Check out these books about Steve Jobs:
* Steve Jobs: https://amzn.to/2PGH3nM
* The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55
* Becoming Steve Jobs: https://amzn.to/2QgZKf8
* Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ
* Steve Jobs (Movie): https://amzn.to/2CZgLq3
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
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If they actually say that, they probably shouldn't be taken too seriously. Even a marketing degree doesn't help you market products if you somehow miss the forest for the trees, and don't manage to get to the core of the matter. The best marketers usually learned how marketing worked on their own.
That said, a marketing degree could be useful in helping a person further their understanding of marketing principles, or take them to a new level for implementing them, or help a person figure out what the whole thing is about so they can do OK at it.
But if you're not already an instinctive marketer, a degree won't make you into one.
How Steve Job marketed his entire company to be looked as one of the greatest in his time. He fully understood how to approach his targets and advertise his products to them. He made his products to be a "necessity" or even a standard in the tech industry.
Wow, what a prevailing marketing strategy. Suddenly if you have Apple products your ahead of the rest of the world (Avant garde)or Changing it by using an I phone. Unfortunately for me, I find the Motorola Side kick very appeasing right about now!
Delivering a VALUE is much more important than delivering a naked PRODUCT to the customers.
It builds a long-term relationship with the customers.
It takes time to extract gain from selling the product, if the company deliver the value of the product to the customers because a company needs a huge amount of cash to invest in it.
Good morning superman,how are you doing this morning?.i all way respect the valuable of people. When we live on earth ,the people poor or rich is normal by the way they do . I focus on how heart will be the same that got only one that everyone have fun .So who fix the problem that got around people. Who create and growth and who respond for what you want to be improve the valuable of life living every day with protect and respect respond for make happiness and enjoyable to for what we want .
Believer taking action and 786 means the number of the consecutive days, and Luka is my name and I'm from Evan's team :) Evan made a video where he explained what #BTA is more thoroughly: https://www.youtube.com/watch?v=BsY8bmTUVP8 Thanks for watching :) #BTA786 Luka
I would have never though apple stood for those things. I just bought it because it looks slick, user friendly, expensive and it’s more of a status thing. Also it’s the only device i would teach me parents how to use.
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Olov Stener human mind is a learning machine. Everything you can ever think of doesn’t just come out of your ass.
It comes from the world around you, your creativity only pieces things together to make something that’s new.
So yea, the only way to think like them is to learn.
Wether your learning is good or not is another thing
In my opinion, quoting Nike's strategy is itself one of the strategy that Mr. Job used to have. A strategy of being acknowledger, a strategy to show how benevolent we are.
wow, though a meritorious deed!
I think we could learn from this that acknowledging and quoting big brand's strategy can be your next best strategy ever one could think!
The "Got Milk" is an american advertising campaign encouraging consumption of cow's milk which was created by Goodby Silverstein & Partners for the California Milk Processor Board in 1993. Thanks to check: https://en.wikipedia.org/wiki/Got_Milk%3F to know more. I hope that helps. Thanks for watching. #BTA670 Shine
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So sad that Apple is veering away from this notion of 'Think Different' with their current choices in software running their machines. Forcing us into a straitjacket that takes away our right to keep our data to ourselves. Very sad indeed. Thinking differently to Apple's computing architecture is softly but determinedly made impossible, pushing us into a 1984 scenario that was so promisingly advocated against. And as the other computing firms are doing the same, there is no escape. Winston Smith knows this.
For towns, each building is described, along with what and who can you can talk to, who to buy skills from, and what quests are available. For the outlying areas, the dungeons are listed.
Dungeon maps are not given -- they would be too extensive to fit easily into a web page and the automapping in the game is excellent. Also, every dungeon should be explored completely to get all of the loot, but only puzzles and hidden locations are described. I also skip most of the fighting because it isnt something that you can easily describe, nor does it matter in most places, except that you have to survive it. I do list the creatures that you will encounter in a dungeon or grid location to give you an idea of how difficult the location is.
Stores are listed with a "buy" and "sell". The "buy" value is multiplied by the items value to determine the price you have to pay for it. The "sell" value is divided by the items value to determine the price you can sell it to the store for. Higher is always worse, and a "buy" or "sell" of 1 means that you are buying/selling an item at cost.
Every location has a "reset" timer. This starts when you first enter the area, and after it "goes off", the entire grid square resets: monsters reappear and random treasure is replaced. Nonrandom treasure (including most stat-gaining liquids) is not replaced. All dungeons have a reset of 2 years (24 months), unless otherwise noted. Overland areas have reset times listed with their descriptions.
Artifacts are unique items that can be found. They come in two flavors: Minor artifacts are always benificial and have a value of 20000gp. Major artifacts always have a drawback, but their benificial powers are much stronger. They have a value of 30000gp. There are 15 minor and 15 major artifacts -- some of these artifacts are placed at specific locations; others are randomly generated.
Table of Contents.