What is BRAND COMMUNITY? What does BRAND COMMUNITY mean? BRAND COMMUNITY meaning - BRAND COMMUNITY definition - BRAND COMMUNITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture. Among the concepts developed to explain the behavior of consumers, the concept of a brand community focuses on the connections between consumers. A brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. Brand communities are characterized in shared consciousness, rituals and traditions, and a sense of moral responsibility. The term "brand community" was first presented by Albert Muniz Jr. and Thomas C. O'Guinn in a 1995 paper for the Association for Consumer Research Annual Conference in Minneapolis, Minnesota. In a 2001 article titled "Brand community", published in the Journal of Consumer Research (SSCI), they defined the concept as "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand". This 2001 paper has been acknowledged by Thomson Scientific & Healthcare to be one of the most cited papers in the field of economics and business. In the advertising and marketing world, "brand community" has become a term used to encompass a brand's customers, fans and advocates. Having a strong and loyal brand community can turn a small brand into a success if it is nurtured and appreciated properly. Ad agency, Blade Creative Branding writes, "The people out in the marketplace who embrace the values of the brand, as customers and/or purchase influencers, are the brand's true "owners"." This philosophy has become especially popular with marketers creating and working on social media campaigns with easier interaction and more opportunities to tap into the brand community to leverage the brand. In contrast to the notion that brand communities are a relatively new phenomenon that can only be enjoyed by major brands, some practitioners maintain that community is a fundamental aspect of any brand, large or small. This line of thinking is articulated in a video entitled "Faith", in which Blade Creative Branding principal and Chief Creative Officer Wayne S. Roberts says, "Brands have always been about the same thing... communities of like-minded people who share at least some of the same values, values that define the brand and enlist, and bind, the members of that community. Whether you're talking about politics, dog food, min-vans, or religion, the same perspective is relevant." Many brands provide examples of brand communities. In computers and electronics: Apple Inc. (Macintosh, iPod, iPhone), Holga and LOMO cameras, and Palm and Pocket PC Ultra-Mobile PCs. In vehicles: Ford Bronco, Jeep, Miata, Mini Cooper, Saab, Saturn and Subaru automobiles, and Royal Enfield and Harley-Davidson motorcycles. In toys: Barbie and Lego. Among critical perspectives to the notion of brand community, the contemporary discussion among marketing researchers concern the issue of how community not only can emerge among consumers in regards to one brand but several in combination. One example of how the brand community concept has become developed in line with this critique is the notion of community of style. In communities of style, brands are assembled and combined into different brand combinations that together support communal social action among community members.
Views: 830 The Audiopedia
To reach distracted consumers in an impactful and authentic way, leading brands are forming communities of category influencers and loyal fans, and developing these community members into brand ambassadors. Dynamic Signal provides a white-label platform for brands to form thriving communities of brand advocates. Our technology and services enable brands to run brand advocacy campaigns and distribute branded content in a scalable, measurable, brand-safe way. Cr: Dynamic Signal
Views: 5498 Aom Sirion
With too much clutter on the mass media and social media channels, advertising and consumer engagement has now became much more difficult. In this age of advertising, brands that are able to create meaningful relations with its audience and engage them actively are able to taste the success through engagement platforms Raheel Pasha is a marketing professional with an experience of 14 years at Unilever, Reckitt and P&G, which are few of the top marketing companies of Pakistan. He has worked on building popular brands like Dettol, Veet, Safeguard, Knorr, Rafhan, Blue Band, Lux, Lifebuoy, Dove, Fair&Lovely, Vaseline and Ponds, to name a few. He is currently the Marketing Director, Personal Care at Unilever and will be sharing his thoughts on impact of engagement platforms in building brand equity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 1081 TEDx Talks
