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Brand Portfolio Management Part (18:39 min)
 
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London Business School - Brand Management: Aligning Business, Brand and Behaviour Brand Leadership & Alignment
Views: 1225 Ben y
Brand architecture and brand portfolio
 
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: Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
brand portfolio concept
 
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Presentings a brand portfolio concept for academic libraries. www.brianmathews.com
Views: 3578 Brian Mathews
What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning
 
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What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning - BRAND ARCHITECTURE definition - BRAND ARCHITECTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Virgin Group and Heinz. These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties. These brands may also be used in conjunction with product descriptions or sub-brands: for example Heinz Cream of Tomato Soup, or Virgin Trains. Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand – which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to the endorsed sub-brand in the eyes of consumers. Individual product brand – For example, Procter & Gamble’s Pampers or Unilever's Dove. The individual brands are presented to consumers, and the parent company name is given little or no prominence. Other stakeholders, like shareholders or partners, will know the producer by its company name. Procter & Gamble is quoted by many authors as the antithesis of a corporate brand (Asberg and Uggla, Muzellec and Lambkin, Olins). "However, this situation changed in 2012. After more than 150 years of invisibility of the organization for consumer, the brand developed corporate brand promise during the 2012 Olympic games. Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August, 2009. In the run-up to the IPO, the company adopted a multiple brand corporate invisible brand architecture structure. The company's familiar square blue "badge" has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment. Structuring a company brand portfolio can involve choosing a strategy based upon a number of variables, including the business strategy, market trends, competitive tactics, and sources of growth and profit. Often marketing mix modeling is used to help understand the role of brands in a portfolio, and how they support or cannibalize one another. A strong parent brand can be leveraged across multiple sub-brands to help maximize Return on Marketing Investment. Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Views: 4162 The Audiopedia
What is brand architecture?
 
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What is brand architecture? When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play. In this video, I will show you the 3 most common types of brand architecture - Branded House, House of Brands and Endorsed Brands (Hybrid brand). Stay Creative! Col #brandarchitecture #houseofbrands #brandedhouse #endorsedbrands ------------------------------- You can also find me on these other platforms too: Website: https://pixelsink.com Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink MORNINGFAME: https://morningfa.me/invite/pixelsink
Views: 3856 Pixels Ink
Portfolio Analysis Explained - The BCG Matrix
 
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http://www.woltersworld.com Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen. cash cows, dogs, stars and question marks.
Views: 134686 Wolters World
Whitenife Brand Portfolio
 
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Explore Whitenife and experience ethical luxury brands around the world.
Views: 90 WORLD OF WHITENIFE
What is PORTFOLIO STRATEGY? What does PORTFOLIO STRATEGY mean? PORTFOLIO STRATEGY meaning
 
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What is PORTFOLIO STRATEGY? What does PORTFOLIO STRATEGY mean? PORTFOLIO STRATEGY meaning - PORTFOLIO STRATEGY definition - PORTFOLIO STRATEGY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ The portfolio strategy is a method for continuously improving educational opportunities in urban K-12 school systems. The strategy entails managing a portfolio of schools by separating school oversight from school operations and by holding a school's status as contingent, rather than permanent, based on the school's performance. The portfolio strategy in practice can be reduced to seven interrelated components: choice, autonomy, talent, varied supports, accountability, funding, and public engagement. Several education systems have adopted a portfolio strategy, including New Orleans, Hartford, Cleveland, Baltimore, Lawrence, and Denver.
Views: 953 The Audiopedia
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 237798 Philip VanDusen
My Brand Portfolio
 
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Companies that I have served.
Views: 234 JR Harrell
Dimensions of Brand Portfolio Strategy
 
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Recorded with http://screencast-o-matic.com
Views: 1601 Judy Castleberry
Gap CEO Art Peck on Brand Portfolio and Online Business
 
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Sep.20 -- Art Peck, Gap Inc.'s chief executive officer, discusses the company's brand portfolio and online business with Bloomberg's Emily Chang on "Bloomberg Technology."
Besides portfolio and passion, what do you look for in a brand designer?
 
