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brand portfolio concept
 
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Presentings a brand portfolio concept for academic libraries. www.brianmathews.com
Views: 3234 Brian Mathews
Brand architecture and brand portfolio
 
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: Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning
 
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What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning - BRAND ARCHITECTURE definition - BRAND ARCHITECTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Virgin Group and Heinz. These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties. These brands may also be used in conjunction with product descriptions or sub-brands: for example Heinz Cream of Tomato Soup, or Virgin Trains. Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand – which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to the endorsed sub-brand in the eyes of consumers. Individual product brand – For example, Procter & Gamble’s Pampers or Unilever's Dove. The individual brands are presented to consumers, and the parent company name is given little or no prominence. Other stakeholders, like shareholders or partners, will know the producer by its company name. Procter & Gamble is quoted by many authors as the antithesis of a corporate brand (Asberg and Uggla, Muzellec and Lambkin, Olins). "However, this situation changed in 2012. After more than 150 years of invisibility of the organization for consumer, the brand developed corporate brand promise during the 2012 Olympic games. Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August, 2009. In the run-up to the IPO, the company adopted a multiple brand corporate invisible brand architecture structure. The company's familiar square blue "badge" has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment. Structuring a company brand portfolio can involve choosing a strategy based upon a number of variables, including the business strategy, market trends, competitive tactics, and sources of growth and profit. Often marketing mix modeling is used to help understand the role of brands in a portfolio, and how they support or cannibalize one another. A strong parent brand can be leveraged across multiple sub-brands to help maximize Return on Marketing Investment. Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Views: 2167 The Audiopedia
What do companies look for in a design portfolio? How do you show passion?
 
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👉Subscribe: https://goo.gl/F2AEbk How do I get a job in graphic design? What do employers look for in a portfolio? How many pieces should I include? What should I show in my portfolio to get a job in graphic design? This is the most asked question we get. CSUN student asks and gets a surprising response. Chris Do facilitates the answer by asking more questions to help the student discover the answer for themselves. Annotations --- 00:05 Q: What do you look for in a graduate applying for a job? 01:16 How many pieces of work should you have in your portfolio? 02:12 How do you determine if your design work is professional? 03:24 Words Matter: Whenever you have a difficult problem to solve, break it down into little pieces. 04:00 How do you show your passion through your design portfolio? 05:50 Do not show work that you do not love doing. 09:20 Go beyond the parameters of the project 13:04 It only takes one person to out work and embarrass everyone else. 15:01 Show as few pieces as possible that are relevant to the job you are applying for. 16:45 I don't want to be embarrassed and outperformed, I want to embarrass you. Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely, Mark Contreras, Jon Pham, Stewart Schuster Show Open– Roy Kang Futur Theme Music – Adam Sanborne www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell Typefaces: Futura, Din Futur theme song— Adam Sanborne
Views: 305251 The Futur
My Thoughts on Personal Branding & Portfolio Websites - UI/UX Design
 
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http://www.mlwebco.com - In this video, I talk about the importance of personal branding within your personal hosted website. Having a personal hosted website with a strong personal brand presence helps builds relationships quicker.
Views: 4205 Mike Locke
My (First) Design Portfolio
 
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Should you be a generalist or specialist if you want to get work? This is my first design portfolio when I graduated Art Center College of Design in 1995. It's a collection of logos, editorial design, layout, typography, ads and some early motion design work. Along with the portfolio, I talk bout the importance of developing a "T" Skill which shows why having depth is more important than be a generalist or jack of all trades. 👉Subscribe: https://goo.gl/F2AEbk New design school graduates, this is what you need to know in putting your portfolio together. What are employers looking for in new grads? How can you stand out? Get a valuable look inside the mind of Master Designer and CEO of Blind Labs: Chris Do, as he talks about what employers like himself look for in a portfolio. Learn the criteria employers use to judge your portfolio and the manner and context in which it is seen. What is the purpose of your portfolio? What are you trying to accomplish with it? Special thanks to our sponsors: Shutterstock - http://www.shutterstock.com/ Media Temple - http://mediatemple.net/ This is Ground - http://thisisground.com/ _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: https://the-skool.myshopify.com/
Views: 855346 The Futur
Business Growth Tip: Which Questions to Consider When Building a Brand Portfolio
 