http://www.reelseo.com/4-ways-brands-suck-less-reach-more-youtube/ Brands are desperate to break the big YouTube market, but only 6 make it into the top 100 most subscribe channels. That's lower than Twitter, and Facebook. YouTube is a harder space for brands to grow organically, and many fail to put the effort in. At the 2014 ReelSummit, YouTube expert Brendan Gahan walked us through how brands can successfully build communities on YouTube, and how and why that tactic will lead to more success. VISIT REELSEO.com FOR TONS MORE VIDEO NEWS & TIPS http://www.reelseo.com SUBSCRIBE FOR OTHER VIDEO TIPS AND NEWS! http://www.youtube.com/subscription_center?add_user=reelseo SUBSCRIBE TO OUR PODCAST https://itunes.apple.com/us/podcast/tubetalk/id740234896 SUBSCRIBE TO OUR EMAIL LIST! http://rseo.co/ReelSEOemail LET'S CONNECT! Google+ ► http://gplus.to/reelseo Facebook ► http://facebook.com/reelseo Twitter ► http://twitter.com/reelseo Linkedin ► http://linkedin.com/today/reelseo.com ReelSEO ► http://www.reelseo.com
Views: 1918 Tubular Insights
This video describes the basic definition of a "brand community" through the age-old conflict between Coke and Pepsi. Sources: https://cokevspepsibm2013.wordpress.com/2013/12/07/brand-identity-prism/ http://designshack.net/articles/graphics/pepsi-vs-coke-the-power-of-a-brand/ All video footage was taken out of the public domain through: https://archive.org/details/movies
Views: 1997 Drew Vogelsang
Agrawal, N. and Maheswaran, D. (2005) ‘The effects of self-construal and commitment on persuasion’, Journal of Consumer Research. 31(4), pp. 841-849 Ahonen, T.T. and Moore, A. (2005) Communities dominate brands: Business and marketing challenges for the 21st century. 2nd edn. London: Futuretext. Algesheimer, R., U.M. Dholakia, and A. Herrmann. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing 69, no. July: 19–34. Andalibi, N., Ozturk, P. and Forte, A. (2017) ‘Sensitive Self-disclosures, Responses, and Social Support on Instagram: The Case of #Depression’, Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing Pages, ACM, New York, pp. 1485-1500 Barnes, S. J. and Mattsson, J. (2011) ‘Exploring the fit of real brands in the Second Life1 virtual world’, Journal of Marketing Management. 27(9-10), pp934-958 Barnes, S. J., Mattsson, J. and Hartley, N. (2015) ‘Assessing the value of real-life brands in Virtual Worlds’, Technological Forecasting and Social Change. 92(1), pp12–24 Bulik, B. (2006) ‘Q+A with MySpace’s gold… or marketing on online steroids’, Advertising Age. 77(23), pp. 4-5 Casas, J. (2014) Facebook groups and online communities: 17 reasons why big brands are using them in their strategies. Available at: https://postcron.com/en/blog/facebook-groups-online-communities/ (Accessed: 14 February 2017) Constant, D., Sproull, L. and Kiestler, S. (1996) ‘The kindness of strangers: The usefulness of electronic weak ties for technical advice’, Organization Science. 7(2), pp. 119–135 Cohen, A.P. (1985) The symbolic construction of community. London: Tavistock Publications Cova, B. and White, T. (2010) ‘Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches’, Journal of Marketing Management. 26(3), pp 256-270 Christodoulides, G. (2008) ‘Breaking free from the industrial age paradigm of branding’, Journal of Brand Management. 15(4), pp. 291-293 DaCunha, M. (2015). 10 Instagram Marketing Tips To Make People Love Your Brand Read more at http://www.business2community.com/instagram/10-instagram-marketing-tips-make-people-love-brand-01115446#XYg9pEX8KrVFU0Ku.99. Available: http://www.business2community.com/instagram/10-instagram-marketing-tips-make-people-love-brand-01115446#eYMegLdy1Pq5QLY3.97. Last accessed 16th February 2017. Digital Trends (2016) The history of social networking. Available at: http://www.digitaltrends.com/features/the-history-of-social-networking/ (Accessed: 13 February 2017) Freitas, F. D. and Almedia, V. M. C. (2017) ‘Theoretical model of engagement in the context of brand communities’, Brazilian Business Review (English Edition). 14(1), pp. 86-107 Fournier, S & Lee, L.. (2009). Getting Brand Communities Right. Available: https://hbr.org/2009/04/getting-brand-communities-right. Last accessed 14th February 2017. Granovetter, M. (1973) ‘The strength of weak ties’, American Journal of Sociology. 78(6), pp. 1360–1380 Gummerous, J., Liljander, V., Weman, E. and Pihlstrom, M. (2012) ‘Customer engagement in a Facebook brand community’, Management Research Review. 