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What is BRAND AWARENESS? What does BRAND AWARENESS mean? BRAND AWARENESS meaning
 
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What is BRAND AWARENESS? What does BRAND AWARENESS mean? BRAND AWARENESS meaning. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory. A brand name that is well known to the great majority of households is also called a household name. Brand awareness plays a huge part in the success of brands. There are many different ways to market a brand in order for it to display a certain image in the minds of consumers.It can be a logo, a name, a colour etc. that links itself to a brand in the mind of the consumer. Brand awareness and recognition is a step for marketers in communications as it affects the consumer choices that are made when it comes to the point of purchasing. A brand that is more well-known than others is more likely to be chosen for purchase over a brand where little is known about them. Consumers are less likely to purchase from a brand they don’t recognise or hardly recognise as it can be perceived as a risk for them and consumers do not typically like risks, as it means they could potentially waste their money.
Views: 4227 The Audiopedia
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1450696 NorwichBSchool
What Is Brand Recognition In Marketing?
 
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18 sneaky ways to build brand awareness marketing dictionary. What is brand recognition? Definition from whatis searchcio recognition in marketing definition & explanation. According to dummies article titled developing brand recognition, serving customers 24 jun 2014 promotional products have been a popular choice for building recognition during marketing campaigns many years. Brand recognition is vitally important for the successful marketing of your products, and one two components brand awareness. The power of promotional products for brand recognition ultimate guide to marketing cleverismaided awareness survey questions why is important growing your business? . Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors clearly awareness closely related in this case, definition of consumer that particular exists extent which correctly identify product or service just by viewing service's logo, ta consumers' ability recognize firm from its distinctive marketing managers perform market segmentation based on demographic research test conducted company understand 'how many 3 jul 2006 learn importance recognition! start build today with these steps increase for your 15 feb 2016 overview vs awarenessbrand definition, customers 26 2013 there are 2 ways analyze memory, recall. Googleusercontent search. A solid brand awareness strategy takes planning and is sustained by good content. Now that 9 jun 2016 in this article, you will learn 1) what is brand marketing, 2) how the objectives of marketing and recognition a are instantly to test for recall competing brands, that's good start solid indication your efforts reaching people 2 feb quick fact lack awareness root all fact, doesn't exist unless have 11 jul 2015 building one best things can do bright colorful way display interesting data statistics ability existing consumers as well prospective customers recognise through its features like logos, taglines, colors. What is brand recognition? Definition difference between recall and recognition. Brand steps to brand recognition build for your vs awareness simplicable. Our social strategies pair relationship building with listening and analytics to create a winning combination that will drive brand regularly refining your marketing materials help. Study study brand recognition in marketing definition lesson quiz. What is brand recognition? Definition from whatis searchcio. Brand recognition in marketing definition & explanation what is brand recall and its role (with examples) investopediawhat recognition? Definition meaning from whatis searchcio. Html url? Q webcache. Smuzi brand recognition and recall. It is the ability of potential customers to recognize your product based upon its attributions such as size, color, dimensions, logos, and packaging these 2 ways include analyzing brand recognition can happen for example, w
Views: 31 crazy sparky
Three Ways to Build Brand Awareness
 
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Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand. VIDEO TRANSCRIPT: With over a trillion pages indexed by Google the odds of your site getting found by the right prospect are astronomically stacked against you. If you’d like to increase those odds, stay tuned because today we’re going to explore the pros and cons of the different tactics you can use to get your brand found online. My objective is to help you achieve a more balanced approach so that you can develop a sustainable awareness-building program for your brand. Why it matters Imagine your perfect prospect sitting at home in front of her computer. She’s never heard of your brand. How is she going to find your website, how is she going to find your online store, your blog, your social media sites, or the online contest you’re hosting? Of course, if you knew who she was you could find her through outreach activities on social media or with email. But right now let’s focus on the inbound challenge of being found by prospects online. I don’t think any online marketer needs to be convinced of the importance of building and maintaining awareness for their brand. But optimizing your web pages and waiting for Google to deliver prospects is only part of the answer. There is a lot more you could do to build brand awareness. But with so many ways to be found online the question becomes which one is best for your brand? Well, I’ve got good news on two counts. First, you don’t need to choose and second there are actually only three ways that prospects can find you online anyhow. I’d like to look at the pros and cons of each to help you build a more effective and sustainable online awareness program for your brand. What it is The first way for prospects to find you online is through paid promotion. This means paying someone money to access their audience. Adwords is the most popular form of online paid promotion. With Adwords you pay Google to gain access to the 1.2 billion people who use their search engine each month. But there are many variations on this theme such as Facebook ads, LinkedIn post promotion, banner ads and native content. In all cases you’re paying a gatekeeper to gain access to a third party’s proprietary audience. In the case of paid search, the key concepts are clickthrough rate and conversion rate. Clickthrough rate refers to the percentage of people who click on your link when it is served up in their search results. The average clickthrough rate for paid search is about 3 and a half percent. So for every 10 thousand people who are shown your link you can expect 350 visitors to your site. Conversion rate refers to the percentage of those visitors who perform the desired action, that usually means buying something. The average conversion rate for paid search is around 5 percent. So from your 350 visitors you could expect to get 18 purchases. How much Google charges per click depends on how many other people want to advertise with that word. So although the average cost per click is about 40 cents, words that are highly sought after can cost over forty dollars per click. Which means your 18 buyers could cost you anywhere from 140 to 14,000 dollars or between 8 and 8,000 dollars per sale. The biggest upside of paid promotion is that you get immediate results. And over time these results can become predictable. So you can calculate the anticipated return on your investment with regard to traffic and conversions with a fair degree of accuracy. Since everything about this investment is measurable it’s easy to show cause & effect and to explain the investment to superiors. Pay-per-click scheme also comes with a potent feel-good factor because in theory you only pay for results. On the down side, the public trust factor in this type of exposure is low since it’s essentially the brand recommending itself, so visitors arriving through paid links may be more skeptical. Paid promotion can also be expensive if it’s your sole means of driving traffic and conversion. Especially as competition for your desired keyword increases. Budget allocated to paid promotion often displaces investment in developing the brand’s website in ways that would attract organic awareness and traffic. And as the website becomes less able to attract visitors on its own, brands can find themselves completely dependent on paid promotion to maintain their sales... Read more here: http://bit.ly/BrandAwarenessVideo
Views: 11295 Duffy Agency
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 19618764 BRIGHT SIDE
What Is Brand Recognition In Marketing?
 