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Constructing a brand portfolio is an important step in driving growth within your company. Kellogg School of Management Marketing Professor Tim Calkins shares insight on the questions business leaders must consider when developing a portfolio comprised of multiple brands.
Besides portfolio and passion, what do you look for in a brand designer?
 
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Our Creative Director Owen Hughes answers your questions from twitter. This video is in response to @CarlNeubert's queston: "Besides portfolio and passion, what specfically do you lok for in a brand designer?" Tell us what you think @WolffOlins @OwenDHughes
Views: 1580 Wolff Olins
Portfolio Analysis Explained - The BCG Matrix
 
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http://www.woltersworld.com Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen. cash cows, dogs, stars and question marks.
Views: 112355 Wolters World
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 163767 Philip VanDusen
Brand ID - Brand Portfolio
 
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A collection of our best
Views: 1772 Brand Identity
Beginning Graphic Design: Branding & Identity
 
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In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 157844 GCFLearnFree.org
My Brand Portfolio
 
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Companies that I have served.
Views: 229 JR Harrell
Slimming brand portfolio likely to starve your company
 
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The world’s largest consumer products companies such as Unilever and Proctor & Gamble have recently announced shedding up to hundreds of brands, keeping only the strongest alive to make more profit. But when it comes to brand portfolio, is less really more? While most companies are convinced these big clean-ups result into increased firm value, new research by Dr Yvonne van Everdingen and Professor Gerrit van Bruggen and PhD candidate Baris Depecik of Rotterdam School of Management, Erasmus University (RSM) reveals that in almost all cases the opposite is true. Read more about this research on RSM Discovery: http://discovery.rsm.nl/articles/detail/156-slimming-brand-portfolio-likely-to-starve-your-company/
Dimensions of Brand Portfolio Strategy
 
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Recorded with http://screencast-o-matic.com
Views: 1118 Judy Castleberry
7 Tips For Design Portfolio Presentation
 
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The project I re-did is here: https://www.behance.net/gallery/61526915/SuperMealz-Branding-Site-Design Hey y’all! In this video I go over seven tips to help you improve the way you present your graphic design projects. Having an expert looking portfolio is one of the most effective tools we have as designers. It is important to present your portfolio well for getting freelance work as well as being hired as an in-house graphic designer. Tip 1: simplify the presentation of your project. Make sure that your actual design is the star of the show and it doesn’t get lost in an over-complicated presentation. Tip 2: Make your presentation in separate images. This allows you to make changes to your presentation easily later without having to exchange the entire portfolio image. Tip 3: Don’t go crazy with the amount of text in your presentation. Keep it between one sentence and two paragraphs. Tip 4: Include your sketches and pre-work. Sketches are particularly helpful if your project is an illustration or custom typography. Tip 5: Don’t use too many fonts. If you use one or two fonts in your design project, then make sure you stick to one of those in your portfolio presentation. Tip 6: Try not to repeat elements too often. If your project involves a logo design then there’s no need to paste the logo throughout your entire presentation. Tip 7: Don’t add artificial length to your design project. Try not to present the same thing in several different ways just to make your project seem more involved or complex. Okay guys, I really hope these tips help you improve how your graphic design projects are presented! Come join the pre-sign up for an awesome design club at http://rtweek.com/ Here's my tablet: https://amzn.to/2PmmytS Here's my camera: https://amzn.to/2vTpuG8 Find me around the web and on your phone at http://www.zimrimayfield.com/ https://www.facebook.com/zimrimayfield/ @zimmayfield Music: [Little Dogs] composed [Joerg Schnitzler] provided by freesoundtrackmusic.com Ashton Manor Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Bright Wish Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b...
Views: 19147 Zimri Mayfield
What is Branding in Marketing
 
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Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Brand Matters: What are the benefits of a simplified product portfolio?
 