35(9), pp. 857-877 Hagel, J. and Armstrong, A (1997) Net gain: Expanding markets through virtual communities. Boston, MA: Harvard Business School Press Hansen, S. S. (2013) ‘Exploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism’, Journal of Marketing Management. 29(1), pp1443–1461 Hong, P. (2015) 10 Exceptional Examples Of Brand Communities. Available at: https://www.linkdex.com/en-gb/inked/10-exceptional-examples-of-brand-communities/ (Accessed: 9 February 2017) Instagram (2017) #chooseyourwinter. Available at: https://www.instagram.com/explore/tags/chooseyourwinter/ (Accessed: 20 February 2017) Kalehoff, M. (2006) Secret to Corporate MySpace Profiles. Available at: http://www.mediapost.com/publications/article/47609/secret-to-corporate-myspace-profiles.html (Accessed: 22 February 2017)
Views: 1135 Naomi Christiansen
According to Yasuhiku Genku Kimura Buddhist teachings: "Passion is not something we have, it's who we are as a cosmic destiny." When we are being our passion we are enlivened and attract a community who shares our vision. When we aren't being our passion, we are driven and motivated, which leaves us unfilled at the finish line of our goal. Nadav Wilf has spent his life building communities and when he heard this philosophy, it clicked to him that passion is the key to building communities who will take action towards achieving a vision. Nadav encourages us all to, "Find and share our passions freely and often, as we never know who shares them and is just waiting to meet us." Nadav has 12 years of experience building, investing in and selling tech startups. Nadav founded Matrix Media Technologies, a leading search engine optimization firm, driving millions of visitors annually in search for Fortune 500 and top tech clients. Matrix was acquired by GearyLSF, the largest interactive agency in San Diego, in 2009. After MatrixMT, Nadav chose to shift his focus on creating impact in the world and founded Enlightened.org, a platform for businesses to integrate philanthropy into everyday life. After Enlightened ran out of cash, Nadav joined Peter Diamandis, founder of the XPRIZE Foundation, as Chief Possibility Officer and partner in HeroX. HeroX is a spinoff of XPRIZE and the leading platform for incentive challenges. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 21809 TEDx Talks
One of the most effective marketing strategies is that of building a community around the brand as well as integrating the brand within existing communities. This works best when the organization’s marketers are sincere in their efforts not only to serve their target audiences, but also to help those audiences achieve higher-order life purposes by serving fellow members of their communities (think “self-actualization” in Maslow’s hierarchy of needs). When people are united in their efforts to progress, they tend to develop communities that support, nurture, and encourage each other. When these communities are developed around a particular brand, that brand becomes an essential component of the community. How do brands build community? Digital technology gives us the ability to build communities that are far-reaching as well as highly interactive. For example, in the health and fitness industry, it used to be that physical locations were the base station for building these community groups, but social media platforms have allowed community building to include participants far outside the immediate geographic area. This means that the stand-alone yoga or dance or fitness studio now has an opportunity to develop products and services that can be offered across the world. As this occurs, it becomes even more important to build brand because the competitive circle has now expanded globally as well. Social media also helps brands build more interactive and engaged communities. People can discuss the brand at any time and in any place. But marketers cannot just allow the discussion to take place without direction. Instead, they need to guide the discussion so that it’s instrumental both in building the community and in keeping in line with the image that the brand is trying to develop, maintain, and convey. Remember… A great way to build brand community is to use the brand image, attributes, and benefits to unite people in a manner that helps them achieve a meaningful shared identity around that brand. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 4919 Anthony Miyazaki
Thomas O'Guinn, University of Wisconsin-Madison
Views: 1597 Marketing Science Institute