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Brand recognition investopedia. Study study brand recognition in marketing definition lesson quiz. The basics of brand recognition and awareness market research what is recognition? Definition 10 ways to better forbes. It is the ability of potential customers to recognize your product based upon its attributions such as size, color, dimensions, logos, and packaging extent which general public (or an organization's target market) able identify a brand by attributes. Smuzi brand recognition and recall. Why is brand awareness important to growing your business? . Steps to brand recognition build for your awareness strategy increase. As a small business owner, you want oct 5, 2015 measuring brand awareness divides marketing. Googleusercontent search. Brand recognition is how we access information in our memory to understand the concept of brands and why they are so important for marketing jul 11, 2015 building brand awareness one best things you can do a bright colorful way display interesting data statistics aug small business. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no Brand recognition in marketing definition & explanation brand awareness wikipedia. Brand recognition is vitally important for the successful marketing of your products, and one two components brand awareness. Brand what is brand recognition? Definition from whatis searchcio. Brand recognition in marketing definition & explanation. 18 sneaky ways to build brand awareness how to increase brand awareness and name recognition in a how to measure brand awareness brandwatch. Brand recognition in marketing definition & explanation brand awareness wikipedia. Aod the importance of brand awareness chron. Marketing messages regularly refining your marketing materials will help brand. According to dummies article titled developing brand recognition, serving customers feb 26, 2013 there are 2 ways analyze that memory, with recognition and recall. How to increase brand awareness and name recognition in a local market f. What is brand recall and its role in marketing (with examples) recognition vs awareness simplicable. Brand recognition is how we access information in our memory to feb 15, 2016 overview brand vs awarenessbrand definition, the ability of customers identify your 11, 2015 research helps companies understand much conflated or used interchangeably general marketing discussions consumers' recognize a firm from its distinctive managers perform market segmentation based on demographic apr 16, 2013 ultimate goal have target think you, better and becoming well respected go key difference test conducted by company 'how many people company's extent which consumer can correctly particular product service just viewing service's logo, tag line, packaging advertising campaign. Difference between brand recall and recognition. Brand recognition feb 2, 2016 quick fact lack of brand awareness is the root all marketing in fact, doesn't exist unless yo
Views: 12 Your Question I
1- What is brand and How does branding work?
 
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by Prof. Sameer Mathur
Views: 179 MBASkills.IN
Can You Identify These Famous Brands By Their Logos?
 
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Mind Your Idiot returns with another interesting quiz. The logos in the videos belong to famous brands, but their names have been removed. How many can you identify nonetheless?
Views: 265734 Mind Your Idiot
Name Recognition
 
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Get ideas to enhance your brand and name recognition from El Bolillo Bakery.
Views: 688 bakingbuyer1
What you do look for in an ereader?
 
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Two weeks ago we asked the question What do you look for in an e-reader. 1724 people took part in the survey and they weighed in on everything from the size of the screen, to brand name recognition. read the full report - http://goodereader.com/blog/electronic-readers/what-do-you-look-for-in-a-new-e-reader
Views: 1346 Goodereader
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 942598 Video Influencers
BRAND RECOGNITION - BRAND POSITIONING
 
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http://tiduko.com/the-basics-of-brand-recognition-and-its-importance.html In order to succeed one must have competitive advantage over others. That applies in everyday life and not only to people but also companies. In this day and age it is not easy to have a long-term competitive advantage generating stable profits. http://tiduko.com/the-basics-of-brand-recognition-and-its-importance.html
Views: 873 TIDUKO
Small Business Branding - What's Your Brand
 
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What’s Your Brand? With so many people and businesses looking for work, having a strong personal brand has become a priority. What’s your personal brand identity? Regardless of who you are, your age, position, or the business you happen to be in, all of us need to understand the importance of branding. Why do people pay $4 for a cup of coffee when they could just as easily buy a similar product for $1.50? The answer my friend is branding…the power of a brand. A great brand is not about touting features and benefits. It’s about connection on an emotional level. It’s about loyalty that defies logic. The question is, how do you build that type of brand? Were responsible for our own companies: “ME, MYSELF & I, INCORPORATED.” To be in business today, our most important job is to market the brand called YOU. It’s a simple concept but hard to do. Social media tools like Twitter, blogs, Linked-in and websites have leveled the playing ground and have enabled us to reach incredible heights. Personal branding describes the process by which we as individuals and business owners differentiate ourselves from the competition ….. by identifying and articulating our individual competency and value. In this way, we should be trying to become thought leaders in our field, to become recognized among peers and mentors for our innovative ideas, and to demonstrate competency. Enhancing our reputation as experts in our field, establishing a reputation of reliability and credibility with our peers and customers ….. Will all help advance our business and career. Perceived VALUE is key   Ask yourself: Is there anything about your company that makes people fall in love with it? Are your customers emotionally connected to your company? Is it easy for a client to leave your company? You want your customers or associates to think of you different than your competition. You or your business need to be an entity that consistently demonstrates a strong, reliable, able and constantly producing good value for them! That’s your brand:  Value, Differentiation and Marketability! Personal branding typically begins with establishing an inventory of core competencies, expertise, demonstrated abilities, and existing level of recognition, informed by market research or feedback. So What’s your brand?
Importance of Brand Awareness, Name Recognition and Communication Health and Senior Care Marketing
 
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Many organizations are relying on the Internet to generate qualified leads for their health or senior care business including home care, senior living, skilled nursing facilities, medical practices and more. Increasingly, less referrals are coming from traditional sources like doctors offices and social workers. Patients and consumers are also researching doctors and facilities in droves. Brand awareness, name recognition and clear communication are more important than ever. Few have strategic plans to do so and fewer execute those plans.
Views: 333 Jeff Tintle
What Is The Meaning Of Brand Recognition
 
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10 ways to better brand recognition forbes. Brand awareness definition and meaning brand. Learn more brand recognition is the ability of existing consumers as well prospective customers to recognise a through its features like logos, taglines, product awareness degree which precisely associate loyalty can be defined relative possibility customer shifting jan 27, 2014 level consumer consciousness company. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she sufficient distinguishing features for purchasing proceed recognition is major goal of marketing. Branding, in other words, builds brand equity. Branding also builds competitive advantage and brand awareness definition the extent to which consumers are aware of a particular product or service. Brand recognition? Definition from whatis searchcio brand recognition investopedia terms b. Expressed feb 15, 2016 overview brand recognition vs awarenessbrand definition, the ability of customers to identify your definition is consumers' recognize a firm from its distinctive logo, motto, or artistic symbol meaning, what consumers and compare it other brands. What is brand recognition? Definition recognition definition in the cambridge english dictionarymarketing dictionary. It measures a potential customer's ability to not only recognize brand apr 16, 2013 whether you're an internet marketer or businesswoman promoting her business on the internet, you want your stand out from dec 1, 2016 by this we mean that if customer can remember with these 2 ways include analyzing recognition and recall jul 2, 2017. In this lesson, you'll learn about what brand recognition is and some of its related concepts definition consumer awareness that a particular exists extent to which recognized by potential customers, correctly associated with product. What is brand awareness? Definition trackmaven. Mba skool what is brand awareness? Management study guide. Brand recognition? Definition from whatis searchciowhat is brand searchciobrand recognition in marketing definition & explanation what and meaning awareness? vs awareness simplicable. Brand, branding terms defined explained awareness loyalty. Asp url? Q webcache. Sellers sometimes charge premium prices for branded products. What is brand recall and its role in marketing (with examples) what the meaning of recognition? Youtube. Aided brand awareness survey questions. Meaning, pronunciation, translations and examples definition of brand awareness the extent to which consumers are familiar with qualities or image a particular goods services if you work as marketer, sooner later you're bound come across term. Definition of brand awareness in english by unaided vs. Brand awareness is a powerful concept worth paying. Googleusercontent search. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers extent which consumer correctly identify particular product or service just by viewing service's logo, tag line, packaging advertising campaign awareness refers customers are able recall recognise.
Views: 9 Your Question I
What Is The Meaning Of Brand Recognition?
 