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Our Creative Director Owen Hughes answers your questions from twitter. This video is in response to @CarlNeubert's queston: "Besides portfolio and passion, what specfically do you lok for in a brand designer?" Tell us what you think @WolffOlins @OwenDHughes
Views: 1652 Wolff Olins
Business Growth Tip: Which Questions to Consider When Building a Brand Portfolio
 
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Constructing a brand portfolio is an important step in driving growth within your company. Kellogg School of Management Marketing Professor Tim Calkins shares insight on the questions business leaders must consider when developing a portfolio comprised of multiple brands.
What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning & explanation
 
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What is UMBRELLA BRAND? What does UMBRELLA BRAND mean? UMBRELLA BRAND meaning - UMBRELLA BRAND definition - UMBRELLA BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella Branding is used to provide uniformity to certain product lines by grouping them under a single brand name, making them more easily identifiable and hence enhancing their marketability. All products under the same corporate umbrella (masterbrand providing structure and credibility to other products of the corporation) are expected to have uniform quality and user experience (e.g. All products carrying the parent brand must be of the same high quality standards). Factors that may determine the impact of umbrella branding include: The degree of commonality among the products falling under the corporate umbrella (e.g. Whether the products may act as substitutes for each other). The brand equity of a corporation (e.g. Whether the brand is known in its product market). Various theories attempt to explain a consumer's decisions and judgements during product purchasing that cause umbrella branding to be a successful marketing strategy. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity. This theory also explains for the popularity of umbrella branding. Consumers tend to evaluate new products not only by positive brand equity but also if the brand's concept is consistent with their extended products. For instance, assuming that the consumer had satisfactory past experiences with the company's products, if Apple Inc. would develop and sell a new version of a Macbook, consumers would deem it more reliable and potentially of superior quality rather than if Apple would produce a new beverage due to Apple's past product line. The categorisation theory is based upon the notion that consumers tend to categorise products by associating them to brands and their past experiences with those particular brands (stored in their category memory) in order to evade the initial confusion caused by the extensive choice of products they are presented with. New information on certain products are categorised into various sections such as product class (e.g. beverage) and brand (e.g. Coca-Cola) and then stored. Afterwards, consumers evaluate the product quality through past experiences with the brand's products as well as the brand equity.
Views: 3457 The Audiopedia
Brand in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 16695 study with chanchal
Brand ID - Brand Portfolio
 
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A collection of our best
Views: 2075 Brand Identity
Guide On How To Choose Domain Name & Brand Naming Strategies
 
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Have you ever been stuck trying to figure out a great domain name for your portfolio? Have you ever wondered whether you should use your personal name or a brand name for your domain name? MrBenBurns attempts to answer these questions with a few tips, tricks and tests to put your domain name ideas through. Choosing the right domain name is a vital step in creating your digital brand. Whether you're a freelancer, trying to get jobs with bigger agencies, or a small business owner ready to launch a brand online, following these steps to choose your domain name and test it will help you pick the right one... or two. Sponsored by Porkbun! Click here to get a .design domain name for $5 👉 http://porkbun.com/futur 5 tips 01:29 Make it short 01:40 Make it easy to spell 01:49 Make it easy to say 01:52 Make it easy to remember 02:00 Make it yours 03:10 Should you use a business or brand name? 03:55 Should you use a personal name? -- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 Artlist: https://goo.gl/aN8idZ — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Ben Burns Cinematography– Stewart Schuster Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 25767 The Futur
Building a brand.. Where do I start?!
 