Kalman, M. D. (2009) Brand Communities, Marketing, and Media. Available at: http://www.terrella.com/bcmarketingwp2.pdf (Accessed: 22 February 2017) Kaplan, A. M. and Haenlein, M. (2010) ‘Users of the world unite! The challenges and opportunities of social media’, Business Horizons. 53, pp. 59-68 Kolowich, L. (2016) 10 of the Best Brands on Twitter (And Why They're So Successful). Available at: https://blog.hubspot.com/marketing/twitter-best-brands#sm.00014wr8zo4pgf1hy951fpone7zzm (Accessed: 20 February 2017) Kotler, P. and Armstrong, G. (2016) Principles of Marketing. 16th ed. Edinburgh: Pearson Education Limited Kucuk, S. U. (2008) ‘Negative Double Jeopardy: The role if anti-brand sites on the internet’, Journal of Brand Management. 15(3), pp. 209-222 Laroche, M., Habibi, M. R., Richard, M-O. and Sankaranarayanan, R. (2017) ‘The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty’, Computers in Human Behavior. 28(5), pp. 1755–1767 Li, C. (2007) How consumers use social networks. Available at: http://www.eranium.at/blog/upload/consumers_socialmedia.pdf (Accessed: 22 February 2017) Lopez, M., Sicilia, M. and Moyeda-Carabaza, A. A. (2017) ‘Creating identification with brand communities on Twitter: the balance between need for affiliation and need for uniqueness’, Internet Research. 27(1), pp. 21-51 Maffesoli, M. (1996) The time of the tribes: The decline of individualism in mass society. Thousand Oaks, CA: Sage Publications McAlexander, J; Schouten, J; Koening, H. (2002). Building Brand Community. Journal of Marketing. 66 (1), Pp. 38-54. McWilliams, G. (2000) ‘Building strong brands through online communities’, Sloan Management Review. 43(1), pp. 43-54 Muniz, A. M. and O’Guinn, T. C. (2001) ‘Brand community’, Journal of Consumer Research. 27(4), pp. 412-432 Musser and O’Reilly (2006) Web 2.0 Principles and Best Practices. Sebastopol, CA: O'Reilly Media Pei-Ling, H. and Shang-Ling, W. (2015) ‘Relationship formation within online brand communities: Bridging the virtual and the real’, Asia Pacific Management Review. Pp. 1-8 Petropoulou, K. (2014) Use Twitter to build your brand's community. Available at: http://blog.twittercounter.com/2014/02/use-twitter-build-brands-community/ (Accessed: 16 February 2017) Pingdom (2010) The incredible growth of the Internet since 2000. Available at: http://royal.pingdom.com/2010/10/22/incredible-growth-of-the-internet-since-2000/ (Accessed: 16 February 2017) Razmus, W., Jaroszynska, M. and Palega, M. (2017) ‘Personal aspirations and brang engagement in self-concept’, Personality and Individual Differences. 105, pp. 294-299 Sparrow (2015) The history of social media: Social networking evolution! Available at: http://historycooperative.org/the-history-of-social-media/ (Accessed: 13 February 2017) Tardini, S. and Cantoni, L. (2005) ‘A semiotic approach to online communities: Belonging, interest and identity in websites’ and video games’ communities, Proceedings of IADIS international conference. Pp. 371-378 Venkatesh, A. (1995) ‘Marketing in a postmodern world’, European Journal of Marketing, 29(1), pp. 40–56. Wellman, B. (1997) ‘An electronic group is virtually a social network’, Culture of the internet, Lawrence Erlbaum, Mahwah, pp. 179–205 Wellman, H. and Gulia, M. (1999) Net-surfers don’t ride alone: Virtual communities as communities. B. Wellman (Ed.), Networks in the global village, Westview, Boulder, CO, pp. 331–366 Williams, L. and Cothrell, J. (2000) ‘Four smart ways to run online communities’, Sloan Management Review. 41, pp. 81–91 Wilson, A (2014) ‘The app of influence', Creative Review. 34(10), pp. 54-57 Wolinski, C. (2014) 'Instagram: A Favorite Mobile Community Among ECPs', Vision Monday. 28(9), pp. 16-18 Zaglia, M. E. (2013) ‘Brand communities embedded in social networks’, Journal of Business Research. 66, pp. 216-233
Views: 257 Naomi Christiansen
Turn on closed captions at 0:07 "In lecture we talked about Brand communities and what makes up a brand community. Three characteristics that can define a brand community are consciousness of kind, shared rituals or traditions and moral responsibility. Good examples of brand communities are Starbucks, Chick fila, Mustangs, Nike, Harley Davidson, Play Station and even the University of Texas here in Austin. According to an article in the Harvard Business Review, a brand community exists to serve people in that community and people are more interested in the social links that come from brand affiliations than in the brands themselves. People identify themselves with these brands and make the brand part of our lives and part of our cultural identity. These groups increase loyalty and the community connects the producers with the consumers." Fournier and Lee, Laura. “Getting Brand Communities Right.” Harvard Business Review. April 2009. Web. 24 Nov 2015.