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Brand recognition investopedia terms b brand. Brand recognition? Definition from whatis searchciowhat is brand searchciobrand recognition in marketing definition & explanation what and meaning awareness? awareness? Management study guide. Brand awareness is a key consideration in consumer behavior, brand recognition major goal of marketing. Asp url? Q webcache. Googleusercontent search. Mba skool the importance of brand awareness brand, branding terms defined explained loyaltydefine at dictionary. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors extent which consumer correctly identify particular product or service just by viewing service's logo, tag line, packaging advertising campaign awareness refers customers are able recall recognise. Expressed definition brand recognition is the consumers' ability to recognize a firm from its distinctive logo, motto, or artistic symbol awareness degree which consumers precisely associate loyalty can be defined as relative possibility of customer shifting 1 dec 2016 by this we mean that if remember with out these 2 ways include analyzing and recall meaning, definition, what compare it other brands. It measures a potential customer's ability to not only recognize brand 16 apr 2013 photo by vincent teeuwen sharon michaels whether you're an internet marketer or businesswoman promoting her business on the recognition is of existing consumers as well prospective customers recognise through its features like logos, taglines, product meaning behind your company's name, logo, symbols and slogans. Branding also builds competitive advantage and brand awareness definition at dictionary, a free online with pronunciation, synonyms translation14 jun 2016. Brand recognition vs brand awareness simplicable. 10 ways to better brand recognition forbesmarketing dictionary. What is brand recall and its role in marketing (with examples) recognition meaning the cambridge english dictionary. What is brand awareness? does awareness definition of in english. Having a unique and memorable brand helps you build awareness sellers sometimes charge premium prices for branded products. Learn more 15 feb 2016 overview brand recognition vs awarenessbrand definition, the ability of customers to identify your 27 jan 2014 awareness is level consumer consciousness a company. Branding, in other words, builds brand equity. Brand recognition? Definition from whatis searchcio. The extent to which the general public (or an organization's target market) is able identify a brand by its attributes. The extent to which consumers are familiar with the quali meaning, pronunciation, example sentences, and more from oxford dictionaries. What is brand awareness? Definition trackmaven. In this lesson, you'll learn about what brand recognition is and some of its related concepts definition consumer awareness that a particular exists extent to which recognized by potential customers, correctly associated with product.
Views: 4 crazy sparky
What Is The Brand Equity?
 
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Brand equity wikipediawhat is brand and why it valuable? Brand definition what shopify. After the lesson, you can test your definition of brand equity a brand's power derived from goodwill and name recognition that it has earned over time, which translates into higher sales so if is simply value in marketplace this positive differential response to brand, what creates be defined as impact knowledge on consumers marketing. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality reliability has 4 dimensions loyalty, awareness, associations, perceived. Find out more from david aaker brand equity is a marketing term that describes brand's value. Keller's brand equity model strategy tools from mindtools latest advertising and marketing industry information what is equity? Duffy agency. However in this lesson, we'll be looking at brand equity, which is a critical component to building business. Brand equity meaning and measuring brand equitybrand encyclopedia business terms presentation slidesharebrand ppt slideshare. What is brand equity? Definition, components & measurement what Definition and meaning businessdictionary equity does the baylor university. Brand equity is associated with wide recognition, customer loyalty, and the market share enjoyed by branded product or service. We've found most of these models are either too. That value is determined by consumer perception of and experiences with the brand equity a critical part building business, companies that successfully build one understand just how important it to bottom line. Brand equity wikipedia brand is a phrase used in the marketing industry which describes value of having well known name, based on idea that owner name can generate more revenue simply from recognition; That products with than less refers to premium company generates product recognizable when compared generic equivalent. Brand equity models and measurement brand definition from kwhs. Brand equity basics part 1 what is brand equity? . What is brand equity? Definition from whatis searchcio. Brand equity wikipediawhat is brand and why it valuable? definition what shopify. As discussed elsewhere in this volume (see brands and brand names 6 sep 2011 table of contentsexecutive summaryintroduction what is a brand? What can be branded? Brand powerwhat equity? Brand 3 jun 2010 creating equity 10 marketing management south asian perspective, 13 th ed 17 jul raj mohan ranjith name, term, product phrase that reflects the perceived value known logo or other identifier, how it affects an organization's ability to market products 24 may 2016 simple terms, construct designed reflect real name holds for services 28 feb refers facts are uniquely attributable. In particular, brand equity captures the outcomes, in this article, we'll look at keller's model. This tool highlights four steps that you can follow to build and manage a brand customers will support find the lat
What’s the Difference Between Advertising and Marketing (Q&A pt. 6)
 
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Continuing in our Q and A series from Yohana Rodriguez, marketing intern with Butler Branding, she asks Sean "how would you define marketing in your own words?" Many people confuse the terms branding, marketing, and advertising. In short, branding is influencing perception about a product, service or organization. Advertising is about increasing awareness (name recognition and getting the word out there). Marketing is about initiating a conversation. There are two primary forms of marketing: inbound and outbound. In this short video, Sean explains the difference.
International market. What to remember when creating a Company Branding & Trademark?
 
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🔵 Oruga Group Business and Investment Law ► https://orugagroup.com/en Hi there, today’s video topic is Company Branding & Trademark If you are thinking to expand your business to an international market, you must take the question of branding and trademark seriously. Otherwise, you risk facing the necessity to go through an expensive and time-consuming rebranding. Let’s have a closer look at this. Branding. When entering a new market, you should check whether the name or names of your company and products have no bad or funny connotation. Also, your logo should not cause bad or funny associations. For example, red color would not be taken positively in South Africa where red is the color of grief. Yellow is not good for business purposes in Egypt or Jordan where yellow is used at funerals. Or remember the car brandings? Well, quite a few companies needed to change the car’s name when entering the new market. In our practice, we had recommended several clients to make changes to their #branding because of this kind of situations. Trademark. The purpose behind trademarks is to allow companies and individuals to indicate the source of their goods or services and to distinguish them from others in the industry. Thus, the #trademark law aims at preventing unfair competition by protecting the use of a symbol, word, logo, slogan, design, domain name, etc. There are several types of TM in Europe – local (for each country), European and global. You should make sure there are no competitors using the same TM at the #internationalmarket . Also, make sure you won’t have problems with your domain name. Note that a private individual or a legal entity may register a TM in #europe . That’s all for today. If you have any questions or would like to speak to us for more details, contact us from down below and don’t forget to subscribe to our channel. Bye for now. #business #investmentineurope #businessineurope Follow us: Facebook ► https://www.facebook.com/oruga.group.llc/ Instagram ► https://www.instagram.com/orugagroup/ Linkedin ► https://www.linkedin.com/company/oruga-group/?originalSubdomain=pl Twitter ► https://twitter.com/orugagroup Сooperation: [email protected] ORUGA GROUP is a law firm and expert of foreign investments in Poland. We provide complex legal services of company registration in Poland and other EU countries. Our main activities are practicing corporate law, providing investment services, offering legal advisory to investment in Europe. Oruga Group Provides: - legal and migration services to Poland - business registration in Poland - complex legal services - business immigration to Poland and EU - residence permit - real estate purchase and investment in Poland On our channel "Oruga Group - Corporate Law & Investment Services", you will get to know about: investments in Poland, where to invest your money, how to start a company in EU, alternative properties in Poland and some ideas about starting a business.
Brand Name Recognition
 
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Provided to YouTube by Believe SAS Brand Name Recognition · Andrew Duke Soda Pop Capitalism ℗ Red Robot Records Released on: 2010-03-29 Author: Andrew Duke Composer: Andrew Duke Music Publisher: D.R Auto-generated by YouTube.
What's In A Name? The Importance of Online Brand Reputation & Online Customer Relations
 
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Original Post: http://www.verticalmeasures.com/video-2/whats-in-a-name How do consumers view your brand? Learn from some examples of social media fails and tips on how to bounce back and better communicate with your audience. Website: http://www.verticalmeasures.com Facebook: http://www.facebook.com/verticalmeasures Twitter: http://twitter.com/verticalmeasure
Views: 630 Vertical Measures
Lesson 4: Choosing Marketing channels | Marketing for Startups
 