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Get a Website & start your brand! http://www.squarespace.com/mckinnon - Enter MCKINNON at checkout for 10% off! Colour Graded with my PM LUTS Pack : https://sellfy.com/p/EaHg/ The Music I use: https://goo.gl/IMZC9A - AMAZING for YouTubers What's up guys! Today, we're talking about building a brand! It's an important step of the process when you are wanting to start your own business! Having a strong brand image is key and it all starts with having a website. Just watch the video, it will make more sense! Hope you guys enjoy and start building your own websites to make that dream one step closer to a reality! Like, Comment & Subscribe to stay updated with the latest content! VLOGS & TUTORIALS uploaded frequently! THE GEAR I USE: My MAIN Camera - http://amzn.to/2kdu35o My FAVOURITE Lens Ever - http://amzn.to/2kQNK4U The Magic Canon Lens of Life - http://amzn.to/2kXF9Qm The Mic I use - http://amzn.to/2l23rrZ My Drone - http://amzn.to/2kdE3M7 The stabilizer I use with iPhone : http://amzn.to/2kWhajI The BEST monopod - http://amzn.to/2lOPnn3 GoPro HERO 5 - http://amzn.to/2l1Nhit My Super Awesome Tactical Camera Bag : http://amzn.to/2m8jnaT FOLLOW ME: Instagram: https://www.instagram.com/petermckinnon/ Twitter: https://twitter.com/petermckinnon Facebook: https://www.facebook.com/petermckinnonphoto Website: http://www.petermckinnon.com
Views: 470873 Peter McKinnon
Unilever's View on The Future of Food, It's Brand Portfolio & Scaling Sustainability
 
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Matthew McCarthy discussed how Unilever is looking at the future of food and shaping its portfolio of brands; over 20 years with the company, he has cultivated a diverse path in marketing and general management, working across both Food and Personal Care. Join us next time at NOSH Live Winter 2018 in Santa Monica, CA on November 29th and 30th! More information can be found here: https://www.projectnosh.com/events/noshlivewinter18
Views: 513 NOSH
David Aaker: The Anatomy of a Signature Story
 
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What are the four elements of an effective signature story? David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing, the most recent being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and LinkedIn. Aaker holds a BS in Management from Massachusetts Institute of Technology, an MS in Statistics from Stanford University, and a PhD in Business Administration from Stanford University.
Brand Matters: What are the benefits of a simplified product portfolio?
 
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This week on Brand Matters we ask Dan Katz-Golden, Strategy Director, how a simplified product portfolio can benefit a brand, and ultimately, drive greater returns for the business. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2254 Siegel Gale
My Thoughts on Personal Branding & Portfolio Websites - UI/UX Design
 
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http://www.mlwebco.com - In this video, I talk about the importance of personal branding within your personal hosted website. Having a personal hosted website with a strong personal brand presence helps builds relationships quicker.
Views: 7006 Mike Locke
7 Tips For Design Portfolio Presentation
 
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The project I re-did is here: https://www.behance.net/gallery/61526915/SuperMealz-Branding-Site-Design Hey y’all! In this video I go over seven tips to help you improve the way you present your graphic design projects. Having an expert looking portfolio is one of the most effective tools we have as designers. It is important to present your portfolio well for getting freelance work as well as being hired as an in-house graphic designer. Tip 1: simplify the presentation of your project. Make sure that your actual design is the star of the show and it doesn’t get lost in an over-complicated presentation. Tip 2: Make your presentation in separate images. This allows you to make changes to your presentation easily later without having to exchange the entire portfolio image. Tip 3: Don’t go crazy with the amount of text in your presentation. Keep it between one sentence and two paragraphs. Tip 4: Include your sketches and pre-work. Sketches are particularly helpful if your project is an illustration or custom typography. Tip 5: Don’t use too many fonts. If you use one or two fonts in your design project, then make sure you stick to one of those in your portfolio presentation. Tip 6: Try not to repeat elements too often. If your project involves a logo design then there’s no need to paste the logo throughout your entire presentation. Tip 7: Don’t add artificial length to your design project. Try not to present the same thing in several different ways just to make your project seem more involved or complex. Okay guys, I really hope these tips help you improve how your graphic design projects are presented! Come join the pre-sign up for an awesome design club at http://rtweek.com/ Here's my tablet: https://amzn.to/2PmmytS Here's my camera: https://amzn.to/2vTpuG8 Find me around the web and on your phone at http://www.zimrimayfield.com/ https://www.facebook.com/zimrimayfield/ @zimmayfield Music: [Little Dogs] composed [Joerg Schnitzler] provided by freesoundtrackmusic.com Ashton Manor Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Bright Wish Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b...
Views: 39116 Zimri Mayfield
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning & explanation
 