Views: 51 Stephanie Claire
Web as a marketing medium is not linear anymore. It is a cross platform maze. Brands are finding it difficult to traverse. Most digital ecosystems are replica of each other (Premium Car Brands have exactly same digital presence). Brand Communities is the solution It's a business strategy which pulled Harley Davidson out of its impending Bankruptcy. Vans went on to take on big boys Nike and Adidas. Brand Communities adopts web as its central tool. With social and mobile becoming the default state for the foreseeable future Building Brand Communities is the way forward. Key takeaways from the session: - Evolution of web from web 1.0 to web.social or web 3.0 - How communities have been the only constant - Current pain points in Digital Marketing - How few brands addressed it? - We decoded the business strategy; Shack Matrix ( Our Framework). - How to evaluate Brand Community Quotient of brands' digital presence. - How to improve it? - Brief introduction to our tool base on the above framework? About the trainer : Abhishek Rai, Founder of Shack Co. Abhishek Rai is the Founder of Shack Co. He likes to build things; teams, products and platforms. He has recently launched Build Your Community, a community management product.He is learning to write essays. He likes to connect the dots; strategy and research for Brands, Startups, Agencies. He founded and manage Beanbuffs, a collective of interesting things and great coffee.
Views: 1168 Digital Vidya
Tutorial for setting up the Salesforce Community branding and configuring the topics on the Napili Template.
Views: 4319 Just Another Dang How To Channel
Brand communities have grown alongside the uptick in consumer empowerment -- they're a place where intense brand loyalty is expressed and fostered, and where customers forge emotional connections with the brand. But what makes a brand community successful?
Views: 576 Pitney Bowes
www.fanaticsmedia.com Influitive CEO Mark Organ, Bo Bandy of Readytalk and Paul Hetherington of Icompass join me on the show for latest in community management and marketing called Advocate Marketing. Essentially creating a gamified community of unpaid brand ambassadors to help market your product or service. My company manages Influitive communities for our clients and I wanted to share all of the positives and negatives of creatign one for your product or brand. To make long story short, the positives far outweigh the potential negatives. Come check it out. The Free Advocate Marketing Playbook mentioned in the show can be found here: http://bit.ly/1NKXRmW -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 952 Fanatics Media
Good Monster is a digital & content marketing agency that helps businesses and brands manage their relationships with their audience. Their expertise lies in digital strategy, branding, content production, search engine optimization & marketing, social media optimization & marketing, website design and video production. Want to build your brand in a noisy world? Contact us: Email: [email protected] Twitter: http://www.twitter.com/thegoodmonster Instagram: http://www.instagram.com/goodmonster_creative Snapchat - 'GaryGoodMonster' Website: http://www.thegoodmonster.com
Views: 271 Good Monster
Learn more at: http://www.springer.com/978-3-319-24824-0. Introduces the concept of online brand communities, together with a wealth of examples. Embeds the social web in a marketing and e-commerce context. Includes a dedicated chapter on value creation through online brand communities. Main Discipline: Business and Management
Views: 60 SpringerVideos
This a video i made so that you can go ashed and get all the right social media platforms you need for creating a brand or whatever you are wanting to build. i hope you like this video so much and if you do throw down a sub! For more ways to support me read below. isPro is my Brand, i have 5 IG pages Building my Brand - http://bit.ly/Learning-2-Brand Motivate - http://bit.ly/isPro-IG- Anime - http://bit.ly/AnimeCouples-IG Gaming - http://bit.ly/isPro-Instagram My kitten - http://bit.ly/Boo-Kitten-IG My profile will have the link to my gaming Instagram page. On my gaming page you will find a link to my YouTube channel. __________________________________________________ And 5 Facebook pages if you prefer that over instagram Motivate - fb.me/isProMotivation Anime - fb.me/isProAnimeCouples Gaming - fb.me/RodIsPro My kitten - fb.me/BooKittn Building ym brand - http://bit.ly/Learning-2-Brand-FB ___________________________________________________ Also Stream on Youtube, Twitch, Mixer, Facebook. Twitch - Twitch.com/RodneyisPro Mixer - Mixer.com/isPro FaceBook - facebook.com/rodney.ispro.1 Youtube - Rodney isPro DLive - https://dlive.tv/isPro Follow, Like, Subscribe! Thank you so much for the support!