09:25
Lesson 4: Choosing your marketing channels In the previous lessons, we learned how to know more about our product, our market, and our customers. Now is the time to start marketing. But first, what is marketing? Marketing refers to any action by which you reach your customers in manner that promotes your brand with the effect of increasing either your sales or your recognition. Remember - there can always be two aims to any marketing effort - 1) Increasing your sales and 2) increasing your name recognition. But you should know which is the endpoint for which you are doing marketing. Being confused about your end goal will mean you will never know if you were successful or not. Why do people choose marketing for name recognition? Well, simply put - no one is going to buy from you, the first time they hear about you. On average, a brand needs to touch people 7 times before they make a purchase decision. Hence, the aim to increase your brand recognition so that in future, when people are ready to buy, they already trust your brand. Ok, so now on to the ways to do marketing. First, the offline ones. These are almost always more expensive, difficult to track, used by bigger companies. But they definitely have their uses - especially in the case of two sectors: higher price items and sectors like Consumer goods (FMCG). So here are 9 ways to do Offline marketing 1. Print Media [Newspapers, Magazines, Supplements] - these are good if your business has a localized market. Mostly used for brand recognition 2. Radio Commercials: Low effect but can be done for sustained brand 3. TV - highly expensive, only for larger players 4. Billboards and wall banners: Lower cost & lower effect 5. Door to door pamphlets 6. Trade shows: sponsorship and speaking 7. Events in colleges & corporates 8. Low cost efforts: auto branding, umbrellas, standees 9. SMS and tele-calling efforts For most startups, except for trade shows & smaller events, I do not recommend offline marketing. They are high cost, low on tracking and low on getting real time feedback. Lets’s take a look at ways to do online marketing: 1. Website, Blog & Search Engine Optimisation: Get Google search to bring you targeted traffic. Write content that has a purpose. Don’t just get random visitors. 2. Social Media (Facebook, YouTube, Instagram, LinkedIn). 3. Paid Ads (FB & Google) 4. Influencer Marketing 5. Email Marketing So, these are a lot of methods. Which one should you choose? I will simplify the choice, you have two options: A) Online Only B) Both Online & Offline Yes, there is no option where you leave out online methods from your mix. Increasingly customers will search for your brand online before making any decision. And at that time, you must be ready with an elegant website & updated social media in the least. Even if you cannot spend money on a website - purchase a domain from GoDaddy, A cheap template from theme forest and get started. Social Media updating is, of course, free of cost. Paid Online Ads require a lot of money to test and get a return. Spend on them carefully. In Offline methods, attend every event and conference near you. Do not leave any chance to show yourself and your company in trade shows. Spend small and test out the above methods. The one which gives the best results at lowest cost? Use that one much more. And finally, use your greatest resource - yourself in every part of your marketing. Show your face, make your videos, take interviews, give interviews, let people see the human behind the brand.
Views: 28 withstartups
What's your Brand Strategy?
 
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When marketing your business, how do you create awareness and recognition? What strategy do you use to build excitement and remembrance of your brand's personality? Perception of your brand is in the mind of your customers and the rest of the consumers who encounter your company, products, services and people. Learn more at http://www.milwaukeemarketingservices.com
Views: 142 KkomMarketing
Branding- Your Branding Blueprint
 
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http://www.yoursmartbrand.com/blueprint -FREE BRANDING BLUEPRINT Branding - its importance and what a brand is from a marketing perspective. Branding is paramount to any business and its success. From a marketing perspective how can a brand or branding of a product be such an integral part? Branding is the heart of your company and the path to success but not every company needs it and some will need it far more so than others. Branding suggests a way and a method to how you best please your customers and what your business means to them. Your business needs to set itself apart from the rest, in other words your competition. If your branding is effective then you can stand out from the crowd. In any business there are several companies offering the same service but why should a customer choose your business over any of the others? Simple, you have a good branding, or at least you should have. Branding comes in several forms. It is not simply the name of your company or the design of your logo but the way you have feedback from (hopefully) satisfied customers and testimonials. The way you advertise is part of your branding too. How are you marketing your business? These important factors tell customers who you are and what you represent. Your task when branding is to get into the customer's mindset what you are all about. You will need to be confident and give the potential customer a feeling that you are proud of your business ethic. This installs confidence in your customer too. It is no good advertising your weaknesses or shortfalls. Remember when Gerald Ratner, owner of several branches of jewellery stores in the United Kingdom, labelled his stock as "just crap?" It was a branding disaster and one that ultimately finished off the chain as a viable business. Branding involves the promotion of your strengths and where you and your business can benefit potential customers. Every business needs to make customers feel at home when they utilise its services or buy from its stores. If you get the branding right, then this can go a long way in creating that successful marketing strategy. When you have a successful branding of your product or service you will find your customers will pay more for your business services or products as opposed to a service that does not provide any kind of branding. Branding helps to install confidence in the customer, otherwise what else makes them buy branded products more confidently than unbranded ones? Branding is one of the most important components of how successful your business can be and if done correctly then, the opportunities are endless. It's a fallacy to think that, the best companies in the marketplace are the wealthiest, it's the ones who use branding correctly using the right channels that, reach out to the largest and targeted audience who enjoy the most success and profits. Its a branding game. Everything you do with your business will effect how your brand will be perceived by your future customers, so finding the right building blocks and gathering a good reputation along the way will greatly enhance your changes and will determine who successful you'll become in your niche. What is Branding and why is it so important to build a good Brand. Many companies have devoted millions (if not billions) of dollars to develop their individualistic brand names to the stature that they are now. What has it taken to build the branding and brand names/vision from the CEO and founding members, untold extensive marketing strategy, years of continued focus and determination, passion, sweat, and hard work, and most importantly, a solid product that performs in the market. The above is just but a glimpse of what it has taken companies, with strong brand names, to reach where they are. Let us break down this 'branding' issues and see what it is, what it takes to make it, how to maintain it and increase its growth in the market. Definition of a Brand and branding The wording might differ as you move from state to state but the basic idea is still the same. A brand is a word, letter, symbol, design, color, phrase, or any other feature that is unique to a certain company\person. This is what identifies the seller's goods or services and distinguishes them from other similar products in the market. The genesis of the word goes through the years back to 1200s and the name has slowly changed to include many things. With each civilization from the 1200s, the brand has acquired new meaning and new dimension. This is primarily what has helped it to become so important in modern business culture. The word has now become synonymous with the word 'identity' when it comes to modern business culture. Branding can stand for, product company or service Companies have been known to pump millions of their revenue into shaping the perception that is created when the brand is shown. E.g., the name Microsoft invokes images of computers, software, technology etc.
Views: 9644 John Smart
What makes a truly great logo
 
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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 2778253 Vox
what is brand
 
01:40
Views: 4 Richard Harmon
What Is A Complementary Brand?
 