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What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 3821 The Audiopedia
What is Portfolio in Hindi [पोर्टफोलियो क्या होता है - Portfolio ke Fayde ]
 
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Portfolio is a collection of investments held by an individual, investment company, hedge fund, or financial institution. Aaiye aaj ke is Video me Jaante hai - 1. Portfolio Ka matlab kya hota hai ? 2. Portfolio ke kya fayde hote hai ? 3. Portfolio kaise bana sakte hai ? 4. Portfolio ke baare me Tips .... और, उम्मीद करता हु, ये विडियो आपको जरुर पसंद आएगा, Pls. Like, Share, Support, --------------- क्या अपनी आर्थिक जिन्दगी को बदलने के लिए कुछ बेहतरीन किताबे पढना चाहेंगे ? मेरी हमेशा की पसंदीदा किताबो को देखने के लिए क्लीक करे - https://amzn.to/2NSVdPk https://www.amazon.in/shop/hindifinancialeducation ------------ Personal finance, Investment, और Stock Market के विडियो देखने के लिए चैनल जरुर Subscribe!!! करे. ------------- Website: http://sharemarkethindi.com/ Youtube: http://www.youtube.com/c/sharemarkethindi Twitter: https://twitter.com/sharemarkethind Facebook: https://facebook.com/sharemarkethindi Google Plus: https://goo.gl/HfKgXy #portfolio#investmentportfolio# About: Hindi Financial Education (sharemarkethindi.com) is a YouTube Channel, where you will find personal finance improvements videos tips and topics on financial education in Hindi, New Video is posted every Monday and Friday :)To get Updates of every new video Press Bell icon..... Thanks...
Concept 6 : Portfolio Roles in Brand Architecture
 
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Brands are usually assigned a specific role as part of architecture, and these roles are called portfolio roles. Know and understand the 4 types of roles with this video.
Views: 850 ManagementParadise
Artist Website, Branding and Portfolio Marketing by Stefan Baumann
 
19:53
In this Video Stefan Baumann is talking to a group of artists at a workshop in San Jose about creating an Artist website, branding your name, and marketing your portfolio to galleries. Stefan Baumann, host of the PBS Series "The Grand View," America's National Parks Through the Eyes of an Artist," travels throughout America painting plein air landscapes in oil. Art collectors who love to acquire paintings of the West, still life, wild life and flowers love his work, and his paintings have been collected by noted American families such as the Annenberg's , Rockefeller's, former President Reagan and by top fortune 500 corporations. His work is likened to the top artists of American History such as Moran, Bierstadt, Sargent, Payne, and Hulings. He frequently travels to paint in the National Parks, and you might see him painting at Yosemite, Yellowstone, and the Grand Canyon, as well as on his PBS Series, "The Grand View," and in his DVD's that feature him painting in 20 different National Parks.
Views: 19548 Stefan Baumann
Emily's First Graphic Design Portfolio Review | Part 1
 
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How do you get hired as a designer right out of school? What do you put in your portfolio? How can students show their skills with little real world experience? How does your first portfolio stack up against an ArtCenter grad's portfolio? Take a look back on Emily's first portfolio upon graduating ArtCenter College of Design in 2016. See what work got her the job at Blind, get some tips on how to approach your first portfolio. Emily Xie emilyxie.design @_emilyxie This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Credits: Executive Producer– Chris Do Host– Greg Gunn, Emily Xie Cinematography– Mark Contreras Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Alexandru Vasile Burlui Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 84183 The Futur
My (First) Design Portfolio
 