Views: 8 isPro Learning2Brand
You can get more information on http://www.fbtutors.com http://www.facebook.com/fbtutors
Views: 8963 facebooktutors
Seth Godin breaks down the brilliance of Nike's brand strategy. Seth is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth. THIS IS Marketing book link: https://amzn.to/2AXqbBk Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand What's in My Gear Bag? Btw - When you purchase via my links you're supporting my channel to help me make more awesome stuff for you! Gear bag: https://amzn.to/2IgalGh How I cart everything around: https://amzn.to/2KzNUKp Favorite goto run & gun 4k camera: https://amzn.to/2we6zZl Goto lens: https://amzn.to/2rlLbMy Workhorse lens: https://amzn.to/2IhdANC Boom mic: https://amzn.to/2wiVVAq On camera mic: https://amzn.to/2HVNf8r Wireless lav mic: https://amzn.to/2IbGHSH Key lights: https://amzn.to/2IkppCL Kicker lights: https://amzn.to/2KzKsQ9 Camera monitor: https://amzn.to/2rlKiDI Favorite travel tripod: https://amzn.to/2rmdtGP Headphones: https://amzn.to/2jzHHlw Storage: https://amzn.to/2KErwzv Pro 5.7k camera set up for interviews: https://amzn.to/2HRp7Ux Pro lens for interviews: https://amzn.to/2FPRwog Travel drone: https://amzn.to/2rmyQYO Local drone: https://amzn.to/2HQGEfw Here are my personal favorite Behind the Brand playlists: 1. Behind the Brand full-length episodes: http://bit.ly/BTBfull-length 2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople 3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min --------------------- More? Get Behind the Brand on... Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott Facebook: http://fb.com/BehindtheBrand For business inquiries: [email protected] See my film and commercial production work here: http://bit.ly/thegoodbrainwork
Views: 9153 Behind the Brand
Roger Brooks takes you through the 10 Things You Need To Know About Community Branding. Enjoy!
Views: 1384 Roger Brooks
Sources: Kalman, David M. (2009). Brand communities, marketing, and media. Retrieved November 27, 2018, from http://www.terrella.com/bcmarketingwp2.pdf Muniz, M.O'Guinn, A., & C., T. (2001, March 01). Brand Community. Retrieved November 27, 2018, from https://academic.oup.com/jcr/article/27/4/412/1810411 Video Clips: Coca-Cola Share a Coke USA Commercial: https://www.youtube.com/watch?v=5-ahnFYzMp8 Harley-Davidson 2018 Commercial: https://www.youtube.com/watch?v=gACfp-ZqAuw
Views: 37 Veronica H.
As part of a Graduate Certificate in Social Media and Public Engagement, I present an overview of the journal Information, Technology & People, and analyse one of the 2015 journal articles, which presents research findings on online brand communities, specifically in Facebook.
Views: 255 Yindillin
For Milwaukee-based Harley-Davidson investing in its employees means creating the proper work environment to promote innovation, teamwork and future recruitment.
Views: 2252 Fox Business
I surveyed some fellow students asking about what brands they give loyalty, what they think of the competition, and questioning why they align themselves with these logos/companies. This video was created for ADV 316 - Creativity & American Culture with Dr. Robert Lewis
Views: 45 Nathan Rooney
When it comes to online branded communities, who's doing it right? Who are today's biggest winners and losers? Which brands should your customer community strategy emulate and why? Join us as we unpack the State of Online Branded Communities 2012, ComBlu's evaluation of over 92 brands and 200 communities. Learn who is providing the most meaningful member experiences, the most integrated brand strategy, and the best engagement practices. We'll take a close look at today's best and worst performers across three pillars of engagement— feedback, advocacy and community—and give you real-world advice for: 1. using customer communities as trusted content hubs. 2. tapping brand advocates to spread influence. 3. measuring the ROI of community engagement. Today's consumers want social experiences from web-based communities where they can find more relevant information, easily interact with peers and learn from other firsthand accounts of brand experiences. Join us and learn how your brand can get serious about customer communities.
Views: 350 Lithium Technologies