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Examples of great co branding altitude brandingcomplementary brands 11 the best strategic brand partnerships in 2014 forbes. Get access to over 12 Co branding nike & apple the example of complementary. Partner up with a complementary brand to increase sales creme strategy, marketing strategy consultation co branding, the alliance that improves (or not) image of your branding nike runs apple temporal consulting ebscohost connection. Co branding nike & apple the example of complementary brandchannel 'complementary' 5 questions with 11 examples goods simplicable. But that's the whole point if an agent and 7 dec 2016 a definition of complementary goods with several examples. Complementary branding co branding nike & apple the example of complementary carrick36. A perfect bar for every chocolate lover! with a collection of delicious bars in variety textures and tastes, it's easy to find your match 11 dec 2014 square adds the credibility secure money transfers also young, hip, complementary brand image target audience this service but even if you don't co same location, there's related twist some franchisees have used effectively by turning brands. From consumerizm to brands with human faces marketing in 2015 30 oct and america's complementary insurance partner may not seem like a very inspiring brand slogan. Take, for example, the way that cold stone co branding nike & apple example of complementary. For example, placing hershey's syrup on the outside of co branding between complementary brands can allow a company to build reputation and loyalty another. To buy a particular brand of razor blades with and they regularly need 7 jul 2016 this is an absolute no brainer example very successful complementary branding. A very successful example of complementary branding is the cooperation between nike and apple definition product alternative term for gooddefinition three objectives brand awareness when two products are marketed or advertised together to suggest use. Blogspot nike apple example of complementary. Complementary' branding adds another twist franchising. Nike knows that their customers who are runners two assets said to be complements when investment in one asset increases the marginal out of market based on superior marketing capabilities and brand name recognition, i. Co branding nike & apple the example of complementary. With over 70 items available, pureformulas is 1 nov 2016 a partnership could bring your brand increased exposure and benefit both businesses, as long they are complementary, not competitive 5 aug 2015. What is complementary product? Definition and meaning what branding answerschron. Apr 2012 it is the marketing of two brands together to encourage co consumption or purchases (clow and baack 2010, 64), such as starbucks coffee sold in 7 11 other stores sennheiser headphone apple store. Html url? Q webcache. Googleusercontent search. Complementary prescriptions brand listing pure formulas. Their complementary assets (teece, 19
Views: 23 crazy sparky
London Branding Agencies - Who's Who
 
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With 82% of investors view brand strength and name recognition as decisive factors in investment decisions, we look at the top 25 branding agencies in London who play a leading role in the multi-billion-pound UK branding industry. Produced by AGENT Bear - http://bearlondon.com/ Curious - https://curiouslondon.com/ Rebellion - http://www.rebellionuk.com/ Spinach - http://spinachdesign.com/ The Luxury Brand Agency - http://www.theluxurybrandagency.com/ Underscore - http://www.underscore.co.uk/ - - - - - Read more: https://www.agent.media/lead/branding-agencies-london/ - - - - - AGENT - https://www.agent.media/ AGENT Twitter - https://twitter.com/agentdotmedia AGENT Facebook - https://www.facebook.com/www.AGENT.me... AGENT LinkedIn - https://www.linkedin.com/company/agent-? AGENT Pinterest - https://www.pinterest.com/Agent_Media/ AGENT Instagram - https://www.instagram.com/agent_media/ AGENT Tumber - https://www.tumblr.com/blog/agentmedia - - - - - MUSIC CREDIT: www.pond5.com
Views: 1956 Agent Media
3 Easy Things to Teach your NEW PUPPY!
 
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How to train a puppy! This video is sponsored by Petflow! Set up automatic pet food delivery today at http://www.PetFlow.com/ZakGeorge Enter code Zak20 when you check out to receive 20% off of your first autoship order. Just choose your dog food. Decide how often you want it delivered and you’re done! Modify or cancel your order at any time for any reason! OR for $10 off of your first 3 orders enter code ZAK30. Follow me on instagram! @zakgeorge http://www.instagram.com/zakgeorge Get the book on Amazon: http://www.amazon.com/Zak-Georges-Dog-Training-Revolution/dp/1607748916/ref=sr_1_1?ie=UTF8&qid=1463152090&sr=8-1&keywords=dog+training+revolution OR visit http:www.dogtrainingrevolution.com for a list of booksellers. Support my videos by making a small contribution on patreon: http://www.patreon.com/ZakGeorge Videos I reference in this episode: How to Potty Train your dog: https://www.youtube.com/watch?v=7vOXWCewEYM How to deal with puppy biting: https://www.youtube.com/watch?v=LLZ2jNO5LQM How to introduce a leash to your puppy: https://www.youtube.com/watch?v=2RjysDKW528
Youtube Video Marketing  Sunnyvale
 
02:55
https://www.influenceenginemarketer.com/ Video marketing represents one of the most frequently used advertising methods in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards typically come in the form of customer awareness. So how can a video marketing campaign boost a service's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites web sites and video sharing networks every day. This makes these online sites very beneficial marketing tools for companies looking to access an unrestricted number of potential customers. One of the most successful ways for a service to incorporate video marketing into their advertising methods is to use video to promote awareness of the company's name. By directly engaging customers by getting them to check out a video then share it with their friends, a service can boost their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and profits down the road.Not only does a video marketing campaign boost the public's awareness of a certain service, it also supplies an easy way for service's to track how well their campaign is working. Video marketing can be a very effective tool for assessing what techniques are getting hold of the attention of certain customers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their method. Finally, an appropriately carried out video marketing method will vastly boost a company's search engine rankings if video SEO practices are used. This can help make sure that a company is provided in the top 10 results on search engines like Google, which is a guaranteed way to boost awareness from online customers. What is Video Marketing? There has been a lot of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any service to advertise and in most cases it has been one of the most successful ways to boost name and brand recognition. So what is video marketing and how can in help any sized service to successfully market their products and services? Video marketing is the result of both technological developments and the rise of social media and video sharing networks. Essentially, a service creates a short video based on their company then uses a variety of social media outlets and network sharing web sites to get as lots of online customers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Lots of companies have had a lot of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online customers and gets them to share it with their friends.Video marketing is an easy way for a service to inform potential customers about the company. These videos can be used to tell the company's story, tell customers about the company's mission and core values, describe a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's service or product. If created with quality content and made to be engaging to online customers, a short and basic video could end up receiving millions of online hits. This can vastly boost the business's product awareness or brand recognition, a concept that can be directly translated into profits. Considering that producing videos is inexpensive, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for lots of services. For more information about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
Video Marketing Companies Grand Prairie
 
02:50
https://www.influenceenginemarketer.com/ Video marketing represents one of the most frequently used advertising methods in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards usually come in the form of customer awareness. So how can a video marketing campaign boost a service's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites web sites and video sharing networks each day. This makes these online sites very beneficial marketing tools for companies seeking to access an unrestricted number of potential customers. One of the most successful ways for a service to incorporate video marketing into their advertising methods is to use video to promote awareness of the company's name. By directly engaging customers by getting them to check out a video then share it with their pals, a service can boost their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and profits down the road.Not only does a video marketing campaign boost the public's awareness of a certain service, it also supplies an easy way for service's to track how well their campaign is working. Video marketing can be a very effective tool for assessing what techniques are getting hold of the attention of certain customers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their method. Finally, an appropriately carried out video marketing method will vastly boost a company's search engine rankings if video SEO practices are used. This can help make sure that a company is provided in the top 10 results on search engines like Google, which is a guaranteed way to boost awareness from online customers. What is Video Marketing? There has been a lot of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any service to advertise and in most cases it has been one of the most successful ways to boost name and brand recognition. So what is video marketing and how can in help any sized service to successfully market their products and services? Video marketing is the result of both technological developments and the rise of social media and video sharing networks. Essentially, a service creates a short video based on their company then uses a variety of social media outlets and network sharing web sites to get as lots of online customers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Lots of companies have had a lot of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online customers and gets them to share it with their friends.Video marketing is an easy way for a service to inform potential customers about the company. These videos can be used to tell the company's story, tell customers about the company's mission and core values, describe a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's service or product. If created with quality content and made to be engaging to online customers, a short and basic video could end up receiving millions of online hits. This can vastly boost the business's product awareness or brand recognition, a concept that can be directly translated into profits. Considering that producing videos is economical, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for lots of services. To find out more about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
Fuel Video Coppell
 
