teach-me-to-design.thinkific.com Connect with us online: Blog: http://www.teachmetodesign.com Facebook: http://www.facebook.com/teachmetodesign Instagram: http://www.instagram.com/teachmetodesign YouTube: http://www.youtube.com/c/teachmetodesign
Views: 11229 Teach Me To Design
The Brand Building Process
 
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The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands are chosen because of the unique culture they offer. A brand embodies a unique set of language, visuals, legends, imagery, colors and style. Learn how great brands transport the customer into a different mental space.
Views: 12695 ThatBrandGuy.com
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 96588 MeetTheBoss
Designing Personal Brand Identity with Purpose (and Flourishes)
 
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Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 1570 TypeEd
How to think about a brand's visual identity
 
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A marketing innovator, design expert and photographer each offer quick and highly useful tips.
Views: 7798 Jerry Shrair
How to Set Up Your Brand Identity Kit in Visme
 
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Using the Visme Brand feature you can manage fonts and brand colors as well as establish a set of on-brand templates so your team can create content in accordance with brand guidelines. You can also set restrictions so your company can stick to strict guidelines and stay true to your brand requirements.
Views: 1473 visme
BlackJet- brand identity process film
 
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Moving Brands partnered with the private jet company Greenjets to create a brand identity for a radically new service poised to forever change long-entrenched perceptions of private jet travel. Co-founded by Uber founder Garrett Camp and powered by a Moving Brands-designed app, BlackJet allows a wider market of luxury travelers to book individual seats on private planes instantly, at the touch of an iPhone. See the full case study here: movingbrands.com/work/blackjet
Views: 704 movingbrands
What Goes Into Creating a Brand Identity?
 
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http://www.risingabovethenoise.com Led by award-winning designer and branding specialist, David Brier takes us behind the thinking and process to display some of the philosophy that has given clients a revitalized identity and new business growth. Want to receive your own Free eBook, "The Lucky Brand"? Then simply go to http://www.risingabovethenoise.com/free-ebook/ and you'll not only receive your free eBook, you'll also be added to our mailing list. Like branding? Obsessed with brands? Hunting for brilliant logo design? Then this is the site to visit, and the channel to subscribe to. http://www.risingabovethenoise.com
Views: 14859 David Brier
Brand Identity / Logo Design Process- StoryBox Productions
 
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StoryBox team approached me to design a simple brand Identity. After a quick research I have created the Brand Mark / logo form an open box and speech bubble. And it became the identity for cool media people. If you are looking for freelance designer to do your branding project, feel free to contact me: [email protected] Visit my freelance web design and digital marketing portfolio at http://www.vineed.com #logodesign #logoprocess #designprocess
Views: 243 Vineed Nelleery
Create a Style Guide for Your Brand
 
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Learn about creating a style guide for your brand. Ps - thanks for 1k! Learn more about design: http://kinkeaddesigns.com/ VIDEO MENTIONS: Marriage Equality Logo Edits: http://www.buzzfeed.com/jarrylee/beautiful-rainbow-brand-logos-celebrating-marriage-equality#.snVeZ418p Urban Outfitters Logo Process: http://identitydesigned.com/urban-outfitters/ SOCIALS: Twitter: https://twitter.com/becky_kinkead Instagram: https://instagram.com/becky_kinkead/ Subscribe for design, business + branding videos: http://goo.gl/4oPFcZ Hello there! I’m Becky Kinkead. I design for business owners and content creators who want to upgrade their brand presence & grow their online business: http://kinkeaddesigns.com/about/
Views: 20159 Becky Kinkead
Brand Identity Case Study - Finsense
 
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This video shows the process of developing a brand identity by design firm Forge Creative. For more information go to www.forgecreative.com.au
Branding Identity Design w/ Yo Santosa 😊😂 AIGA LA Hecho en LA speaker series
 