29:24
Should you be a generalist or specialist if you want to get work? This is my first design portfolio when I graduated Art Center College of Design in 1995. It's a collection of logos, editorial design, layout, typography, ads and some early motion design work. Along with the portfolio, I talk bout the importance of developing a "T" Skill which shows why having depth is more important than be a generalist or jack of all trades. 👉Subscribe: https://goo.gl/F2AEbk New design school graduates, this is what you need to know in putting your portfolio together. What are employers looking for in new grads? How can you stand out? Get a valuable look inside the mind of Master Designer and CEO of Blind Labs: Chris Do, as he talks about what employers like himself look for in a portfolio. Learn the criteria employers use to judge your portfolio and the manner and context in which it is seen. What is the purpose of your portfolio? What are you trying to accomplish with it? Special thanks to our sponsors: Shutterstock - http://www.shutterstock.com/ Media Temple - http://mediatemple.net/ This is Ground - http://thisisground.com/ _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: https://the-skool.myshopify.com/ === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 1087479 The Futur
brand portfolio
 
00:21
Views: 183 Megha Tyagi
What is a Brand Audit? Lorraine Carter, Persona Branding and Design
 
03:16
What is a brand audit and why might you need to get one done for your brand? If you're listening to this now perhaps its because your brand is under performing or just not hitting the mark with your target audience as effectively as it should. A brand audit is effectively a health check for your business, product or service. It's a thorough examination of your brand's current status in terms of things like positioning, messaging, value, customer experience, deficiencies, trends, appearance and so forth, benchmarked against global trends, best practice and your competitors. It doesn't matter whether you're selling a service or physical products or even 'ideas' to get your market to 'buy into' your way of thinking, sometimes brands need to be audited because they're just not achieving their objectives. If you get an audit done of your brand it will help you identify your possible areas of weakness so you can effectively make the right changes to increase your reach or grow your profitability. Typically we're asked to do a brand audit because of things like • low level brand awareness • falling sales • lack of market penetration • deficiencies in the brand and its messaging • outside threats • to measure market perception, image, reputation and attitude to the brand • and effectiveness of brand management efforts When we conduct brand audits they vary immensely from one client to another in terms of areas of focus and the level of detail required but typically a brand audit can include things like: • reviewing marketing and brand strategy plans • auditing all your visual communications collateral like your website, logo, tagline, brochures, uniforms, signage, packaging, exhibition stands and so forth. A brand audit can also include: • reviewing things like your brand positioning, values, story and personality • what are the gaps between perceptions, aspirations and realities with regard to your brand? Are your customers getting and experiencing what you think you're giving them? Do they even know about everything you offer or provide? If you're having problems with your brand chances are you need a brand audit health check to identify where the problems lie and how they can be corrected. The outputs from your audit could help you achieve: • better brand communications • ensure your brand collateral delivers better return on investment • provide insight into your brand architecture, business structure and brand portfolio • enhance both internal and external brand awareness between staff and customers alike • and provide direction for your brand now and into the future In short a brand audit can help you grow your business, become more profitable and increase your market share. If you'd like to find out more you can get in touch using the contact details on our site http://www.personadesign.ie E: [email protected] T: +353 1 8322724
Views: 4678 Lorraine Carter
🔴 How To Become A Brand Strategist
 