02:51
https://www.influenceenginemarketer.com/ Video marketing represents one of the most frequently used advertising methods in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards generally come in the form of customer awareness. So how can a video marketing campaign boost a service's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites web sites and video sharing networks daily. This makes these online sites very beneficial marketing tools for companies wanting to access an unrestricted number of potential customers. One of the most successful ways for a service to incorporate video marketing into their advertising methods is to use video to promote awareness of the company's name. By directly engaging customers by getting them to check out a video then share it with their buddies, a service can boost their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and profits down the road.Not only does a video marketing campaign boost the public's awareness of a certain service, it also supplies an easy way for service's to track how well their campaign is working. Video marketing can be a very effective tool for assessing what techniques are getting hold of the attention of certain customers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their method. Finally, an appropriately carried out video marketing method will vastly boost a company's search engine rankings if video SEO practices are used. This can help make sure that a company is provided in the top 10 results on search engines like Google, which is a guaranteed way to boost awareness from online customers. What is Video Marketing? There has been a lot of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any service to advertise and in most cases it has been one of the most successful ways to boost name and brand recognition. So what is video marketing and how can in help any sized service to successfully market their products and services? Video marketing is the result of both technological developments and the rise of social media and video sharing networks. Essentially, a service creates a short video based on their company then uses a variety of social media outlets and network sharing web sites to get as lots of online customers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Lots of companies have had a lot of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online customers and gets them to share it with their friends.Video marketing is an easy way for a service to inform potential customers about the company. These videos can be used to tell the company's story, tell customers about the company's mission and core values, describe a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's service or product. If created with quality content and made to be engaging to online customers, a short and basic video could end up receiving millions of online hits. This can vastly boost the business's product awareness or brand recognition, a concept that can be directly translated into profits. Considering that producing videos is affordable, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for lots of services. To learn more about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
Corporate Video Sachse
 
02:50
https://www.influenceenginemarketer.com/ Video marketing represents one of the most commonly used advertising strategies in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards normally come in the form of customer awareness. So how can a video marketing campaign increase a business's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites websites and video sharing networks everyday. This makes these online sites very useful marketing tools for companies aiming to access an unlimited number of potential viewers. One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company's name. By directly engaging viewers by getting them to view a video and then share it with their good friends, a business can increase their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and revenue down the road.Not only does a video marketing campaign increase the public's awareness of a specific business, it also provides an easy way for business's to track how well their campaign is working. Video marketing can be a very effective tool for gauging what techniques are grabbing the attention of certain viewers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy. Finally, a properly executed video marketing strategy will vastly increase a company's search engine rankings if video SEO practices are used. This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers. What is Video Marketing? There has been a great deal of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any business to advertise and in many cases it has been one of the most successful ways to increase name and brand recognition. So what is video marketing and how can in help any sized business to successfully market their products and services? Video marketing is the result of both technological advances and the rise of social media and video sharing networks. Essentially, a business creates a short video based on their company and then uses a variety of social media outlets and network sharing websites to get as many online viewers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Many companies have had a great deal of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online viewers and gets them to share it with their friends.Video marketing is an easy way for a business to inform potential customers about the company. These videos can be used to tell the company's story, tell viewers about the company's mission and core values, explain a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's product or service. If created with quality content and made to be engaging to online viewers, a short and simple video could end up receiving millions of online hits. This can vastly increase the business's product awareness or brand recognition, a concept that can be directly translated into revenue. Since producing videos is low-cost, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for many businesses. For more details about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
ICT Name Recognition Survey
 
02:41
IT Brand Pulse Survey - 28 networking professionals attending Interop 2013 in Las Vegas were videoed while responding to the question, "What does ICT mean to you?"
Views: 42 IT Brand Pulse
The Best  Video Marketing Richardson
 
02:45
https://www.influenceenginemarketer.com/ Video marketing represents one of the most commonly used advertising strategies in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards generally come in the form of customer awareness. So how can a video marketing campaign increase a business's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites websites and video sharing networks daily. This makes these online sites very useful marketing tools for companies wanting to access an unlimited number of potential viewers. One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company's name. By directly engaging viewers by getting them to view a video and then share it with their buddies, a business can increase their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and revenue down the road.Not only does a video marketing campaign increase the public's awareness of a specific business, it also provides an easy way for business's to track how well their campaign is working. Video marketing can be a very effective tool for gauging what techniques are grabbing the attention of certain viewers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy. Finally, a properly executed video marketing strategy will vastly increase a company's search engine rankings if video SEO practices are used. This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers. What is Video Marketing? There has been a great deal of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any business to advertise and in many cases it has been one of the most successful ways to increase name and brand recognition. So what is video marketing and how can in help any sized business to successfully market their products and services? Video marketing is the result of both technological advances and the rise of social media and video sharing networks. Essentially, a business creates a short video based on their company and then uses a variety of social media outlets and network sharing websites to get as many online viewers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Many companies have had a great deal of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online viewers and gets them to share it with their friends.Video marketing is an easy way for a business to inform potential customers about the company. These videos can be used to tell the company's story, tell viewers about the company's mission and core values, explain a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's product or service. If created with quality content and made to be engaging to online viewers, a short and simple video could end up receiving millions of online hits. This can vastly increase the business's product awareness or brand recognition, a concept that can be directly translated into revenue. Since producing videos is affordable, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for many businesses. To learn more about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
Recognizing Your Value - Joel Osteen
 
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Too often, we base our value on how somebody is treating us, how successful we are, or how perfectly we have lived our life. The problem is that all of those things can change. Joel wants to show you how your value doesn’t come from people or things; it comes from your Creator. You may feel average today, but 1 John 4:4 says, “You belong to God.” You are extremely valuable! Learn to recognize your value in who God made you to be and how He sees you. You are a child of the Most High God! This message will give you a fresh, new confidence in who God made you to be. This is Message #724 “Recognizing Your Value“ by Joel Osteen. For more inspirational messages, visit https://www.JoelOsteen.com/Messages
Views: 1087609 Joel Osteen
What is Branding & what are its Benefits? by BrandingPays author, Karen Kang
 
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http://www.sardertv.com | http://www.russellsarder.com http://www.netcomlearning.com | http://www.learninggg.com "BrandingPays" author, Karen Kang is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding. In this video, Karen discusses the benefits of branding and how it can help both a company and an individual. She states that if your name does not have recognition then people cannot find you or reach out to you and you miss opportunities. With the right branding people will know what you or your product or company stand for and this can bring success.
Views: 206 Russell Sarder
Simple Steps To Create a Catchy Jingle
 
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By CAD Music www.cadmusic.com [email protected] +60322881691 CAD Music has been in the business of jingles and audio production for over 10 years. I really don't know what is better to create acknowledgment and brand recognition in advertising than a jingle and a catchy tune. The power of a jingle is its ability to make your brand or slogan memorable. When people can remember you, and associate your brand or product with the emotion stimulated by your jingle, you have one of the most powerful advertising tools available. If people hear your brand name sung enough times it becomes a part of their consciousness and gives your brand name recognition. In this day and age, we are constantly bombarded with information after information, sentence after sentence. We all listen, but does anyone really hear? Our team takes an innovative and fresh approach to create jingles that entertain, inform, motivate and most importantly, sell your product. And you know; If your commercial doesn't get the results you want, it really doesn't matter how much you spend on advertising.
Views: 111042 CADMusicProduction
Axis IP Surveillance Camera Introduction
 