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More Yo on Branding, Identity design, match-making in this AIGA LA speaker series Hecho en LA. Building personalities. This one has been sitting on the shelves for a while, but we finally got around to editing this video. More Yo? Yo bet. Also, check out Yo's sit down conversation with Chris Do: https://www.youtube.com/watch?v=mnSgHLBpOpw Annotations -- 04:34 As a designer, we need to have confidence in selling our ideas 06:57 Designer vs. Artist: It's not about me, it's about solving the problem. 08:50 The brands we surround ourselves with are a part of our self-expression. 10:33 Opportunity: Thinkberry Brand Project 12:51 Starting Ferroconcrete 15:30 Q: What are some of your biggest challenges as owners of a studio? 16:55 Fewer Clients, Bigger Brands 18:24 Becoming a Creative Director 20:05 Q: What sets your studio apart from your competitors? 21:18 Being a Brand Matchmaker: I think of brands as personalities 23:31 TBS Smile Rebrand 31:52 The Brand Handoff - Taking the brand to the next level 32:44 Q: How many of you have your own retail brands? 33:40 Lessons from creating my own retail brand: Fruute 37:17 We closed the physical store, and created an online only retail store. 41:02 We noticed that gifting was a big market 42:16 Connecting with the right brand partnerships 44:20 Building the Commodity Fragrance brand. 47:48 The biggest pleasure that we have, is learning the nitty gritty of the business. 51:07 Getting eyes on the brand: The 1 Minute Model 54:25 We want to create brands that last and stay relevant. 55:25 Let's Think Bigger. Don't be afraid to fail. 56:11 Surround yourself with people who driven people who share your vision. 56:45 If you're not good at something, find someone who is. 57:43 Q: How did you come across Pinkberry? 58:29 Q: What was the size of your proposal? 59:28 Q: Can you talk about the rebrand of the today show? 1:01:33 Q: When you started Fruute, how did you split your time between that and Ferroconcrete? 1:02:34 Q: What's the difference between branding and design? 1:06:22 Q: How did you transition from a services model to a retail model? 1:07:36 Q: How did you turn down work? 1:08:19 Q: How do you bring strategy into the mix for a project? Ferro-Concrete: http://ferroconcrete.com Maker City LA https://www.makercityla.com AIGA LA http://losangeles.aiga.org ___________ Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Essential reading/book list from Chris Do. 📕 https://www.thefutur.com/essential-reading-creative-professionals-booklist/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit: https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Speaker— Yo Santosa Cinematography– Andrew Truong, Archi Prudencio Editor– Stewart Schuster Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com Typefaces: Futura, Din, Champion gothic Futur theme song— Adam Sanborne
Views: 26976 The Futur
Medialab Prado Brand identity
 
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Brand identity Design by Tata&Friends Animation by Cuadra Post Music by Nudo Medialab Prado an I+D department for the citizenship. Formed by 6 laboratories, each dedicated to an area of research. Building solutions to improve communities through dialog and technology. This new identity is based on an open grid, holding infinite patterns to represent human collaborations. The result is an organic system that grows with them.
Views: 4563 Jaime Fernandez
Walter Landor: Learn About Brand Identity From a Design Legend
 
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Every brand must have an identity because it needs recognition, acceptance and customers. Walter Landor is a graphic design legend who initially focused on package design but in the 1960's began creating brand identities for famous brands. The list includes: Frito Lay, Marlboro, Levi's, Del Monte, Coca-Cola and many more. Let's learn about brand identity design from a designer who has been an inspiration in the world of brands since decades. Watch the video and like it. Subscribe to get updates about our new videos on graphic design, brand identity, web design and much more. To read about Walter Landor and branding, go to: http://blog.logodesignguru.com/design... Want design updates? Visit our social media pages: Google: https://plus.google.com/+Logodesigngu... Twitter: https://twitter.com/LogoDesignGuru Facebook: https://www.facebook.com/LogoDesignGuru/ LinkedIn: https://www.linkedin.com/company/logodesignguru
Views: 1537 Logo Design Guru
FoodLink Brand identity process video
 
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푸드링크 서비스 브랜드의 아이덴티티 디자인 프로세스 영상입니다.
Views: 70 visualvoyage Ewha
Show Your Work! Presenting a Brand Identity Project
 