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This week on Brand Matters we ask Dan Katz-Golden, Strategy Director, how a simplified product portfolio can benefit a brand, and ultimately, drive greater returns for the business. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 1623 Siegel Gale
Brand Portfolio Management Part (18:39 min)
 
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London Business School - Brand Management: Aligning Business, Brand and Behaviour Brand Leadership & Alignment
Views: 941 Ben y
Final brand portfolio
 
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Views: 50 Joe An
Whitenife Brand Portfolio
 
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Explore Whitenife and experience ethical luxury brands around the world.
Views: 83 WORLD OF WHITENIFE
brand portfolio
 
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Views: 92 Megha Tyagi
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning & explanation
 
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What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 2033 The Audiopedia
How Your Beliefs and Behavior Define Your Personal Brand
 
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How Your Beliefs and Behavior Define Your Personal Brand. Everything you do, say, impacts people's perception of your brand. Do the brands you admire say something about you? CSUN design student, Samuel Garay asks, "What brands do you admire? What motivates you?" which then launches into a whole conversation about personal brand, branding, and beliefs. We go deep and have some laughs along the way. Annotations --- 00:16 Q: What brands influence you? 01:00 Brand— A person's gut feeling about a product, service or organization. Marty Neumeier. 02:50 Examining the Apple Brand: Think different. Innovation. 06:05 We trust people who believe what we believe - Simon Sinek 08:00 Branding: Talk about what you stand for 09:08 Q: How do you demonstrate "Character" and how does it play into the context of design? 10:18 Strive for harmony in what you think, say and do 12:20 Brand Attributes: what you do shows what you think 17:53 Team dynamics: defining your common purpose Media Drop -- Simon Sinek "Start With Why" Ted Talk https://www.youtube.com/watch?v=u4ZoJKF_VuA Think different apple campaign https://www.youtube.com/watch?v=keCwRdbwNQY -- Want to get your logo reviewed? Submit here: https://www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _ Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. 🔹 Music on the show from Art-list.io http://goo.gl/22VpQi 🔹 Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo _ Connect with us online: 🔔 http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely, Mark Contreras, Jon Pham, Stewart Schuster Show Open– Roy Kang Futur Theme Music – Adam Sanborne www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell Typefaces: Futura, Din Futur theme song— Adam Sanborne
Views: 28061 The Futur
Dr Pepper Brand Portfolio Audit
 
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Education, Marketing, Entertainment, Business
Views: 18 Douglas Martinez
Brand Matters: What are the different types of brand architecture?
 
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We sit down with Jeff Lapatine, Strategy Director, Brand Development and ask him what the different kinds of brand architecture are and how they impact a branding initiative. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com Music sourced from Soundcloud Creative Commons and is licensed under CC 3.0
Views: 1824 Siegel Gale
What is a Brand Audit? Lorraine Carter, Persona Branding and Design
 