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Why AXIS Cameras? - High quality - Brand name recognition - Official training and classes for entire sales cycle of systems Components of Axis system - Camera - Power - PoE or Power Cord - Storage - Local or FTP - Axis Camera Companion and Mobile Viewing Picking a camera - Numerous Physical Form factors for Cameras - Many different option for cameras even within the same line Finding the Cameras/ Configuring - AXIS Camera Management Utility Web Interface of Cameras - You can access cameras by IP address using Internet Explorer - Configure Storage for camera - Configure Events and Triggers AXIS Camera Management Client - Gives you a DVR type environment for monitoring cameras - Allows access to cameras from mobile devices Further Reading: Training: http://www.axis.com/academy/us/index.htm Camera Companion: http://www.axis.com/products/cam_companion_software/index.htm Camera Management: http://www.axis.com/products/cam_mgmt_software/index.htm
Views: 171970 Eli the Computer Guy
Own Your Personal Brand | Jenni Flinders | TEDxBellevueCollege
 
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Few would argue that you never get a second chance to make a first impression. Certainly not Jenni Flinders. A former Microsoft executive, Flinders looks through the lens of her personal experience to demonstrate the importance of expressing your personal brand. A global business warrior, conquering the IT industry for nearly three decades, recognized consecutively as “Top 50 most influential” and “ Top 100 most powerful” women in the channels, partners with clients to increase their reach in the market and helps put strategic planning into practice. Flinders recently created People for Innovation, a Personal Presentation & Business Etiquette program, teaching corporate newbies the important things their college curriculum and on-boarding programs left out. She is the founder of le Pont vers la Vie Académie, a modern day finishing school for youth, and the Ellie Rose Foundation, focused on performance, placement, and prosperity for both beneficiaries, and partners. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 62787 TEDx Talks
11 Advantages Of Buying A Franchise
 
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1. Franchises offer the independence of small business ownership supported by the benefits of a big business network. 2. A franchise provides an established product or service which may already enjoy widespread brand-name recognition.  3. The risk of business failure is reduced by franchising. Your business is based on a proven idea. 4. Lower Failure Rate. 5. You don't necessarily need business experience to run a franchise. 6. Franchises offer important pre-opening support. 7. Products and services will have already established a market share. Therefore there will be no need for market testing. 8. Star Power – Many well-known franchises have national brand-name recognition. 9. You may find it easier to secure finance for a franchise. It may cost less to buy a franchise than start your own business of the same type. 10. You usually have exclusive rights in your territory. The franchisor won't sell any other franchises in the same territory. 11. Relationships with suppliers have already been established.
Views: 875 Patel Vidhu
Internet Advertising Consultancy Wilmington, NC
 
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Internet Advertising Consultancy Wilmington, NC– Our Internet Advertising is focused 100% on your ROI. http://www.amplify-roi.com 910-338-0587. Contact us today for a FREE ONLINE PRESENCE ANALYSIS! Online marketing is called by a few different names. You may hear it called Digital Marketing, Internet Marketing, or Inbound Marketing. Either way, it is all basically referring to the same thing. Online Marketing is about positioning your brand in front of your target audience at the right time. There are a few key pieces to marketing your business online. This is, by far, not an exhaustive list of everything; it is simply the main functions. Search Engine Optimization (SEO). SEO is the experience of making certain your web site is easily found online when target customers look for certain phrases that match your core offerings. It is thought about "Organic" because you do not directly pay the search engines to be positioned very in their organic search results. Pay-Per-Click Advertising ( Pay Per Click). Pay Per Click is paid advertising where you just pay when a person clicks your ad. When the majority of people consider Pay Per Click, they consider Google Adwords. Adwords enables you to be in the # 1- # 4 position at the top of search results for certain keyword phrases and also pay each time a person clicks your ad. Social network Advertising and marketing (SMM). SMM is everything about leveraging the power of social media sites to boost reach, engagement, and also brand name recognition. When done effectively, social media sites marketing is sure to drive hungry customers to your market. Website design ( Web site Development). A properly-built web site will certainly make the distinction in between transforming site visitors to customers or not. Web site Style and also Development is everything about making certain that your site is easily browsed by site visitors which your preferred activity for them is prominent. Your web site ought to be your finest sales representative. Amplify ROI 1213 Culbreth Drive Suite 338 Wilmington, NC 28405 910-338-0587 Hours: Mo- Fr: 9:00 am - 5:00 pm Internet Advertising Consultancy Wilmington, NC The main video can be found at the following url: https://youtu.be/1IPjGF4tUF8 Subscribe to our YouTube Channel: https://www.youtube.com/c/amplifyroi Follow us on Facebook: https://www.facebook.com/amplifyroi Connect with us on Twitter: https://twitter.com/amplifyroi Connect with us on LinkedIn: https://www.linkedin.com/company/ampl... Circle us on Google+: https://plus.google.com/+Amplify-roi/... Follow us on Pinterest: https://www.pinterest.com/amplifyroi/ Check us out on Slideshare: http://www.slideshare.net/AmplifyROI For an overall definition of Online Marketing: http://neilpatel.com/what-is-online-m... https://www.youtube.com/watch?v=1IPjGF4tUF8
How To Get Your First 10,000 Instagram Followers (Without Buying Them), John Lincoln
 
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How to Get Your First 10,000 Instagram Followers (Without Buying Them) Quick links https://ignitevisibility.com/instagram-marketing/ https://ignitevisibility.com/services/social-media-marketing/ Instagram is the fastest growing social media site on the internet and the largest mobile community online. It is a great way to attract business, build your brand and relationships. The hard part of Instagram marketing, is knowing where to start and how to build a following. In this video, we cover getting Instagram followers. In a future video, we will discuss engagement. Watch this video now to learn how to get your fist 10,000 Instagram followers. It is one you will want to watch!
Views: 821282 IgniteVisibility
Online Marketing Strategies Ovilla
 
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https://www.influenceenginemarketer.com/ Video marketing represents one of the most frequently used advertising methods in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards usually come in the form of customer awareness. So how can a video marketing campaign boost a service's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites web sites and video sharing networks each day. This makes these online sites very beneficial marketing tools for companies seeking to access an unrestricted number of potential customers. One of the most successful ways for a service to incorporate video marketing into their advertising methods is to use video to promote awareness of the company's name. By directly engaging customers by getting them to check out a video then share it with their pals, a service can boost their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and profits down the road.Not only does a video marketing campaign boost the public's awareness of a certain service, it also supplies an easy way for service's to track how well their campaign is working. Video marketing can be a very effective tool for assessing what techniques are getting hold of the attention of certain customers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their method. Finally, an appropriately carried out video marketing method will vastly boost a company's search engine rankings if video SEO practices are used. This can help make sure that a company is provided in the top 10 results on search engines like Google, which is a guaranteed way to boost awareness from online customers. What is Video Marketing? There has been a lot of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any service to advertise and in most cases it has been one of the most successful ways to boost name and brand recognition. So what is video marketing and how can in help any sized service to successfully market their products and services? Video marketing is the result of both technological developments and the rise of social media and video sharing networks. Essentially, a service creates a short video based on their company then uses a variety of social media outlets and network sharing web sites to get as lots of online customers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Lots of companies have had a lot of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online customers and gets them to share it with their friends.Video marketing is an easy way for a service to inform potential customers about the company. These videos can be used to tell the company's story, tell customers about the company's mission and core values, describe a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's service or product. If created with quality content and made to be engaging to online customers, a short and basic video could end up receiving millions of online hits. This can vastly boost the business's product awareness or brand recognition, a concept that can be directly translated into profits. Considering that producing videos is economical, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for lots of services. To find out more about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
What is Online Video Marketing Hutchins
 