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This was a ROLLER COASTER of a day. We had a huge branding presentation today with a client, and I share a few tips on how to get your next branding project approved. The video I talked about with Michael Beirut: https://www.youtube.com/watch?v=7NuKb9mk0ac First time here? SO PSYCHED to have you! If you don’t know, now you know: my name is Ben Burns. I’m a designer turned creative director turned entrepreneur. My life is a little crazy: I own a digital agency, have a baby girl, sit on the executive board of AIGA|RVA, and have co-founded a few other businesses. My goal with this channel is to share my experience, journey and day-to-day with people who are considering OR already a part of a creative career. Welcome to the journey! Did you enjoy the content? It would mean the WORLD to me if you subscribed. Connect with me here: Instagram: http://www.instagram.com/mrbenburns Facebook: http://www.facebook.com/mrbenburns Twitter: http://www.twitter.com/mrbenburns_ Snapchat: mrbenburns // http://www.snapchat.com/add/mrbenburns My site: http://www.mrbenburns.com My studio: http://www.burntcreative.agency Equipment! Mah Main Camera: https://goo.gl/agYzz0 The best lens: https://goo.gl/blF5WN I use this tripod: https://goo.gl/nDoZfv And you need like six of these: https://goo.gl/swdz7I Must-Read Books: The Win Without Pitching Manifesto: https://goo.gl/8S4VSM Traction: https://goo.gl/Igmpe7
Views: 3968 Ben Burns
Photoshop Tutorial: Brand Identity Presentations!
 
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Open Description [click 'show more'] for info! Brand Identity Presentations are key! ---------------------------------------------------- Become a partner on YouTube today with this link! ➤ https://www.freedom.tm/via/BehrDesign Make sure to follow my friend on Twitch! Giveaway @ 100 Followers! ➤ https://www.twitch.tv/mlgcaskey Need some inspiration? Check out my behance! ➤ https://www.behance.net/garrettmalone Xbox Controller Template! ➤ https://twitter.com/jpex/status/431547714422067201 Sport Jersey Template! ➤ https://sportstemplates.net/product/jersey-texture-mockup/ GraphicBurger Website! ➤ http://graphicburger.com/tag/flat/ *Make sure whenever you use these designs, to credit the designer and link your resource! If you'd like to support me, please purchase something on my store! ➤ https://www.sellfy.com/behrdesign ➤ https://www.sellfy.com/behrdesignco Make sure to drop a like and stay connected with me! ➤Portfolio: https://www.behance.net/GarrettMalone ➤Snapchat: GarrettSkii ➤Email: [email protected] ➤Twitter: https://twitter.com/BehrDesign ➤Instagram: http://instagram.com/behrdesign_
Views: 14862 Garrett Malone
Branding Your Personal Brand / Creative Business | Build a Strong, Cohesive Brand Identity
 
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I hope this video was helpful for you! If you'd like to work with me to create your brand identity, just click here ▸▸ http://hollycasto.com/services WHAT'S NEXT ▸ subscribe to my youtube channel | http://bit.ly/21HvTw7 ▸ check out my blog | http://hollycasto.com ▸ sign up for my emails (& get free stuff!) | http://eepurl.com/cj-F_b FOLLOW ▸ instagram | http://instagram.com/hollycastocreative ▸ twitter | http://twitter.com/hollycastoblog ▸ pinterest | http://pinterest.com/hollycastoblog WORK WITH ME ▸ design services | http://hollycasto.com/services MY FAVES ▸ etsy - open a shop + get 40 free listings | http://etsy.me/1QIHcRk ▸ shopify - try for free for 14 days | http://bit.ly/1R5hebt ▸ printful - for order fulfillment + shipping | http://bit.ly/1N6nTvQ ▸ quickbooks - for simple bookkeeping | http://bit.ly/22KBbIG ▸ squarespace - for starting a blog or website | http://bit.ly/1i0Rbjp ▸ canva - free graphic design website | http://bit.ly/1fqI5sq // DISCLAIMER ▸ This is NOT a sponsored video. ▸ Some affiliate links are used, which means that I earn a small commission if you click the link and make a purchase.
Views: 108596 Holly Casto
Designing Brand Identity
 
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In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.
Views: 20090 BookVideosTV
CDG Brand Design Process | CDG Brand Design Agency est 1989 in Dublin, Ireland
 
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What is a Design Process? The easiest way to explain what a design is to a non-designer is that it is a series of decisions. From the broad (“what is this thing?”) to the minute (“should this be one pixel closer?”), every decision shapes the final product. Brand Identity? A brand identity is a visual expression of a brand that is communicated to the outside world and it can include its name, logo, communications and its visual experience. The team at CDG Brand, Show work in progress for Enbio. The video shows some of the work that involved in designing a brand.
Views: 5560 CDG Brand
Brand Identity Case Study - Complete Payroll
 