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What is a brand audit and why might you need to get one done for your brand? If you're listening to this now perhaps its because your brand is under performing or just not hitting the mark with your target audience as effectively as it should. A brand audit is effectively a health check for your business, product or service. It's a thorough examination of your brand's current status in terms of things like positioning, messaging, value, customer experience, deficiencies, trends, appearance and so forth, benchmarked against global trends, best practice and your competitors. It doesn't matter whether you're selling a service or physical products or even 'ideas' to get your market to 'buy into' your way of thinking, sometimes brands need to be audited because they're just not achieving their objectives. If you get an audit done of your brand it will help you identify your possible areas of weakness so you can effectively make the right changes to increase your reach or grow your profitability. Typically we're asked to do a brand audit because of things like • low level brand awareness • falling sales • lack of market penetration • deficiencies in the brand and its messaging • outside threats • to measure market perception, image, reputation and attitude to the brand • and effectiveness of brand management efforts When we conduct brand audits they vary immensely from one client to another in terms of areas of focus and the level of detail required but typically a brand audit can include things like: • reviewing marketing and brand strategy plans • auditing all your visual communications collateral like your website, logo, tagline, brochures, uniforms, signage, packaging, exhibition stands and so forth. A brand audit can also include: • reviewing things like your brand positioning, values, story and personality • what are the gaps between perceptions, aspirations and realities with regard to your brand? Are your customers getting and experiencing what you think you're giving them? Do they even know about everything you offer or provide? If you're having problems with your brand chances are you need a brand audit health check to identify where the problems lie and how they can be corrected. The outputs from your audit could help you achieve: • better brand communications • ensure your brand collateral delivers better return on investment • provide insight into your brand architecture, business structure and brand portfolio • enhance both internal and external brand awareness between staff and customers alike • and provide direction for your brand now and into the future In short a brand audit can help you grow your business, become more profitable and increase your market share. If you'd like to find out more you can get in touch using the contact details on our site http://www.personadesign.ie E: [email protected] T: +353 1 8322724
Views: 3016 Lorraine Carter
Example of Fashion Marketing portfolio
 
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The portfolio was created using a scrapbook purchased from Wilkinson's, all skills were presented on paper as evidence and printed. A great tip for creating the best portfolio out there is to have fun! Please enquire us below in the comments for more information. Thank you for watching, we hope it inspired you. Please subscribe and check out our BLOG: http://bloggerstaste.wixsite.com/bloggerstaste FOLLOW US ON INSTA BC WE FOLLOW BACK ❤️ @bloggerstaste ☺️ Thank you, have a awesome year ahead! Music: Electronic dance- As It Ever Was [unfortunately the artist is unknown] Contact us for any enquiries: [email protected]
Views: 15162 BloggersTaste
What is brand architecture?
 
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What is brand architecture? When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play. In this video, I will show you the 3 most common types of brand architecture - Branded House, House of Brands and Endorsed Brands (Hybrid brand). Stay Creative! Col #brandarchitecture #houseofbrands #brandedhouse #endorsedbrands ------------------------------- You can also find me on these other platforms too: Website: https://pixelsink.com Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink MORNINGFAME: https://morningfa.me/invite/pixelsink
Views: 394 Pixels Ink
Coca-Cola announces its new global brand portfolio strategy
 
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by: Rinelda Mouton --- Coca-Cola announced its new global brand profolio strategy 'One brand' in Namibia last week. The “One brand' strategy will allow Coca-Cola to move away from multiple brands to a single iconic brand campaign.
Views: 332 One Africa TV
Marketing and Branding Portfolio Video - Graphic Design, Web Design, Printing, Video
 
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http://www.rightlookcreative.com Rightlook CreativeSM custom graphic design and marketing solutions really work! Rightlook Creative specializes in making the complex marketing process easy with affordable prices and all-inclusive services. There are no hidden fees, no retainers and no long-term contracts. All Rightlook Creative services are priced as complete packages, including concept development, copywriting, custom graphic design, and full color printing. Get it all for one great price! No job is too small or too big. From logo design and corporate identity packages to full-color print catalogs, website design, custom signage, vehicle graphics and video production, the expert designers at Rightlook Creative can do it all! Not sure what marketing products you need to get the results you want? Let Rightlook Creative help design an effective and affordable marketing campaign for you. Rightlook Creative makes it easy.
Views: 3597 Rightlook Creative
BA (Hons) Fashion buying and brand management  - interview and portfolio
 
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Course leader Carla Frith talks you through what we look for in our interview and portfolio process for BA (Hons) Fashion buying and brand management
Views: 858 Ravensbourne
Here’s a glimpse of what Tata Mutual Fund is truly made of.
 