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https://www.influenceenginemarketer.com/ Video marketing represents one of the most commonly used advertising strategies in today's social media and online networking world. This form marketing requires very little investment on the part of the business and has the potential for large rewards. These rewards usually come in the form of customer awareness. So how can a video marketing campaign increase a business's awareness in the eyes of potential customers? Millions of people utilize online tools like {social media|social networks|social media sites websites and video sharing networks each day. This makes these online sites very useful marketing tools for companies seeking to access an unlimited number of potential viewers. One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company's name. By directly engaging viewers by getting them to view a video and then share it with their pals, a business can increase their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and revenue down the road.Not only does a video marketing campaign increase the public's awareness of a specific business, it also provides an easy way for business's to track how well their campaign is working. Video marketing can be a very effective tool for gauging what techniques are grabbing the attention of certain viewers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy. Finally, a properly executed video marketing strategy will vastly increase a company's search engine rankings if video SEO practices are used. This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers. What is Video Marketing? There has been a great deal of discussion in the marketing world lately about video marketing. This form of marketing has become one of the least expensive ways for any business to advertise and in many cases it has been one of the most successful ways to increase name and brand recognition. So what is video marketing and how can in help any sized business to successfully market their products and services? Video marketing is the result of both technological advances and the rise of social media and video sharing networks. Essentially, a business creates a short video based on their company and then uses a variety of social media outlets and network sharing websites to get as many online viewers to see it as possible. The point of making such a video may not be to necessarily advertise the business or the product, it could be about anything. Many companies have had a great deal of luck producing funny or heart-warming videos that do not directly represent the company. The point of video marketing is to create a form of video content that captures the attention of online viewers and gets them to share it with their friends.Video marketing is an easy way for a business to inform potential customers about the company. These videos can be used to tell the company's story, tell viewers about the company's mission and core values, explain a bit about the people behind the company, display the company's good deeds and charity contributions or to showcase the business's product or service. If created with quality content and made to be engaging to online viewers, a short and simple video could end up receiving millions of online hits. This can vastly increase the business's product awareness or brand recognition, a concept that can be directly translated into revenue. Since producing videos is economical, video marketing campaigns can produce a lot of results for a small investment. This makes it a very attractive advertising formula for many businesses. To find out more about video marketing go to: http://www.influenceenginemarketer.com/video-marketing/
Tips For Better Brand Recognition
 
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Brand Recognition Tips for a Better brand recognition and successful Online Marketing. Every one and every thing is online and if you don’t act fast, you could be left behind. The ultimate marketing goal is to be top of mind when your target market is ready to purchase. Read the full article here: http://bluedressinc.com/?p=16682
What Can Top Food Brand Product Managers Do To Get More Shelf Space?
 
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For more information on Blue Elephant Consulting and product management, go to: www.BlueElephantConsulting.com There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. However, in order to be a successful big food product manager you need to have a lot of shelf space in each grocery store. However, shelf space is what is going away for these product managers. This isn’t going to look good on anyone’s product manager resume. What can they do about it? For more information on how to become a better product manager, check out my blog The Accidental Product Manager at http://theaccidentalpm.com
Views: 0 Dr. Jim Anderson
What is a Website Style Guide?
 
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Presenting your customers with consistent imagery is pivotal for name and brand recognition. Creating a website style guide, or style tile, is the best way to define your brand so that all online materials are consistent in look and feel. The best website style guides include parameters for profile images, graphic icons, navigation menus, colors and fonts, controls and fields, button styles and banner styles. Watch as we provide an overview with style guide examples in this 1minute Breakdown. Visit https://www.executionists.com for more info on best practices for your online business and how we can help!
Views: 38 Executionists
How to get brand advocates, increase customer base, increase recognition and loyalty to your brand?
 
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Affinity triangle explains all communication that happens on this planet. Today I will demonstrate how affinity triangle is used to create your branding strategy. The way your clients see you is clearly very important, but even more important is what about your brand makes them want to buy from u. Let's look at a few pieces of this puzzle. 1. Buying is a form of communication. It is an exchange of values. Remember, communication rests on affinity. Depending on your price and other factors you need certain amount of affinity to trigger a buy. So, if they feel that they really like the product its a different level of affinity than if they love the brand. You want them to love your brand; it is much better for sales. Of coarse in some cases, low levels of affinity are enough for a buy, if you sell salt for example, or other not differentiated products, but in that case we are not really talking about branding strategy. So whenever we speak about a special product we mean a brand, they got to love it. So how do you do it, using affinity triangle. So we know in order to trigger a high level of communication, which is a buy, we need a high level of affinity, as well as common reality. Get it. For them to like u, they need to feel a lot in common with you. This means you have to make your brand human, and communicate often very often. Updating your twitter twice a day and your facebook once a day, your blog or youtube once a week. You are going to ask me who's got that kind of time? Sure, but I'm going to tell you that investing time in this is going to save you from having to give deep discounts and spending on conventional advertizing. Also, you need to post quality content once a week, the rest could be as simple as " its rainy here in la, but in our office its always good weather" with a picture of your hard working smiling employees. The trick is that this is human this is something your clients can relate to and understand. This raises their common reality, and affinity; hence they are more ready to communicate with u. 2. You have to know what your clients are in to. Right! Common reality goes both ways. Not only you telling them what you are doing, but also you finding out things about them. This is where social media is important. When you have followers, you can find out what and where they are doing. Then post on your twitter things about those subjects activities, whatever. This can be completely unrelated to your product. And the more the better! You see how this is more and more like friendship? Because it is. Ask Louis Vuitton, if they know their clients, you betcha. That's why during recession they grew 8% instead of taking a dip like all other luxury brands. 3. And this is another piece of information that supports my argument that your brand needs to be human and that you have to communicate things that your customers do, think, and like. Simon Sinek wrote a book "Start with Why", that you can read, but whose got that kind of time? I will tell you what's it about. He presents solid argument that the part of your brain that is responsible for decision-making is the core, which is responsible for emotions and feelings. And secondary to that is the outside layer, which is responsible for logic and language. Have you ever herd this? "I don't know, I just want it." Often you deliver a logical argument for buying something, but that's because we feel like our decision has to make sense. But it is already decided, and it is decided by your level of affinity. Simon argues that this is why you have to tell people why you do something and not how or what. For ex. If you say I make shoes, its really hard for me to relate to you, because I'm not a shoe maker, but if you tell me that you feel all women should wear nice shoes, I'm on board. You get it? Another reason to communicate your values is because those don't change so if you want a lasting relationship, values is the way to go. I'm going to buy from apple because I believe in thinking different, even if there might be a competitor offering me great customer service, low price and sophisticated product. 1:0 for apple. So to recap, you have to communicate, often, human things, about things your customers, like, do and believe. That's it, you tell them that you are just like them. For this or course you have to know your customers and focus your brand on a specific niche. For that I will make another video. If you want to receive more content like us on facebook. Also, to give yourself a kick in the but to apply this stuff, donate and you will automatically be added to our subscription list to receive updates, reminders, cheat sheets, all great stuff about communication.
Views: 373 SpeakWellToday

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