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This is an overview of our process with one of our clients Complete Payroll.
Views: 321 Of the Sea, LLC
Bynder Brand Identity Guidelines Tour
 
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Our brand guidelines module acts as a style guide to help to enforce brand consistency within your organisation. Finding information within the brand guidelines module is quick and easy. Elements of your brand such as your logo, fonts used on the website and the colours that form your brand are segmentable. This means that the user can find guidance on the part of the brand they're dealing with, as fast as possible. In the past, brands have been constrained to hosting their brand guidelines on a pdf, or another form of static document. This means that whenever the brand guidelines are updated, the pdf must be redistributed to all parties concerned. With the Bynder brand guidelines module, the brand guidelines are hosted in one easily accessible place. This means that any changes are automatically available to all stakeholders, without the need to redistribute the brand guidelines. Sharing the brand guidelines with other members of your team has now been made easier. By clicking a share icon within the brand guidelines, an email window will appear with a link directly to your guidelines. Converting the guidelines to pdf is also an option within the module. This might be useful if you want to share the guidelines with an external stakeholder, such as a PR agency, to ensure that your branding stays consistent across their work too. Brand guidelines can also integrate with the Bynder digital asset management module. This opens up a whole avenue of ways to easily import assets into your brand guidelines. The inclusion of these visual assets means that the guidelines offer a more in-depth understanding of how your brand should be presented. For example, the different backgrounds that your logo should not be presented on, as well as the specific font type and text colour that your brand requires.
Views: 1291 Bynder
3 Steps To Creating A Brand Identity
 
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Learn how creating a brand identity can grow your business! Are you ready to get your business on Youtube? Be sure to grab my Youtube newbie checklist here http://www.trenalittle.com/channelchecklist Find Allie here: Website: https://www.alliemariedesign.com/ Instagram: https://www.instagram.com/alliemariedesign/ Are you in my Free Facebook group yet? https://www.facebook.com/groups/videoforbizcrew/ Like my channel? Subscribe! bit.ly/SubJustTheTips Follow me here too: Facebook: http://www.facebook.com/trenanlittle Instagram: http://www.instagram.com/trena_little Twitter: http://www.twitter.com/trenanlittle Pinterest: http://www.pinterest.com/trena_little Equipment I use: Camera - http://amzn.to/2clRXwL Lighting - http://amzn.to/2cGgH2f Microphone - http://amzn.to/2cGgjRw Camera memory card - http://amzn.to/2cFjp5v Editing software - iMovie New videos every Monday and Fridays featuring a business tip of the day. Feel free to leave a comment suggesting what tip I should talk about next or what your biggest business struggle! Feel free to email me: [email protected] In today's video Trena has brand expert Allison Burns on to discuss how to create a brand identity. She's breaking down the importance of brand identity and what a brand identity really means. Building a brand identity is more than just fonts and brand colors. Allison walks us through the steps to brand identity and how you can start focusing on your brand strategy with her top 3 tips for creating a brand identity for the creative business. DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 488 Tips With Trena
Graphic Design + Branding Process
 
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A brief overview of Laut Design's process for graphic design, branding, packaging, user interface, and experience design for our clients.
Views: 4719 Laut Design, Inc.
Apereo Brand Identity Strategy
 
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This is primarily a time-lapse video into some of the processes I went through in designing the Apereo Foundation identity. At the beginning and the end I quickly try to express some of the strategy that went into the brand identity development, but don't go into any real detail (time was the issue). Please feel free to contact me if you'd like a better explanation into anything. For more information about the Apereo Foundation please visit: www.apereo.org
Views: 272 Sam Peck
Mastercard Brand Identity Evolution
 
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Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.
Views: 245133 Mastercard News
CMO Talks: AT&T Brand Identity Design Gregg Heard
 
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Gregg Heard, Vice President of Brand Identity and Design at AT&T, talks about how design is working to transform the brand identity and brand experience at AT&T to match the business transformation taking place across company. AT&T is focused on bringing it all together, helping people connect with advanced mobile services, next-generation TV, high-speed Internet services and smart solutions for businesses. Gregg is responsible for developing a Design competence and culture within AT&T, working with internal and external teams to bring the expression of the brand to life across all global channels and touchpoints.
Views: 1209 Agency Spotter