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Visit: http://brand.tatamutualfund.com for more information. #MadeOfTrueTataEssence
Views: 35620 Tata Mutual Fund
You Học e-Learning: Brand Portfolio Strategy (Anh Nguyễn Quang Hiệp)
 
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Đăng ký học tại đây http://www.brandsvietnam.com/youhoc/khoahoc/12-Brand-Portfolio-Strategy
Views: 2295 Brands Vietnam
Concept 6 : Portfolio Roles in Brand Architecture
 
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Brands are usually assigned a specific role as part of architecture, and these roles are called portfolio roles. Know and understand the 4 types of roles with this video.
Views: 623 ManagementParadise
UNO Hispanic Branding portfolio
 
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UNO is a lead branding and design agency dedicated to building brands that connect with the heart of the Hispanic consumers.
Views: 768 WRGERTAHDZGH
ABW - Graphic Design Branding Portfolio
 
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Africa Blue Webs Graphic Design Branding Portfolio
Building a Watch Portfolio: The Four Brands to Invest In
 
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Sept. 15 (Bloomberg) –- Building a solid portfolio of watches takes research and time. So where to begin? Steve Kivel from NY's Central Watch has some advice on how to get the best return on your timepieces. (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 116613 Bloomberg
David Aaker: The Anatomy of a Signature Story
 
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What are the four elements of an effective signature story? David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing, the most recent being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and LinkedIn. Aaker holds a BS in Management from Massachusetts Institute of Technology, an MS in Statistics from Stanford University, and a PhD in Business Administration from Stanford University.
Branding Portfolio
 
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Our top designers have produced thousands of marketing pieces with custom real estate branding for our satisfied clients - postcards, letterhead, business cards and even specialty items like postage stamps, listing presentation boards and much more. We want our clients to absolutely love what they get and use it as a mainstay in their business. These are samples of some of the brands that our real estate agent clients are using right now to outshine their competition. The Lones Group http://www.thelonesgroup.com/branding.asp
Unilever's View on The Future of Food, It's Brand Portfolio & Scaling Sustainability
 
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Matthew McCarthy discussed how Unilever is looking at the future of food and shaping its portfolio of brands; over 20 years with the company, he has cultivated a diverse path in marketing and general management, working across both Food and Personal Care. Join us next time at NOSH Live Winter 2018 in Santa Monica, CA on November 29th and 30th! More information can be found here: https://www.projectnosh.com/events/noshlivewinter18
Views: 140 NOSH
What are the different roles in brand marketing? Tracey Abbott, VP Strategic Planning at Footlocker
 
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Tracey joined Footlocker as Vice President of Strategic Planning in December 2012, where her responsibilities include leading global strategy and financial planning for the $6 billion athletic sports and apparel retailer. She was previously Vice President of Sales, Beverages at PepsiCo, overseeing the Target customer account, a $360MM beverage portfolio and one of PepsiCo's most strategic partners. Tracey joined PepsiCo in 2010 as Senior Director, Consumer Strategy where she was responsible for North American beverage portfolio strategy in New York. From 2008-2010, Tracey was a Case Team Leader at Bain & Company management consulting, living in Dubai, Johannesburg, Moscow, and Atlanta during her stint and focused mainly on private equity and consumer goods engagements. Tracey began her consulting career at A.T. Kearney in London in 2006, primarily focused on consumer goods. Prior to consulting, Tracey worked in the sports industry at Adidas-Salomon, A.G. in Germany and in Amsterdam, calling on the Foot Locker account. Tracey began her career at Eastman Kodak in Atlanta and credits the company for beginning her 10 year international career in Paris. Tracey earned an MBA in Finance (Bilingual Curriculum) from Hautes Etudes Commerciales in Paris, France in 2003 and is a Wake Forest University alumni. She is originally from Alabama, where her family still resides. Tracey is a member of the 2013 Class of Henry Crown Fellows at the Aspen Institute. #DESCRIPTION Tracey Abbott talks about the differences in marketing strategies based on whether you are a market leader or a challenger. She talks about how the marketing approach needs to be different based on ones position in the industry. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 189 Russell Sarder
How to Put Together a Portfolio | Graphic Design
 