01:09:17
What is brand strategy? How do you become a brand strategist? Is brand strategy right for you? Does strategy matter in design? On this episode, you will hear about how Fabian Geyrhalter went from graphic design to becoming a brand strategist. - How did you get there? - How can others follow suit? - Is strategy right for me? - How to charge for strategy? Want to become a brand strategist? Consider taking these courses. O G • 2 minutes ago Classes you need to take to know how to do Design Strategy: - Business - Marketing - Positioning - Copywriting - Entrepreneurship - Philosophy - Rhetoric - Psychology www.finien.com https://twitter.com/finieninsights https://www.instagram.com/_finien_/ Pick up your copy of Fabien's book “Bigger Than This”, through our affiliate link: https://amzn.to/2OjSqz7 Zag https://amzn.to/2Okphnv The Brand Gap https://amzn.to/2UOFpzL Creative Strategy & The Business of Design https://amzn.to/2TtRjxw --- 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... Spotify: 🎙 https://open.spotify.com/show/5K96ryZ... — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 36127 The Futur
What is Your Signature Story? - David Aaker
 
56:19
Extensive research shows that stories communicate many times more effectively than facts. Professor Emeritus David Aaker's talk tells how the power of stories can be used strategically as well as tactically. A signature story is an intriguing, authentic, involving story with a strategic message that enhances the brand, the customer relationship, the organization, and/or the business strategy. It can become an asset that serves an organization internally and externally. You too should have a set of signature stories. David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing, the most recent being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA's Marketing News, he regularly blogs at davidaaker.com and LinkedIn.
How To Present Logo Designs and Identity Projects to Clients
 
24:10
👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs? In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind. Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/ Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/ ** Get all three StoryBlocks resources for the price of ONE - just click here: http://www.videoblocks.com/TheFutur_1217 ** – Video Timestamps 0:13 What is this? 2:15 Prerequisite No. 1 - Solid Discovery 2:40 Prerequisite No. 2 - Collaborative Steps 4:00 Prerequisite No. 3 - Incredible Work 4:10 Prerequisite No. 4 - The Right Tools 4:54 Building the Presentation 4:59 Step One - Start at the Beginning 6:16 Step Two - Recap the Steps with the Client 7:54 Step Three - Display your Work * 9:54 *Slide 1 - Isolated Logo on White 10:16 *Slide 2 - Split Screen, One Color Logo 10:40 *Slide 3 - Standard Mockups 11:24 *Slide 4 - Small Format Mockups 12:13 *Slide 5 - Large Format Mockups 13:08 *Slide 6 - Isolated Logo on White 13:28 Repeat for all other versions 13:43 Step Four - Compare all Options 14:09 thefutur Logo Mockup Process 16:07 Emily's Speed Mockup Design 18:40 Step Five - Ask Targeted Questions 21:10 Step Six - Don't expect Feedback 21:45 Step Seven - Set Timelines and Expectations – This video is sponsored by StoryBlocks. – Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Connect with us online: https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere https://www.instagram.com/thefuturishere/ — Credits: Executive Producer– Ben Burns Host– Ben Burns Director– Stewart Schuster Cinematography– Aaron Szekely Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne Stock photos–Storyblocks === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 320957 The Futur
Coca-Cola announces its new global brand portfolio strategy
 
01:31
by: Rinelda Mouton --- Coca-Cola announced its new global brand profolio strategy 'One brand' in Namibia last week. The “One brand' strategy will allow Coca-Cola to move away from multiple brands to a single iconic brand campaign.
Views: 391 One Africa TV
Trademark and Branding Portfolio Strategy and Management
 
04:40
Branding strategies without considering trademarks are like driving without air in your tires -- you're going to be left flat and stranded pretty quickly. Trademarks are the basis of brand valuation -- from the balance sheet to marketing and value assessment during due diligence. When you work with my office, we'll use a 5-part system to effectively review, evaluate and execute your branding strategy. Specifically, we: 1. Inventory your current and prospective trademarks; 2. Evaluate your marks in the context of your competitive landscape; 3. Prioritize marks for trademark registration. 4. Prepare and file trademark applications (equip); and 5. Enforce your rights through trademark licensing, trademark notices, and if necessary cease and desist letters. Oh, and remember to download the Trademark Brand Strategy Action Sheet, and leave a comment below. https://drive.google.com/file/d/1iKQISlAyz8fxK5s1oFg5BGF2UOCyXfiS/view?usp=sharing For additional information: Website: https://thrashertrademarklaw.com/ Facebook: https://www.facebook.com/groups/trademarks/ Email us: [email protected]
Product and Brand Portfolio  Can we balance the Unique Customer Value Propositions and Pricing Strat
 
31:39
Focus on pricing strategy, pricing policy and creating value propositions in pricing.
Dr Pepper Brand Portfolio Audit
 
15:05
Education, Marketing, Entertainment, Business
Views: 43 Douglas Martinez
What are the different roles in brand marketing? Tracey Abbott, VP Strategic Planning at Footlocker
 
01:34
Tracey joined Footlocker as Vice President of Strategic Planning in December 2012, where her responsibilities include leading global strategy and financial planning for the $6 billion athletic sports and apparel retailer. She was previously Vice President of Sales, Beverages at PepsiCo, overseeing the Target customer account, a $360MM beverage portfolio and one of PepsiCo's most strategic partners. Tracey joined PepsiCo in 2010 as Senior Director, Consumer Strategy where she was responsible for North American beverage portfolio strategy in New York. From 2008-2010, Tracey was a Case Team Leader at Bain & Company management consulting, living in Dubai, Johannesburg, Moscow, and Atlanta during her stint and focused mainly on private equity and consumer goods engagements. Tracey began her consulting career at A.T. Kearney in London in 2006, primarily focused on consumer goods. Prior to consulting, Tracey worked in the sports industry at Adidas-Salomon, A.G. in Germany and in Amsterdam, calling on the Foot Locker account. Tracey began her career at Eastman Kodak in Atlanta and credits the company for beginning her 10 year international career in Paris. Tracey earned an MBA in Finance (Bilingual Curriculum) from Hautes Etudes Commerciales in Paris, France in 2003 and is a Wake Forest University alumni. She is originally from Alabama, where her family still resides. Tracey is a member of the 2013 Class of Henry Crown Fellows at the Aspen Institute. #DESCRIPTION Tracey Abbott talks about the differences in marketing strategies based on whether you are a market leader or a challenger. She talks about how the marketing approach needs to be different based on ones position in the industry. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 203 Russell Sarder
What is Portfolio in Stock Market Hindi | Share market portfolio | Stock market Basics |
 
06:38
What is portfolio| What is stock market | how stock market works how do stock markets work ---------------------------------------------------------------------------------------------------- Share, Support, Subscribe!!! Subscribe: https://goo.gl/yNw13g Youtube: http://www.youtube.com/c/Finbaba Twitter: http://www.twitter.com/finbabaIndia Facebook: http://www.facebook.com/finbabaIndia Instagram: http://instagram.com/finbabaIndia ----------------------------------------------------------------------------------------------------- Subscribe Our Channel click Here for Latest Video https://goo.gl/yNw13g ----------------------------------------------------------------------------------------------------- Related Videos : SIP investment : https://youtu.be/Zh7dmWzqXWY Save Tax under section 80C : https://youtu.be/y5Sat6TcJHs Mutual funds : https://youtu.be/-gP4HfMCeBQ Gold ETFS :https://youtu.be/EPjiho6m1XI Arbitrage fund : https://youtu.be/3oyryG22H4I How to find stop loss : https://youtu.be/jZugeeEVSP0 FCNR account : https://youtu.be/G4GFoQFy_RI Stock Market Tax : https://youtu.be/hcYDeXEW6eY Stock Split : https://youtu.be/NQpW2oBemyk How to Buy Share Onlie https://youtu.be/g8Eb1LVNXM0 What is Cnadle stick https://youtu.be/-Sjhv7h3IT8 ------------------------------------------------------------------------------------------------------- Open Demat account :https://zerodha.com/open-account?c=ZMPASV ------------------------------------------------------------------------------------------------------- About: FinBaba is a you-tube channel, where you can get Information about Banking, finance, Stock market basic and Advance, Forex, Mutual funds and many more. Thanks For Watching this Video. !
Views: 35391 Fin Baba
How To Create Digital Marketing PPT Presentation/Portfolio In Urdu/Hindi 2017 | Waqas Masood
 