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Watch more How to Have a Career in Graphic Design videos: http://www.howcast.com/videos/509239-How-to-Put-Together-a-Portfolio-Graphic-Design So, as a designer, you don't exist unless you don't have a portfolio. Now, one of the hardest things to do is to figure out what even goes into your portfolio. Especially if you're a motion designer, how does your portfolio look? Or a graphic designer, how should you show your print? How should you show your website designs, if you're a website designer? Should you put it on a computer screen and show the computer in the portfolio? All of these different formats are very good questions and it really all depends on what it is that your brand is and what it looks like. Again, it's really good to look at other people's portfolios to see what it is that they're doing, and maybe how you can simplify yours. It's best to not show all of your work, like all 40 pieces that you've done like through school and without. If you can, try not to show anything from school because a lot of clients will ask, or a lot of future employers will ask, "What is this from? Is this a concept project, or is it real?" When you actually admit that it's a school project, they kind of glance over it because it wasn't done in a real environment. So you want to make sure that you can get as much real work as you can, in your portfolio and show how you did it. Show the concept. If you have less than ten items, it's good to show the process. If you have videos that you want to show, instead of showing ten five-minute videos, try to have a two-minute reel. If you have different disciplines that you're good at, in which case, my portfolio that I had before I started my company, I wanted to show that I was good at website design and mobile application design. So, what I did was, I basically reached inside and reached in my brand. And at the time it was very black, and grey, and a little bit of pop color here and there, so my portfolio showed the same thing. And I did little quotes here and there, and then showed my website design in a very 3-D type of way. So I showed different designs, what I did, branding and website and then I did a brief description as to what the actual website looked like. Another thing that I did was, if it was live, provided a link for them to see it because they want to see that these projects aren't just concept ideas but actually live and working. In the second area, I showed mobile application design. And it's good to show multiple states of the screen, and not to just show one screen for each page, but just like a whole bunch of screens for all the pages, and letting people see, again, your thought process. I'm also in info-graphic design, so I also would show different things that I did in that respect. So one of the things you can do too, even in the front, is show what you're good at, show the table of contents, show that "This is what I'm going to show you", explain it and then make sure to always provide a way to be contacted, which sometimes we forget to do. So, in my case, I had Facebook, Twitter, call me, visit my website, check out my blog, email me. All in all, I put my personality in it and is also showed it in a way that was clean, that wasn't too overbearing, that didn't show too much work or too little, but then also provided enough information for them to know what type of style I had and how diverse I was in my skill set.
Views: 132209 HowcastTechGadgets
Build a Breakthrough Brand:  How to Optimize Your Brand Portfolio (by Denise Lee Yohn)
 
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Organize, prioritize, and manage your portfolio of brands. Watch the video and download the worksheet here: http://deniseleeyohn.com/brandportfoliovideo This is part of a 10-video series, "How to Build a Breakthrough Brand" (http://deniseleeyohn.com/breakthroughbrand). Whether you're building a brand from scratch or looking to strengthen your competitive advantage, "How to Build a Breakthrough Brand" provides the tools and instruction you need. Each of the 10 videos introduces a key step in the brand development process, and the accompanying worksheet outlines the points to get you started. Visit http://deniseleeyohn.com for more brand-building insights and instruction.
Views: 197 Denise Lee Yohn
What Is Brand Architecture?
 
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Healthcare branding agency InterbrandHealth explores how to think about brand architecture for your company.
Views: 1514 InterbrandHealth