10:46
Professionally how to create digital marketing PPT Presentation in urdu/hindi or how to create own marketing portfolio to being a giant brand so as you know it is compulsory to get freelance work so you have a strong portfolio or presentation to satisfy your clients and engage more and more client to being your business into giant brand. This is the free tutorial about how to create/make digital marketing presentation to attract your clients and make new clients for your business. The power point presentation is suitable to maintain a first excellent impression for your business whether your business is old or new. I am Waqas Masood I have been working as Digital marketing consultant since +5 years so I am here to help you to create or make your company’s first attractive impression and which will be enough to make more clients or sponsors for your business. You have to learn digital marketing facilities and how to make overview of your business that helps to find out to how to stable your marketing portfolio it is fine but you have to make your own business marketing portfolio or presentation online I hope this tutorial clear all concept to make ppt presentation about digital marketing online. It is quite enough to have a eye catchy presentation/portfolio about your business because you have to build first impression which will be eye catchy, good and marvelous to attract more and more client for your business and also enough to stable your business. You have to reach more clients, companies, corporation and other relevant industries to make your client portfolio because if your company have a lot of work freelancing or outsource your company will be a brand definitely. Thank you ______________________ How To Convert PPT To PDF Or PDF To Video Online https://youtu.be/hESVRWJlAsY How to earn money on youtube https://earn-money-on-youtube.blogspot.com/2017/10/how-to-earn-money-on-youtube-in.html Learn what is seo how does it work? https://learnwhatisseohowdoesitworks.blogspot.com/2017/09/learn-what-is-seo-how-does-it-works-in.html ____________________ ► YouTube: http://corneey.com/wJWiDi ► Facebook Page: http://corneey.com/wJWiGl ► Subscribe to our channel: http://corneey.com/wJWiDi ► Google+: http://corneey.com/wJWiK6 ► Twitter: http://corneey.com/wJWiXq ► Fb Official Account: http://corneey.com/wJWiCz
Views: 3907 Waqas Masood
Build a Breakthrough Brand:  How to Optimize Your Brand Portfolio (by Denise Lee Yohn)
 
03:50
Organize, prioritize, and manage your portfolio of brands. Watch the video and download the worksheet here: http://deniseleeyohn.com/brandportfoliovideo This is part of a 10-video series, "How to Build a Breakthrough Brand" (http://deniseleeyohn.com/breakthroughbrand). Whether you're building a brand from scratch or looking to strengthen your competitive advantage, "How to Build a Breakthrough Brand" provides the tools and instruction you need. Each of the 10 videos introduces a key step in the brand development process, and the accompanying worksheet outlines the points to get you started. Visit http://deniseleeyohn.com for more brand-building insights and instruction.
Views: 204 Denise Lee Yohn
The Problem of Branding—Differentiate or Die
 
01:31:11
What is branding? What is the art of differentiation? How can you apply what branding expert David Brier has learned to the design work that you do? Is it enough to just meet your client's expectations? Hear from author David Brier as he shares insights on creating and telling stories that impact people. Award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) https://amzn.to/2r7MWfD 📌Rising Above The Noise https://www.risingabovethenoise.com @DavidBrier (Twitter/IG) YouTube channel: https://www.youtube.com/user/headmusik 53:20 dichotomies and expectations 56:20 I’m a solopreneur or branding shop of 1 to 5 people. What can I do? For the client, list what’s expected of us. Then list what will amplify us. This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Credits: Executive Producer– Chris Do Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Editor– Erica Pead Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Melissa Katherine Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 29652 The Futur
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
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